Purpose of Communication
Purpose of Communication
Communication is a method that allows people to exchange information by one of numerous methods.
There are hearing means, such as words or singing, and nonverbal, material means, such as body talking,
sign language, paralanguage, feel or eye contact. Communication is timothy by which in sequence is
exchanged flanked by or among individuals through a ordinary system of symbols, signs, and
performance.
For true communication, there must be a broadcast of thoughts, ideas and feelings from one mind to
one more. However, human language is extremely different as of plant communication
The purpose of communication is to get your message across to others clearly and unambiguously.
Doing this involves effort from both the sender of the message and the receiver. And it's a process that can be fraught
with error, with messages often misinterpreted by the recipient. When this isn't detected, it can cause tremendous
confusion, wasted effort and missed opportunity.
In fact, communication is only successful when both the sender and the receiver understand the same information as
a result of the communication.
By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful,
the thoughts and ideas that you convey do not necessarily reflect your own, causing a communications breakdown
and creating roadblocks that stand in the way of your goals both personally and professionally.
In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited
as the single more important decisive factor in choosing managers. The survey, conducted by the University of
Pittsburgh's Katz Business School, points out that communication skills, including written and oral presentations, as
well as an ability to work with others, are the main factor contributing to job success.
In spite of the increasing importance placed on communication skills, many individuals continue to struggle with this,
unable to communicate their thoughts and ideas effectively whether in verbal or written format. This inability makes
it nearly impossible for them to compete effectively in the workplace, and stands in the way of career progression.
Getting your message across is paramount to progressing. To do this, you must understand what your message is,
what audience you are sending it to, and how it will be perceived. You must also weigh-in the circumstances
surrounding your communications, such as situational and cultural context.
Communication barriers can pop-up at every stage of the communication process (which consists of sender,
message, channel, receiver, feedback and context see the diagram below) and have the potential to create
misunderstanding and confusion.
To be an effective communicator and to get your point across without misunderstanding and confusion, your goal
should be to lessen the frequency of these barriers at each stage of this process with clear, concise, accurate, well-
planned communications.
You can find out which barriers your communications tend to stuck at by taking our How Good Are Your
Communication Skills? self-test. But in summary, here's some more information about each stage of the
communication process:
Source...
As the source of the message, you need to be clear about why you're communicating, and what you want to
communicate. You also need to be confident that the information you're communicating is useful and accurate.
Message...
Encoding...
This is the process of transferring the information you want to communicate into a form that can be sent and correctly
decoded at the other end. Your success in encoding depends partly on your ability to convey information clearly and
simply, but also on your ability to anticipate and eliminate sources of confusion (for example, cultural issues, mistaken
assumptions, and missing information.) A key part of this is knowing your audience: Failure to understand who you
are communicating with will result in delivering messages that are misunderstood.
Channel...
Messages are conveyed through channels, with verbal including face-to-face meetings, telephone and
videoconferencing; and written including letters, emails, memos and reports.
Different channels have different strengths and weaknesses. For example, it's not particularly effective to give a long
list of directions verbally, while you'll quickly cause problems if you criticize someone strongly by email.
Decoding...
Just as successful encoding is a skill, so is successful decoding (involving, for example, taking the time to read a
message carefully, or listen actively to it.) Just as confusion can arise from errors in encoding, it can also arise from
decoding errors. This is particularly the case if the decoder doesn't have enough knowledge to understand the
message.
Receiver...
Your message is delivered to individual members of your audience. No doubt, you have in mind the actions or
reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals
enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of
your message, and their response. To be a successful communicator, you should consider these before delivering
your message, and act appropriately.
Feedback...
Your audience will provide you with feedback, verbal and nonverbal reactions to your communicated message. Pay
close attention to this feedback, as it is the only thing that allows you to be confident that your audience has
understood your message. If you find that there has been a misunderstanding, at least you have the opportunity to
send the message a second time.
Context...
The situation in which your message is delivered is the context. This may include the surrounding environment or
broader culture (i.e. corporate culture, international cultures, etc.).
To deliver your messages effectively, you must commit to breaking down the barriers that exist in each of these
stages of the communication process.
Let's begin with the message itself. If your message is too lengthy, disorganized, or contains errors, you can expect
the message to be misunderstood and misinterpreted. Use of poor verbal and body language can also confuse the
message.
Barriers in context tend to stem from senders offering too much information too fast. When in doubt here, less is
oftentimes more. It is best to be mindful of the demands on other people's time, especially in today's ultra-busy
society.
Once you understand this, you need to work to understand your audience's culture, making sure you can converse
and deliver your message to people of different backgrounds and cultures within your own organization, in this
country and even abroad.