Scribd
Upload
96 views4 pages

Course Title: Fundamental Principles of Strategy and Business Policy Course Code: STRA301 Credit Units: 4

This course introduces students to fundamental principles of strategy and business policy. It is a 4-credit undergraduate course that uses lectures, case studies, and group presentations to teach students about strategic management concepts. Key topics covered include mission and vision, industry analysis, strategic choices, implementation, and frameworks like the Balanced Scorecard. Assessment is based on midterm exams, projects, viva, attendance, and an end-term examination. The overall aim is for students to understand strategic functions, policies, and how to apply strategic thinking to decision-making.

Uploaded by

ketanrana2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
96 views4 pages

Course Title: Fundamental Principles of Strategy and Business Policy Course Code: STRA301 Credit Units: 4

This course introduces students to fundamental principles of strategy and business policy. It is a 4-credit undergraduate course that uses lectures, case studies, and group presentations to teach students about strategic management concepts. Key topics covered include mission and vision, industry analysis, strategic choices, implementation, and frameworks like the Balanced Scorecard. Assessment is based on midterm exams, projects, viva, attendance, and an end-term examination. The overall aim is for students to understand strategic functions, policies, and how to apply strategic thinking to decision-making.

Uploaded by

ketanrana2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Course Title: Fundamental Principles of Strategy and Business Policy L T P/S SW/F TOTAL

Course Code: STRA301 W CREDIT


UNITS
Credit Units: 4 4 0 0 0 4
Course Level: UG

Course Objectives:
The aim of the course is to acquaint the students with theories and practices of Strategy to make them aware of the important Strategic functions and
practices.
To Comprehend fundamental concepts of Business and to make them aware of policies and procedures framed in the Organization
To integrate the acquired knowledge in formulation and implementation of strategies for better decision-making in corporate legal environment

Pre-requisites: NIL

Student Learning Outcomes:

Analyze evolution of strategic management thought, fundamental concept of strategy, its processes and its formulation in organizations.
Evaluate the responsibilities of the manager in relation to business, its policies and strategic implementation in corporate legal environment
Comprehend the acquired knowledge in actual legal business practices.

Course Contents/Syllabus:
Weightage (%)

Module I Introduction
Mission Understanding Mission, Defining mission, How are mission statements formulated and communicated,
Objectives Characteristics of Mission Statement
Vision : Nature of Vision, Defining Vision, benefits of having a vision, The Process of Envisioning
Business definition : Defining business, dimensions of business definition, levels at which business could be
defined 10
Importance of Mission, Vision & Business definition
What is Business Policy

Module II Strategic Management

Definition & Evolution of strategic management


Planning , Concept of corporate strategy 15
Patterns of strategy developments
Levels of strategy

Module III Strategic Analysis

Environment Threat and Opportunity Profile (ETOP),


Industry analysis,
Strategic advantage profile (SAP),
Competitor analysis, 20
Market analysis, and dealing with uncertainty,
Scenario analysis and SWOT analysis & its Impact.

Module IV Strategic Choice

Strategic Choice: Traditional approach, Strategic alternatives,


Various models - BCG, GE Nine Cell Matrix, Hofer's Model, Strickland's Grand Strategy Selection Matrix,
Basis of Choice, 20
Strategic Choice - Michael Porter's Approach: Michael Porter's Model, Generic competitive strategies,
Cost advantage, Differentiation, Technology and competitive advantage, Co-evolving, Patching, Strategy as
simple rules.
Module V Strategic Implementation

Strategic Implementation: Developing short-term objectives and policies, functional tactics, and rewards
Structural Implementation: an overview of Structural Considerations 20
Behavioral Implementation: an overview of: Leadership and Corporate Culture
Mc Kinsey 7-S Framework
Establishing Strategic Control

Module VI: Recent Developmemts

Recent developments in the field of strategy:


Concept of Balanced Scorecard approach.
Importance of Corporate Social Responsibility & Business Ethics 15
Concept of Corporate sustainability
Red Ocean and Blue Ocean Strategies

Pedagogy for Course Delivery:

The faculty will familiarize the students with theories and practices of strategic management through a combined approach of classroom teaching and
case study method. At least, two case studies should be practiced after every module. There should be on the spot presentation by students in teams to
enhance group activity. Guest Lectures by industry experts can site their own examples will make the topic easy for the students.Case study discussion
and group presentations especially for Module III.

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%) Total

100 NA 100
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment End Term
Examination
Components Mid term exam project Viva Attendance
(Drop down)

Weightage (%) 10 10 5 5 70

Text & References:


Strategic Planning, Pearce & Robinson
Strategic Planning, Ramaswamy & Namakumari
Competitive Advantage, Michael E. Porter
Concepts in Strategic Management & Business Policy, Wheelen and Hunger( Pearson), (13th Edition)
Crafting & Executing Strategy, The Quest for Competitive Advantage, Thomson, Strickland, Gamble & Jain (McGraw Hill), (16th Edition)
Strategic Management and Business Policy, Kazmi (McGraw Hill), (3rd Edition)
Corporate Strategy, Lynch (Pearson), (4th Edition)
Business Policy and Strategic Management, Jauch, Glueck & Gupta (Frank Brothers), (7th Edition)

You might also like