Unit 33-Assignment 2

Definition of Audience
Research Report- My report on Postman Pat
Postman Pat is a British stop-motion animated children's television series first produced by
Woodland Animations. It is aimed at pre-school children, and concerns the adventures of
Pat Clifton, a postman in the fictional village of Greendale (inspired by the real valley of
Longsleddale near Kendal).
Audience: Postman pats audience is aimed at the younger audience, which ties nicely with
my target audience, this being a similar TV audience, I believe that the target audience is
very important, otherwise the whole idea is not going to work, therefore I feel that the
popularity and professionalism of Postman Pat works immensely well. The target audience
for Postman pat is 4-7 year olds. You can tell how the audience fits in with the theme as
everything that is filmed e.c.t is directly aimed at the target audience. A target audience is
the intended audience or readership of a publication, advertisement, or other message. In
marketing and advertising, it is a particular group of consumers within the predetermined
target market, identified as the targets or recipients for a particular advertisement or
message. Businesses that have a wide target market will focus on a specific target audience
for certain messages to send, such as The Body Shops Mothers Day advertisements, which
were aimed at the children and spouses of women, rather than the whole market which
would have included the women themselves.

Age:
As Postman Pat was a programme on CBBC - The CBBC brand was used for the broadcast of
children's programmes on BBC 1 on weekday afternoons and on BBC 2 mornings until these
strands were phased out in 2012 and 2013 respectively, as part of the BBC's Delivering
Quality First cost-cutting initiative. CBBC programmes were also broadcast in high definition
alongside other BBC content on BBC HD, generally at afternoons on weekends, unless the
channel was covering other events. This ended when BBC HD closed on 26 March 2013, but
CBBC HD launched on 10 December 2013. BBC-produced children's programming, in native
languages of Scotland and Wales, also airs on BBC Alba and S4C respectively.
On this particular task, my age group will be aimed at 1-7 years of age and for my idea of
having fruit speaking, more alternately my work will need to be aimed at 4-7 years of age as
this will be more specific to the genre and age my programme will be generalised too. From
looking at my research task, I have realised that this is normally the target audience.
Likewise, to this, as I have been watching other programmes on CBBC similar to my ideas,
this has given me the initiative to decide the particular target audience.

Gender: The gender for Postman Pat is aimed at both genders, males and females. This
caters for both genders because of the colour scheme and so on. Gender is the range of
characteristics pertaining to, and differentiating between, masculinity and femininity.
Depending on the context, these characteristics may include biological sex (i.e. the state of
being male, female or an intersex variation which may complicate sex assignment), sex-
based social structures (including gender roles and other social roles), or gender identity
Some cultures have specific gender roles that can be considered distinct from male and
female, such as the hijra of India and Pakistan.

Taste: Children over the age of three will enjoy the programme, as this will be
recommendable to them.

Claymation: Aardman Animations is a British animation studio based in Bristol. Aardman is

known for films made using stop-motion clay animation techniques, particularly those
featuring Plasticine characters Wallace and Gromit. All of their stop motion films are among
the highest-grossing stop-motion films, with their debut, Chicken Run, being their top-
grossing film. Wallace and Gromit is rank as the 24th highest grossing animated franchise of
all time. Aardman Animations was founded in 1972 44 years ago it is still currently an
animation business and has recently brought out new material. The picture below shows
examples of the characters used by Aardman.
Aardman was founded in 1972 as a low-budget project by Peter Lord and David Sproxton,
who wanted to realise their dream of producing an animated motion picture. The
partnership provided animated sequences for the BBC series for deaf children Vision On.
After creating a segment called "Greeblies" 1975 using clay animation, became what was
the inspiration for creating Morph, a simple clay character. Around the same time Lord and
Sproxton made their first foray into adult animation with the shorts Down and Out and
Confessions of a Foyer Girl, entries in the BBC's Animated Conversations series using real-life
conversations as soundtracks. Aardman also created the title sequence for The Great Egg
Race and supplied animation for the multiple award winning music video of Peter Gabriel's
song "Sledgehammer". They produced the music video for the song "My Baby Just Cares for
Me" by Nina Simone in 1987.

Subject: The subject that I will be basing my work around Is fruity adventures, this meaning
that I will be basing my programme around fruit, teaching the important life lesson of eating
your 5-a-day. I will be creating different subjects for different fruits to gander from, an
example of this would be Tom the Tomato goes to the zoo and another example would be
Peter the Peach goes to the moon and so on, I will be keeping this simple but effective
throughout.

Characters: As my idea is evolved around fruit, I have had to make more characters than a
normal show to feature most fruits, in addition to this, as my programme will be a series,
this means that I will need to create more characters, however, as I am only doing a 30-60
second clip then I will be just creating a select few for this particular task, so 1 by 1 I am
going to explain each character, so first of all My first character that I am going to use is:
Ben the Banana, Ben is a banana, hence the name. Ben is going to be a very reserved and
intelligent character, as far as you know, Ben will be the smartest of the bunch, his witty
characteristic stands out above the rest, however, Ben will be dressed smart and is often
picked on because of the way he looks but eventually, throughout the process of the
programme, the other fruits decide that its actually ok to dress however you like and that Its
ok to dress how you like, the second character would be Tom the Tomato, tom is very
adventurous but often makes big mistakes that often lead to errors, he is often needs help
and eventually by the end of every episode, everything ends up ok, the moral of the story is
that everyone makes mistakes but at the end of the day, theres no need to worry about it,
Tom is often very clumsy.
Storyline: Postman Pat is a British stop-motion animated children's television series first
produced by Woodland Animations. It is aimed at pre-school children, and concerns the
adventures of Pat Clifton, a postman in the fictional village of Greendale (inspired by the
real valley of Longsleddale near Kendal). Postman Pats first 13-episode series was screened
on BBC1 in 1981. John Cunliffe wrote the original treatment and scripts, and it was directed
by animator Ivor Wood, who also worked on The Magic Roundabout, The Wombles,
Paddington Bear, and The Herbs. Following the success of the first series, four TV specials
and a second series of 13 episodes were produced during the 1990s. Here, Pat had a family
for the first time. A new version of the series has been produced by Cosgrove Hall from
2004, which expanded on many aspects of the original series. In 2000, Royal Mail stopped
using Postman Pat for their promotional and charity work. The television programme
continued to use the Royal Mail logo on his postal van PAT 1 for several years after.

Sets: The set is inspired by the real valley of Longsleddale near Kendal. Postman Pats first
13-episode series was screened on BBC1 in 1981.John Cunliffe wrote the original treatment
and scripts, and it was directed by animator Ivor Wood, who also worked on The Magic
Roundabout, The Wombles, Paddington Bear, and The Herbs. Following the success of the
first series, four TV specials and a second series of 13 episodes were produced during the
1990s. Here, Pat had a family for the first time. A new version of the series has been
produced by Cosgrove Hall from 2004, which expanded on many aspects of the original
series. In 2000, Royal Mail stopped using Postman Pat for their promotional and charity
work. The television programme continued to use the Royal Mail logo on his postal van PAT
1 for several years after.

Background: Linking it back to the set, this means that it will include parts of Kendal.
Greendale is a large, busy village situated in the heart of the Cumbrian countryside. Running
through the centre of the village is the High Street, home to Mrs Goggins' Post Office and
shop, an unofficial meeting house for the residents. Located on the edge of the village is the
railway station, home to the Greendale Rocket. Nisha Bains runs a popular caf there with
Sara while her husband Ajay runs a regular schedule on the Greendale Rocket to the nearby
town of Pencaster. In the original series (1 and 2), Greendale consisted of windy and narrow
country roads in the valley which usually had some involvement as to why Pat had problems
with his rounds, as the lanes would be blocked or full of snow drifts that were not passable.

Audio: The audio features the Postman Pat theme tune as well as Postman pat and other
characters speaking. Here is an example of the audio spoken In Postman Pat:
https://www.youtube.com/watch?v=ylOlZ6zXJjE
Script: The script is going to be clear but professional. It will enable me to do my work on
time. My script is based on a Strawberry and a Lemon. (Sammy the Strawberry, Larry the
Lemon).
SS: Hi Im Sammy the Strawberry.

LL: Hi, Im Larry the Lemon.

SS: Want to play Football.

LL: Yeah Sure Sammy.

SS: Okay, you get in net and Ill shoot.

LL: Good shot Sammy

SS: Sack the shot, what about the save Larry. Superb.

LL: Thanks Sammy, want to go to Costa Lot Coffee.

SS: Yeah sure but youre paying hahaha, Ive got no money.

LL: That was great shall we do It again sometime, weve had so much fun.

SS: Yes sure, Id love too, but only if youre paying hahaha.

THE END