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    Big5 For Ads

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    The document provides guidance on analyzing a text using the "BIG 5" approach for an oral assessment. It outlines the 5 areas of focus - context, audience/purpose, tone/voice, style/technique, and structure. Students are expected to refer to the text, place it in context, and show understanding of stylistic features. They will be given time to annotate the text using the provided template before giving a 5 minute presentation and participating in a 3 minute discussion.

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    Big5 For Ads

    Uploaded by

    api-361642253
    91 views2 pages
    The document provides guidance on analyzing a text using the "BIG 5" approach for an oral assessment. It outlines the 5 areas of focus - context, audience/purpose, tone/voice, style/technique, and structure. Students are expected to refer to the text, place it in context, and show understanding of stylistic features. They will be given time to annotate the text using the provided template before giving a 5 minute presentation and participating in a 3 minute discussion.

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    The document provides guidance on analyzing a text using the "BIG 5" approach for an oral assessment. It outlines the 5 areas of focus - context, audience/purpose, tone/voice, style/technique, and structure. Students are expected to refer to the text, place it in context, and show understanding of stylistic features. They will be given time to annotate the text using the provided template before giving a 5 minute presentation and participating in a 3 minute discussion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    91 views2 pages

    Big5 For Ads

    Uploaded by

    api-361642253
    The document provides guidance on analyzing a text using the "BIG 5" approach for an oral assessment. It outlines the 5 areas of focus - context, audience/purpose, tone/voice, style/technique, and structure. Students are expected to refer to the text, place it in context, and show understanding of stylistic features. They will be given time to annotate the text using the provided template before giving a 5 minute presentation and participating in a 3 minute discussion.

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    Download as docx, pdf, or txt
    of 2

    MYP Language and Literature Year 9: Oral Assessment

    Analyzing a Text The BIG 5 approach

    (Note: the text will now refer to the advertisement)


    The following template (the Big 5) will help you to annotate a poem and organize
    your ideas:

    You are expected to refer to the text to support your essay.


    You should place the text in its context.
    You will need to show your understanding of the use and effects of stylistic
    features.
    Preparation time is given to annotate the advertisement use the template
    below
    The language should be accurate and your writing clear.

    Guiding questions to consider when you are annotating your text

    1.Context/Content Context of Composition


    Title of the Ad.
    Establish the situation in which the Ad is set
    What is being communicated? What are they selling?

    2. What is the Ads intention? inform, persuade, entertain,


    Audience/Purpose challenge, defend, apologize, argue
    To whom is the advertisement addressed what is the
    target audience?
    How does the ad cater to its audience?
    What visual/text does it use to inform you that this ad is for a certain
    target group?

    3.Tone/Voice Whose perspective do you see in this advert? What is their


    voice? Authoritative? Casual?
    What attitudes are reflected in the ad?
    Cultural/economical/other stereotypes?
    How does the design of the ad help determine the
    atmosphere/feelings/expectations of the audience?
    What emotions does it evoke?
    How does the setting in time and place influence the tone?

    4.Style and Imagery:


    Technique What kind of visual images does the text present?
    stylistic devices How does the author use metaphor, for example?
    How does the text involve and engage the reader/audience
    by appealing to the senses: visual, auditory, olfactory,
    tactile, kinesthetic
    Language Mechanics: Punctuation, spelling, capitalization
    Rhetorical features: Rhetorical questions, irony.
    Lexical field e.g. different words related to a topic
    childhood - jargon/slang, colloquialisms, idiom
    Register formal/informal
    Figurative language: metaphor, simile, onomatopoeia,
    imagery, hyperbole, personification, symbolism
    Parts of speech nouns, verb, adjectives
    Tense/Voice past, present, future, progressive,
    imperative form, passive/active voice;
    Other sound effects are created by devices such as
    alliteration and assonance
    5.Text type form Overall layout, identify the graphics and keywords used.
    and structure How does the copy add to the advert?
    How does the main text add to the advert?
    How does the graphic add to the overall poster? How is it
    situated?

    Conclusion Return to an overview of the Ad. Sum up how the effects


    and details of style you have analysed come together to
    create a whole piece of writing
    What has your reading of contributed to your
    understanding of the subject?
    Does it offer a way of looking at things that you had not
    considered before?
    A good conclusion includes a summary of your argument
    and the understanding this has inspired.

    Structure of the commentary: use your annotated notes to construct your


    commentary
    Introduction:
    Series of Point (Statement)- Quotation Comment - (Analysis)
    Conclusion

    The interview will last approx. 8 minutes about 5 minutes presentation and
    3 minutes interactive conversation based on your presentation.

    What you can do to prepare

    1. Take every opportunity to read aloud a text and prepare your


    own presentations in pairs or groups. This will take time as you
    will need to annotate, plan and organize your ideas and deliver a
    coherent presentation.

    2. Focus on your pronunciation and accuracy when you deliver the


    presentation. You will not need to focus on body language

    3. Make sure you have an understanding of the poem and the use of
    stylistic features

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