History

The Pakistan Broadcasting Corporation, popularly called Radio Pakistan came into being as Pakistan Broadcasting

Service on 14 August 1947 when Pakistan emerged on the world map as a new country. The independence of

Pakistan was announced through Radio Pakistan on Aug 13, 1947 at 11:59 pm in Urdu, followed by a similar

announcement in English. Mustafa Ali Hamdani (19091980) made the Urdu announcement in the following words:

The English translation of this announcement is as follows:

Greetings!

Pakistan Broadcasting Service. We are speaking from Lahore. The night between the thirteen and fourteen

of August, year forty seven. It is twelve o'clock. Dawn of Freedom. This announcement is aired by Pakistan

Television Network (A state run TV network PTV) every year during the special Independence Day transmissions.

Abdullah Jan Maghmoom (19282013) made the announcement for Radio Pakistan, Peshawar on 13th Aug 1947 in

Pashto.

At independence Pakistan possessed three radio stations at Dhaka (established in 1939), Lahore (1937)

and Peshawar (1936). A major program of expansion saw new stations opened at Karachi and Rawalpindi in 1948,

and a new broadcasting house at Karachi in 1950. This was followed by new stations

at Hyderabad (1951), Quetta (1956), a second station at Rawalpindi (1960) and a Receiving Centre at Peshawar

(1960).

In 1970, training facilities were opened in Islamabad and a station opened at Multan. A major step was the

establishment of the Radio Pakistan World Service on 21 April 1973 for overseas Pakistanis followed by new

stations at Khairpur (1974) and Bahawalpur (1975).

The main broadcasting unit of PBC at Islamabad moved to the new National Broadcasting House in 1977 and the

service reached the remotest parts of Pakistan with stations at Gilgit (1977) and Skardu (1977) in the far north
and Turbat (1981) in the far southwest. From 1981 to 1982 stations and transmitters were also established at Dera

Ismail Khan, Khuzdar and Faisalabad.

Radio Pakistan opened a new broadcasting house in Khairpur on 7 May 1986, followed by relay stations in 1989

at Sibi and Abbottabad. The remoter parts of the country began to receive coverage with new stations opened in the

1990s at Chitral, Loralai and Zhob. In 1997, the Federal Minister of Information inaugurated the computerization of

the PBC news processing system and availability of the news bulletins on the Internet in text and audio form.FM 101

Channel of PBC was launched on 1st oct 1998 having stations at islamabad,lahore and karachi and now this

channel have nine stations throughout Pakistan and is the biggest FM Radio network of Pakistan.

In October 1998, Radio Pakistan started FM transmission and over the period 20022005, new FM stations were

opened at Islamabad, Gwadar, Mianwali, Sargodha, Kohat,Bannu and Mithi. In last two and a half years three new

networks have been launched by PBC. On August 28, 2008 PBC launched National Broadcasting Service (NBS) the

first dedicated Current Affairs Channel. It is a combination of 5 (100 KW) AM transmitters permanently linked

together to broadcast a single national program beamed across Pakistan. Islamabad, Peshawar, Lahore, Quetta

and Karachi are the main stations generating the national programming. It is a 17 hours programming on major

national and international issues, target audience and literary and cultural programs. PBC launched a new

Community FM channel after February 2009 Station Director Conference. The network is called FM-93 Network with

22 stations across Pakistan. Gilgit, Muzaffarabad, Mirpur, Abbottabad, Chitral, Bannu, Kohat, Dera Ismail Khan,

Sargodha, Mianwali, Faislabad, Lahore, Multan, Larkana, Khairpur,Bhit Shah, Hyderabad, Mithi, Karachi and

Gwadar transmit the FM 93 network. On November 14 PBC launched its first English Music Channel in Islamabad

called Planet 94. The network operates on FM 94. The second and third stations of the English channel are soon to

start their transmissions from Lahore and Karachi.

News

National Broadcasting Services

Programme

Engineering

Informational Technology Wing (IT Wing)

Agriculture

Objectives:

Primary Objective:

The PBC should work upon the strategy to capture more small Pakistani cities where other FM Radio

broadcasters have not entered to capture the market.

Secondary Objective:

To prepare and bring new programs and segments for listeners like youth, female oriented programs and

educational public awareness related programs. To make the corporation more effective the Radio Pakistan has

designed Marketing plan for all the channels. The PBC has targeted the market in such a way that will increase

the sales. They have different target markets such as the Advertisement market, which is divided among the

children, youngsters, young adults, and even aged people like to listen their choice of music and different

programs. All of these are taken care very well and represents high potential for future market growth. The

target customer profile is also a strategy being used by the Radio Pakistan to make the organization work

effectively. Radio Pakistan targeting the market using the following factors such as lifestyles, attitudes and

occasions.
Radio is the source of entertainment for every individual of any age group whether it is children, youngsters,

housewives or aged people. Radio satisfies different needs of the people such as entertainment, recipe of

different types of food, child care tips, career guidance etc. Radio Pakistan segmented their customer and

targeted them in such a way that no other FM Station could change the bit of positioning done by it.

News services

PBC news is the biggest source of dissemination of news in the country.

It aim at keeping the people informed of important developments taking place at national levels with focus

on development activities home, government policies and matters of national importance.

During the last two years, several tangible steps were taken despite manager resources to make the news

wing more vibrant and reflective of listeners aspiration.

PBC provides prompt, fair, accurate, comprehensive and balanced coverage of all events of national,

regional and intemational interests.

PBC puts on air 145 news bulletins totaling 704 minutes in 24 languages daily. (National, provincial, local

and foreign).

Headline news is also broadcast on top of the hour over FM station.

News Bulletins

National 21

Provincial/ Regional 23

External 11

District News 01

Business, Weather & Sports 11

FM Bulletins/ News 21

Total 145
 Specialization

The director general is responsible person in the corporation.

Sometimes on the contents of the BOD the DG also performs the functions of BOD.

The job of BODs id to formulate and implement all programs and policies of the corporation.

The BODs have to prepare the annual revenue budget and the expenditure.

The BODs have t also make the plans for infrastructural and technological development within the

country and for promotion of the Corporations interest abroad.

There are total five directors, including the Director of Administration, Engineering, Programs, news

and Finance. The job of each director is to look after their departments.

Centralization

The hierarchy of Radio Pakistan is vertical; in the top is the minister of information from Federal Government

then after the Director General. Under the DG the Directors of 5 departments are working. In addition there are

controllers in each department which further lead deputy controller of all the departments.

Technology

Radio Pakistan is facing difficulties due to the rapid change in technology and life lane changings.

Radio Pakistan has also entered into the digital era and its programs are now available for peoples

through different sources. Apart from traditional radio receiver the Radio Pakistan has introduced the

technology that people can listen through mobile phones and live streaming through internet.

The Radio Pakistan is the only government organization that has a bilingual website and its programs

and news can be accessed in text, audio formats.

The information technology wing of Radio Pakistan is entrusted with the responsibility of digitalization

and modernization.
 Organization Rely On

The Radio Pakistan relies on the ministry of information and broadcasting. The Federal Government

may make rules for carrying out the purposes of this Act. The Federal Government provides funds to

Radio Pakistan. As the Radio Pakistan is a spokesman to the government of Pakistan. The sources of

income to the corporation and the Radio Pakistan rely on the Following:

(a) Grants-in-aid made by the Federal Government for approved projects of the corporations.

(b) Moneys paid by the Federal Government for the expenditure incurred by the Radio Pakistan on the

external services and other services performed at the same instance and on the behalf of Government.

Reward System

According to the director of administration the reward system has been eradicated. In the past the reward system

was available.

Team Work

There exists Team work in Radio Pakistan. The teamwork is in the form of like: The news department

collaborates with the engineering department, where the engineering department deals with technical tasks like

installation of transmitters at different places. All the departments in the PBC are interlinked and work as one.

Conflict Resolution Strategy

Conflict resolution strategies are used in Radio Pakistan. According to the questionnaire filled by the director of

administration, it results that mostly the accommodating strategies and collaborative strategies of conflict

resolution are used within the organization. According to him they avoid the dominating strategy; if the conflict

remains unsolved then the higher authority has to dominate.

World service daily broadcasts Urdu programs of 8 hours and 30 minutes duration.

Objective of these programs is to keep Pakistanis living abroad updated with the latest developments in

the homeland and social and cultural scene.

Focus of Urdu programs is also on apprising the overseas Pakistanis about economic activities in the

country and encourages them to play their role in development and progress of their homeland.

These programs are also streamed live through PBC web.

Central Production Units

Three central production units at Islamabad, Lahore and Karachi.

Production units produce music, dramas, features, documentaries, and programs for social occasion.

Major task of central production units is to preserve recordings of historical values comprising speeches,

interviews of father of the nation, heroes of freedom movement and other prominent personalities,

drama, folk, classical and semi classical music and other important programs.

CPU has over 3.5 million minutes recording in its archives which are being digitized.

Pakistan Broadcasting Academy

Radio Pakistan Staff Training Centre (STC) formally came into being in 1949.

After the establishment of PBC the two institutions were merged into one institution Staff Training

School (STS) in 1973 to ensure better coordination of the PBC training programs. It was renamed as

Pakistan Broadcasting Academy in 1983.

Engineering Wing
The engineering wing is entrusted with the responsibility of providing technical support for transmission

services of PBC. The wing has to manage operation and maintenance of all the medium wave, shortwave, FM

transmitters and studio equipment installed at stations all over the country. It has to provide program production

facilities at the broadcasting houses and ensure smooth and uninterrupted transmissions. Its area of

responsibilities also includes introduction of new technology, provision of modern equipment and planning and

execution of development projects for establishment of new transmitting facilities.

Information Technology Wing (IT)

The IT wing is entrusted with the responsibility of digitization and modernization in PBC. The wing has to look

after all the network, infrastructure of LAN/WAN, management and development of official website, ensure

live streaming of different channels on web from all over Pakistan, interconnection of PBC stations through

audio streaming, development of different automations software for PBC, digital auto solution for all studios,

automated news gathering system, development and management of FTP, proxy services and digital audio

library for all PBC stations.

The responsibilities of IT wing further extend to introduce the up to date technology to meet the challenges of

modern era like audio/video streaming application development for mobile users.

Achievements during Last Three Years

Launching of National Broadcasting Services (NBS), a dedicated current affairs channel on August 28,

2013

Launching of FM 94 Planet an English Entertainment Channel.

Establishment of Largest FM-93 network of Pakistan with 22 stations.

Covering home stations to community stations.

Policy introduced for balanced and objective coverage in news and current affairs programs

representation of opposition ensured.

Weekly live one hour program with Minister for information and broadcasting.

All station linked with SMS and live phone interaction.

Partnership with private FM networks carries PBC programs live: President, Prime Minister Speeches

and Special Programs.

Adding one Pakistani language for broadcast (Wakhi from Gilgit)

First state of the art - digital, music recording studio plus production house at a minimum cost by PBC

engineers.

PBC played an anti-terrorism role by mobilizing people of all walks of life and arranged cultural

programs.

PBC launched fund raising movement for IDPs and collected Rs. 6.5 million.

PBC worked 24/7 to help flood victims of 2014 and contributed over Rs. 4.5 million to PMs flood relief

fund.

An FM station was established at Hunza in May 2014 for coverage of Attabad lack crisis.

24 hours special transmission for rain/flood affected areas of Sindh from NBS and regional stations.

PBC persuaded USAID and Japan Governments to install and commission 500 KW MW transmitters in

Islamabad Faqeerabad respectively.

PBC persuaded USAID to establish 100 KW MW in D.I Khan and 400 KW MW Transmitters in

Peshawar along with studio equipment.

Launched South Asia Broadcasting Service adding three new international languages (Tamil, Sinhali,

Nepali)

A number of training courses were arranged with collaboration of international organizations such as

DW, AIBD and UNESCO.

Launching of bilingual website of PBC with special feature of live streaming of programs by various

stations.

Active participation in social media such as face book and twitter.

Strategically well located

Donors, Partners and clients

And independent studio

Peaceful and broad social fiber

Strategies

Democratic, developmental and participatory approach to development and change.

The company is equipped to handle multiple deadlines using its operations in human resource

management, supervision, planning and operations management and deliver on-time quality programs.

Decisions to support legislative initiatives are frequently influenced by the media campaigns.

Advocacy partnership, with civil society organizations, plays a central role in power99 policy guidelines

for educating the public, swaying public opinion and influencing policy makers.