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PHD Management Syllabus

The document outlines the structure and content of an exam that is divided into two sections worth 50% each: research methodology and a subject paper. The research methodology section covers topics like research aptitude, data interpretation, information technology, numerical ability, statistics, and communication ability. The subject paper section is divided into four units covering topics such as managerial economics, organizational behavior, human resource management, financial management, marketing, production management, probability theory, corporate strategy, entrepreneurship, business ethics, and conducting surveys.

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216 views1 page

PHD Management Syllabus

The document outlines the structure and content of an exam that is divided into two sections worth 50% each: research methodology and a subject paper. The research methodology section covers topics like research aptitude, data interpretation, information technology, numerical ability, statistics, and communication ability. The subject paper section is divided into four units covering topics such as managerial economics, organizational behavior, human resource management, financial management, marketing, production management, probability theory, corporate strategy, entrepreneurship, business ethics, and conducting surveys.

Uploaded by

avinashjhamechx
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Marks: 100 (100 questions)

Research Methodology (50%)


Research Aptitude, Reasoning, Data interpretation, information technology, people and Environment, Numerical
Ability,
Numerical Analysis, Statistics, Communication Ability, Higher education system (Governance, Policy and
administration)
Subject Paper (50%)
Unit-1: Managerial Economics-Demand Analysis, Production Function, Cost-Output relation, Market Structures,
Pricing Theories,
Capital Budgeting; The concept and significance of organizational behavior, Personality-Perception-Values-
Attitude-Learning &
Motivation; Communication-Leadership-Managing Change, Organizational Development, Concepts & perspectives
on HRM HRPObjectives,
Process & Techniques, Job Analysis-Selection-Induction-Training & Development, Performance Appraisal &
Evaluation, Industrial Relations & Trade Unions, Dispute resolution and Grievance management
Unit-2: Financial Management-Nature & Scope, Capital Budgeting Decisions, Capital Structure & Cost of capital
Dividend policy-
Determinants, Mergers & Acquisitions, Marketing Information System & marketing research, Demand
measurement &
Forecasting, Market Segmentation-Targeting & positioning, Product life cycle, Pricing methods & strategies,
Marketing
Management, Marketing Mix, Customer Relation shift Management, Role & Scope of Production management,
Facility
Locations- Layout Managing & Analysis, Production Scheduling, Statistical Quality Control
Unit-3: Probability Theory, Probability, Distribution-Binomial, Poisson, Normal, Correlation & Regression Analysis,
Sampling
Theory & Sampling Distribution, Tests of Hypothesis-t, Z,F, chi-square tests, Concepts of corporate streategy-Ans
offs growth
vector, BCG Model, Porters generic strategies,Competitive strategy & Corporate Strategy, Competitive advantage
of nations,RTP
& WTO, Innovation & Entrepreneurship, Concept of Govt. Policy for promotion of small & Tiny Enterprises,
Detailed Business
Plan Preparation Managing small industries sickness in small enterprises
Unit-4: Ethics & Management System, Value based organizations, Ethical pressure on individual in organization
Environmental
ethics, Social responsibilities of Business, Corporate Governance, Research-Meaning, types, objectives, process
survey based
research-types of survey-specific-periodic & transaction drivers, Identification of research problem analysis of
research problem,
Categorization & sampling, Planning a survey Project-resources budget-schedule, Preparation of Questionnaire,-
Data Collection
analysis & compilation of Survey report.

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