The document provides information about the AJE company, a Peruvian multinational drinks company. It discusses AJE's origins in Peru in 1988, its expansion across Latin America, Asia, and Africa, and its plans to become one of the top 20 multinational companies worldwide by 2020. The summary also mentions that AJE operates plants in Peru and other countries, and distributes its portfolio of beverage, juice, and water brands to over 180,000 points of sale worldwide through a network of local distributors.
The document provides information about the AJE company, a Peruvian multinational drinks company. It discusses AJE's origins in Peru in 1988, its expansion across Latin America, Asia, and Africa, and its plans to become one of the top 20 multinational companies worldwide by 2020. The summary also mentions that AJE operates plants in Peru and other countries, and distributes its portfolio of beverage, juice, and water brands to over 180,000 points of sale worldwide through a network of local distributors.
The document provides information about the AJE company, a Peruvian multinational drinks company. It discusses AJE's origins in Peru in 1988, its expansion across Latin America, Asia, and Africa, and its plans to become one of the top 20 multinational companies worldwide by 2020. The summary also mentions that AJE operates plants in Peru and other countries, and distributes its portfolio of beverage, juice, and water brands to over 180,000 points of sale worldwide through a network of local distributors.
The document provides information about the AJE company, a Peruvian multinational drinks company. It discusses AJE's origins in Peru in 1988, its expansion across Latin America, Asia, and Africa, and its plans to become one of the top 20 multinational companies worldwide by 2020. The summary also mentions that AJE operates plants in Peru and other countries, and distributes its portfolio of beverage, juice, and water brands to over 180,000 points of sale worldwide through a network of local distributors.
It is a multinational of drinks of Peruvian origin. It is the fourth largest non-alcoholic
beverage company in terms of sales volume and the third largest carbonate producer in those
countries in which it operates.
With the firm commitment to democratize consumption, it is aimed at new consumer groups.
With 28 years in the market, it reaches a population of more than millions of millions of
consumers in the countries where it operates, supplying more than 1,560,000 points of sale.
COMPANY IN PERU MISSION To be the best alternative of elaborated products in search of the excellence of integral form, to contribute to the well-being of the society.
VISION Be one of the 20 best multinational companies in the world by 2020.
Location
Aje with location principal in Ayacucho (Peru). Ajegroup operate in Brasil, Costa
Rica, Dominican Republic, Ecuador, El Salvador, Nigeria, Guatemala, Honduras,
India, Indonesia, Thailand, Venezuela, Vietnam, and Egypt. Its portfolio includes
beverages, juices, nectars, light beverages, bottled natural water, dairy and beer. It
manages 17 trademarks in 48 different presentations of PET and glass bottles, and
cans. Distribution
Industries AJE added to its distribution network to micro entrepreneurs who, with their own
means of transport, are in charge of distributing the product by the different assigned areas, which
contributed to the rapid growth of sales, since the need to invest in Distribution network.
Currently the company reaches 180 thousand points of sale in Peru. Our distribution model is
designed to respond to the specific needs of emerging markets. 92% of AJE's sales are to external
distributors and to small retailers. Sales through wholesalers account for 8% of our sales. This
model is efficient and gives us the ability to enter emerging markets quickly and establish a
distribution system with local partners and small business owners. AJE currently has more than 100
distribution centers worldwide. Our brands are available in 23 countries in Latin America, Asia and
Africa. Supply chain model Distribution of its products in the world Products TIME LINE
1988 Creation of Kola Real in Peru by the Aaos family
1991 Expansion of AJE to major cities in Peru 1997 Launch of the Kola Real brand in the Peruvian capital, Lima 1999 Start of international expansion. First to Venezuela, and then to Ecuador in 2000 2001 Launch of the bottled water brand CIELO. 200 Entry into Mexico. 2 200 Intensification of international expansion. Costa Rica in 2004, Guatemala, 4 Nicaragua and Honduras in 2005. 200 Launch of the brand Pulp 5 200 Launch of the brand Sporade. New operations worldwide. 6 200 Launch of the brand Cifrut. 7 2009 Launch of the brand Cool Tea.
201 Launch of the brand VOLT. First issuing of bonds.
2 201 Celebration of the 25th anniversary of AJE Start of AJE operations in Bolivia 3 and Reunion Island. 201 Entry into the market of Egypt and Nigeria. 5 Competitors Declaration of Consumption
PLANS FOR THE FUTURE
AJE aims to become one of the 20 largest multinationals in the world by 2020.
How will do?
AJE will continue to bet on the Asian market. Hoping to have a second plant in Thailand and
raise its turnover from US $ 343 million to US $ 448 million.
The AJE is considering franchising and no longer directly, its business in Brazil, Mexico,
Venezuela, Thailand and Indonesia, which will help improve its credit profile, the company said. BIBLIOGRAPHY
