IPTV Presentation - V2 PDF
IPTV Presentation - V2 PDF
IPTV Presentation - V2 PDF
Internet Protocol
TeleVision
Selma Gulen
Consumer Applications R&D
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Agenda
What is IPTV?
How fast is IPTV market growing?
Triple/Quadruple play concepts for Telco.
IPTV versus Internet video.
How IPTV works?
IPTV system elements.
IP unicast versus IP multicast
IPTV building blocks.
Telephony services and IPTV
Television technologies.
Video compression.
Nortel Carrier VoIP and Application Services
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IPTV
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What is IPTV?
IPTV (Internet Protocol Television) describes a system where a digital television
service is delivered to subscribers using the Internet Protocol over a managed
broadband connection.
Beyond Broadcast TV & Films (Cable/Satellite/Terrestrial),
in terms of its interactive real-time control and material selectivity
Beyond Video Download over the Internet,
which is not necessarily real-time
Beyond Best Effort Video calls over the Internet,
which is without quality controlled
Basic IPTV:
>Standard Def. Television (SDTV)
>High Def. Television (HDTV)
>Local programming
>Video-on-Demand (VOD)
>Interactive program guide
>Music channels
>PVR
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Integrating services with Television
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How big will the IPTV market be?
The worldwide IPTV Service Revenue is forecasted to reach U.S $38 billion in the
year 2009.
The worldwide IPTV subscribers are forecasted to reach 53 million in the year
2009.
The Americas and Western Europe are expected to be the biggest markets in
terms of revenue per user basis.
China will be the future IPTV dragon due to rapid urbanization, fast growing
economy and expanding middle class.
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Triple/Quadruple play is the key concept
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Key Differences Between IPTV and Internet Video
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How IPTV works?
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IPTV System elements
Element Description
Digital Head End Receives video signals converts into proper IP format
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IP Unicast versus IP Multicast
IP Unicast is the way how Internet currently works.
It is point to point
Consumes huge amount of bandwidth/resource for multimedia applications
RTSP IGMP
Content feeds
Video content (Analog or Digital).
Encoders/transcoders
Encodes/transcodes the input into a format
suitable for IP delivery(Mpeg-2/H.264).
Encrypters
Secures the content and provides
DRM (Digital Rights Management).
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Pieces. What builds up the IPTV puzzle?
(Contd)
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Pieces. What builds up the IPTV puzzle?
(Contd)
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IPTV brings telephony services
to Television World
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About the Television world
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Types of Television
Analog Video
Composite video
Digital Video
DVI Digital Visual Interface
RF S-video
HDMI High-Definition
Multimedia Interface
Component video
SCART
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Painting the screen
Scanning Method
Interlaced (i): Odd lines refreshed on first pass,
even lines on next pass
Each pass is called a field
Progressive (p): Entire screen refreshed in
order
Refresh Rate
Number of times per second that screen image
is fully replaced
Generally determined by power source
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Aspect Ratio
4 16
3 9
4:3 16:9
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Digital TV
Total image resolution displayed in DTV and HDTV is referred to in terms of number of pixels
on the screen rather than lines.
The four vertical scan line systems used in digital TV are:
480p (480 lines vertically scanned in a progressive fashion),
720p (720 lines vertically scanned in a progressive fashion),
1080i (1,080 lines scanned in an interlaced fashion).
1080p (1,080 lines scanned in an progressive fashion)
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HDTV
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Standard Definition (SD) vs. High Definition (HD)
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Access Networks and High Definition
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Why to compress the content?
SDTV (NTSC):
Standard screen
640 pixels x 480 lines x 24 bits (3 x 8) x 30 frames/sec = 221
Mbps
HDTV:
Large screen
1920 pixels x 1080 lines x 24 bits (3 x 8) x 30 frames/sec =
1.493 Gbps
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Mpeg-2
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H.264 (Mpeg-4 Part 10)
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Carrier VoIP and Applications Services
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IPTV Network and System Integration
Applications
The Market
Market
Driven Comprehensive
Services IPTV Service Offer
Solutions
Partners
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End-to-End IPTV Subscriber
Application and Control Premises
CM 9520
Satellite Multimedia VSP 9500
Content Applications xDSL
Modem
Off-Air
Content
Local
Content Transport, Access
Voice, and Core Infrastructure
Encoders Voice Services
Residential
Gateway
Middleware
ERS
8600 ONT/
ONU
Internet
VoD Servers
DVB -
DVB -
WIFI
xDSL
Modem
Encryption
STB
Ad Insertion &
Emergency
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Communications Module 9520
Application Overview
Wireline voice integration Multimedia applications
Caller ID notification Video calling/ Video mail
Call disposition Multi-media MMS
Call logs Surveillance
Personal address book
Click to call
Application Enablement
Wireless integration Interactive advertisements
Text & picture receive Click to call integration
Text send Home shopping
Converged logs Click to call integration
Converged address book Sharing my content
Video Share Yellow pages with C2C
Voicemail integration Kidfinder with notification
Wireline and Wireless
Visual Voicemail
Message waiting indicator
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Communications Module 9520 Architecture
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Gelen Cagri Bildirimi ve Sesli Mesaj Servisi
Ses CM
Sinyalleme CS2K 9520
IPTV Video
Paket A VHE Headend
VHE
Gateway GW
VM
VoiceMail
GSM
Ses CM
Sinyalleme CS2K 9520
IPTV Video
VHE Headend
Paket A
VHE
Gateway GW
GSM
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Q&A
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BACKUP
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From Basic IPTV To Hyperconnected Video
Hyperconnected Video
Second Gen IPTV
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Carrier VoIP and Application Services
According to DellOro Group , Nortel is the worldwide leader in carrier
VoIP and has maintained that position since 2002. Nortel has shipped
more than 115 million carrier IP voice and multimedia ports to over 350
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's
worldwide listing of top 20 carriers (by revenue).
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Nortel IPTV Solutions
Nortel's IPTV solution supports the
delivery of today's most wanted video
services while establishing a path for
future next-generation applications.
Service providers are able to deploy a
secure, reliable, and scalable IPTV
infrastructure to deliver the entertainment
and communications services that
consumers value.
Nortel IPTV solutions are based on:
A video architecture that can enable IPTV
services and new video applications, such
as blended communications, using a
Service-Oriented Architecture (SOA)
and open interfaces, while leveraging the
voice infrastructure to operate in pre-IMS
and IMS-based deployments
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What is Agile
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Beginning with the Agile Manifesto
Official definition from the Agile Manifesto lives here: www.agilemanifesto.org
"We are uncovering better ways of developing software by doing it and helping
others do it. Through this work we have come to value:
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Waterfall
Churn impacts quality
Do we really and timeliness
understand the
requirements up- Do we really
front? understand
where we are?
Agile
Frequent customer
input and feedback
leads us where we need
to go
Discovery and
Customer Input
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From each Sprint
Why Agile?
- speaks directly to the bottom line
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Nortel Consumer Applications Provide Convenient Communications
Anywhere - Even from Your Living Room Couch
Targeted at both Multi-Service Operators (MSO) and broadband service providers, Nortel's CM 9520 provides consumers with
enhanced options such as pop-up notifications that identify incoming calls by name and phone number on their TV screen.
Using their remote, users can then choose to answer, reject or divert the call to voicemail or to a mobile phone. Consumers can
also access call logs from their TV for incoming and missed calls and can then place a call simply by selecting the entry with
their remote control.
In addition, Nortel's CM 9520 enables consumers to send and receive text messages and pictures on their TV, allowing them to
interact with friends and family who are using mobile phones. The CM 9520 also allows broadband-only operators to deliver the
same communications functionality on a personal computer (PC) using a PC-centric version of the software application.
"Nortel's converged communication and entertainment application allows service providers to create a more convenient and
personalized user experience for their subscribers with benefits like caller ID, call logs and text or picture messages from their
TV's," said Samih Elhage, president, Carrier VoIP and Application Solutions, Nortel. "Enabling service providers to enhance
their consumer's entertainment experience with communications is just the beginning of our growing portfolio of VoIP and
applications. We are focused on creating converged applications that will continue to help operators retain customers, increase
revenue through new service offerings and stay competitive in a tough market."
Nortel's CM 9520 interworks with Nortel's DMS, Communication Server 1500 , Communication Server 2000 , and Adaptive
Application Engine , which are currently being used by more than 340 carriers worldwide. The CM 9520 can also interface with
third party softswitches and SIP application servers, giving MSOs and carriers a wide range of deployment options. The CM
9520 employs web-friendly client interfaces and resource-efficient adaptors enabling easy integration to a variety of different
middleware systems, set-top-boxes (STBs), and other consumer electronics (CE) devices.
Nortel's CM 9520 is in trials with major service providers and has been selected by operators in North America including Buggs
Island Telephone Cooperative ** in Virginia, Grafton Telephone ** in Illinois, Spruce Knob Seneca Rocks Telephone ** in West
Virginia and SwifTel ** in South Dakota.
According to Dell'Oro Group **, Nortel is the worldwide leader in carrier VoIP and has maintained that position for the last eight
consecutive years (2002-2009). Nortel has shipped more than 100 million carrier IP voice and multimedia ports to over 340
carriers globally. Nortel provides VoIP solutions to two thirds of IDC's worldwide listing of top 20 carriers (by revenue).
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