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PPM Report

Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan. It was the first company in India to mass produce over 1 million cars. With a manufacturing plant near Delhi that can produce up to 350,000 vehicles annually, Maruti Suzuki is one of India's top automobile manufacturers and the market leader in the car segment. The company exports over 50,000 cars annually and sells over 730,000 cars domestically in India.

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216 views11 pages

PPM Report

Maruti Suzuki India Limited is a leading automaker in India that is majority owned by Suzuki Motor Corporation of Japan. It was the first company in India to mass produce over 1 million cars. With a manufacturing plant near Delhi that can produce up to 350,000 vehicles annually, Maruti Suzuki is one of India's top automobile manufacturers and the market leader in the car segment. The company exports over 50,000 cars annually and sells over 730,000 cars domestically in India.

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ayush
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Maruti Suzuki India Limited is a publicly listed automaker in India.

It
is a leading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in the


company.

It was the first company in India to mass-produce and sell more


than a million cars.

Its manufacturing plant, located some 25 km south of New


Delhi in Gurgaon, has an installed capacity of 3,50,000 units per
annum, with a capability to produce about half a million
vehicles.

Maruti Suzuki is one of the India's leading automobile


manufacturers and the market leader in the car segment.

Until recently, 18.28% of the company was owned by the


Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has an
extremely large domestic market in India selling over 730,000 cars
annually.

Maruti 800 till 2004, was the India's largest selling compact car
ever since it was launched in 1983.
Organization

Chairman-

Mr. R. C. Bhargava

Managing Director and CEO-

Mr. Shinzo Nakanishi

Directors-

Mr. Manvinder Singh Banga

Mr. Amal Ganguli

Director and Managing Executive Officer (Production) -

Mr. Tsuneo Ohashi

Over more than 8000 employees work under MSIL


VENDORS OF MARUTI SUZUKI PVT LTD

Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE

They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI

Leading manufacturer of Clutch Assemblies in India for the new


generation vehicles.

I.P. REPCO LTD., CHENNAI

A member of Amalgamations Group. Manufacturing Flywheel Ring


Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE

Manufacturers of complete brake systems for automotive


applications

LUMAX INDUSTRIES LTD

Biggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATORE

automotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAI

Largest manufacturer of Belts and Oil Seals in India


4 PS OF COMPANY

PRODUCT

There are number of products ( models )


Of Maruti are in the market. Some of the models are given below:-

M 800, Zen, Esteem, Omni, Alto, Gypsy, Wagonr,Grand Vitara etc.


These products are divided on the basis of product quality, variety,
design, features etc.

They define different factors:

The quality of product.

The product variety from different categories.

The size of the car according to current or future


market conditions.

The car features to the customer

like, car looking very good.


PRICE

The price of the Maruti car is between

Rs. 210000 to Rs. 1500000. Maruti 800 is the lowest price car of
this company. Alto, Omni, Wagonr, are also the low price car of the
company, Zen & Esteem are the mid price car of the company. But
Grand Vitara is the high price model of the company . The price of car
are decided according to its product Varity, quality, design etc.
Promotion

Main promotion of car is done by the

Advertising. The advertising is mainly done in the form of different


T.V. channels, different newspaper, holdings etc. Now days the main
promotion is done by the brand ambassadors such as film stars,
celebrities, sportsmen, etc. And in this case they decide his actual or
required sales forces for selling its car. And they maintain customer
relationship. And they do direct marketing.
SWOT Analysis of Maruti

STRENTHS

Contemporary technology

Japanese Management practices

After sale services

Distribution

Diversification & R&D

Largest manufacturing capacity

Distribution network

Expertise in Small cars


WEAKNESS

Still depends upon SUZUKI COPORATION

10% components are manufactured outside India

Still considered as poor mans brand

Unaccustomed to international standards or keen competition.

Brand positioning

Dependent upon Imported diesel engine


OPPURTUNITY

first company to roll out suitably Designed cars before 2008 as per
Govt.s Proposal of new ethanol (renewable)

Other companies lacks economy of scale

Rising demand

Untapped rural market

Untapped rural market

Young bikers

Growth in economy
THREAT

Numbers of new Technology driven players and manufactures are in


market

Reduction in subsidies by government on petroleum products

Changing environmental and emission norms

Higher local taxes

New entrants

New emission norms

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