INVESTMENT BANKING

1. Introduction
At a very macro level, Investment Banking as the term suggest, is
concerned with the primary function of assisting the capital market in its
function of capital intermediation, i.e.the movement of financial
resources from those who have them (the Investor), to those who need to
make us of them for generating GDP( the Issuers). As already discussed
banking and financial institutions on the one hand and the capital market
on the other are the two broad platforms of institutional intermediation
for capital flows in the economy. Therefore, it could be inferred that
investment banks are those institutions that are the counterparts of banks
in the function of intermediation in resource allocations. Nevertheless, it
would be unfair to conclude so, as that would confine investment
banking to a very narrow sphere of its activities in the modern world of
high finance. Over the decades, backed by evolution and also fuelled by
recent technological development, investment banking has transformed
repeatedly to suit the needs of the finance community and thus become
one of the most vibrant and exciting segment of financial services.
Investment Banker have always enjoyed celebrity status, but at times
they have paid the price for excessive flamboy as well.

To continue from the above, in the words of John F. Marshall and M.E.
Ellis, investment banking is what investment banks do. This definition
can be explained in the context of how history and regulatory
intervention have shaped such as evolution. Much of the investment
banking in its present form thus owes its origin to the financial market is
USA, due to which, American Investment bank have been leaders in the
American and Euro markets as well. Therefore, the term Investment
banking can arguably be said to be of American origin. Their
counterparts in UK and European markets and extended the scope of
such business.
DEFINITION
A financial intermediary that performs a variety of services.
Investment banks specialize in large and complex financial transactions
such as underwriting, acting as an intermediary between a securities
issuer and the investing public, facilitating mergers and other
corporate reorganizations, and acting as a broker and/or financial
adviser for institutional clients. Major investment banks include
Barclays, BofA Merrill Lynch, Warburgs, Goldman Sachs, Deutsche
Bank, JP Morgan, Morgan Stanley, Salomon Brothers, UBS, Credit
Suisse, Citibank and Lazard. Some investment banks specialize in
particular industry sectors. Many investment banks also have retail
operations that serve small, individual, customers.
 2. History

2.1. History of investment banking in the United States.

The first company to issue publicly traded stock was
the Dutch East India Company (Verenigde Oostindische Compagnie,
or "VOC"), which traded on the Amsterdam Stock Exchange.
Investment banking has changed over the years, beginning as a
partnership form focused on underwriting security issuance, i.e. initial
public offerings (IPOs) and secondary market offerings, brokerage, and
mergers and acquisitions, and evolving into a "full-service" range
including securities research, proprietary trading, and investment
management. In the modern 21st century, the SEC filings of the major
independent investment banks such as Goldman Sachs and Morgan
Stanley reflect three product segments: (1) investment banking (fees for
M&A advisory services and securities underwriting); (2) asset
management (fees for sponsored investment funds), and (3) trading and
principal investments (broker-dealer activities including proprietary
trading ("dealer" transactions) and brokerage trading ("broker"
transactions)
In the United States, commercial banking and investment banking were
separated by the GlassSteagall Act, which was repealed in 1999. The
repeal led to more "universal banks" offering an even greater range of
services. Many large commercial banks have therefore developed
investment banking divisions through acquisitions and hiring. Notable
large banks with significant investment banks include JPMorgan
Chase, Bank of America, Credit Suisse, Deutsche Bank, Barclays,
and Wells Fargo. After the financial crisis of 200708 and the
subsequent passage of the Dodd-Frank Act of 2010, regulations have
limited certain investment banking operations, notably with the Volcker
Rule's restrictions on proprietary trading.
The traditional service of underwriting security issues has declined as a
percentage of revenue. As far back as 1960, 70% of Merrill Lynch's
revenue was derived from transaction commissions while "traditional
investment banking" services accounted for 5%. However, Merrill
Lynch was a relatively "retail-focused" firm with a large brokerage
network.
 3. Organizational structure.

3.1. Core investment banking activities.

Investment banking is split into front office, middle office, and back
office activities. While large service investment banks offer all lines of
business, both "sell side" and "buy side", smaller sell-side investment
firms such as boutique investment banks and small broker-dealers focus
on investment banking and sales/trading/research, respectively.
Investment banks offer services to both corporations issuing securities
and investors buying securities. For corporations, investment bankers
offer information on when and how to place their securities on the open
market, an activity very important to an investment bank's reputation.
Therefore, investment bankers play a very important role in issuing new
security offerings.

3.2. Front office.

Front office is generally described as a revenue generating role. There
are two main areas within front office, i.e. Investment Banking and
Markets:

Investment Banking involves advising the world's largest

organizations on mergers, acquisitions, as well as a wide array of
fund raising strategies.
Markets is divided into "sales and trading" (including
"structuring"), and "research".

3.1.1.1 Investment banking.

Corporate finance is the traditional aspect of investment banks, which
involves helping customers raise funds in capital markets and giving
advice on mergers and acquisitions (M&A); this may involve
subscribing investors to a security issuance, coordinating with bidders,
or negotiating with a merger target. A pitch book of financial
information is generated to market the bank to a potential M&A client; if
the pitch is successful, the bank arranges the deal for the client. The
investment banking division (IBD) is generally divided into industry
coverage and product coverage groups. Industry coverage groups focus
on a specific industry such as healthcare, public
finance (governments), FIG (financial institutions group), industrials,
TMT (technology, media, and telecommunication) and maintains
relationships with corporations within the industry to bring in business
for the bank. Product coverage groups focus on financial products such
as mergers and acquisitions, leveraged finance, public finance, asset
finance and leasing, structured finance, restructuring, equity, and high-
grade debt and generally work and collaborate with industry groups on
the more intricate and specialized needs of a client.

3.1.1.2. Sales and trading.

On the behalf of the bank and its clients, a large investment bank's
primary function is buying and selling products. In market making,
traders will buy and sell financial products with the goal of making
money on each trade. Sales is the term for the investment bank's sales
force, whose primary job is to call on institutional and high-net-worth
investors to suggest trading ideas (on a caveat emptor basis) and take
orders. Sales desks then communicate their clients' orders to the
appropriate trading rooms, which can price and execute trades, or
structure new products that fit a specific need. Structuring has been a
relatively recent activity as derivatives have come into play, with highly
technical and numerate employees working on creating complex
structured products which typically offer much greater margins and
returns than underlying cash securities. In 2010, investment banks came
under pressure as a result of selling complex derivatives contracts to
local municipalities in Europe and the US.[4] Strategists advise external
as well as internal clients on the strategies that can be adopted in various
markets. Ranging from derivatives to specific industries, strategists
place companies and industries in a quantitative framework with full
consideration of the macroeconomic scene. This strategy often affects
the way the firm will operate in the market, the direction it would like to
take in terms of its proprietary and flow positions, the suggestions
salespersons give to clients, as well as the way structurers create new
products. Banks also undertake risk through proprietary trading,
performed by a special set of traders who do not interface with clients
and through "principal risk"risk undertaken by a trader after he buys
or sells a product to a client and does not hedge his total exposure.
Banks seek to maximize profitability for a given amount of risk on their
balance sheet. The necessity for numerical ability in sales and trading
has created jobs for physics, computer
science, mathematics and engineering Ph.D.s who act as quantitative
analysts.
3.1.1.3. Research.
The securities research division reviews companies and writes reports
about their prospects, often with "buy" or "sell" ratings. Investment
banks typically have sell-side analysts which cover various industries.
Their sponsored funds or proprietary trading offices will also have buy-
side research. While the research division may or may not generate
revenue (based on policies at different banks), its resources are used to
assist traders in trading, the sales force in suggesting ideas to customers,
and investment bankers by covering their clients. Research also serves
outside clients with investment advice (such as institutional investors
and high-net-worth individuals) in the hopes that these clients will
execute suggested trade ideas through the sales and trading division of
the bank, and thereby generate revenue for the firm. Research also
covers credit research, fixed income research, macroeconomic research,
and quantitative analysis, all of which are used internally and externally
to advise clients but do not directly affect revenue. All research groups,
nonetheless, provide a key service in terms of advisory and strategy.
There is a potential conflict of interest between the investment bank and
its analysis, in that published analysis can affect the bank's profits.
3.1.2 Front and middle office

3.1.2.1 Risk management.

Risk management involves analyzing the market and credit risk that an
investment bank or its clients take onto their balance sheet during
transactions or trades. Credit risk focuses around capital markets
activities, such as loan syndication, bond issuance, restructuring, and
leveraged finance. Market risk conducts review of sales and trading
activities utilizing the VAR model and provide hedge-fund solutions to
portfolio managers. Other risk groups include country risk, operational
risk, and counterparty risks which may or may not exist on a bank to
bank basis. Credit risk solutions are key part of capital market
transactions, involving debt structuring, exit financing, loan
amendment, project finance, leveraged buy-outs, and sometimes
portfolio hedging. Front office market risk activities provide service to
investors via derivative solutions, portfolio management, portfolio
consulting, and risk advisory. Well-known risk groups in JPMorgan
Chase, Goldman Sachs and Barclays engage in revenue-generating
activities involving debt structuring, restructuring, loan syndication, and
securitization for clients such as corporates, governments, and hedge
funds. J.P. Morgan IB Risk works with investment banking to execute
transactions and advise investors, although its Finance & Operation risk
groups focus on middle office functions involving internal, non-revenue
generating, operational risk controls.[5][6][7] Credit default swap, for
instance, is a famous credit risk hedging solution for clients invented by
J.P. Morgan's Blythe Masters during the 1990s. The Loan Risk Solutions
group[8] within Barclays' investment banking division and Risk
Management and Financing group[9] housed in Goldman Sach's
securities division are client-driven franchises. However, risk
management groups such as operational risk, internal risk control, legal
risk, and the one at Morgan Stanley are restrained to internal business
functions including firm balance-sheet risk analysis and assigning
trading cap that are independent of client needs, even though these
groups may be responsible for deal approval that directly affects capital
market activities. Risk management is a broad area, and like research, its
roles can be client-facing or internal.

3.1.3 Middle office.

This area of the bank includes treasury management, internal controls,
and internal corporate strategy. Corporate treasury is responsible for an
investment bank's funding, capital structure management, and liquidity
risk monitoring.
Internal control tracks and analyzes the capital flows of the firm, the
finance division is the principal adviser to senior management on
essential areas such as controlling the firm's global risk exposure and the
profitability and structure of the firm's various businesses via dedicated
trading desk product control teams. In the United States and United
Kingdom, a comptroller (or financial controller) is a senior position,
often reporting to the chief financial officer.
Internal corporate strategy tackling firm management and profit strategy,
unlike corporate strategy groups that advise clients, is non-revenue
regenerating yet a key functional role within investment banks.
This list is not a comprehensive summary of all middle-office functions
within an investment bank, as specific desks within front and back
offices may participate in internal functions.
3.1.4 Back office.

3.1.4.1 Operations.
This involves data-checking trades that have been conducted, ensuring
that they are not wrong, and transacting the required transfers. Many
banks have outsourced operations. It is, however, a critical part of the
bank.

3.1.4.2 Technology.
Every major investment bank has considerable amounts of in-
house software, created by the technology team, who are also
responsible for technical support. Technology has changed considerably
in the last few years as more sales and trading desks are using electronic
trading. Some trades are initiated by
complex algorithms for hedging purposes.
Firms are responsible for compliance with local and foreign government
regulations and internal regulations.
3.3. Other businesses.
Global transaction banking is the division
which provides cash management, custody
services, lending, and securities brokerage
services to institutions. Prime brokerage with
hedge funds has been an especially profitable
business, as well as risky, as seen in the bank
run with Bear Stearns in 2008.
Investment management is the professional
management of various securities
(shares, bonds, etc.) and other assets (e.g., real
estate), to meet specified investment goals for
the benefit of investors. Investors may be
institutions (insurance companies, pension
funds, corporations etc.) or private
investors (both directly via investment
contracts and more commonly via collective
investment schemes e.g., mutual funds). The
investment management division of an
investment bank is generally divided into
separate groups, often known as private
wealth management and private client
services.
Merchant banking can be called "very
personal banking"; merchant banks offer
capital in exchange for share ownership rather
than loans, and offer advice on management
and strategy. Merchant banking is also a name
used to describe the private equity side of a
firm.[11] Current examples include Defoe
Fournier & Cie. and JPMorgan Chase'sOne
Equity Partners. The original J.P. Morgan &
Co., Rothschilds, Barings and Warburgs were
all merchant banks. Originally, "merchant
bank" was the British English term for an
investment bank.
 4. Industry profile.

There are various trade associations throughout the world which

represent the industry in lobbying, facilitate industry standards, and
publish statistics. The International Council of Securities
Associations (ICSA) is a global group of trade associations.
In the United States, the Securities Industry and Financial Markets
Association (SIFMA) is likely the most significant; however, several of
the large investment banks are members of the American Bankers
Association Securities Association (ABASA), while small investment
banks are members of the National Investment Banking Association
(NIBA).
In Europe, the European Forum of Securities Associations was formed
in 2007 by various European trade associations. Several European trade
associations (principally the London Investment Banking Association
and the European SIFMA affiliate) combined in 2009 to form
Association for Financial Markets in Europe (AFME).
In the securities industry in China (particularly mainland China),
the Securities Association of China is a self-regulatory organization
whose members are largely investment banks.

4.1 Global size and revenue mix.

Global investment banking revenue increased for the fifth year running
in 2007, to a record US$84 billion, which was up 22% on the previous
year and more than double the level in 2003.[14] Subsequent to their
exposure to United States sub-prime securities investments, many
investment banks have experienced losses. As of late 2012, global
revenues for investment banks were estimated at $240 billion, down
about a third from 2009, as companies pursued less deals and traded
less. Differences in total revenue are likely due to different ways of
classifying investment banking revenue, such as subtracting proprietary
trading revenue.
In terms of total revenue, SEC filings of the major independent
investment banks in the United States show that investment banking
(defined as M&A advisory services and security underwriting) only
made up about 15-20% of total revenue for these banks from 1996 to
2006, with the majority of revenue (60+% in some years) brought in by
"trading" which includes brokerage commissions and proprietary
trading; the proprietary trading is estimated to provide a significant
portion of this revenue.
The United States generated 46% of global revenue in 2009, down from
56% in 1999. Europe (with Middle East and Africa) generated about a
third while Asian countries generated the remaining 21%.[14]:8 The
industry is heavily concentrated in a small number of major financial
centers, including City of London, New York City, Frankfurt, Hong
Kong and Tokyo.
According to estimates published by the International Financial Services
London, for the decade prior to the financial crisis in 2008, M&A was a
primary source of investment banking revenue, often accounting for
40% of such revenue, but dropped during and after the financial crisis.
Equity underwriting revenue ranged from 30% to 38% and fixed-income
underwriting accounted for the remaining revenue.
Revenues have been affected by the introduction of new products with
higher margins; however, these innovations are often copied quickly by
competing banks, pushing down trading margins. For example,
brokerages commissions for bond and equity trading is a commodity
business but structuring and trading derivatives has higher margins
because each over-the-counter contract has to be uniquely structured and
could involve complex pay-off and risk profiles. One growth area
is private investment in public equity (PIPEs, otherwise known as
Regulation D or Regulation S). Such transactions are privately
negotiated between companies and accredited investors.
Banks also earned revenue by securitizing debt, particularly mortgage
debt prior to the financial crisis. Investment banks have become
concerned that lenders are securitizing in-house, driving the investment
banks to pursue vertical integration by becoming lenders, which is
allowed in the United States since the repeal of the Glass-Steagall Act in
1999.
4.2 Top 10 banks:-

Further information: List of investment banks

According to the Financial Times, in terms of total advisory fees for the
whole of 2014, the top ten investment banks were:-

Rank Company Fees ($m)

1. J.P. Morgan & Co. 6,398.67

2. Bank of America Merrill Lynch 5,693.77

3. Goldman Sachs 5,556.45

4. Morgan Stanley 5,310.17

5. Citigroup 4,489.64

6. Deutsche Bank 4,263.81

7. Credit Suisse 3,768.46

8. Barclays 3,706.22

9. Wells Fargo 2,367.32

10. UBS 2,219.69

The above list is just a ranking of the advisory arm (M&A
advisory, syndicated loans, equity capital markets and debt capital
markets) of each bank and does not include the generally much larger
portion of revenues from sales and trading and asset management.
Mergers and acquisitions and capital markets are also often covered
by The Wall Street Journal and Bloomberg.
 5. Financial crisis of 20072008.

The 2008 financial credit crisis led to the collapse of several notable
investment banks, such as the bankruptcy of large investment
bank, Lehman Brothers; and the hurried sale of Merrill Lynch and the
much smaller Bear Stearns to much larger banks which effectively
rescued them from bankruptcy. The entire financial services industry,
including numerous investment banks, was rescued by government loans
through the Troubled Asset Relief Program (TARP). Surviving U.S.
investment banks such as Goldman Sachs and Morgan Stanley converted
to traditional bank holding companies to accept TARP relief. Similar
situations occurred across the globe with countries rescuing their
banking industry. Initially, banks received part of a $700 billion TARP
intended to stabilize the economy and thaw the frozen credit markets.
Eventually, taxpayer assistance to banks reached nearly $13 trillion,
most without much scrutiny, lending did not increase and credit markets
remained frozen.
The crisis led to questioning of the business model of the investment
bank without the regulation imposed on it by Glass-
Steagall.[neutrality is disputed] Once Robert Rubin, a former co-
chairman of Goldman Sachs, became part of the Clinton
administration and deregulated banks, the previous conservatism of
underwriting established companies and seeking long-term gains was
replaced by lower standards and short-term profit. Formerly, the
guidelines said that in order to take a company public, it had to be in
business for a minimum of five years and it had to show profitability for
three consecutive years. After deregulation, those standards were gone,
but small investors did not grasp the full impact of the change.
A number of former Goldman-Sachs top executives, such as Henry
Paulson and Ed Liddy were in high-level positions in government and
oversaw the controversial taxpayer-funded bank bailout. The TARP
Oversight Report released by the Congressional Oversight Panel found
that the bailout tended to encourage risky behavior and "corrupt the
fundamental tenets of a market economy".
Under threat of a subpoena, Goldman Sachs revealed that it received
$12.9 billion in taxpayer aid, $4.3 billion of which was then paid out to
32 entities, including many overseas banks, hedge funds and
pensions. The same year it received $10 billion in aid from the
government, it also paid out multi-million dollar bonuses; the total paid
in bonuses was $4.82 billion. Similarly, Morgan Stanley received $10
billion in TARP funds and paid out $4.475 billion in bonuses.
 6. Criticisms.

The investment banking industry, and many individual investment

banks, have come under criticism for a variety of reasons, including
perceived conflicts of interest, overly large pay packages, cartel-like or
oligopolic behavior, taking both sides in transactions, and
more.[30] Investment banking has also been criticised for its opacity.

6.1 Conflicts of interest.

Conflicts of interest may arise between different parts of a bank, creating
the potential for market manipulation, according to critics. Authorities
that regulate investment banking, such as the Financial Conduct
Authority (FCA) in the United Kingdom and the SEC in the United
States, require that banks impose a "Chinese wall" to prevent
communication between investment banking on one side and equity
research and trading on the other. Critics say such a barrier does not
always exist in practice, however.
Conflicts of interest often arise in relation to investment banks' equity
research units, which have long been part of the industry. A common
practice is for equity analysts to initiate coverage of a company in order
to develop relationships that lead to highly profitable investment
banking business. In the 1990s, many equity researchers allegedly traded
positive stock ratings for investment banking business. Alternatively,
companies may threaten to divert investment banking business to
competitors unless their stock was rated favorably. Laws were passed to
criminalize such acts, and increased pressure from regulators and a
series of lawsuits, settlements, and prosecutions curbed this business to a
large extent following the 2001 stock market tumble after the dot-com
bubble.
Philip Augar, author of The Greed Merchants, said in an interview that,
"You cannot simultaneously serve the interest of issuer clients and
investing clients. And its not just underwriting and sales; investment
banks run proprietary trading operations that are also making a profit out
of these securities."
Many investment banks also own retail brokerages. During the 1990s,
some retail brokerages sold consumers securities which did not meet
their stated risk profile. This behavior may have led to investment
banking business or even sales of surplus shares during a public offering
to keep public perception of the stock favorable.
Since investment banks engage heavily in trading for their own account,
there is always the temptation for them to engage in some form of front
running the illegal practice whereby a broker executes orders for their
own account before filling orders previously submitted by their
customers, there benefiting from any changes in prices induced by those
orders.
Documents under seal in a decade-long lawsuit concerning eToys.com's
IPO but obtained by New York Times' Wall Street Business
columnist Joe Nocera alleged that IPOs managed by Goldman Sachs and
other investment bankers involved asking for kickbacks from their
institutional clients who made large profits flipping IPOs which
Goldman had intentionally undervalued. Depositions in the lawsuit
alleged that clients willingly complied with these demands because they
understood it was necessary in order to participate in future hot
issues.[32] Reuters Wall Street correspondent Felix Salmon retracted his
earlier, more conciliatory, statements on the subject and said he believed
that the depositions show that companies going public and their initial
consumer stockholders are both defrauded by this practice, which may
be widespread throughout the IPO finance industry.[33]The case is
ongoing, and the allegations remain unproven.

6.2. Compensation.
Investment banking is often criticized for the enormous pay packages
awarded to those who work in the industry. According to Bloomberg
Wall Street's five biggest firms paid over $3 billion to their executives
from 2003 to 2008, "while they presided over the packaging and sale of
loans that helped bring down the investment-banking system."
The highly generous pay packages include $172 million for Merrill
Lynch & Co. CEO Stanley O'Neal from 2003 to 2007, before it was
bought by Bank of America in 2008, and $161 million for Bear Stearns
Co.'s James Cayne before the bank collapsed and was sold to JPMorgan
Chase & Co. in June 2008.
Such pay arrangements have attracted the ire
of Democrats and Republicans in the United States Congress, who
demanded limits on executive pay in 2008 when the U.S. government
was bailing out the industry with a $700 billion financial rescue
package.
Writing in the Global Association of Risk Professionals, Aaron Brown, a
vice president at Morgan Stanley, says "By any standard of human
fairness, of course, investment bankers make obscene amounts of
money."