Video Installation

Video installation is a contemporary art form that combines video technology with instal-
lation art, making use of all aspects of the surrounding environment to affect the audience

Psycho is a psychologic thriller by Alfred Hitchcock, with a of the set up. Although he has used multiple screens like the
running time of 109 minutes. In 1993, the video installation other artists, they are projections which are showing some-
24 hour psycho was created by Douglas Gordon. Gordon thing slowed down significantly, with no audio. A reviewer
said that I wanted to maintain the authorship of Hitchcock of the installation stated He went on to imagine that this
so that when an audience would see my 24 Hour Psycho someone might suddenly remember what they had seen
they would think much more about Hitchcock and much earlier that day, later that night; perhaps at around 10 oclock,
less, or not at all, about me.... The work consisted of taking ordering drinks in a crowded bar with friends, or somewhere
the already made movie Psycho and slowing it down to ap- else in the city, perhaps very late at night, just as the someone
proximately 24 hours. This work had a significant impact is undressing to go to bed, they may turn their head to the
on Gordons early career. The images attached clearly show pillow and start to think about what they had seen that day.
the layout of the exhibition, and how there has been a use
of multiple screens. The artist has used technology in order
to install Hitchcocks work, by projecting the video onto
multiple screens around room. I think this works well as the
video has been slowed down so much it may become boring
after a while, but having multiple screens around the room
makes the instalment more engaging. The videos are shown
in narrative order. I think that the exhibition has worked well
as the screens are spaced out and they are in a white room,
not to distract the viewer from the instalment. The target au-
dience for the movie Psycho was aimed at 17-26 year olds
as this age group was attracted by the nature of the video,
therefore this is reflected through the instalment through its
minimal layout with mood lighting. This also opens up the
instalments target audience because of its minimal nature.
This installation has inspired my own exhibition; I would like
to use multiple screens around the room showing different
scenes of my production. The images attached clearly show
the layout of the exhibition, and how there has been a use
of multiple screens. In comparison to other exhibitions, it is
quite different to Mullicans and Violas, due to the large mass
Matt Mullican is an American artist, he works with the rela- for this video installation is 28-45 year olds, we can tell because
tionship between perception and reality. His work has been ex- the set up consists of headphones and a television screen. This
hibited nationally as well as internationally. Mullican has used layout means that the viewer wont get distracted around the
television screens and headphones which I think works well as room and I believe this age range would react better to a video
I think that the use of headphones focuses the viewers attenten- installation set up like this one. This set up has inspired my
tion onto the screen. The screens shoed the viewer a film of the own video installation set up as I would like to use headphones.
artist hypnotised, moving around his studio. Shot are from his This work is similar to Douglas Gordans work due to the use
POV, which makes the viewer feel more engaged when viewing of multiple screens. Although Gordans work is a much bigger
the instalment. This instalment follows a non-narrative form set up. This work is similar to Douglas Gordans work due to
as the videos arent in one clear order. The set up consists of a the use of multiple screens. Although Gordans work is a much
television on a table with headphones, the viewer can sit at the bigger set up. Its not the world that you see, its the world that
table which draws their focus to the screen. The target audience I see representing the world that you see. Matt Mullican

Bill Viola is a contemporary video artist whose artistic expres- one goes through these stages in life. This video installation
sion is demonstrated through electronics, sound and image has inspired my own by the use of three separate images on
technology. His work is concentrated on experiences such as the same screen, which is something I would like to include.
birth, death and aspects of consciousness. The artist uses split When comparing this installations to others, it is similar to
screen editing to demonstrate three states, birth, a dream Mullicans set up, as he has multiple screens, giving the viewer
state and a person dying. The set up consists of a projector more than one thing to look at. We have to reclaim time itself
and a screen. I think this works well as all of the images are wrenching it from the time is money maximum efficiency and
on one screen, rather than several around the room. The ex- make room for it to flow the other way-towards us. We must
hibition is a narrative set up as the images are in a clear order. take time back in to ourselves to let our consciousness breath
The target audience is 14+ I have given it such as wide range and our cluttered minds be still and silent. This is what art
of ages because I believe that it can relate to all ages as every- can do and what museums can be in todays world. Bill Viola