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    Amul Supply Chain Management

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    utkarsh130896
    AMUL is a cooperative dairy founded in 1946 in Anand, Gujarat. It is owned by 3.18 million milk producers. AMUL procures milk from farmers who sell to local cooperative centers. The milk is tested and transported to district facilities and processing plants. Processed milk and dairy products are distributed through third parties to retailers. AMUL pioneered the White Revolution in India and is the largest food brand in the country.

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    Amul Supply Chain Management

    Uploaded by

    utkarsh130896
    147 views6 pages
    AMUL is a cooperative dairy founded in 1946 in Anand, Gujarat. It is owned by 3.18 million milk producers. AMUL procures milk from farmers who sell to local cooperative centers. The milk is tested and transported to district facilities and processing plants. Processed milk and dairy products are distributed through third parties to retailers. AMUL pioneered the White Revolution in India and is the largest food brand in the country.

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    Amul Supply Chain Management

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    AMUL is a cooperative dairy founded in 1946 in Anand, Gujarat. It is owned by 3.18 million milk producers. AMUL procures milk from farmers who sell to local cooperative centers. The milk is tested and transported to district facilities and processing plants. Processed milk and dairy products are distributed through third parties to retailers. AMUL pioneered the White Revolution in India and is the largest food brand in the country.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    147 views6 pages

    Amul Supply Chain Management

    Uploaded by

    utkarsh130896
    AMUL is a cooperative dairy founded in 1946 in Anand, Gujarat. It is owned by 3.18 million milk producers. AMUL procures milk from farmers who sell to local cooperative centers. The milk is tested and transported to district facilities and processing plants. Processed milk and dairy products are distributed through third parties to retailers. AMUL pioneered the White Revolution in India and is the largest food brand in the country.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    At a glance
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    Some of the key takeaways are that AMUL was founded in 1946 by Dr. Verghese Kurien to help milk producers in Gujarat. It stands for Anand Milk Union Limited and is India's largest food brand. AMUL played a key role in India's white revolution.

    AMUL is a cooperative owned by around 3.18 million milk producers in Gujarat. It has a network of over 10,000 village cooperative societies and is managed by the Gujarat Cooperative Milk Marketing Federation.

    AMUL procures milk from local cooperative milk collection centers where it is weighed and tested. The milk is then promptly transported in chilled trucks to processing units. It is then distributed through third party distributors to ensure quality and timely deliveries.

    AMUL

    AMUL is a Cooperative Dairy Industry, founded in 1946 by Dr.


    Verghese Kurien, initially based in the Anand district of Gujrat.
    AMUL, derived from the Sanskrit word Amoolya means
    priceless.
    AMUL stands for Anand Milk Products Union Limited.

    The Kaira District Co-operative Milk Producers Union


    Limited, popularly known as Amul Dairy is a US $1billion
    turnover institution. [Revenue : INR 67.11 billion (2008-
    2009).]
    AMUL is the worlds biggest vegetarian cheese brand and the
    largest pouched milk brand.
    AMUL is currently the largest food brand in India.

    AMUL is responsible for spurring the White Revolution in


    India.

    AMUL : INTERNAL STRUCTURE

    It is a institution built up with a network of over 10,000


    Village Cooperative Societies and 5,00,000 plus
    members.
    Managed by an apex cooperative organization,
    Gujarat Co-operative Milk Marketing Federation
    Ltd. (GCMMF), which is today jointly owned by
    around 3.18 million milk producers in Gujarat, India.
    (2011-12 records).
    Employees : Marketing : 735 , Milk Producers:
    3.81 million.

    AMUL: GCMMFs Supply Chain


    A short and lucid Description of AMULs Supply Chain
    1. PROCUREMENT from SUPPLIERS :
    On an average, around thousand farmers sell milk at their
    local cooperative milk collection center (i.e. to GCMMF).
    The milk is weighed and the fat content of the milk is
    measured by an electronic fat testing machine.
    This milk is then promptly transported to district facilities
    for further dispatch to consumers/ processing units.
    2. COLD STORAGE TRANSPORTATION :
    Chilled milk is transported in trucks to be
    processed/delivered.
    Delivery to local chillers is achieved by insulated rail
    tankers and chilled trucks.
    Refrigerators and freezers with retailers and
    departmental stores are usually used to retain freshness.
    Various LEGS in CHILLED Transportation
    I. First leg
    Manufacturing units to company depots using 9
    and 18 MT trucks.
    Frozen food : below 18 C
    Dairy wet : 0-4 C
    II. Second leg
    Depots to WDs.
    Transport through insulated 3 and 5 MT TATA
    407s.
    III. Third leg
    WDs to retailers.
    Transport through rickshaws according to the
    beat plan.
    3. DISTRIBUTION :
    GCMMF coordinates the regular supply of milk and dairy
    products.
    The processed milk and dairy products are procured from
    district dairy unions and distributed through third party
    distributors.
    To ensure quality and timely deliveries, GCMMF and the district
    unions have several mechanisms in place, including Friday
    Quality Checkups.
    GCMMF An Overview (2011-12)

    FEW NOTEWORTHY POINTS


    Extensive IT INFRASTRUCTURE of AMUL Ltd.
    Automatic Milk Collection System Units (AMCUS)
    System after implementation under GCMMF IT Initiatives,
    has lead to reduced humar error and time wastage.
    Amul is one of the first FMCG (Fast Moving Consumer
    Goods) firms in India which employs internet technologies.
    Implementation of GIS (Geographical Information
    System) at both ends of supply chain, i.e. Milk
    Collection as well as the Marketing Process, for business
    planning and optimization of collection processes.
    Utilization of Data Analysis software (DAS) for milk
    production estimation and increasing productivity
    has proved beneficial.
    EVOLUTION OF IT
    The milk collection center at village cooperative societies,
    were first automated.
    Data analysis software utilization for milk production
    estimation and increasing productivity.
    VATS network between all the level of distribution network
    and GCMMF.

    Benefits of IT
    Processing of 10 Million payments daily, amounting to
    transactions worth USD 3.78 million in cash.
    Improved delivery mechanisms and transparency of business
    operations.
    Due to this process, AMUL is able to collect six million litres of
    milk per day.
    Huge reduction in processing time for effecting payments to
    the farmers from a week to couple of minute.

    ---- THE END ----

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