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Purpose of Communication

The document discusses the purpose and importance of effective communication in organizations. It outlines different types of communication in organizations and provides tips for communicating effectively, including choosing the right message, tone, and ensuring understanding between the sender and receiver. Effective communication is important for success in the workplace.
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0% found this document useful (0 votes)
240 views6 pages

Purpose of Communication

The document discusses the purpose and importance of effective communication in organizations. It outlines different types of communication in organizations and provides tips for communicating effectively, including choosing the right message, tone, and ensuring understanding between the sender and receiver. Effective communication is important for success in the workplace.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Purpose Of Communication:

1. To get, to give, & exchange information.


2. To persuade & influence.
3. To ensure understanding.
4. To convey feelings, opinion & perception & ideas.
5. To establish & enhance friendship.
6. To improve public relation.
7. To start action & implement activities.
8. To provide therapeutic effect

Communication is a method that allows people to exchange information by one of numerous methods.
There are hearing means, such as words or singing, and nonverbal, material means, such as body talking,
sign language, paralanguage, feel or eye contact. Communication is timothy by which in sequence is
exchanged flanked by or among individuals through a ordinary system of symbols, signs, and
performance.

As a course, communication has synonyms such as expressing outlook, conversing, verbal


communication, corresponding, inscription, listening and exchanging. People communicate to satisfy
needs in together their work and non-work lives. People want to be heard, to be appreciated and to be
wanted. They also desire to complete tasks and to achieve goals. Obviously, then, a major purpose of
communication is to help people feel good about themselves and concerning their friends, groups, and
organizations.

For true communication, there must be a broadcast of thoughts, ideas and feelings from one mind to
one more. However, human language is extremely different as of plant communication

Defining the effective way of communication


in an organization and how to develop an
effective communication skills.
Basically and in formal usage, communication is the transfer of ideas from
one person to another. It is the act of information someone or disseminating
information. It aims to provide the necessary information about a job, a
machine, a decision, an action taken, etc. To recognize goods performance,
use of communication is essential. To prevent misunderstandings due to
misinformation that may lessen a persons working efficiency. To allay fears,
worries, and suspicions an individual may have in his work or toward his
employer.

In on organization, there are three type of communication; first is the


downward communication which flows from upper levels of management to
the next lower level, down to the rank and file. This communication type is
used when management wants to inform employees of policies, procedures,
directives, etc. And it is the supervisors responsibility to make sure that he
as well as those below him understands what is communicated. The second
type is the upward communication. This proceeds from the lower levels of
the organization up to higher-management. This is necessary to improve
efficiency as well as to ensure that downward communication form
management is received and understood. And lastly, is called lateral
communication. This takes place among employees of the same level. It
usually concerns the dissemination of information pertaining to areas of
responsibility and/or reports of levels of achievement in job involving more
than one work group. Above all, ensures avoidance of duplication of work
effort in achieving management goals.

In order for a communication to be effective one must learn when to


communicate. As a general rule, people should be informed about any event
well in advance of rumors, gossips, and conjecture. If the information deals
with vacations, shutdowns, etc. it should be released soon enough to be
useful to individuals who will benefit from them. All announcements should
be timed that the reasons given them would not conflict with other
information fresh in the employees mind. In all cases, a supervisor should
receive the information before his subordinates d

Also, he must learn how to communicate. First, give reason meaningful to


those being informed. This is one of the best ways to gain acceptance.
Second, where persuasion is necessary, employ verbal communication. This
is more effective than print since you see the others reaction and hence are
able to adapt your presentation accordingly. Third, invite response from the
workers. And last, use more than one medium of communication. A meeting
may be good, but a meeting reinforced by a letter is more effective than an
announcement, which gets only one treatment.

Communication makes use of certain aids of instruments. And the most


effective instrument is the words itself. Therefore, use the right words for
the purpose at hand. Avoid imprecise words like few, some, or many
when meaning will be conveyed better by actual numbers and percentages.
Another useful instrument is thetone of your voice. Tone sometimes
conveys more than contents do. It is how thing is said rather than what is
said that may set road-blocks and cause a communication gap. Tone,
whether in written or spoken communications, reacts on the thoughts and
emotions of the receiver. It is therefore wise to use the correct tone in your
message. Long enough and no longer, to get the point across. Not wordy,
redundant or long-winded.

In each communication process, negative communication must also be


avoided. To deal with negative communication, one must create a language
environment devoid of verbal abuse and defensiveness. Defusing
defensiveness in others with no loss of face to anyone. Creating an effective
interactive feedback loop. And building trust and mutual respect with each
other before you start your actual communication purpose.

To end up, remember that listening is an important aspect of


communication. In communicating, dont do too much of the talking
yourself, listening to what the other has to say. This way, you establish
rapport with your receiver

The purpose of communication is to get your message across to others clearly and unambiguously.

Doing this involves effort from both the sender of the message and the receiver. And it's a process that can be fraught
with error, with messages often misinterpreted by the recipient. When this isn't detected, it can cause tremendous
confusion, wasted effort and missed opportunity.

In fact, communication is only successful when both the sender and the receiver understand the same information as
a result of the communication.

By successfully getting your message across, you convey your thoughts and ideas effectively. When not successful,
the thoughts and ideas that you convey do not necessarily reflect your own, causing a communications breakdown
and creating roadblocks that stand in the way of your goals both personally and professionally.

In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited
as the single more important decisive factor in choosing managers. The survey, conducted by the University of
Pittsburgh's Katz Business School, points out that communication skills, including written and oral presentations, as
well as an ability to work with others, are the main factor contributing to job success.
In spite of the increasing importance placed on communication skills, many individuals continue to struggle with this,
unable to communicate their thoughts and ideas effectively whether in verbal or written format. This inability makes
it nearly impossible for them to compete effectively in the workplace, and stands in the way of career progression.

Getting your message across is paramount to progressing. To do this, you must understand what your message is,
what audience you are sending it to, and how it will be perceived. You must also weigh-in the circumstances
surrounding your communications, such as situational and cultural context.

Communications Skills The Importance of Removing Barriers:

Communication barriers can pop-up at every stage of the communication process (which consists of sender,
message, channel, receiver, feedback and context see the diagram below) and have the potential to create
misunderstanding and confusion.

To be an effective communicator and to get your point across without misunderstanding and confusion, your goal
should be to lessen the frequency of these barriers at each stage of this process with clear, concise, accurate, well-
planned communications.

You can find out which barriers your communications tend to stuck at by taking our How Good Are Your
Communication Skills? self-test. But in summary, here's some more information about each stage of the
communication process:

Source...

As the source of the message, you need to be clear about why you're communicating, and what you want to
communicate. You also need to be confident that the information you're communicating is useful and accurate.

Message...

The message is the information that you want to communicate.

Encoding...

This is the process of transferring the information you want to communicate into a form that can be sent and correctly
decoded at the other end. Your success in encoding depends partly on your ability to convey information clearly and
simply, but also on your ability to anticipate and eliminate sources of confusion (for example, cultural issues, mistaken
assumptions, and missing information.) A key part of this is knowing your audience: Failure to understand who you
are communicating with will result in delivering messages that are misunderstood.
Channel...

Messages are conveyed through channels, with verbal including face-to-face meetings, telephone and
videoconferencing; and written including letters, emails, memos and reports.

Different channels have different strengths and weaknesses. For example, it's not particularly effective to give a long
list of directions verbally, while you'll quickly cause problems if you criticize someone strongly by email.

Decoding...

Just as successful encoding is a skill, so is successful decoding (involving, for example, taking the time to read a
message carefully, or listen actively to it.) Just as confusion can arise from errors in encoding, it can also arise from
decoding errors. This is particularly the case if the decoder doesn't have enough knowledge to understand the
message.

Receiver...

Your message is delivered to individual members of your audience. No doubt, you have in mind the actions or
reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals
enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of
your message, and their response. To be a successful communicator, you should consider these before delivering
your message, and act appropriately.

Feedback...

Your audience will provide you with feedback, verbal and nonverbal reactions to your communicated message. Pay
close attention to this feedback, as it is the only thing that allows you to be confident that your audience has
understood your message. If you find that there has been a misunderstanding, at least you have the opportunity to
send the message a second time.

Context...

The situation in which your message is delivered is the context. This may include the surrounding environment or
broader culture (i.e. corporate culture, international cultures, etc.).

Removing Barriers at All These Stages

To deliver your messages effectively, you must commit to breaking down the barriers that exist in each of these
stages of the communication process.

Let's begin with the message itself. If your message is too lengthy, disorganized, or contains errors, you can expect
the message to be misunderstood and misinterpreted. Use of poor verbal and body language can also confuse the
message.

Barriers in context tend to stem from senders offering too much information too fast. When in doubt here, less is
oftentimes more. It is best to be mindful of the demands on other people's time, especially in today's ultra-busy
society.
Once you understand this, you need to work to understand your audience's culture, making sure you can converse
and deliver your message to people of different backgrounds and cultures within your own organization, in this
country and even abroad.

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