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    MEEZAN Bank Pakistan

    Uploaded by

    Ali Shahid
    Meezan Bank is Pakistan's largest Islamic bank. The document discusses findings related to Meezan's advertising, transaction alerts, ATM technology, and branding consistency. It provides recommendations to address these issues such as increasing advertising on mainstream media, partnering with more telecom companies to improve alerts, upgrading ATM technology, and ensuring consistent branding colors. Implementing solutions to the identified problems could help Meezan increase customer satisfaction and better compete in the banking industry.

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    MEEZAN Bank Pakistan

    Uploaded by

    Ali Shahid
    38 views11 pages
    Meezan Bank is Pakistan's largest Islamic bank. The document discusses findings related to Meezan's advertising, transaction alerts, ATM technology, and branding consistency. It provides recommendations to address these issues such as increasing advertising on mainstream media, partnering with more telecom companies to improve alerts, upgrading ATM technology, and ensuring consistent branding colors. Implementing solutions to the identified problems could help Meezan increase customer satisfaction and better compete in the banking industry.

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    Meezan Bank is Pakistan's largest Islamic bank. The document discusses findings related to Meezan's advertising, transaction alerts, ATM technology, and branding consistency. It provides recommendations to address these issues such as increasing advertising on mainstream media, partnering with more telecom companies to improve alerts, upgrading ATM technology, and ensuring consistent branding colors. Implementing solutions to the identified problems could help Meezan increase customer satisfaction and better compete in the banking industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views11 pages

    MEEZAN Bank Pakistan

    Uploaded by

    Ali Shahid
    Meezan Bank is Pakistan's largest Islamic bank. The document discusses findings related to Meezan's advertising, transaction alerts, ATM technology, and branding consistency. It provides recommendations to address these issues such as increasing advertising on mainstream media, partnering with more telecom companies to improve alerts, upgrading ATM technology, and ensuring consistent branding colors. Implementing solutions to the identified problems could help Meezan increase customer satisfaction and better compete in the banking industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    AITZAZ AHSAN

    TAIMOOR KHAN

    ALI FARAZ
    FAHAD
    OVERVIEW

    Meezan Bank, Pakistans first and largest Islamic bank, is a publicly listed
    company with a paid-up capital of Rs. 10 billion. It is one of the fastest growing financial
    institutions in the banking sector of the country. With its Vision of establishing Islamic
    banking as banking of first choice the Bank commenced operations in 2002, after being
    issued the first-ever Islamic commercial banking license by the State Bank of Pakistan.
    FINDINGS

    Advertising issue

    Meezan transaction alert issues

    ATM technology issues

    Meezan logo and color issue


    DISCUSSION

    Avoiding to advertise on the Television has setback the Meezan banks level of awareness
    about its products and offerings in the customers. In order to stop situation deteriorating,
    and to leverage this effective medium advertising, bank must focus on main stream media
    for advertising and communicating its various products and services, so that customers are
    well educated about the latest offering that bank has to offer.
    DISCUSSION
    In order to fix the transaction alert issue, Meezan must increase its telecom partners, lets
    say-Telenor and Ufone. Taking these both on board will not only decrease traffic load on
    alone service provider Mobilink but will also bring new technology and ways to better
    service customers.
    DISCUSSION

    Now a day ATMs are used more than ever, ATM Machines have become the customer
    interface for banks, customer judge the standard of banking services through high end ATM
    machines proper working machines along with atmosphere within ATM cabin. Secondly, not
    only bank s own customer but account holders of other banks also use the banks ATM
    Machines, and out of order or slow ATM machines leaves bad impression on current and
    potential customers
    DISCUSSION

    Branding is as necessary and as important as product and services, any inconsistence in log
    or theme color creates confusion in the minds of customers is not regarded by customers.
    Meezan bank must ensure it has same variance/quality of color throughout their branding
    tools to better leverage the color them and create strong affiliation with corporate logo
    and color theme.
    RECOMMENDATIONS
    Meezan bank should opt to advertise on main stream media that is television and print
    media along with utilization of social media. Utilizing main stream media will better help
    to communicate to its target market in more convincing and effective way. Heavy usage
    and spending on mainstream media by its rival banks proves its effectiveness and
    necessity.
    Highly rely on their R&D intelligence to understand the psychology of its target market
    and come up with much desired offering for the target market.
    Should be flexible and adoptable in IT systems and utilize the updated and latest
    technology to service its customers. Modern ways must be explored to suit the current
    needs of customers.
    RECOMMENDATIONS (CONTD)

    Meezan Bank must create marketing alliances and opt for cobranding with famous
    business to help grow both. Offer discounts on the purchase of allied brands.
    Meezan bank is only focusing on the Urban areas it must penetrate the sub urban and
    rural areas of Pakistan to expand the business and increase their network
    CONCLUSION

    Meezan bank has the first mover advantage in Islamic banking in Pakistan, it has leverage the
    benefit, has the highest base of customers than any Islamic bank in Pakistan, there is much
    to achieve for the bank, if all the four highlighted problems in the case study are overcome
    comprehensively, their solution would place bank in much better position to increase the
    customer satisfaction level, promptly serve them and better compete in the banking
    industry for greater share of its customers.
    THANK YOU

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