Belarmino, Maria Djanella B. BSA-4: Competition
Belarmino, Maria Djanella B. BSA-4: Competition
BSA-4
Customer Convenience
If your business draws customers to a store location, the site must be convenient
to the customer. The location must be easily accessible and provide the customer
with a feeling of safety upon their arrival and exit.
Competition
A business's location can affect the competition it faces from businesses that sell
similar products and services.
Your business's service and sales opportunities are greatly affected by your
location. Your selected location should center on your target customers and
should generate walk-in traffic.
Operating Expenses
The location of a business can influence the total cost of operation. Renting a
storefront on a popular street or in a highly trafficked mall is likely to be more
expensive than opening a store in a small commercial district in a residential area.
A business could be better off opening its doors in an area that is cheap, even if it
results in fewer total sales.
Taxes and Regulations
The location of a business determines the state and local taxes that owners have to
pay and the regulations they must follow. Income tax and sales tax rates vary
from one area to another, which can have a significant impact on a business
owner's earnings.
a. Site-related factor
Zoning restrictions
Location of markets
c. Community
Community and site. Community and site evaluation involves examining
whether a company and a prospective community and site will be compatible
in the long-term.
Environmental regulation. Companies should consider the
various environmental regulations that might affect their operations in
different locations. Environmental regulation also may have an impact on the
relationship between a company and the community around a prvospective
location.
d. Regional Factor
3. Discuss and give example for the following techniques used in Location Decision Strategy :
Select location with lowest total cost for expected production volume
Example:
b. Transportation Model
The transportation model uses the principle of 'transplanting' something,
like taking a hole from one place and inserting it in another without change. First
it assumes that to disturb or change the idea being transported in any way will
damage and reduce it somehow. It also assumes that it is possible to take an idea
from one person's mind into another person's so that the two people will then
understand in exactly the same way.
The transportation model is a valuable tool in analyzing and modifying existing
transportation systems or the implementation of new ones. In addition, the model
is effective in determining resource allocation in existing business structures.
c. Factor Rating
2. Detailed maps
3. Utilities
4. Geographic features