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Put The Business School Classroom Learning in A Real World Global Context

FT Education bridges the gap between business school theory and real-world business reality. It provides students with online access to Financial Times articles, data, and insights from 600 journalists around the world to help them better understand complex global business issues. Newslines interactive tools allow students to annotate, discuss, and debate FT content with classmates and other business schools worldwide. Case studies show how schools like University of St. Gallen integrate FT materials into required readings and assessments to engage students with current events and apply theoretical learning.

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aviansoul28
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52 views8 pages

Put The Business School Classroom Learning in A Real World Global Context

FT Education bridges the gap between business school theory and real-world business reality. It provides students with online access to Financial Times articles, data, and insights from 600 journalists around the world to help them better understand complex global business issues. Newslines interactive tools allow students to annotate, discuss, and debate FT content with classmates and other business schools worldwide. Case studies show how schools like University of St. Gallen integrate FT materials into required readings and assessments to engage students with current events and apply theoretical learning.

Uploaded by

aviansoul28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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For more information please contact

Janice Tan
Regional Director, Bulk & Education Sales
Financial Times Singapore
Email: [email protected]
DID: +65-6236 9506
Put the Business School
H/P: +65-9672 4237 classroom learning in a real
www.ft.com
world global context
How can Business School ensure its
curriculum matches the reality of global
Business?

Place it in context.
______________________________

FT Education bridges the gap between theory and


business reality by bring course principles and real
world events together in the classroom.

Known throughout the world for its integrity,


accuracy and the quality of its international
reporting, FT Education helps students navigate the
complexities of todays business issues with online
tools and expert insights from 600 correspondents
around the globe.

Support the Business School graduates in


their future career aspirations by augmenting
their learning experience with the Financial
Times.
Learning tools
60% content more on FT.com - Blog, video, LEX column,
ePaper from five editions

Email Alerts - 40 briefings by industry & region and keywords


selected

FT Clippings - Save FT articles and email links to your class


with questions for discussion

Search advanced search by date & keywords

Archive 8 years archive

Lexicon - the FTs glossary of economic, financial and business


terms

Financial data - Research companies and stock market


information for easy analysis
Newslines is a suit of interactive tools
designed to integrate the FT into the Business
School teaching:

______________________________

Access eight years archive FT material to build


case studies, create reading list and generate topics
for classroom debate

Collaborate with your students wherever they are,


with access to Newslines on laptop, smartphones
and tablet

Annotate articles, share notes and discuss


international business issues with your classroom
with schools and students throughout the world

Bring immediacy to your curriculum with as-it-


happens coverage and reaction to key international
events
Explain: Add notes on FT articles
Share: Send comments to your class
Debate: Invite feedback from students
Discuss: Discuss with other schools
Case Study: University of St. Gallen

The challenge: engage MBA students with global current events


and macro-economic issues

The solution:
FT content become required course reading: students apply
business theory by current events and real-world material

Introduced Learning Assessment Week (LAW):


1) 90 minutes spoken exam
2) 16 case studies developed by FT articles, questions on different
company, country and marco-economic issues etc.

Apply, Interact and Contribute


Case Study: University of St. Gallen

Newslines: interact with students on Newslines and social media


1) encourage students to be involved with Newsline
2) Professor Evenett annotates a FT article and tweets which
automatically fed into other social media

The benefits:
FT content linking theory to real-world examples
Interaction with students has shown increase
Global awareness, applying knowledge into real-world examples
are key factors for job preparation

Apply,
Apply, interact
Interact andandContribute
Contribute

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