Scribd
Upload
323 views3 pages

Research Methodology

The document outlines the research methodology for a study on consumer preferences and factors influencing consumption of soft drinks and fruit juices in South Delhi. The objectives are to study preferences, influencing factors, and brand awareness. The study uses a sample of 30 respondents ages 15-40, primarily students ages 18-25, through an online questionnaire. It will analyze primary data from the questionnaire and secondary data from literature. Statistical tools like pie charts, bar diagrams and chi square tests will be used to analyze the data.

Uploaded by

Garima Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
323 views3 pages

Research Methodology

The document outlines the research methodology for a study on consumer preferences and factors influencing consumption of soft drinks and fruit juices in South Delhi. The objectives are to study preferences, influencing factors, and brand awareness. The study uses a sample of 30 respondents ages 15-40, primarily students ages 18-25, through an online questionnaire. It will analyze primary data from the questionnaire and secondary data from literature. Statistical tools like pie charts, bar diagrams and chi square tests will be used to analyze the data.

Uploaded by

Garima Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY

To study the preferences of the people for soft drinks and fruit juices.
To find out the factors that influences the consumers consumption of soft
drinks and fruit juices.
To test the know-how of the consumers regarding the various existing brands
of soft drinks and fruit juices.

PROBLEMS

Understanding the view of sample size in regards to aerated drinks & fruit
juice.
There are people who dont prefer drinking either aerated drinks or fruit juices.

SCOPE OF THE STUDY

This study is confined to the SouthDelhi region covering areas ofZakir Nagar,
ShaheenBagh, Johri farm, etc.
Seasonal drinks are not considered in the study.
We are considering only canned juices.
We are not considering water & alcoholic drinks.

LIMITATIONS

The study was confined to some areas of South Delhi only.


The study does not take into account the sales affected of the soft drink
segment due to the entry of juices.
Retailers view and the companies view to the questionnaire were not
available.
Time and cost constraints were also there.
Chances of some biasness could not be eliminated.

SAMPLE DESIGN

Sample unit:
In this research report we have considered people ranging in between the 15 to 40.
However we have target more people in age group of 15-25.

Sampling size:
The sample size of our research is 30 respondents.

Sampling procedure:
We have used Convenience Sampling to select the sample in this study like Google
Doc., paper, WhatsApp, Email etc.

SAMPLE PROFILE

Out of the total population drinking soft drinks or fruit juices the number of the
drinkers belongs to age group of 18-25 which consist of mainly students.

SOURCES OF DATA COLLECTION

Research will be based on two sources:


1. Primary data
2. Secondary data

1) PRIMARY DATA:

Questionnaire: Primary data was collected by preparing questionnaire and the


people were randomly being requested to fill them.
2) SECONDARY DATA:

Secondary data will consist of different literatures like books which are published,
articles, internet and websites.

In order to reach relevant conclusion, research work needed to be designed in a


proper way.

STATISTICAL TOOLS USED

The main statistical tools used for the collection and analyses of data in this project
are:

Questionnaire
Pie Charts
Bar Diagrams
Percentages
Chi square tests

You might also like