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Intercom Pitch Deck

The document outlines Intercom, a customer relationship management tool for SaaS companies. It introduces the founding team, describes the problem of building meaningful customer relationships through current tools, and presents Intercom as a solution. Intercom allows customer profiling, research, and in-app messaging to improve relationships. It is seeking $600k in funding to develop product-market fit and work on customer development, marketing, and profitability.

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Bhargav Shah
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152 views8 pages

Intercom Pitch Deck

The document outlines Intercom, a customer relationship management tool for SaaS companies. It introduces the founding team, describes the problem of building meaningful customer relationships through current tools, and presents Intercom as a solution. Intercom allows customer profiling, research, and in-app messaging to improve relationships. It is seeking $600k in funding to develop product-market fit and work on customer development, marketing, and profitability.

Uploaded by

Bhargav Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Icom

DRAFT
T tm

* Eoghan McCabe (CEO, product, visual design), Des Traynor (COO,


customer development, user experience design), Ciaran Lee (CTO,
software engineering), David Barrett (front-end engineering).

* Prolific speakers / bloggers about software design / development and


SaaS business.

* Ran Contrast for four years, a popular web software design


consultancy.

* Launched Qwitter and Exceptional (both acquired).


T probm
* Building meaningful relationships with customers is hard /
impossible for SaaS providers (meaningful relationships loyal
customers profitable customers and organic growth)

* Building meaningful relationships requires: 1. customer discovery, 2.


customer research, 3. customer communication, 4. relationship
management

* The current tools available are complex, ineffective, not built for
SaaS theres no one tool to do customer relationship
management and messaging for SaaS providers.

* (Even e-mail fails: generating targeted e-mail lists takes a lot of work, e-
mail campaigns have terrible engagement because e-mail is out of
context)
T solu
* Intercom is

- simple install like Google Analytics,

- customer base browsing (e.g. signed-up today, on premium


plan),

- individual customer research (e.g. see Twitter followers,


company),

- advanced in-app messaging (user sees message on next login


or at specific event and can reply to messages),

- customer relationship management (Intercom calculates


relationship metric over time and allows app owner find people
who need attention).
T mket

* Now: SaaS providers ($21 billion market, $93 billion in 2016


Forrester)

* Later: mobile and desktop app providers


Lscape / compers

Social media research / Customer feedback / Email campaigns User analytics


management support
Campaign monitor KISSmetrics
Radian 6 Uservoice
Mail Chimp Mix Panel
Sprout Social Tender

Hootsuite Get Satisfaction


In-app messages
Crowdbooster Assistly
Hello Bar
Zendesk

KISSinsights
Prog
* Product in development and testing since Jan, ready for public beta

* intercomapp.com

* Demo

* Private beta testers love the product, many are psyched to try it
Wt we lkg f
* $600k convertible note

* 18 months of runway to work on:

- product-market fit

- customer dev

- early marketing efforts

- profitability

* Plan to raise further round in 12-18 months to turn up heat on


marketing

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