Brand Style Guide

12.29.2005
Table of Contents

Communicating the WebEx Brand 3

The New WebEx Green 4

The WebEx Logo & Ball I

Logo I.2
Ball I.6
Lock-ups I.8

Brand Elements II
Color Palette II.2
Typography II.4
Wave Graphic II.6
Photography II.9

Application and Product Logos III

Application Logos III.2
WebEx MediaTone Logo III.4
Powered by WebEx Logo III.6

Templates & Sample Applications IV

WebEx Trademark Guide V


 Communicating the WebEx Brand
The WebEx core brand message and attributes are carried through
all mediums of communications through the intelligent use of color,
typography, photography, and other WebEx brand elements. Proper
usage is important to ensure the quality of the experience of every
WebEx customer and potential customer.

The brand elements include: The WebEx logo, the WebEx ball, the
WebEx wave, color fields and bars, typefaces, and line art.

WebEx is liberating
global approachable
essential


 The New WebEx Green

The original green in the WebEx logo has

PMS 376C posed many problems during production,
CMYK 50C.0M.100Y.0K causing inconsistencies in color, and
RGB 127R.195G.28B ultimately a weaker brand image.
HEX 7FC31C In order to maintain a greater brand
consistency, the original PMS color will
be replaced by a new color PMS 376C.
The New WebEx Green will be easier,
to reproduce and maintain across all
mediums of communication.

New WebEx Green

Color
Close match is possible between PMS spot
color, 4-color printing and online applications.

WebEx ball and Logo colors match, strength-

ening the relationship between the two.

Legibility
Has good contrast and is easily legible
against light or dark backgrounds.

Lends itself well to color fields.

Cost
More cost effective, due to number of inks
required.

Concept
The New WebEx Green is a fresh, clean
modern color that reflects forward-thinking,
technological advancement, and human
interaction.


WebEx Logo and Ball
 The WebEx Logo

7EB%X'REEN 7EB%X"LUE
0-3# 0-3#
#-9+#-9+ #-9+#-9+
2'"2'" 2'"2'"
(%8&## (%8##

The WebEx logo is a two color type treatment. The WebEx logo
can be used with or without the tagline.

Ideally the logo will be used on a white background for maximum

impact and clarity. The logo will have a minimum of 1x-height white
space around it.

In order to maintain legibility the WebEx logo the minimum size is

1/4”, .64 centimeters, 1.5 picas, or 18 points.

I.2
Using the WebEx Logo

Color
The color version of the logo ideally is used on a white or light neutral
backgrounds for greatest impact.

Dark Backgrounds
For use on darker backgrounds please use the two color White and
Gray version of the logo.

Exception: In certain applications such as silk screening or embroidery,

the color version may be used on a black background. If specing this
version, please take care to ensure that the logo is legible.

I.3
Grayscale
For better legibility and clarity please use the grayscale version of the
logo. Depending on the nature of the background please use

a) Web 100% Black: Ex 40% Black

b) Web White: Ex 40% Black

One Color
For applications where only one color is permitted. White areas/
background color indicates no ink.

I.4
Placing the WebEx Logo

Recommended Position

For most applications the optimum placement for the WebEx logo is
the top left corner, or right corner of the layout with 1x-height white
space around it, or a reasonable margin.

Placement Options

If required the above logo placements are also acceptable. However

for signage and large applications the logo must be placed at least
3 feet from the ground.

I.5
The WebEx Ball

The WebEx Ball has been derived from the center of the WebEx Logo.
The ball symbolizes the powerful global MediaTone Network. The ball
has been trademarked and will appear with the ™ symbol as shown
on left at least once on the page.

For most applications the 3-D version of the ball is recommended.

The minimum size at which it maybe used is 3/16” and can be
enlarged as large as required.

While reproducing for print applications the ball normally prints in

4-color. For stationery a 2-color PMS ball is available.

2-D Ball
A flat 2-color version is also available for
embroidery and screen printing. This version
of the ball is used minimally and only when
absolutely necessary.

I.6
Using the 3-D Ball

When using the 3-D ball as a graphic element, no other elements can
be placed in front or over the ball, including type.

As a general rule the ball is to be perceived as a ball always. Its shape

or form may not be modified in anyway by its combination with of
other elements or contextually.

The ball is the strongest when used on a white background. But it is

acceptable to use it on other neutral and light colored backgrounds.

While using the 3-D ball as a graphic element, if required the shadow
at the base of the ball maybe removed to suit the application.

While using the ball multiple times in an instance, the ball must appear
whole at least once.

I.7
Lock-ups

ASCENDER

X
DESCENDER

Logo & WebEx Ball Lockup

When using the Ball and Logo together the size of the ball equals
height of logo plus one x-height. The logo and ball are always aligned
to the top.

Please note: While using this lockup for print projects, always use the
CMYK version of the WebEx logo to maintain color consistency with
the WebEx ball.

I.8
Brand Elements
Color Palette
Primary Palette

Corporate WebEx Green Corporate WebEx Blue Neutral

PMS 376C PMS 3005C PMS 424C
CMYK 50C.0M.100Y.0K CMYK 100C.17M.0Y.5K CMYK 0C.0M.5Y.61K
RGB 127R.195G.28B RGB 0R.102G.204B RGB 126R.126G.123B
HEX 7FC31C HEX 0066CC HEX 666666

Neutral
PMS Warm Gray3C
CMYK 0C.4M.8Y.17K
RGB 208R.206G.197B
HEX D6D6D6

Secondary Palette

Meeting Center Training Center Sales Center Event Center Support Center SMARTtech
PMS 311 PMS 284 PMS 377 PMS 207 PMS 152 PMS 124

Please see pg 25. for more details on the secondary colors.

Accent
PMS 144C CMYK 0C.45M.100Y.0K RGB 255R.102G.0B HEX FF6600

Primary Palette
The Primary Palette indicates the WebEx Corporate Colors.
When designing for the main brand, these colors can be combined
with the neutrals, and accent color.

Secondary Palette
The Secondary Palette colors are each designated to a specific
WebEx Application or Service. When designing for these specific
services, each designated color maybe combined with the neutrals,
and accent color. Please see the Product and Service section for
more info on using these colors - pg 25.

Accent
The accent color is used to highlight information. It is used sparingly,
in small areas such as Subheads, Call to Action Buttons, and rules.

II.2
Web Palette

Dark Blue Non-Safe Medium Gray

HEX 0066CC HEX ADADAD
RGB 0R.102G.204B RGB 173R.173G.173B

Main Navigation Bar, Page Header, Sidebar, Header Text Area, Body Text Divider Line,
Quote, Arrow Widget, Links in the Footer Header Bar

Medium Blue Medium Gray

HEX 3399CC HEX 999999
RGB 51R.153G.204B RGB 153R.153G.153B

Content Headers Sidebar Dividing Line

Light Blue Non-Safe Light Gray

HEX 66CCFF HEX D6D6D6
RGB 102R.204G.205B RGB 222R.222G.222B

Main Navigation (selected state), Divider Lines

Footer Link (over state)

Dark Green Non-Safe Off White

HEX 669900 HEX F8F7F3
RGB 106R.153G.0B RGB 248R.247G.24B

Text Links Body Links (over state), Search Site Button

Light Green
HEX 99CC00
RGB 153R.204G.0B

Text Links

Orange
HEX FF6600
RGB 255R.102G.0B

Main Call to Action Buttons

Please follow the directions above, while creating corporate web pages, to
maintain consistency across the entire site.

II.3
Typefaces

Helvetica Neue 45 Light Body Copy

Print: Average size 8-9 pt
A B C D E F G H I J K L M N O P Q R S T
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 23 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Helvetica Neue 65 Medium Headline Copy
Print: Average size 18-24 pt
ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
Helvetica Neue 75 Bold Subhead Copy
Print: Average size 8-10 pt
ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
Helvetica Neue 95 Black Headline Copy
Web: Average size not specified.
ABCDEFGHIJKLMNOPQRS
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
ITC Officina Sans Book Callouts/Bullets/ Subheads
Print: Average size 10-12 pt
ABCDEFGHIJKLMNOPQRS Web: Average size 18-24pt
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
ITC Officina Sans Bold Call to Actions
Print: Average size 10-12 pt
ABCDEFGHIJKLMNOPQRS Web: Average size 18-24pt
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
ITC Officina Sans Book Italic Quotes
Print: Average size10-12 pt
ABCDEFGHIJKLMNOPQRS
Web: Average size 12-18pt
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’

II.4
Typefaces
Arial Regular Body Copy
Web: Average size 11-14pt
ABCDEFGHIJKLMNOPQRST
PowerPoint: Average size 18-28pt
abcdefghijklmnopqrstuvwxyz
12345678910$%&()“”‘’
Arial Bold Subhead Copy
Web: Average size 11-14pt
ABCDEFGHIJKLMNOPQRS
PowerPoint: Average size 18-28pt
abcdefghijklmnopqurstuvwxyz
12345678910$%&()“”‘’
Arial Black Subhead Copy
Web: Average size 11-14pt
ABCDEFGHIJKLMNOPQRS PowerPoint: Average size 18-28pt
abcdefghijklmnopqurstu
12345678910$%&()“”‘’
Arial Black Italic Headline and Bullets
Web: Average size 11-14pt
ABCDEFGHIJKLMNOPQRS PowerPoint: Average size 18-28pt
abcdefghijklmnopqurstu
12345678910$%&()“”‘’
Bauer Bodoni Special Campaigns & Logos
Bauer Bodoni can be used to create
logos and identities for specific services
or campaigns.

II.5
WebEx Wave

The WebEx wave most commonly is used as a secondary graphic

element. There is no restrictions on the minimum or maximum size
of the wave. By default for most corporate communications the color
of the wave is WebEx Green in color. However when applying it to
specific products or campaigns the wave color may be modified.
(Please see Color Palette for more information on color.)

2
Alternate Wave Graphic
A more elaborate version of the wave graphic
is available for use. This version can be used
as an alternate to the one above.
Currently it is primarily used in the corporate
PowerPoint Template and HTML e-mails.

3
Alternate Wave Graphic
This version has been derived from version
two. It has been reduced to two simple waves
overlapping.

II.6
Using the Wave Form

The proportions of the wave may not be If using in a horizontal format the wave may
modified. not be flipped or reflected.

As a rule the wave form must always be perceived as a wave.

In any given layout only one of the three wave forms may be used.
If possible please limit to one wave form per campaign to
maintain consistency.

Accelerate project cycles and drive

business growth with online meetings.

Interact with anyone, anywhere, any time

to finish projects faster.

Share applications, presentations,

documents—even your PC desktop in
real time.

Take care of business more efficiently than

with back-and-forth e-mails.

Work with teams across the map—all you

need is an internet connection.

Maximize your resources by bringing

people together without the time and
expense of travel.

Move projects through faster and boost growth for all facets
of your organization. Incorporate WebEx Meeting Center ™

into your business process and empower your workforce

with online collaboration.
Bring remote designers and engineers together to review Count on WebEx for secure, scalable service.
the latest plans. Conduct regular meetings between WebEx Meeting Center is delivered on demand over the
geographically scattered staff members. Hold lively creative WebEx MediaTone™ Network, a private global network. No new
sessions with your marketing and advertising teams. Make software or hardware is required, making it easy to
WebEx Meeting Center available to every department and implement and easy to scale your needs change. The
watch productivity soar. MediaTone Network offers better than 99.99% reliability, as
well as robust security. Your information is never persistently
Meet over the web in real-time. stored on our servers and 128-bit SSL and AES encryption
It’s simple. Launch or join a meeting using any web browser. ensures all your meetings are private and secure. And WebEx
Communicate information and share documents, presenta- is SAS 70 and WebTrust™ certified.
tions, and applications just as if you were together in person.
Pitch ideas. Demonstrate products. Discuss the hot issues.
Involve everyone you need—regardless of location.
The wave may be used as a solid color or transparency overlay.
WebEx has increased our productivity and became the de
Coordinate meetings easily.
facto online meeting standard. We average 4000 meetings
Meeting Center features PowerPanels to help you keep
™

everything running smoothly with separate attendee and host

a month, many of which would have required travel.
views. Deliver clear, interactive full-screen presentations and — Rich Nielsen, Sr. IT Engineer, Agilent Technologies
documents to participants. Manage meetings functions with
control panels behind the scenes without distracting anyone.

II.7
Using the Wave Form

-ULTIMEDIA
#OMMUNICATIONS
!NALYSIS

The wave may be rotated 90 degrees

clockwise to be vertical. Please note the
longer curve is always at the bottom.

The wave may be used as a background

graphic, with elements overlapping.
This treatment is recommended when
featuring people, so people appear in
front of the wave while other elements in
the photo are behind it.

II.8
Photography

While selecting photography it is important to choose images that

communicate the attributes of the brand. WebEx primarily uses
portraits and business lifestyles to represent the brand.

The images that work best for WebEx have a clean, natural and
modern style. Images may either be color photographs or black and
white. To be consistent only one or the other may be used in a select
campaign or project.

Some other things to consider while picking images are:

Lighting
Ideally the lighting will be a natural neutral light. If a filter is used a
cooling filter is preferred. Images that are slightly over exposed offer
more modern feel, with larger areas in and out of focus.

Images with excessive warm tones should be avoided as they tend to

look dated.

Current Technology
The computers and other devices featured in the photographs must
look current.

If comping screenshots of WebEx applications into computer screens

please ensure that they are accurate and up to date.

II.9
Portraits
The people selected to convey the brand message, must portray
professionalism, confidence, and success — real people and their
business lifestyles.

The portraits must appear natural and not staged or exaggerated.

It is also important to ensure that a diverse nature of people are

featured. WebEx is a global company with users worldwide.

II.10
Application Logos
Application Logos

X
X

0-3# 0-3# 0-3#

The WebEx Application logos are a one color type treatment. The
typefaces used are Helvetica Neue 45 Light and 65 Medium.

The concerned application is always 2 times the x-height of the

WebEx Logo. This relationship has been established as each is a
unique application offered by WebEx, for specific purposes.

The application logos can be reproduced as large as they need to be.

The minimum size at which these logos may be reproduced is .625”.

The application logos follow the same rules as the WebEx logo
with regards to background color, placement and minimum white
space. For more information please refer to the WebEx logo section
of this document.

When using the application logos in grayscale, the WebEx logo is

Web: 100% Black; Ex: 40% Black
The Service Name: 60% Black

III.2
Designing for WebEx Applications

The WebEx centers each have a unique distinguishing color. While

creating material for each service please refer to the following guide
below. These can be combined with the accent orange and the
neutral grays.

PMS 311
CMYK 63C.0M.12Y.0K
RGB 95R.193G.197B
HEX 66CCCC

PMS 284
CMYK 55C.19M.0Y.0K
RGB 130R.172G.230B
HEX 6699CC

PMS 377
CMYK 45C.0M.100Y.24K
RGB 106R.153G.19B
HEX 669900

PMS 207
CMYK 0C.100M.43Y.19K
RGB 169R.9G.80B
HEX 990066

PMS 152
CMYK 0C.51M.100Y.0K
RGB 220R.142B. 46B
HEX FF9900

PMS 124
CMYK 0C.28M.100Y.6K
RGB 222R.176G.46B
HEX FFCC33

III.3
WebEx MediaTone Logo

0-3# 0-3# 0-3#

The WebEx Mediatone™ Network Logo is a simple 2-color type

treatment. The typeface used is Helvetica 65Medium and the
WebEx logo.

This logo may be reproduced as large as required. When scaling

down, the “WebEx” portion of the logo cannot be smaller than 1/4”.

III.4
Lock-up with Secondary Graphic
The MediaTone logo can also be combined with an abstract
representation of the MediaTone Network. This version of the logo
is used sparingly. If reproducing below 1.75” please the version
with no graphic.

III.5
Powered by WebEx Logo

X 0-3#

0-3# 0-3#

TM

The New Powered by WebEx logo is a dynamic graphic

incorporating the WebEx ball and logotype. It’s is primarily used
in the WebEx product, website and partner products.
Reason for Change
When scaling down, the logo cannot be smaller than 50px or .65”. The Powered by WebEx logo has
This logo may be reproduced as large as required. been updated as the original posed
the following issues:

Using in Text Problems with legibility.

When typing and using in copy, please ensure that the words Violates the primary elements of the
appear as Powered by WebEx™ with WebEx trademarked.  rand by overlapping them.
b

As it is mostly used online, the logo almost always appears in Dated in look.
full color. For special applications that require 1, 2-color or grayscale Moving forward this logo will be replaced by
versions of the logo please contact the Marcom Department at the New logo. Please update all occurrences
[email protected], or call 408.435.7000. of this logo to stay current and on brand.

III.6
Using the Powered by WebEx Logo

The Powered by WebEx™ logo identifies the WebEx technology that

powers a product. It must appear on all WebEx and Partner Products.

The logo may appear as an independent element within in the layout,

or it maybe locked up with the product name. For more information
regarding partnerships and co-branding please refer to pg 5.

This logo may not replace the corporate WebEx logo or ball. Please
use the corporate logo for all other sales and marketing material.

For more information, WebEx partners please contact us at

[email protected], others please contact us
[email protected].

The logo may not replace the corporate

or product logo.

The Powered by WebEx logo is used within the meeting product,

along with the company logo.

When used within multi-layered products

the Powered by WebEx logo may appear
alone within secondary levels, as long as the
primary product name remains identifiable.

As almost every product is unique, for help

determining proper usage please contact the
Marcom Department at [email protected],
or call 408.435.7000.

III.7
Sizing and Placing the Powered by WebEx Logo

Size
For most online and print applications the recommended size
is 60px .85” high. Shown at 100% size.

Placement
For most products, website, and printed material the recommended
placement of the Powered by WebEx logo is the lower right column
against a clean white or light background.

III.8
Co-branding with the Powered by WebEx logo

0RODUCT
.AME
X

0ARTNER0RODUCT.AMEAND,OGOWILLAPPEAR
CENTEREDINTHESPACE

0RODUCT
.AME
X

)FPRODUCTLOGOTYPEISUNAVAILABLETYPETHE
0RODUCT.AMEIN(ELVETICA.EUE2OMAN
4HE0RODUCT.AMEMUSTAPPEARCENTERED
INTHESPACE

#OLORS
0-3#
The Powered by WebEx logo must appear on Partner products
2'"2'"
and websites. When co-branding products the Powered by WebEx
#-9+#-9+
logo and Product Name may be locked-up together as shown above,
(%8
in a 50/50 proportion.

Ideally this logo lock-up will appear on a white or light background,

with sufficient clear space all around. When scaling down, the
Powered by WebEx logo cannot appear smaller than 50px or .65”.

In partnership situations where there is no branded product name,

the Powered by WebEx logo will be placed as an independent element
To get a copy of the template or for as shown on page 7.
help with creating a type only version of the
product name please contact the Marcom For all other partnership and co-branding situations that are not
Department at [email protected], specifically product related, please use the corporate WebEx logo
or call 408.435.7000. and Ball. eg. Sponsored Events, Seminars, etc.

III.9
 0RODUCT
.AME

Suggested Placement when using a Lock-up

Recommended Placement

0RODUCT
.AME

0RODUCT
.AME

0RODUCT
.AME

For most online applications the optimum placement

for the co-branded logo lock-up is the top right corner,
or centered in the bottom of the layout. Please allow at
least 1x-height clear space around.

For most online and print applications the recommended

size is 60px .85” high.

Placement Options

0RODUCT
.AME

0RODUCT 0RODUCT 0RODUCT

.AME .AME .AME

The above logo placements are also acceptable. However

0RODUCT
.AME

for signage and large applications the logo must be placed

at least 3 feet from the ground.
0RODUCT 0RODUCT 0RODUCT
.AME .AME .AME

III.10
Suggested Placement without a Lock-up

Recommended Placement for most Applications.

0ARTNER 0ARTNER
0RODUCT.AME 0RODUCT.AME

0ARTNER
0RODUCT.AME

In situations where the Partner Name and Powered by

WebEx logo are used as separate identities, the suggested
placement is the upper or lower right corner of the layout,
at least 1x-height clear space around.

For most online and print applications the recommended

size is 60px .85” high.

Placement Options

III.11
Examples

!CME3OFTWARE 0RODUCT
.AME
5NITED3TATES

The Powered by WebEx logo must appear

on all Partner Products.

The logo may also appear on marketing

materials related to on Partner Products.

The logo can used on printed collateral,

and other applications by Partner Companies
for services that are directly enabled by
WebEx technology.

The examples show the usage as an

independent element — the co-branded
lock-up may also be used.

III.12
For co-sponsored events and seminars etc
please use the corporate WebEx logo.

Summary
The Powered by WebEx logo is used with products. Products that
are powered by WebEx technology.

The Powered by WebEx logo should not be used with a company

name alone. Where just a company name appears the standard
WebEx logo should be used.

III.13
Templates and
Sample Applications
The following information serves as a guide to creating new designs
and layouts. An hierarchy of information has been established,
through the use of character styles, sizes and secondary graphics.
This must be carried through in all future communications to
maintain consistency.

For PDF references, and production files please contact the

MarCom Department at [email protected].
Stationery

1.25”

1.25” 4.75”
March 25, 2005

John Smith
Acme Communications
1101 Tasman Drive
San Jose, CA 95134

Dear John,
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vulpute eum iure dolorper irit, velis ad duisi tie dolobore consequat veliquisl ut lute
deliqua tumsandiam vel ea augait prat, sim dolut nullamet laore el enisi. Luptat.
Modiamcommy nis nullam, summy nit, quis dit elit, quatisl delit nibh.

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init nullaore conullut ating eniamet, conse min ulla con vullaore feuipit autpat do
odolore etuerae sequisisim vent at nummodo loreraestrud eraesed etumsandit augiam
WebEx Communications, Inc.
vullutat wissit alit ullut nonullamet atio delendiam,
3979 se magnis acipsum acin veliqui-
Freedom Circle
sim illam, quamet luptat dio eugait, velestis el ullan
Santa Clara, velenit augiamconum veliquis
CA 95054
nisim velit ullaore volor si.
John Smith
Iduisi ea con volessenis alit volorpercin hendipsuscin verciliquam, velisim velit Acme Communications
velestie dolesed tisim ea feugiam consectet la commy nis nismolor sustrud tem 1101 Tasman Drive
zzriureet accum vel ullut lam dolore ea con utet lor ipisis ero consectet prat. Molore San Jose, CA 95134
veraessecte te enim ipit et, ver suscipit at utet velit aut luptat aut lut laorercidunt del
ullum dolor sum.

Regards,

Jane Roberts
Regional Sales Manager

WebEx Communications, Inc.

3979 Freedom Circle
Santa Clara, CA 95054
tel: 408.435.7000
fax: 408.496.4353
www.webex.com

Letter and Memo produced on corporate letterhead must follow the

above margins. The typeface to use is Times New Roman 10pt size, at
13pt leading or single line spacing.

If printing promotional material on letterhead, Arial or Helvetica Neue

45Light, should be used at 9pt size, 13pt leading.

IV.2
PowerPoint Template

When creating new PowerPoint presentations the WebEx Presentation

template must be used. This template may not be modified in any way,
except to add third party logos as noted below.

The WebEx logo appears in the lower right corner on every slide.
Third Party logos may be placed in the Title and Closing slide, left
aligned above the title, no bigger than the WebEx logo.

The typefaces used are Arial Regular, Bold and Black. The minimum
typesize for body copy is 16pt, to ensure legibility.

The presentation template is available to download on MarCom Central,

http:// marcomcentral.webex.com.

IV.3
Data Sheets
Page Width 8.5”x11”

Accelerate project cycles and drive Section 1

business growth with online meetings. Application Logo
Headline
TYPE: Helvetica Neue 65 Medium

Interact with anyone, anywhere, any time

to finish projects faster. Section 2
Share applications, presentations,
documents—even your PC desktop in
Key Feature/Message
real time. TYPE: ITC Officina Sans Book.
Take care of business more efficiently than Color Field & Wave Graphic
with back-and-forth e-mails.

Work with teams across the map—all you

Related Imagery
need is an internet connection.

Maximize your resources by bringing

people together without the time and
expense of travel.

Move projects through faster and boost growth for all facets Section 3
of your organization. Incorporate WebEx Meeting Center ™

into your business process and empower your workforce Introduction

with online collaboration. TYPE: Helvetica Neue 45Light
Bring remote designers and engineers together to review Count on WebEx for secure, scalable service. Body Copy
TYPE: Helvetica Neue 45Light
the latest plans. Conduct regular meetings between WebEx Meeting Center is delivered on demand over the
geographically scattered staff members. Hold lively creative WebEx MediaTone™ Network, a private global network. No new
sessions with your marketing and advertising teams. Make software or hardware is required, making it easy to
WebEx Meeting Center available to every department and implement and easy to scale your needs change. The Customer Quote
watch productivity soar. MediaTone Network offers better than 99.99% reliability, as
well as robust security. Your information is never persistently
TYPE: ITC Officina Sans Italic
Meet over the web in real-time. stored on our servers and 128-bit SSL and AES encryption
It’s simple. Launch or join a meeting using any web browser. ensures all your meetings are private and secure. And WebEx
Communicate information and share documents, presenta- is SAS 70 and WebTrust™ certified.
tions, and applications just as if you were together in person.
Pitch ideas. Demonstrate products. Discuss the hot issues.
Involve everyone you need—regardless of location.
WebEx has increased our productivity and became the de
Coordinate meetings easily.
facto online meeting standard. We average 4000 meetings
Meeting Center features PowerPanels™ to help you keep
everything running smoothly with separate attendee and host
a month, many of which would have required travel.
views. Deliver clear, interactive full-screen presentations and — Rich Nielsen, Sr. IT Engineer, Agilent Technologies
documents to participants. Manage meetings functions with
control panels behind the scenes without distracting anyone.
Section 4
Sign Off Logo

IV.4
Data Sheets
Page Width 8.5”x11”

Take advantage of powerful features Section 1

to enjoy easy collaboration. Headline
TYPE: Helvetica Neue 65 Medium
PowerPanels™
Deliver full-screen views for your attendees while you use controls
to manage meeting activity privately behind the scenes.
WebEx Logo
In-Session Alerts
Get audio and visual alerts so you’re aware of new attendees or chat
messages, even when these panels are minimized.
Section 2
Seamless Sharing Integration
Switch from document to application to desktop sharing without any
transitions or distractions.
Key Feature/Message
Rich Multimedia Experience TYPE: ITCOfficina Sans Bold & Helvetica Neue
45Light.
Engage your audience by incorporating multi-media in your presentations:
PowerPoint™, Flash™ animations, and streaming audio and video.
Application Sharing
Share and control applications remotely in real Product Details/ Screenshots
time without uploading files to a server.

Document Sharing
Floating PowerPanels allow the host to view attendee list,
View, annotate, and enlarge documents or
chat, and video activity during a meeting—but are invisible
graphics in high resolution for all to see.
to attendees.
Desktop Sharing and Remote Control When PowerPanels are minimized indicators on the
Make your meetings more effective — toolbar alert the host to any activity in these windows.
collaborate on content or share applications
from your desktop.
Record, Edit, and Playback Meetings
Record meetings and applications for future reference, training, or demonstrations.

Desktop Integration Suite

Initiate meetings immediately from MS Office™, MS Outlook™, One-Click Meetings,
and Yahoo!® Instant Messenger™.
Enterprise Integration
Use your single sign-on to access Meeting Center, and count on easy integration
with other enterprise applications.

WebEx MediaTone™ Performance and Reliability

Conduct multi-point interactive meetings worldwide—without latency or interruptions.

Switched Network and 128-bit SSL Encryption

Hold even your most confidential meetings with complete confidence.
Video and Video Conferencing Attendees get a clear full-screen view with a discreet
Give your attendees a real-time visual reference. Simulate face-to-face meetings. toolbar for navigation.

Integrated Telephony and VoIP

Keep conversation flowing with integrated audio. Choose between toll or toll-free
teleconferencing with call-in or call-back options, or VoIP.
Cross Platform Support
Meet with anyone without worrying about what operating system they use.
Minimum Windows Requirements
Windows 98 and higher, 400MHZ Processor with Section 4
WebEx offers unmatched support for Windows, Mac, Linux, and Solaris. 128MB RAM, 56K Internet connection.
Multiple Language Capabilities
Web Browser Support: Internet Explorer 5.x and 6,
Mozilla 1.6, Netscape 4.7, 7.
Technical Details
Conduct meetings in your language of choice: English, Spanish, French, German,
Swedish, Japanese, Korean, Simplified Chinese, or Traditional Chinese. Other Platforms Supported
Mac OSX 10.2 or higher, Linux, Solaris 8 and 9. Call to Action
For the latest platform requirements, visit our web page.
Contact Info
Find more information about WebEx Meeting
Center and other web meeting applications Legal Copyrights
at www.webex.com/applications.

CORPORATE HEADQUARTERS: WebEx Communications, Inc., 3979 Freedom Circle, Santa Clara, CA 95054 USA Tel: +1.408.435.7000 Fax: 1.408.496.4353
©2005 WebEx Communications, Inc. All rights reserved. All other trademarks are the property of their respective owners.
WebEx and the WebEx logo are registered trademarks of WebEx Communications, Inc. DS-MC-010705

Sample Datasheet Template Grids:

Fronts Backs

IV.5
HTML E-mails
Page Width: 600px

Section 1- Focus Area

Header Bar: Apprx... 60px. includes
program and logo.
Blue Bar, Green Wave, Imagery
Headline and Supporting copy
TYPE: Helvetica Neue Black and ITC OfficinaSans
Initial call-to-action
TYPE: ITC OfficinaSans
Section Divider: Green Rule 3px used to
close off Section 1 (#CAE98C)

Section 2 - Content
Newsletter: 2-3 columns
Standard: 1 column
No scroll: 1-2 sections
SubHead
HTML TYPE: Arial Bold
Body Copy
HTML TYPE: Arial Regular, Bold
Navigation: Left or Right
HTMLTYPE: Arial Regular, Bold
Text Links: 0066CC or 669900

Footer:
Must include any legal copy.

Sample E-mail Template Grids:

No Scrolling Grid

Standard Letter Grid Navigation Newsletter Grid

IV.6
Landing Pages
Page Width: 760px to 800px

Section 1 – Focus Area

Header Bar with Logo: 60px
(lateral navigation can be implemented here)
Imagery and one or all of the following:
Headline and Supporting Copy
TYPE: Helvetica Neue Black and ITC OfficinaSans
Initial Call-to-Action
TYPE: ITC OfficinaSans
Section Divider: Green rule 3px used to
close off section 1 (#CAE98C)

Section 2 – Content
Subhead
HTML TYPE: ITC OfficinaSans
Body Copy 3 columns (max).
HTML TYPE: Arial Regular, Bold
Navigation: 250 px width, Left or Right
HTML TYPE: Arial Regular, Bold
Proposed colors: F8F7F3 with a D8D8D8 border (1 px)
Text Links: 0066CC or 669900

Footer:
Must include any legal copy.

Sample Landing Pages

IV.7
Signage

X WebEx Logo Centered

Raised 3D Lettering

Substrate Brushed
X Stainless Steel or
Aluminium

X
WebEx Logo Left Aligned
Raised or Vinyl Letters
Substrate Brushed Stainless Steel
or Aluminium
2ECEPTION
(UMAN2ESOURCES
Departments
TYPE: HelveticaNeue 45 Light
Raised or Vinyl Letters

IV.8
Tradeshow Signage

Live Area - 3ft-8ft

from ground.

Section 1 - 6ft-8ft
Header Logo
Placed on top for maximum
visibility
%XTENDYOUR
REACHWITH Section 2 - 5.5ft-3ft
7EB%X
-EETWITHANYONEANYWHERETO
Headline
COMMUNICATEANDCOLLABORATEINREAL
TIMERIGHTTHROUGHYOURBROWSER TYPE: HelveticaNeue 45 Light
3HAREPRESENTATIONSDOCUMENTS
APPLICATIONSVIDEOEVENYOURDESKTOP Key Message
'ETSECURERELIABLESCALABLESERVICE
DELIVEREDONDEMANDVIAOURPRIVATE
TYPE: ITC Officina Sans Book.
-EDIA4ONE .ETWORK
©

Background Graphic
%NSUREYOURSUCCESSWITHX
SUPPORTUNLIMITEDTRAININGANDAN
ARRAYOFIMPLEMENTATIONSERVICES

4RUSTTHEMARKETLEADERTODRIVE
YOURBUSINESSGROWTH
Black & White Imagery

No content must be placed below the 3 foot mark.

Background imagery may extend to the ground.

For source files and other specifications regarding signage

and graphics for the tradeshow booth please contact the
Marcom Department at [email protected].

IV.9
WebEx Trademark Guide
Usage
The list below shows the proper marking for the first use of WebEx Individual Marks
individual and compound trademarks in a publication. Please note WebEx™
in particular the compound wordings lists and the specific “TM”
WebEx (stylized wording in color)™
placements for these compound usages. THESE SPECIFIC “TM”
PLACEMENTS ARE TO BE FOLLOWED EXACTLY. WebEx (stylized wording in black and white)™
WebEx (stylized wording in color)™
Once marked, subsequent references to word marks do not require
repeated marking, but “TM” placements MUST ALWAYS BE USED WebEx logo™ on the bifurcated ball logo design
WITH LOGOS AND LOGOTYPES (STYLIZED WORD MARKS). For Bifurcated ball logo design™
specific WebEx logos or product signatures, please contact your (2-D or 3-D without wording)
WebEx representative for a copy of our camera-ready master art or
Bringing the Meeting to You™
an electronic file for reproduction of the logo or signature, along with
accompanying guidelines regarding use. Event Center™
MediaTone™
Please note that the basic formula for attribution is: [“WebEx”
and “the WebEx logo” first, if used, followed by other WebEx Meeting Center™
marks used in alphabetical order] are either registered trademarks MyWebEx™
or trademarks of WebEx Communications, Inc. in the United States
and/or other countries.” PCNow™
Presentation Studio™
Please follow compound usage “TM” placements exactly as shown
above. For WebEx Sales Center, WebEx Support Center and WebEx PowerPanels™
Training Center, please note that no “TM” should be used when Web Touch™
compound wording is used.
We’ve Got to Start Meeting Like This™
If you have any questions or need additional information for a
specific region or country, please submit your inquiry via e-mail to Compound Usages
[email protected] or address a letter to: WebEx Access Anywhere™
WebEx Connect™

WEBEX COMMUNICATIONS INC. WebEx Contact Center™

Attn: MarCom Department WebEx Event Center™
3979 Freedom Circle
WebEx GlobalWatch™
Santa Clara, CA 95054
Tel. 408.435.7000 WebEx Meeting Center™
WebEx MeetMeNow
WebEx Sales Center
WebEx SMARTtech
WebEx Support Center
WebEx Training Center
WebEx Web Office

V2
If you have any further questions regarding
the WebEx Brand please contact the
MarCom Department at [email protected],
or call 408.435.7000.

Download logos and templates at

http://marcomcentral.webex.com

CORPORATE HEADQUARTERS: WebEx Communications, Inc., 3979 Freedom Circle, Santa Clara, CA 95054
USA Tel: +1.408.435.7000 Fax: +1.408.496.4353
©2005 WebEx Communications, Inc. All rights reserved. All other trademarks are the property of
their respective owners. WebEx and the WebEx logo are registered trademarks of WebEx Communications, Inc. BSG-122905