Implementation of Ranking Based Fraud Detection System
Implementation of Ranking Based Fraud Detection System
Abstract: As per the entire world changing rapidly the marketing in this leader board of app stores by releasing the
technology get changed with the same speed or more than fraud apps for boosting their app.
that. In the same manner we can talk about smart-phones
with android application functionality has become a part of At last, they also misrepresent the chart rankings on an App
our real and fast life. It is important part in our day today store. This is frequently applied by using so-called internet
life. Smart-phone user needs much application to be bots or human water armies to raise the App downloads,
installed in its useful task in day today life and it is available ratings and reviews in a very little time. For example,
through the Google app store or Apple store. So this app Venture Beat described that, when an App was promoted or
stores are targeted by the fraud applications. As we know published using ranking manipulation, it could be triggered
the higher ranked Apps are downloaded by many users. So from number 1,800 to the upmost 25 in Apples top free
this Apps stores or leader board are mainly targeted by the leader board and more than 50,000- 100,000 new users
fraud applications developed by fraud Apps developer. In could be assimilated within a couple of days. In certainty,
our previous paper we have reviewed about different work such ranking fraud promotes great worries to the mobile
and ideas of ranking fraud detection and get clear our views. App industry. For example, Apple has reported of
Now, in this paper we are going to discuss the exceedingly down on App developers who commit ranking
implementation of proposed working mentioned in our fraud in the App store.
review paper. Leading actions of mobile Apps forms different leading
We are ranking the app in three ways ranking, rating and sessions. The mobile Apps not always ranked high in the
review for detecting fraud by analyzing this three evidences. leader boards of Apps stores, but it frequently happens in the
We used an optimal aggregation method to join together all leading sessions. So, perceiving ranking fraud of mobile
the evidences for fraud detection. At last, we estimate the Apps is actually the procedure to detect it within the leading
proposed system with real-world App data composed from session of the mobile Apps.
the Google App Store for a long time period. In the Specifically, this paper recommends a simple and effective
experiments, we validate the effectiveness of the proposed algorithm to distinguish the leading sessions of each mobile
system, and show the scalability of the detection algorithm App based on its historical ranking records. This is one of
as well as some regularity of ranking fraud activities. the fraud evidence. Also, three kinds of fraud evidences are
anticipated based on Apps ranking, rating and review
Keyword: Mobile Apps, Ranking Fraud Detection, history, which provides some irregularity patterns from
Evidence Aggregation, Historical Ranking Records, Rating Apps historical ranking, rating and review records. In
and Review. addition, we recommend an unsupervised evidence
aggregation method to associate these three types of
I. INTRODUCTION evidences for considering the integrity of leading sessions
from mobile Apps.
In this modern world everyone using smart phone. In this A. MOTIVATION
smart phone we need to install many kind of different apps
in day to day life. This requirement of Apps downloads is Now a day, in the mobile App business ranking fraud
also get full filled through the Apps store of Google and introduces to false or complicated exercises which have an
Apples. Due to this rising popularity a need of app inspiration behindhand thumping up the Apps in the leader
download from this kind of store the fraud app developer board chart. To be definite, it turns out to be more ceaseless
target this app store. And these fraud app developer make a for App designers to exploit shady means, for example,
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VI. REFERENCES
http://www.scholars.org.in
[6] http://www.steamfeed.com/google-hummingbird-
mean-future-seo/
[7] http://www.slideshare.net/PriyodarshiniDhar/googl
e-hummingbird-algorithm-ppt
[8] http://www.tutorialspoint.com/servlets/servlets-
session-tracking.html.
[9] https://en.wikipedia.org/wiki/Random_number_gen
eration