G00259286

Magic Quadrant for Data Center Infrastructure

Management Tools
Published: 22 September 2014

Analyst(s): Jay E. Pultz, David J. Cappuccio, April Adams, Federico De Silva, Naveen Mishra, Henrique Cecci,
Rakesh Kumar

Data center infrastructure management tools optimize data centers by

monitoring and managing IT and facilities resources and energy
consumption. Data center and facilities managers can use this Magic
Quadrant to identify DCIM technology providers and determine which meet
their prioritized needs.

Market Definition/Description
This document was revised on 23 September 2014. The document you are viewing is the corrected
version. For more information, see the Corrections page on gartner.com.

Gartner defines the data center infrastructure management (DCIM) tool market as a space that
encompasses tools that monitor, measure, manage and control data center resources and energy
consumption of:

IT-related components, such as servers, storage and network switches

Facilities infrastructure components, such as power distribution units (PDUs) and computer
room air conditioning (CRAC) units

DCIM tools offer value to IT organizations because they:

Enable continuous reoptimization of data center power, cooling and physical space usage. This
can help defer capital expenses for expanding existing data centers or building new ones.
Integrate IT and facilities management of a data center. This helps bridge the gap between the
IT manager and the facilities manager by supplying each with information and analysis, bringing
back together these two interrelated positions.
Achieve greater energy efficiency. Energy cost savings alone are often enough to make a
business case for justifying the purchase of DCIM tools, although these tools offer other
benefits that are more difficult to quantify, such as improved workflow.
Model and/or simulate the data center, enabling the IT manager and the facilities manager to
assess "what if" scenarios.
 Enhance resource and asset management by showing how the resources/assets are
interrelated.

The data for DCIM tools comes from a variety of sources, including existing systems, inventory and
asset management databases, and sensors, which are often used to augment existing systems.
Monitors that are used in a wireless network can feed temperature, air pressure, humidity, and other
data to DCIM software tools for management and reporting.

DCIM tools also offer extensive reporting capabilities, including dashboards, multiple-level
visualization and custom reports for specific roles. Managers can view not just information about
specific facilities, but also about power usage, cooling requirements, space and capacity. This helps
managers track operations and measure how the system is operating against management's set of
key performance indicators (KPIs) and goals.

Although our definition for DCIM tools may appear to be simple and straightforward, it requires
further clarification because it has significant implications for this Magic Quadrant:

1. DCIM tools must cover a portfolio of IT-related and facilities infrastructure components, and are
not limited to a specific component, such as cooling systems.
2. This is a DCIM tool market Magic Quadrant. We do not include within this market those
companies that offer only DCIM consulting and support services.
3. Technology providers can deliver DCIM tools as software, through a combination of hardware
and software, or as "DCIM as a service" (i.e., as a cloud-based offering that provides shared-
service DCIM tool capabilities).
4. DCIM tools are generally available for purchase and use. We have excluded DCIM tools that are
only available to the vendors' customers in the vendors' hosting sites.
5. The DCIM tools in this Magic Quadrant are specifically designed for data center use. General-
purpose building management system (BMS) tools are not included in this market.
6. DCIM tools provide granularity of monitoring, at minimum down to the rack level (or to the level
of other floor-mounted components), and preferably at the individual component level. Tools
such as power usage effectiveness (PUE) calculators are not part of this market.
7. DCIM tools can enable integration of IT and facilities infrastructure management.
8. DCIM tools are used to optimize data center power, cooling and physical space.
9. DCIM tools do not need to be sensor-based, but they must accommodate real-time monitoring
and have the ability to analyze the data collected in ways that are meaningful to several roles,
including, but not limited to, data center managers and operators and facility managers.
10. DCIM tools must include power monitoring, temperature/environmental monitoring, resource
management, reporting and multilevel visualization functions. They may also include other
functions, such as predictive analysis, modeling/simulation, airflow and pressure monitoring,
and related capabilities.

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 Based on our analysis, all of the vendors included in our Magic Quadrant offer products that meet
this definition. We discuss additional requirements for inclusion in this Magic Quadrant in further
detail in the Inclusion and Exclusion Criteria section.

Magic Quadrant
Figure 1. Magic Quadrant for Data Center Infrastructure Management Tools

Source: Gartner (September 2014)

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 Vendor Strengths and Cautions

ABB
Publicly traded and headquartered in Switzerland, ABB is a $42 billion energy and automation
company, employing more than 150,000 staff in more than 100 countries. ABB views its data center
initiative as a natural extension of its mission-critical infrastructure business. ABB's DCIM
Decathalon for Data Centers (DDC) is facilities-oriented; however, DDC is readily integrated with
many third-party IT-based solutions (including Nlyte Software's). ABB introduced its "Early Access"
version of DDC in 2011, with general availability the following year.

Strengths

ABB's financial viability is very solid.

With its engineering heritage and strong partner network, ABB applies strong processes and
techniques to every facet of the DDC product life cycle.

Cautions

Partly due to late market entry, ABB lacks substantial mind share in the DCIM market.
ABB relies on third-party IT-oriented DCIM products (including the Nlyte DCIM) to augment
DDC when a fully featured DCIM solution is required. In the dynamic DCIM market, there is risk
in reliance on partners.

CA Technologies
Based in the U.S. and publicly traded, CA Technologies is a well-known, major software company
with a focus on IT management solutions, including IT service management (ITSM). In 2009, CA
started a DCIM incubator project and began offering DCIM solutions. In 2012, the vendor rebranded
the offering to CA DCIM. CA envisions DCIM as the basis for IT and facilities integration. A focus on
DCIM, supported by an aggressive sales effort, has built CA into one of the market leaders. CA
DCIM is sold and supported through CA's direct presence in more than 45 countries, including
North America, EMEA, Latin America and the Asia/Pacific region. CA also has sales partnerships
with Aceco, Bull, Eaton, Fujitsu, HM Cragg and Honeywell.

Strengths

CA's size and credentials as a software engineering company extend the reach of its DCIM
initiative to enterprises, and gives it brand recognition.
Many customers provide positive feedback for the vendor's DCIM solution, and expert team
members are involved in resolving customer issues.

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 Cautions

Although CA has strong mind share for DCIM in IT, it is not well-known on the facilities side.
CA's Visual Infrastructure (VI) product is highly dependent on the Optimum Path nonexclusive
partnership.

Cormant
Cormant is a privately held pure-play DCIM provider founded in 2001 and headquartered in the U.S.
Its DCIM product, Cormant-CS, enables a comprehensive view of data center facilities, IT
infrastructure, assets and connectivity, along with environmental monitoring. Cormant-CS (formerly
CableSolve) can be extensively customized to meet specific needs. It is portable, so it is applicable
to all areas where IT is present, including data centers, telecommunications rooms, work areas and
campus environments. In addition to Cormant-CS, the vendor offers planning, implementation,
training and auditing services.

Strengths

Cormant's comprehensive data center view is augmented by strong, pragmatic tracking and
alerting capabilities via bar code and/or RFID tags.
The vendor uses a unique "pay as you grow" pricing model.

Cautions

Cormant's asset database and inventory system may conflict with or replace current
configuration management database (CMDB) or ITSM processes.
The vendor's marketing is limited; it tends to rely on word of mouth from satisfied customers.

Device42
Founded in 2011, Device42 is a privately held, U.S.-based pure-play DCIM vendor. Most of its staff
is dedicated to product development, with engineers in the U.S. and India. Although Device42's
DCIM is scalable to much larger data centers, the vendor is primarily focused on smaller enterprises
and moderately sized data centers (typically, sites of between 1,000 and 3,000 square feet). To
address this market segment, Device42 adopted a self-service business model, which relies on
sales of software downloaded from its website and online support. We believe this is an appropriate
approach for its target market. Monitored devices can be both physical and virtual. The core
product is focused on IT asset management; separately priced power and thermal monitoring
modules are also available.

Strengths

Device42 primarily targets smaller enterprises and smaller data centers, and offers a feature set
geared to this focus.

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 The vendor's pricing model is transparent and simple.

Cautions

Device42 is relatively unknown, and it will need to develop a marketing strategy that goes
beyond its website if it wants to gain mind share.
The self-service model limits support and services. Customers prefer direct access to Device42
engineers, which may not be practical as the vendor expands.

Emerson Network Power

U.S.-based and publicly traded, Emerson is a $24.7 billion major energy, cooling and automation
systems firm. Emerson Network Power is one of Emerson's five major business units, and is
dedicated to critical infrastructure, including data centers. During 2009, Emerson acquired two
DCIM pioneers, Aperture and Avocent, for $1.2 billion. In 2012, Emerson released its next-
generation modular DCIM platform, Trellis; a gateway product interfaces with an extensive set of IT
and facilities products and protocols.

Strengths

Trellis is integrated into IBM's ITSM suite via an exclusive partnership that includes sales.
Emerson also resells to key IT vendors, such as Oracle.
With 133,000 employees in 150 countries, Emerson has strong direct sales and support. Its
indirect channel includes over 850 professional services companies, such as Infosys.

Cautions

Emerson's older ("legacy") DCIM products and Trellis overlap functionally; the vendor needs to
better define and articulate a transition plan and to strongly incentivize customers.
Until this year, the vendor lost a number of legacy customers due to support issues. Although
we detect considerable improvement since then, customer feedback indicates more work
needs to be done.

FieldView Solutions
Privately held and U.S.-based, FieldView Solutions is a pure-play DCIM vendor that introduced its
DCIM product FieldView in 2006. FieldView targets larger enterprises and service providers with its
facilities management capabilities, and partners with other DCIM players (such as Nlyte Software) to
address the IT aspects of DCIM. FieldView is a self-contained, nonmodular solution that monitors
power usage, temperature and alarms. It is well-integrated with many popular facility systems.

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 Strengths

FieldView is highly scalable, as evidenced by its deployment in the large data centers of its
"blue chip" list of customers, such as banks, colocation/hosting providers, e-commerce
companies and government agencies.
FieldView provides native integration capabilities with several BMS, electrical power
management system (EPMS), protocols (e.g., Modbus, BACnet, SNMP, OPC, XML and SOAP),
and hardware and software vendors.

Cautions

Because FieldView has a clear focus on data center facilities monitoring, other DCIM
capabilities (e.g., IT asset management) require extension via FieldView's partner products.
The vendor has a small direct sales force.

FNT
In business for 20 years, FNT is profitable, still owned by its founders and headquartered in
Germany. The vendor's forte is developing software tools for a wide range of data center
management processes. FNT is strong in the German-speaking DACH region (Germany, Austria and
Switzerland), and is expanding into North America, the Middle East and Southeast Asia. Its DCIM
product, FNT Command, consists of four modules, all based on FNT's data model, a repository that
links information from the facilities side up the stack to business processes. It is an open platform
that is highly integrated and automated. FNT's partners include Eirteic, Future Facilities, HP, Oracle
and yandree.

Strengths

FNTs DCIM uses FNTs unique data model, a unique and visionary data repository that links
from facilities through to business processes.
FNTs DCIM pricing structure is a concurrent user software license model, which is independent
of data center size.

Cautions

FNTs DCIM solution is principally geared to data monitoring, collection and workflow. As such,
it will appeal primarily to data center operations staff. The solution lacks the trending and
analytics of competitive offerings.
Outside of DACH, FNT lacks mind share. The vendor will need to substantially expand its
marketing efforts to succeed in its geographic expansion plans.

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 Geist
Geist, a privately held U.S. company, has been in business since 1948 as a supplier of power,
cooling and environmental monitoring equipment. Geist is owned by PCE, a large global
manufacturer of plastic products and data center solutions. Geist has recorded annual revenue of
$80 million and has 245 employees worldwide. In 2007, the vendor launched its Environet DCIM
product, which focuses on monitoring and management of power, cooling, security, fire and life
safety environmentals. Environet offers a number of integrated views, and a Geist integration team
ensures that the core product works with the client's other software tools. A companion product,
Racknet, monitors power strips and environmental sensors for visibility of data center facility white
space.

Strengths

Geist has a presence in different geographies. Its indirect sales approach includes 25 global
value-added reseller partners, representative firms in the U.S., and other sales partners in the
U.K. and China.
Environet integrates natively with multiple BMSs, open APIs and other integration methods,
such as SNMP, email, SMS messaging, XML and OBiX.

Cautions

Geist lacks a compelling vision for future product design and integration with ITSM tools. It
needs a strong partner on the IT side that can complement its facilities-oriented strengths.
Power strips, which account for the large majority of Geist's overall revenue, are not a strong
complement to DCIM.

IO
IO is a well-funded, venture-capital-backed, U.S.-based private company that offers modular
solutions both within and external to its colocation data centers. It initially developed its IO.OS
DCIM product for its own needs, but now also sells IO.OS to its customers and on a stand-alone
basis. IO views IO.OS as a key element to its modular-software-defined data center offerings. IO.OS
is an extensively featured DCIM tool available in separate enterprise and service provider options.
With a very rich set of open APIs, IO.OS can interface with a wide variety of IT and facilities
components and protocols. The solution's road map includes predictive analytics, automation and
control.

Strengths

IO is an innovator in DCIM; for example, it was one of the earliest vendors to offer mobile DCIM
access.
IO.OS has unique, "iconic" data center representations, which the vendor sees as stripping
away unnecessary detail.

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 Cautions

IO.OS is principally (but not exclusively) sold to the vendor's modular solution customers, and
its sales and support is limited outside of its data centers and modules.
IO's geographic coverage is limited, with sites in Arizona, New Jersey, Ohio, Singapore and
London.

iTRACS
iTRACS hails from an asset management background and introduced its first DCIM product in
2009. It was acquired in 2013 by CommScope, a public company that reported $3.5 billion in
revenue in 2013. This gave iTRACS access to additional resources to support its development
efforts, along with the potential to expand its marketing and sales reach. CommScope reports
having about 12,500 employees, although the number devoted to the iTRACS DCIM offering is
significantly less. iTRACS' current DCIM product is Converged Physical Infrastructure Management
(CPIM) v.3.2.

Strengths

Joining forces with CommScope eliminated concerns typically raised about smaller companies'
financial viability.
iTRACS can preconfigure and integrate CPIM into CommScope's Data Center on Demand and
imVision products.
CPIM has strong visualization capabilities with its navigable 3D environment.

Cautions

CPIM is priced as a portfolio product. Many customers prefer, and economic conditions often
require, more modular pricing.
Organizations without strong process maturity may find CPIM implementation to be time-
consuming and complex.
iTRACS has prematurely overemphasized its "our DCIM Developer Community" initiative and its
potential impact on the market.

Modius
Founded in 2004, Modius is a private, U.S.-based, pure-play DCIM vendor. The vendor's DCIM
offering, OpenData, focuses on complete infrastructure monitoring, as well as asset, and
environmental management for data centers and other facilities. Most sales are direct, but Modius is
expanding its partnership strategy. Modius has integrated OpenData with hardware and software
offerings from HP, IBM, Universal Electric Corp. (UEC) and other vendors serving the DCIM
marketplace. Modius has customer deployments across the Americas and Asia.

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 Strengths

OpenData has built-in analytics with customized dashboards and reports, providing strong
multisite visualization.
Modius' enterprise service bus provides a scalable, patented data collection and normalization
technology for all data center infrastructure (networked and legacy), with integration support for
sharing data with other applications (BMS, CMDB and others).

Cautions

Modius is a small company with limited direct service capacity.

IT monitoring occurs at the rack level (through power strips or sensors), rather than at the server
or virtual image level, and its offerings have little formal integration with ITSM products.

Nlyte Software
U.S.-based and privately held, Nlyte Software is a DCIM pioneer that has been in business for over
10 years and currently has more than 100 employees. Now in its seventh major release, the Nlyte
product suite provides intelligent capacity planning, power management, cooling and space
management, and asset provisioning. It has a strong workflow engine and is available both as on-
premises software and as a SaaS offering. Nlyte has focused on continuing to enhance the features
and capabilities of its DCIM offering.

Strengths

The vendor has a clear understanding of the DCIM market (current and future), and a well-
thought-out road map to a vision with which Gartner concurs.
Nlyte has strong technology and sales partners, including BMC Software and HP, and facilities-
oriented DCIM vendors seeking an IT component that complements their strengths.

Cautions

The link between ITSM and Nlyte functionality can appear complex to users, as the vendor is
stronger on the IT side than the facilities side.
Nlyte's brand awareness and marketing is not as visible as that of its larger competitors.

Optimum Path
Founded in 1999, Optimum Path is a U.S.-based, privately held software engineering company with
about 40 employees. It focuses on innovation, and its expertise in visualization and operating
support systems is evident in its DCIM product, Visual Data Center (VDC). VDC creates 3D data
center renderings and incorporates smart interfaces between IT equipment and the power and
cooling infrastructure. Although Optimum Path has a small direct U.S. sales force, its focus has
been on R&D, with VDC private-labeled by partners or incorporated into expanded DCIM suites.

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 Strengths

The vendor's 3D data center visualization is particularly strong.

Its development relationship with CA Technologies has provided Optimum Path strong
credence as an innovative DCIM software engineering firm.

Cautions

Heavy dependence on a DCIM OEM creates business risk; other partnerships are too new to
assess for growth potential.
Optimum Path's limited direct customer engagement restricts its visibility, mind share and
market understanding.

Panduit
Founded in 1955, Panduit has always been focused on the physical infrastructure in data centers,
enterprises and industrial environments. Its SmartZone DCIM offering is integrated to provide a
consolidated view of data centers, which enables users to monitor multiple sites, and it can
centralize IT and facilities information to provide a holistic and drill-down view of each location.

Strengths

Panduit has a strong power, cooling and engineering focus, and a well-established global
partner ecosystem.
It offers real-time monitoring, alerting and visualization of facilities, network and IT components,
with integrated views of multiple locations.
It offers customizable reporting on power, environmental, connectivity, capacity, costs, carbon
dioxide and alarms/security information, including SynapSense Active Control as an advanced
means of cooling efficiency and control automation.

Cautions

The vendor primarily focuses on facilities, with detailed monitoring and reporting integrated with
SmartZone hardware products; however, it fully supports BACnet, Modbus and SNMP
protocols.
The vendor's collection and management of asset attributes may conflict with existing CMDB
implementations and ITSM systems.
Its integration with established workflow and ticketing systems is cursory.

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 Rackwise
Founded in 2005, Rackwise is one of the early pioneers of DCIM. It is the only publicly traded, pure-
play DCIM vendor. Its DCiM X is an affordable DCIM tool made so, in part, by a unique
concurrent user licensing model. It has a solid, well-received feature set.

Strengths

The vendor's customer base remains sizable and strong. Customers appear well-pleased with
DCiM X.
Rackwise has an exclusive sales partnership with Unisys especially developed to enhance
opportunities within the U.S. federal government market. Unisys also provides customer
support, such as implementation and training.

Cautions

Rackwise is in poor financial condition. Its 10-Q filing for the period ending 31 March 2014
reported a net loss about four times greater than its quarterly revenue of about $400,000. A
recent $3 million cash infusion has helped, but the vendor still must resolve its financial issues.
Rackwise's financial performance in the recent past has slowed product development, leaving it
behind its key competitors in the rollout of advanced features and capabilities.

Raritan
Raritan is a private company founded in 1985 as a keyboard, video, mouse (KVM) vendor, and is run
by its founder. It has expanded its physical infrastructure product lines to include smart racks,
intelligent rack PDUs and electronic asset tagging systems. The vendor entered the DCIM market in
2008. DCIM is now one of three business units; Raritan has over 400 employees. Its DCIM offering
consists of dcTrack and Power IQ, which provide detailed views of physical assets; manage
changes; and provide monitoring, tracking and analyzing of power, energy, resource capacity and
the environment. These products appeal to both IT and data center facilities operations
professionals.

Strengths

Raritan has a global sales channel strategy, an IT-focused partner network and a direct
presence in 13 countries.
It has integrated its DCIM product offering with its power and other data center infrastructure
products.

Cautions

Its products are geared principally for data center operators, rather than managers who are
empowered to make buying decisions.

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 Although Raritan has good basic physical infrastructure capabilities, it has not advanced as
rapidly as some of its competitors.

Schneider Electric
Schneider Electric is a global energy technology and solution provider. During 1H14, the company
generated about 11.7 billion in revenue 13% from the IT business unit where the DCIM product
resides. To differentiate itself from operational technology (OT)-focused competitors and to support
its data center initiatives, the vendor has made several acquisitions, particularly in software.
Schneider Electric's DCIM offering, StruxureWare for Data Centers, is built on a software platform
that is used in its product lines for other industries to monitor and manage energy and physical
assets. The DCIM product consists of 10 modules that may be bought and used independently.
Schneider Electric also provides implementation and consulting services.

Strengths

StruxureWare for Data Centers is a comprehensive solution with good support services
surrounding it, and one of the most successful DCIM products in the market today.
Schneider Electric has demonstrated its ability to market and sell to and support current and
prospective DCIM customers in multiple geographies.

Cautions

Some customers have reported long implementation and problem resolution cycles.
With its strong background in OT, the vendor does not have the same reach into IT as some
competitors.

Vendors Added and Dropped

We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets
change. As a result of these adjustments, the mix of vendors in any Magic Quadrant or
MarketScope may change over time. A vendor's appearance in a Magic Quadrant or MarketScope
one year and not the next does not necessarily indicate that we have changed our opinion of that
vendor. It may be a reflection of a change in the market and, therefore, changed evaluation criteria,
or of a change of focus by that vendor.

Added
None; this Magic Quadrant is in its first release.

Dropped
None; this Magic Quadrant is in its first release.

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 Inclusion and Exclusion Criteria
Magic Quadrants do not include all vendors in a given market; they include those vendors that have
a strong market position. In most cases, vendors that have a strong market position must derive a
specified minimum level of revenue from a defined market to be included in the Magic Quadrant for
that market.

Hardly any DCIM tool vendors make their DCIM tool revenue publicly available; thus, we had to
develop a different approach to ascertain vendor market position. We also needed to take into
account the bifurcation of the DCIM tool market. Some vendors meet our definition, but offer only
very basic functions; others offer enhanced capabilities, such as operationalized Computational
fluid dynamic (CFD) analysis. The average selling prices in these two categories differ widely:
Typically, enhanced products are at least three times as expensive as basic products. Both basic
and enhanced offerings are included in our Magic Quadrant.

Our estimates factor in this market bifurcation. In addition, the primary DCIM analysts had to be in
consensus that the vendor's product and operations were mature enough for Gartner clients. We
judged this, in part, by the relative number of vendor employees.

We base our estimates of vendors' market strength on vendor/market surveys, vendor briefings
(more than 50 vendors related to this space have briefed Gartner), vendor discussions, and analysis
of vendor website content, Web searches and other publicly available sources. Based on this data,
we estimated the relative market positions of the vendors, using ratio analysis, data triangulation
and other analysis techniques. To be included in the Magic Quadrant, vendors must, by our
estimates, have:

Twenty-five or more customers with at least 20 racks (or rack equivalents) monitored/managed
by the vendors' DCIM products; they also must have signed a significant deal in the last six
months (see note below)
A total of 2,500 or more racks (or rack equivalents), monitored/managed by the vendors' DCIM
products (see note below)

Note: All racks must be revenue-producing for the vendor, and all racks must be in a production
environment. "Rack" means either a rack/cabinet of IT/facilities equipment or other floor-mounted
unit. Typically, a rack constitutes about 30 square feet of data center space, including aisle ways.
"Rack equivalents" are other floor-mounted units that the DCIM tool monitors and manages.

Our remaining inclusion criteria are:

The initial general availability release date for the product(s) occurred on or before 1 March
2013.
The vendor has DCIM tools customers in North America or EMEA.
Firms that offer only DCIM consulting and support service were not included.

A vendor must meet all of the inclusion criteria to be included in this Magic Quadrant. (Note: As the
DCIM tool market continues to mature, our inclusion criteria will also change.)

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 Evaluation Criteria
Ability to Execute
The evaluation criteria for our assessments of each vendor and across all vendors for their Ability to
Execute included (but were not limited to) these key aspects:

Product or Service: Features and capabilities of DCIM products

Overall Viability: Financials, both at the enterprise and DCIM product levels
Sales Execution/Pricing: Pricing structure and presales approach, including proofs of concept
(POCs)
Market Responsiveness/Record: Key examples of responsiveness and their win rates
Marketing Execution: Initiatives and marketing response metrics
Customer Experience: Customer support and service programs, including professional
services, installation, customer relationship approach, customer references, client inquiry
feedback, customer satisfaction metrics and retention rate
Operations: Organizational structure, key executive and DCIM team profiles, and DCIM team
composition metrics
Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria Weighting

Product or Service High

Overall Viability Medium

Sales Execution/Pricing High

Market Responsiveness/Record High

Marketing Execution High

Customer Experience High

Operations Medium

Source: Gartner (September 2014)

Completeness of Vision
The evaluation criteria for our assessments of each vendor and across all vendors for their
Completeness of Vision included (but were not limited to) these key aspects:

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 Market Understanding: Vendors' point of view regarding current critical needs and their
potential evolution
Marketing Strategy: The vendor's value proposition statement, key differentiators, marketing
communications programs and plans
Sales Strategy: Sales approach and plans, and sales partnering strategy and plans
Offering (Product) Strategy: Product road map, IT/facilities integration plan, scalability,
product development methodology and the impact of data center trends on the vendor's DCIM
product
Business Model: Business rationale, relationship to other product lines, and strategic
partnerships and plans
Vertical/Industry Strategy: How the vendor is currently addressing key DCIM market
segments, and its future plans for doing so
Innovation: Key DCIM R&D investment areas and R&D investment metrics
Geographic Strategy: The vendor's plans to expand its geographic coverage, either directly or
through partnerships and channels
Table 2. Completeness of Vision Evaluation Criteria

Evaluation Criteria Weighting

Market Understanding High

Marketing Strategy High

Sales Strategy High

Offering (Product) Strategy High

Business Model Medium

Vertical/Industry Strategy Low

Innovation Medium

Geographic Strategy Low

Source: Gartner (September 2014)

Quadrant Descriptions

Leaders
Companies in the Leaders quadrant offer a comprehensive range of DCIM functions and
capabilities. Leaders are performing well, have a clear vision of the market's direction, and are

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 actively building competencies and adding or enhancing functions to sustain their leadership within
the market. Leaders typically have a relatively high level of market strength. (For our definition of
market strength, see the Inclusion and Exclusion Criteria section.) Leaders show evidence of
superior vision and execution on current and anticipated customer requirements, and they receive
positive customer feedback for large, complex DCIM implementations (such as hosting data
centers) and related service and support.

Challengers
Challengers execute well, but have a less well-defined view of market direction than Leaders.
Companies in this quadrant typically are financially viable and offer a solid DCIM product; have
track records of market success, including satisfied customers; and run efficient operations.
However, Challengers may lag Leaders and Visionaries in their rollouts of new functions within
longer-range road maps.

Visionaries
Visionaries have a clear vision of market direction and are focused on preparing for it, but they may
be challenged to execute against that vision because of undercapitalization, a limited market
presence, lack of experience, smaller company size or narrower market scope. As the name of this
quadrant suggests, Visionaries often are innovators that introduce new capabilities earlier than the
vendors typically found in the Challengers and Niche Players quadrants. Visionaries in DCIM
typically are well-attuned to the impact of broader data center trends, such as integrated systems,
software-defined data centers and alternative energy sources.

Niche Players
Niche Players may offer a sound, credible DCIM solution for one or more segments of the market,
but not necessarily for all segments; for example, some DCIM vendors are more focused on midsize
enterprises or data center operations personnel than vendors in other quadrants. Niche DCIM
vendors may, for example, have a good offering that serves the facilities aspects of DCIM, but
derives its IT aspects chiefly by partnering. This narrow focus may affect Niche Players' ability to
outperform their competitors or be innovative. Vendors in this quadrant typically have a smaller
installed base than vendors in other quadrants. Inclusion within this quadrant does not reflect
negatively on the vendors' value in the more narrowly focused market they service.

Context
Key implementations have demonstrated that DCIM can provide compelling operational benefits. All
data center managers and associated facilities managers and infrastructure and operations (I&O)
leaders that have at least a moderately sized data center should consider investing in DCIM
solutions:

DCIM should be a requirement in all major data center builds and renovations.

Gartner, Inc. | G00259286 Page 17 of 21

 If you haven't already implemented DCIM, consider pilot projects and limited implementations.
Before evaluating DCIM tools, determine what you want to accomplish with them, identifying
which among the varied DCIM functions are most important, and what the product road maps
of prospective vendors encompass. Ask for POCs and references, and assess the product
maturity.
Factors to consider in evaluating what is right for a particular data center include its size and
which vendors it currently includes for related IT and facilities products.

Market Overview
Most DCIM tool solutions provide data center and facilities managers with substantial benefits
which will only become stronger and more apparent over time. Gartner clients express concern
about the price tag attached to DCIM, but DCIM costs represent only a small percentage of the
overall total cost of ownership for the data center. In addition, typical DCIM licensing costs per rack
have substantially declined over the last three years.

Recent Gartner research projects show that, for 2014, DCIM is managing about 425,000 racks
worldwide an impressive number which nevertheless shows that DCIM has only just begun its
penetration, as this represents only 7% of the racks in data centers most suitable for DCIM (that is,
data centers with an area greater than about 1,000 square feet). In North America, the penetration
rate for 2014 is about 12%. By 2017, Gartner forecasts that DCIM tools will be deployed in more
than 60% of the larger data centers in North America. Currently, DCIM primarily is being adopted
within service provider data centers (including colocation and telcos); by large global organizations
in the financial services, high tech and healthcare sectors; and by federal governments.

The Magic Quadrant for DCIM is composed of vendors of varying backgrounds:

Nearly 50% of the vendors are essentially pure-play DCIM vendors that are startups or began
as startups: Cormant, Device42, FieldView Solutions, iTRACS, Modius, Nlyte Software,
Optimum Path and Rackwise. Several of these vendors started out in asset management (e.g.,
Device42).
Five vendors are in the power equipment space: ABB, Emerson Network Power, Geist,
Schneider Electric and Raritan.
Four of the vendors come from IT segments: CA Technologies, FNT, IO and Panduit.

Gartner Recommended Reading

Some documents may not be available as part of your current Gartner subscription.

"How Markets and Vendors Are Evaluated in Gartner Magic Quadrants"

"Best Practices: Optimize Your Data Center Utilization With DCIM"

Page 18 of 21 Gartner, Inc. | G00259286

 "DCIM Solutions: How Do They DO That?"

"Improve Your DCIM Market Position by Understanding Who Is Buying and How Purchases Are
Funded"

"Budget Now for DCIM Tools to Increase Data Center Efficiencies"

"Hype Cycle for Data Center Power and Cooling Technologies, 2014"

Evaluation Criteria Definitions

Ability to Execute
Product/Service: Core goods and services offered by the vendor for the defined
market. This includes current product/service capabilities, quality, feature sets, skills
and so on, whether offered natively or through OEM agreements/partnerships as
defined in the market definition and detailed in the subcriteria.

Overall Viability: Viability includes an assessment of the overall organization's financial

health, the financial and practical success of the business unit, and the likelihood that
the individual business unit will continue investing in the product, will continue offering
the product and will advance the state of the art within the organization's portfolio of
products.

Sales Execution/Pricing: The vendor's capabilities in all presales activities and the
structure that supports them. This includes deal management, pricing and negotiation,
presales support, and the overall effectiveness of the sales channel.

Market Responsiveness/Record: Ability to respond, change direction, be flexible and

achieve competitive success as opportunities develop, competitors act, customer
needs evolve and market dynamics change. This criterion also considers the vendor's
history of responsiveness.

Marketing Execution: The clarity, quality, creativity and efficacy of programs designed
to deliver the organization's message to influence the market, promote the brand and
business, increase awareness of the products, and establish a positive identification
with the product/brand and organization in the minds of buyers. This "mind share" can
be driven by a combination of publicity, promotional initiatives, thought leadership,
word of mouth and sales activities.

Customer Experience: Relationships, products and services/programs that enable

clients to be successful with the products evaluated. Specifically, this includes the ways
customers receive technical support or account support. This can also include ancillary
tools, customer support programs (and the quality thereof), availability of user groups,
service-level agreements and so on.

Gartner, Inc. | G00259286 Page 19 of 21

 Operations: The ability of the organization to meet its goals and commitments. Factors
include the quality of the organizational structure, including skills, experiences,
programs, systems and other vehicles that enable the organization to operate
effectively and efficiently on an ongoing basis.

Completeness of Vision
Market Understanding: Ability of the vendor to understand buyers' wants and needs
and to translate those into products and services. Vendors that show the highest
degree of vision listen to and understand buyers' wants and needs, and can shape or
enhance those with their added vision.

Marketing Strategy: A clear, differentiated set of messages consistently

communicated throughout the organization and externalized through the website,
advertising, customer programs and positioning statements.

Sales Strategy: The strategy for selling products that uses the appropriate network of
direct and indirect sales, marketing, service, and communication affiliates that extend
the scope and depth of market reach, skills, expertise, technologies, services and the
customer base.

Offering (Product) Strategy: The vendor's approach to product development and

delivery that emphasizes differentiation, functionality, methodology and feature sets as
they map to current and future requirements.

Business Model: The soundness and logic of the vendor's underlying business
proposition.

Vertical/Industry Strategy: The vendor's strategy to direct resources, skills and

offerings to meet the specific needs of individual market segments, including vertical
markets.

Innovation: Direct, related, complementary and synergistic layouts of resources,

expertise or capital for investment, consolidation, defensive or pre-emptive purposes.

Geographic Strategy: The vendor's strategy to direct resources, skills and offerings to
meet the specific needs of geographies outside the "home" or native geography, either
directly or through partners, channels and subsidiaries as appropriate for that
geography and market.

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