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10 Beginner Tips for Unique

Product Photography
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September 30th, 2013 Tara Hornor Design, Photoshop 10

Study Completely Online PSD2HTML.com

M ost photographers know the basics to good
product photos using a tripod, setting your
camera to the widest aperture, using a white
background, creating an out-of-focus background,
and more. But what about those really unique
product photographs? You know the ones. They
simply dont look like a normal product photo youd
see in a regular catalog. These are usually used for
full page features in a catalog or in ads for top
brands.

While the photographers of these inspiring photos did follow the most
important product photography rules, they also played around with breaking
some of these rules. If you are too timid and unsure in your photography to
step out of the box, you will probably never produce a truly unique product
photo, such as what you see with Nike or the Anthropologie print catalog.
However, if you are ready to take the plunge, you may want to try one or
more of these 10 tips for truly unique product photography.
1.) Hang Products

Now, hanging products for better view is not necessarily an unusual

practice in and of itself. Creative hanging, however, is. Maybe you should
hang the product upside down, sideways, or in an unusual location.
Suspend it from wires or ropes that remain a part of the photo. Go
grotesque, sexy, or humorous. Play around with it and be sure to take way
more photos than is necessary, and definitely be sure your lighting is
perfect. Check out some of these creative photos with interesting
suspension for some ideas:
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2.) Shoot from Strange Angles

Usually photographers place the camera at the same level as the product
so that the shot comes out at eye-level. Most of the time, you want to be
careful about shooting from odd angles, simply because it can distort a
product. However, sometimes you can get away with this, especially if
distortion is a look you are going for or if the product is one that will be
difficult to distort. You may even want to try hanging the product normally
but shooting from underneath or above. Here are some more photos shot
from odd angles:
3.) Try Some Macro Shots

Keep in mind that most macro shots will probably need to be ones that are
used in conjunction with normal product photos. However, they can be a
great asset to a series of photos for, say, a feature page in a catalog, or an
eye-catching poster ad. Just be sure that your lighting is phenomenal so
that the tiniest details show up. The following are examples of excellent
product macro photography:
4.) Show the Product in Weird Use

Grab the product, a piece of paper, and a pen. Now write down every use
you can think of for the product. You may need to start with the more
normal, everyday uses to get your brain up and running, but eventually try to
come up with some ideas that are really out there. Then look over your list
and circle the ones that have great potential for a unique product shoot.
You may need to do some digital editing/illustration or costume/set design
with this, so plan out your idea fully before starting the shoot. Here are
some creative product uses:
5.) Use Photo Manipulation

This secret goes hand-in-hand with tip #4 above. If you dont have any skills
with photo manipulation, you may need to hire a graphic design artist for
help. However, this could be a great opportunity to learn Photoshop and
Illustrator for some seriously original product photos. Check out some of
these very interesting photo manipulations:
6.) Incorporate an Interesting Background

Many product photos stick with the rule of a plain background to put the
focus on the product or to add another image in the background. Staging a
unique background and props with the main product in the foreground can
really add interest and even improve how desirable a product is. Take a look
at some of these intricately staged product photos:
7.) Keep Your Background in Focus

Wait, what? Yes, an off-focus background keeps the eye on the main
product. Sometimes, though, you may want to place, say, a food product
with similar foods to suggest uses. In this case, keeping your product
slightly in front but keeping the background clear can help promote this
idea. Although, you can also try switching it up at times and place the
product alongside the props or even in the background. Here are some
great product photos with (mostly) focused backgrounds:
8.) Place Products Above a Reflected Surface

A reflection adds quite a bit of depth to an otherwise boring photo. And

dont get stuck using a mirror. Try using photo manipulation to reflect the
image on water. Or place the product in a shallow pan of water. Use lighting
to enhance the reflection and edit later to further bring out the reflection.
The following are some great product reflections:

9.) Use Unique Stands

Setting products on fancy stands is a great way to add appeal to a photo.

Take it to another level, though, by using items that you normally wouldnt
use for stands. An old box, another product turned upside down, a hand, a
belly, the top of a head, geometric shapes, or even a photo manipulated
stand. Below are some quite unique stands in use for products:
10.) Add Personality
Humanize products in your photography. Or create a story that surrounds it.
Give it character. Ask your client what it is that makes their unique product
better or simply different than a competitors. Use your photos to portray
this aspect of the product for which the brand is known. These following
photos certainly add personality to the products:
Do you have any more great tips or ideas for creating unusual, outstanding
product photos? Please share with the rest of us in the comments below!

(dpe)
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Tara Hornor
Tara Hornor loves writing about marketing, advertising,
branding, web and graphic design, and photography. She is a
Senior Editor for Creative Content Experts, a copywriting
company that she owns with her husband. Connect with
@TaraHornor for more design inspiration and marketing help.



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Sort by: newest | oldest | most voted

Kelvin Castelino

I would even add to say, use the product, ask a few users about what they feel about
Guest the product! Coz more personal you make the product, the more creative you could
be and be able to reach out to them consumers!

I really like all the image shots here, a good inspiration :)

For food products I could say, a little spillage of cheese, chocolate sauce, butter gives
a better effect :)

2 3 years 6 months ago

 PSD Love point number 10. Personality

and character are really important.

Guest Great article Noupe.

2 3 years 6 months ago

Zhu

Great tips and great example. Id like to add show the texture as a viewer, I like to
Guest be able to almost touch the product.

0 3 years 6 months ago

Online Boutique

Great tips I love the uniqueness of some of the photos. Adding a unquie spin on your
Guest product photos can really add personality to your online store

1 3 years 3 months ago

Michael Atman

Hi Sarah,
Guest Just stumbled upon this article when doing some research for my next blog post.
Great article and especially the sample images you included. Some pretty
incredible shots! You are absolutely correct when talking about the context of these
images im not so certain theyd be a good fit for eCommerce site product pages
but very nice for supplementary images.

0 2 years 11 months ago

Tara Nair

Hi Tara! I am grateful to land on this very post of yours through Google search. And
Guest as a beginner into product photography, this post has helped me a lot. Thank you
Tara :)

0 2 years 10 months ago

 Tarun Rajvamsh nic artical i like & this side saport
me for my shoots thanx

Guest 0 2 years 9 months ago

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Anleitungen zur [] 10 Beginner Tips for Unique Product

Produktfotografie fr Ihren Photography []
Onlineshop - Dr. Web
0 2 years 8 months ago

Sale as Seen: 44 Tutorials

on How to Shoot Perfect [] 10 Beginner Tips for Unique Product

Product Photos for Your Photography []
Online Shop - noupe
1 2 years 8 months ago

Robert

very nice tips artikel.Great I love the uniqueness of some of the photos. :)
Guest
1 2 years 8 months ago

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