2.

3 Company Locations and Facilities

Fries on the go is located at the ground floor of Central Station LRT 1. It would be a
retail food stall offering a combo of fries and drinks snack wherein customers can
place their orders and a bench will be available for them to be comfortable while
waiting patiently for their snack to be ready. There would be two benches to serve as a
waiting line. Each bench can occupy at least 5 persons.

The space selection will be chosen based upon the following criteria:

Community size:

Mass transport station/Terminal.

Easy access since it is near to schools, mall and the cityhall.

Large number of students in the community.

All of these qualities are consistent with Fries to go's goal of providing a top quality
in affordable price snack bar experience. We want "word-of-mouth" to be our best
form of marketing, where our customers value our brand as something exciting and
cannot wait to tell their friends and neighbors. We will also use online marketing by
having our facebook page and an instagram account wherein satisfied customers can
post their feedbacks about our service.

Fries to go will directly compete with several food stalls around the ground floor of
the said LRT station including the siomai stall and the other eateries found in the
vicinity.

Products
The customers may choose in our menu consisting shoestring fries, potato wedges, or
a combination of those plus the nuggets and cocktail hotdogs plus the sidedish dip
offered by Fries to go. The food offered will come with the chosen drink by the
customer which may choose on the variety flavors of juices and icedteas.

4.3.1 Trends in Food Service Retail

According to government surveys, Singapore's spending on "eating out" is continuing

Increased affluence amongst Singaporeans, especially those under the age of 40 years.
Increases in the number of expatriate residents, which has more than doubled since
1988.

Increased convenience-seeking amongst younger Singaporeans who live in a hectic

When they want convenient cooked food, Singaporeans have long turned to the local
hawker stalls, rather than prepared ready-to-cook or ready-to-eat processed
convenience foods. As the numbers and variety of food service outlets has increased
in Singapore, locals have adopted the convenient products of other food service
outlets, especially the fast food outlets, as alternative sources of convenient cooked
food. Younger middle and upper income group families and individuals are also
frequent users of the full service restaurants, modern-style coffee shops and cafs that
now exist all across Singapore.

Over the past 5 years, there has been a general upgrading in the food service sector
which has seen the establishment of more air conditioned food centers (food courts)
that are considerably cleaner than the traditional hawker markets. At the same time,
increased investment from foreign and local businesses in the sector has also
produced an increase in the numbers of:

Foreign chains, including chains such as Outback Steakhouse.

Modern retail bakery/caf outlets such as Bread Talk.

Modern coffee shops such as Starbucks.

4.3.2 Competition and Buying Patterns

The competition in this arena is the fiercest in all other metropolitan areas in SE Asia.
Singapore is a compact city, but has a lot to offer. Usually there are a minimum of two
of the same outlets within a radius of less than 300 meters. For instance, Bread Talk
opens one outlet inside the Ngee Ann City Shopping Centre and another just across
the street inside the Far East Plaza Shopping Centre. It is quite common for retailers
to implement this kind of strategy, due to the high volume of people strolling around
the main area of Orchard Road.

Another reason is because many retailers do not want to lose sales opportunity, as the
competitors are offering substitutions and similar product categories. This
phenomenon has made Singapore the best place to shop. If you just missed Hagen
Dazs waffle at CK Tang Shopping Mall, there is another Hagen Dazs across the
street at the new Paragon Shopping Centre.

Management Summary
The initial management team depends on the founders themselves, with little back-up.
As we grow, we will take on additional help in certain key areas. Part of our basic
philosophy will be able to run our executive management as a "knowledge sharing"
fellowship. We will not add additional overhead until absolutely necessary. This will
mean that the initial staff support team will have to work extra. By doing this, we will
keep our overhead as low as possible, allowing us to adequately staff our outlets. This
will also allow us and future business partners to recoup investments as quickly as
possible and enjoy a higher return.

At present time, Fresin Fries is being owned by its 4 founders. Others that have
helped on the development of this business venture will be offered an opportunity to
grow together with the company at the appropriate time, and when the time comes,
the 4 founders share will be consolidated as one entity.

7.1 Management Team

Fries to go is currently the creative idea of its seven founders. As the food stall is
small in nature, it only requires a simple organizational structure. Implementation of
this organization form calls for all seven individuals to make all major management
decisions in addition to monitoring all other business activities.

The seven founders will be having a shift each week in managing the store. There
would be 2 assigned founders each day to serve and at the same time meet the needs
of our valued customers.