The Marketing Plan

I. Product Description

Food business is one of the big participating industries here in the Philippines for the

reason that Filipinos are fond of eating and would like to try something new and unique for the

taste and presentation of the food. Filipinos are always integrated in having the interest to eat

food to comfort them whenever they are feeling happy or stressed out. Here in our country, we

are rich in wide varieties of food. With these elements, Filipinos will satisfy their cravings.

Filipino consumers want something unique, new and something that has never been seen before.

Potato based food such as French fries, mojos, hash browns, etc. is not new in the Philippine

market. Thus, we made additions to currently existing potato based food. The type of innovation

that we made is both duplication and extension because we use an already existing product and

add a creative approach to the product.

Basically, Potatotastic is a one stop shop for a variety of potato dishes. In Potatotastic, it

has many varieties of potato products but it ensures that each and every single product will

satisfy and be special in terms of quality and give comfort to the person who will purchase the

products.

Potatotastic fits in the food industry because based on the industrial analysis, food stalls

are what this generation of people want. In the beginning of 2015, the potato dishes are now

starting to be popular and be known, people have created various varieties of potato wherein they

have different kinds of flavor or dips. Food stall markets are expected to continue operating in

the Philippines over the forecast period. This is why Potatotastic has a big opportunity to be a

successful food stall someday. On the supply side, more entrepreneurs are expected to be
attracted to investing in food stalls due to the relatively low investment that it requires. On the

demand side, consumers are likely to be consistently drawn to food stall markets due to the novel

experience they provide. These are expected to be popular destinations, especially among food

bloggers and young adults who like to go on food adventures with their friends.

II. Market Analysis

a. Target Market

Demographic

Potatotastics target markets are the people from Buendia Food by the Court that are

looking for comfort food. Part of our target market is this group of people who wants to eat

something in order to satisfy their cravings. We want our customers to feel the comfort, pleasure,

contentment or satisfaction as they eat our products.

Food parks are popular nowadays. With its surge in popularity, more and more vacant

lots will be obtained or leased out for the purpose of food parks. We may project this trend

similar to the trend of food markets like Mercato, which had a boom in 2011 in terms of new

food markets established and set up. The idea of putting up our business here is because of this

trend and that according to the George Mateljan Foundation, Filipinos are food lovers. They find

comfort in eating, anytime, anywhere. They love to eat their way out of their emotions.

Teenagers and the working class are the usual market due to being away from home almost all

the time.
Geographic

Potatotastic will be located at Buendia Food by the Court, Sen. Gil Puyat Avenue corner

Bautista & Finlandia Streets, Brgy. San Isidro, Makati City. Makati has a total population of

582,602 and has a total of 8,686 city population. Makati is the financial center of the Philippines;

it has the highest concentration of multinational and local corporations in the country. Major

banks, corporations, department stores as well as foreign embassies are based in Makati.Makati

is the 17th-largest city in the country and ranked as the 41st most densely populated city in the

world with 19,336 inhabitants per square kilometer. Although its population is just half a million,

the daytime population of the city is estimated to be more than one million during a typical

working day because of the large number of people who go to the city to work, shop, and do

business.

This is the best location for the business in serving the target market for it is centrally

located and easy to reach in the town because it is located along the highway. Since it is an urban

area, the business can easily catch the attention of the consumers. Also, according to a research

Food parks give small scale businesses the venue to thrive and profit from a captive market

setup with relatively lower costs compared to taking out a lease at bigger establishments. This is

timely as business registration of both old and new businesses continue to increase.

Psychographics

Enjoys the social media

Finds fulfillment/comfort in food in times of mood swings

Those people who crave for potatoes

 Since Filipinos love to eat comfort food, selling potato based food products is an

excellent product for a business. Our product will attract the Filipino consumers who crave

comfort foods. Right now, there are almost 300 million food photos on Instagram. Photography

serves as one of the most universally understood forms of communication. Food deepens that

communication, as its something that everyone can relate to. We all eat and have favourite

dishes. Its one of the few that everyone has in common. And now we have the technology that

enables us bridge the gap between our dining experiences and shared lives.

According to an article on buzzfeed, potatoes are ranked fourth from the Top 29 comfort

foods on the planet, particulary mashed potatoes. Based on New Love Times, French fries is part

of the Top 10 comfort foods that can make periods easy and according to Southern Living, it is

the ultimate comfort food.

Behavioral

The use of social media like Facebook, where users share a variety of information every

day, not only their likes and interests, but about their friends as well. That information will be

used not only to connect consumers to advertise our products in their areas of interest, but also to

create an online peer pressure.

Because social networks gather such a larger amount of user information, social media

advertising is able to target your audience in a wider variety of ways than other online platforms.

Stretching beyond general demographic and geographic data, social media advertising has

opened the door to deeper interest, behavioural and connection-based targeting methods.

Social media advertising helps businesses find new potential clients by using users own

shared information to identify interest. Rather than reactively targeting users who search a
certain term, social media advertising proactively targets relevant users before they even begin

their search. Social networks are a good option for advertisers because of the advanced targeting

options, reliable conversion tracking, and prevalence on mobile devices.

b. Competition

There are a lot of food stalls in the area that sell food at similar prices. Although this

presents an obvious challenge in terms of market share, it also indicates the presence of a large

and strong potential. Potatotastic offers an innovative product in a unique style at a competitive

price.

COMPETITOR PRODUCT PRICE PLACE PROMOTION

POTATO French P33- (400 branches Free chocolate heart

CORNER Fries P199 around the when you order

Philippines tera/giga
 (Valentines Day)

You can choose to

have multiple

flavors if tera

P20 off on giga fries

with your Perxclub

app check-in

Website and Social

Media

POTATO French P45- (About 20 Website and Social

MADNESS Fries 150 branches around Media

the Philippines)

c. Market Trends

The market trend of the business is that the products are made up of potatoes which in the

Philippines is very easy to supply because of the abundance of this kind of crop. We all know

that there are a lot of food trending today, milkshakes, silog meals, potato dishes, frappes and

etc. Usually most of the stores showcase a single product and make it there specialty or mark.

For the opportunities in terms of Political, according to R.A. 7900 or also known as High-

Value Crops Development Act of 1995 is an act to promote the production, processing,

marketing and distribution of high-valued crops, providing funds therefor, and for other

purposes. Providing government budgets for such causes will be easier for us, entrepreneurs to
establish the business, at the same time, the enterprises success will help in the countrys

economy. For economic, according to an article on Business Insider, potatoes are ranked fourth

in the top ten most important crops and number one non-grain food product in the world makes it

the most in-demand vegetable crop. As it happens to be available year-roundharvested every

month of the year, access to the crop is not of question. Gaining easy access to our supply since

potatoes are produced quickly in the market and there is high demand, we can easily provide the

potatoes. The availability of potatoes in the market is on the great advantage of our side as

entrepreneurs. In socio-demographic, according to the George Mateljan Foundation, Filipinos are

food lovers. They find comfort in eating, anytime, anywhere. They love to eat their way out of

their emotions. Teenagers and the working class are the usual market due to being away from

home almost all the time. Since Filipinos love to eat comfort food and potatoes being the

ultimate comfort food, selling potato based food products is an excellent product for a business.

Our product will attract the Filipino consumers who crave comfort foods. Lastly in

technological, these technology tools are great opportunities in becoming a key ingredient in

promoting the business so we should advertise our potato products mostly via social networking

sites. The strategies to help maximize these opportunities are the use of advertising and sales

strategy. We will use coupons and discount cards wherein you can get either ten or twenty

percent off for your first purchase and stamp cards wherein you can get a stamp every purchase

and when you completed the six stamps, you can get a free potato product of your choice.

For the threats, in distribution channel, often, distribution relationships are well established

and may prove to be a strong barrier to entry for a new company. A new entrant will obviously

need access to these distribution channels but will need to invest extra in order to engage

distributors who have established relations with existing competitors. Most potato based food
products, such as Potato Corner, Potato Madness, and Potato Giant etc. are placed in mall,

schools and offices. To encourage customers to avail our product, Potatotastic will optimize

social media accounts. Through this, we could inform the people about our products. In

bargaining power of consumers, the restaurants in the food park also provides different kinds of

comfort food, thus, we will create social media accounts such as Facebook and Instagram and

other websites that posts information and reviews regarding the place, price, product and

promotion of the business. The strategies that will be used to minimize these threats is

advertising strategy which is mostly through the use of social media accounts.

d. Market Survey

Name (optional): _____________________

2. How much are you willing to spend

1. How often do you eat a potato on a potato product?

product (French fries, mojos, hash

a. Below P50
browns, etc.)?
b. P50-P100
a) 1x a week
c. P100-P150
b) 2x a week
d. P150-P200
c) 3x a week
e. P200 and above
d) 4x a week

e) Others (Please Specify)

__________
3. Will you purchase a new potato a) Strongly agree

product if it is launched in the

b) Agree
market?
c) Neither agree or disagree
a) Very likely
d) Disagree
b) Somewhat likely
e) Simply disagree
c) Neutral

d) Somewhat unlikely
6. Do you consider the packaging as a

e) Very unlikely factor affecting your purchase

decision?

4. Do you consider the price as a factor a) Strongly agree

affecting your purchase decision?

b) Agree

a) Strongly agree
c) Neither agree or disagree

b) Agree
d) Disagree

c) Neither agree or disagree

e) Simply disagree

d) Disagree

e) Simply disagree 7. What were the factors you consider

for trying/buying potato product

5. Do you consider the marketing and

advertising strategy of the product as a) Price Value

a factor affecting your purchase

b) Health
decision?
 c) Marketing/ Advertising b) Happy

c) Sad
d) Taste
d) Stressed
e) Convenience
e) No Particualar Mood

f) Others (Please Specify) ______

10. Does the consumption of comfort food

8. How many servings do you consume each change your mood or improves it? If so, rate

time you buy potato products? the change from 1 to 5. With 1 being no

a) Less than one serving change, and 5 being large change toward the

b) One serving mood.

c) More than one serving a) 1

d) Unsure of serving size b) 2

c) 3
9. When do you usually consume potato
d) 4
products? You can choose more than one.
e) 5
a) Angry

11. Rate from 1-5 the following potato products which you are most likely to buy 1 being the

lowest and 5 being the highest.

French Fries 2

5 1

4 Mashed Potato

3 5
4 2

3 1

2 Twiced Baked Potato

1 5

Potato Wedges 4

5 3

4 2

3 1

Survey Results

Out of 50 participants, 40 % said that they eat potato products twice a week, 30% said that they

eat potato products once a week, 24 % said that they eat potato products thrice a week and the

rest said that they eat potato products either four times a week.
Out of 50 participants, 38% said that they are willing to spend Php50-100 on a potato product,

34% said that they are willing to spend Php150-200, 26% said that they are willing to spend

Php100-150 on a potato product and the rest said that they are willing to spend below 50 on a

potato product.

Out of 50 participants, 58% said that they are very likely willing to purchase a new potato

product if it is launced in the market, 36% said that they are somewhat likely willing to purchase

a new potato product if it is launched in the market and the rest of the participants said that they

are either neutral or somewhat unlikely willing to purchase a new potato product if it is launched

in the market.
Out of 50 participants, 50% said that they strongly consider the price as a factor affecting their

purchase decision and 50% said that consider the price as a factor affecting their purchase price.

Out of 50 participants, 50% agreed on considering the marketing and advertising strategy of the

product as a factor affecting their purchase decision, 42% said that strongly agree on considering

the marketing and advertising strategy of the product as a factor affecting their purchase

decision, 6% said that they neither agree or disagree and the rest said that they disagree.
Out of 50 participants, 58% said that they consider the packaging as a factor affecting their

purchase price, 36% said that they strongly consider the packaging as a factor affecting their

purchase decision and the rest said that they either disagree or neither aagree or disagree.

Out of 50 participants, 54% said that taste is a factor they consider for trying/buying potato

product, 24% said that they consider the marketing/advertising strategy as a factor for

trying/buying potato product, 18% said that they consider the price as a factor for trying/ buying

potato product and the rest said that they consider convenience as a factor in trying/buying potato

product.
Out of 50 participants, 50% said that they consume more than one serving each time they buy

potato products, 46% said that they consume one serving each time they buy potato products and

the rest said that they either consume less than one serving or unsure od serving size each time

they buy potato products.

Out of 50 participants, 48% said that they usually consume potato products when they are happy,

32% said that they consume potato products in no particular mood, 14% said that they consume

potato products when they are stressed and 6% said that they consume potato products when they

are sad.
Out of 50 participants, 50% said that from 1-5 their mood changed into 5 after the consumption

of a potato product, 40% said that their mood changed to 4 after the consumption of a potato

product and 10% said that their mood changed to 3 after the consumption of a potato product.
As to potato food products, the respondents are most likely to buy french fries. While the

respondents rated neutral on buying potato wedges, mashed potatoes and twiced baked potatoes.

e. Threats and Opportunities

Filipinos are food lovers. They find comfort in eating, anytime, anywhere. They love to eat

their way out of their emotions. Teenagers and the working class are the usual market due to

being away from home almost all the time. Since Filipinos love to eat comfort food and potatoes

being the ultimate comfort food, selling potato based food products is an excellent product for a

business. Our product will attract the Filipino consumers who crave comfort foods. The

strategies to help maximize these opportunities are the use of advertising and sales strategy. We

will use coupons and discount cards wherein you can get either ten or twenty percent off for your

first purchase and stamp cards wherein you can get a stamp every purchase and when you

completed the six stamps, you can get a free potato product of your choice.

Distribution relationships are well established and may prove to be a strong barrier to entry

for a new company. A new entrant will obviously need access to these distribution channels but

will need to invest extra in order to engage distributors who have established relations with

existing competitors. Most potato based food products, such as Potato Corner, Potato Madness,

and Potato Giant etc. are placed in mall, schools and offices. To encourage customers to avail

our product, Potatotastic will optimize social media accounts. Through this, we could inform the

people about our products. The restaurants in the food park also provides different kinds of

comfort food, thus, we will create social media accounts such as Facebook and Instagram and

other websites that posts information and reviews regarding the place, price, product and
promotion of the business. The strategies that will be used to minimize these threats are

advertising strategy which is mostly through the use of social media accounts. We will be

posting online coupons and discounts wherein customers can just present it through their mobile

phones and then they will automatically get either ten percent off or twenty percent off of their

purchased product.

III. Market Strategy

a. General Description

Potatotastic will have its first branch at Buendia Food by the Court, Sen. Gil Puyat Avenue

corner Bautista & Finlandia Streets, Brgy. San Isidro, Makati City. As a business start-up, capital

is limited. According to Schieltz of Demand Media a kiosk can be a good way to start a business

on a small-scale level, expanding if things progress smoothly. Like what Schieltz mentioned,

Potatotastic will expand the business once there is a stable sale on the first years of the business.

Aside from kiosk, Potatotastic will also have its own website/social media account where

announcements of sales and available products will be posted for the customers to be guided

accordingly.

b. Method of Sales and Distribution

Suppliers Potatotastic End Users

 It shows the distribution of Potatotastic from suppliers to end-users. The ingredients that

Potatotastic will use in making menu will come from different trusted suppliers. That Potatotastic

can use to prepare other variety of dish through this distribution channel Potatotastic can

communicate directly to our customers and make them satisfied. A small kiosk yet eye catching

for the customers because of its concept and a quality food product that can satisfy the cravings

of the customers. Potatotastic plans to accommodate customer needs and wants through the

feedbacks and suggestions of their customers using. In that way, Potatotastics management can

address them effectively. Moreover, social media marketing will be also use to easily reach the

target awareness/market of Potatotastics.

c. Packaging

In terms of the presentation of the food served, the food will be placed in an attractive

paperbox which is eco-friendly. The color of the paper box will be brown because the owners

believe that this color has its own meaning wherein brown is associated with strength and

solidarity, comfort and earthiness. It is the package that motivates some consumer to buy the

product. The packaging is peculiar compared to other store that will avail customers to eat and
drink easily at the same time comfortably the product they desire. As part of engaging the

product in an Eco-friendly way, Potatotastic will use the paper box as a substitute to plastic bag

for its packaging and it is also classy to utilize. The logo will be placed in front and in the back

portion of the packaging. The business contact number will be placed below the logo in both

front and back portion of the packaging.

d. Pricing

Basically what we did in the pricing is that we got the cost per unit of each ingredients that

will be used in each potato dishes. After that, we added all the cost per unit of the ingredients in

each potato dishes then we multiplied the total cost per unit by two and came up with these

prices:

Product Total Cost per Unit Price

French Fries 24.82 P50

Mashed Potato 24.12 P50

Potato Twirl 24.82 P50

Twice Baked Potato 26.17 P52

Potato Wedges 16.34 P32

Competitive Position

Potatotastics advantage from the competitors is that it offers a different kinds of potato

dishes that is unique to the eyes of the consumers because as what the owner has observed, when

you are talking about potatoes the first thing that will come up to the mind of people are French

Fries, Hash Browns, Mojos and etc. why not innovate something that will capture the taste
preferences of the consumers. The company may be advantageous with the location because

there are only few competitors near the place that focuses on unique potato dishes.

e. Branding

The name of the business is a combination of the words potato and fantastic. Fantastic

literally means extremely good or extremely high or great. The owners of the business would like

to show that the products are so good that it will definitely satisfy ones cravings and give them

comfort while eating the potato dishes.

The company will showcase an affordable and good quality of potato dishes. It will have its

eco-friendly paperbox so that the people will be surprised and the same time, the business is

advertised and making a name for itself.

f. Database Marketing

Bitebox will make their own database marketing in order for them to improve profitability,

sales, communication within their customers, and improve product and service development. The

employee will be giving forms to the customers wherein they can write their comments and

suggestions that they know can help improve the operations of the business.
 g. Sales Strategies

Our sales strategies is building relationships and winning customers. Part of it will

include always, always, always agree with the client. No matter what the buyer says, states or

demands, we should, under no circumstances, ever disagree or make the buyer wrong or suggest

their request is impossible. Once we perfect this simple strategy, it will save our sales. Also, we

will ask them questions and let them tell us their wants and needs. We will turn our weaknesses

into strengths. Customers may not know our business yet (a weakness) but they wont have

negative preconceptions either (a strength). We may not have an expense account for a fancy

dish (a weakness) but you can show your customer that they dont waste money (a strength).

Another thing that can be done would be the database. In this database, the staff can call random

customers on the database, ask for feedbacks and introduce new promos and products as well.
 h. Sales Incentives

Product promotion is one of the ways to attract new customers. The following are ways in which

we will promote our product:

Product Samples As mentioned, during the first weeks of the business we will be giving free

taste for different kinds of potato dishes in order to introduce the new products to the market.

Coupons/Promo We will be giving away free coupons to the customers and will also provide

free online coupons. Promos may vary depending on the event/season influencing the buying

behavior of the customers by offering buy one get one free, buy 1, get 10% less on your next

order, early bird special promos and etc.

Discounts - Buy 1 take 1 promo, Get 10% off on your next visit, 10% off on your first order.
Reward card - Join the reward card and get a free meal on your birthday, Get a 10% off on your

visit, earn your points and redeem it with your desired meal.

Raffle - chances to win a prize (e.g., calendar, umbrella, mug, tumbler, japan products) through

social media (facebook) who liked the page, through list of names who registered in the school

bazaar, events; seminars and from the database list who received the product sample.

Collecting Stamps During every purchase of any product you can get a stamp. After collecting

all six stamps, you will get a free potato product of your choice.
 i. Advertising Strategies

Promotion is divided into two parts, the online promotion and the actual promotion. In

online promotion, the business aims to post and advertise to the three most popular networking

sites in social websites. These are namely Facebook and Instagram. It will have its own page in

Facebook and Instagram for product promotion. This is very advisable since the people in this

generation are always engaged to the internet today. An advantage to this kind of promotion is

that it will cut costs but at the same time target many people in terms of promotion.

The secondary promotion of the business is the actual promotion. Through the use of

word of mouth, the people will be able to know more about Potatotastic because a person puts

their reputation on the line every time they make a recommendation and that person has nothing

to gain but the appreciation of those who are listening. Another thing is through flyers and

posters it will be placed in the schools wherein the students and teachers will pass by it. By this,

more people will be able to see these posters and they will be more curious to try out the pleasure

of Potatotastic. The owners will also advertise their products to Radio Natin which is the radio

station in town. On its opening day, the first 10 customers will be given coupons entitling the

holder to a 50% discount on any item, one item per coupon per transaction.
 For the future promotion, there will be a loyalty card wherein it is availed when you pay

500 pesos and there will be a 10% discount every time he/she orders in the store. Advertising

through school fairs like foundation day, family day, seminars, birthday parties etc. would be

very helpful because a lot of people are attending to these kinds of activities which will help the

business to gain popularity and because this may increase the customers awareness of the

business and at the same time it connects with its target market. . This will also decrease the cost

of the publicity of the market compared to broadcasting through the televisions which are very

expensive. Potatotastic wishes to have it slow and have a step-by-step process yet a very

effective publicity so that efficiency and productivity will be proven.

j. Public Relations

To retain loyal customers and attract new potential customers are every business goals. In

achieving that goal, high-quality customer service/s is needed. Snack Republic values and

focuses more on their customers as they value their business image because it serves as their

competitive advantage. Communication among their customer may secure and develop customer

relationship and may also gain trust and loyalty among them.

k. Networking

Customer Referral Incentive Program - the customer referral incentive program is a way to

encourage current customers to refer new customers to your store. Free products, big discounts

and cash rewards are some of the incentives you can use. This is a promotional strategy that

leverages your customer base as a sales force. Potatotastic will Give an incentive to people that

refer can be a good business

 IV. Customer Service

a. Description of Customer Service Activities

Superior customer service leads to customer satisfaction. Potatotastic is a startup business

where at first there would be only a few customers, and with those few customers, the business

will build stronger and closer relationships with them. Listed below are some techniques that will

lead us to an extraordinary customer service:

Keeping in touch The owner will visit the kiosk once in a while and then have some

friendly conversations with the present customers, how they are doing and some

feedbacks about our products / store.

Customizing service to meet customer preference Potatotastic wants to make the

customers feel that they are important to us. Once we know their personal preference, we

will try our best to meet and satisfy their needs.

Addressing problems promptly Once a problem occurred, we will immediately know

what happened and will do our best to solve the problem. The lessons learned from a

particular issue would be discussed with the employees to avoid repeating the same

problem.

b. Expected Outcomes of Achieving Excellence

Expected outcomes upon the success of the customer services activities listed above will

build up more customer-centric organization, increase satisfaction that will generate an increase

in loyal customers. Upon increasing sales in relation to increase on loyal customers, the business

will improve more of the quality of food and services and motivate a better performance of the
management. With this, the business will create a great image and competitive advantage and

standing in the industry, which will also contribute to an increase of potential customers.

V. Implementation of Marketing Strategy

a. Advertising targets

b. Sales targets

c. Projected sales

Advertising Sales Strategy

ADVERTISING AWARENESS CONVERSION TOTAL

STRATEGY TARGET RATE AWARENESS

Facebook Likes and 10,000 10% 1,000 2,100

Shares

Instagram 10,000 10% 1,000

Referrals 100 persons on the 50% 50

Giving an incentive to first months of the

people that refer can be business

a good business

strategy.

Product Giveaways 100 samples on the 50% 50

Giving away product first months of the

samples to entice the business

 buying public into

trying new products.

SALES STRATEGY SALES TARGET SALES PROJECTED TOTAL

CONVERSION SALES SALES

Promos 2,100 10% 210 x 50(SP) P 10,500

20% off on your first

purchase

Coupons 2,100 10% 210 x 50(SP) P 10,500

10%off on your first

order

Total Projected Sales

P 10, 500

P 10, 500

P 21, 000

VI. In-House Responsibilities

a. Marketing positions and a summary of their job descriptions, job specifications

and performance appraisal templates

Service Staff the one attentive in catering to the needs and wants of the customers like

asking for the customers orders and giving the product to the customer
 Operations Staff the one who knows the specific ingredients, measurements and

organize and prepare all the required ingredients

Advertising Associate/Marketing Researcher the one who develops the imaginative

power so that the advertising campaign can nullify the threats coming from rivalry among

competing firms and responsible for publicizing goods or products of the business

Bookkeeper the one who records the day to day financial transactions and complete the

posting process

b. Out-Sourced Functions (advertising, public relations, marketing firms, ad

networks, etc.

Potatotastic have identified some advertising strategies that would be use once the business

starts.

Social Media - With the ever increasing popularity of social media, a major advantage of

online advertising is the quick promotion of product information without geographical

boundary limits. A major challenge is the evolving field of interactive advertising, which

poses new challenges for online advertisers Potatotastic intends to construct a Facebook

page and instagram account for the business in order to promote Potatotastic to the social

media world.

Flyers, Tarpaulins - one way to increase brand awareness

Conduct special theme, use ethnic holidays, charity promotion night, classes, etc.

VII. Assessment of Marketing Effectiveness

a. Management by objective
Key Result Area Objective Status

Advertisement and Promotion Gain at least 30,000 likes on

Facebook and Instagram

within the year

Customer Relations Conduct survey every three

months on the perception of

the market and their

recommendation to improve

the product within the year