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P4 Guidance: Be Able To Plan and Assemble A Safe Visual Merchandising Display For A Range of Goods

The document provides guidance for describing a visual merchandising display project completed for IKEA. It includes details to address in the description such as: working in the living room furnishing section of IKEA with management permission; displays typically changing with new stock; focusing the sale on sofas and coordinating products; and considering factors like marketing strategy and customer traffic flow. The description should include a planogram of the display layout, an annotated floor plan, and an overview of the brief to create a safe, visually appealing display.

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Eilidh Mackenzie
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0% found this document useful (0 votes)
52 views2 pages

P4 Guidance: Be Able To Plan and Assemble A Safe Visual Merchandising Display For A Range of Goods

The document provides guidance for describing a visual merchandising display project completed for IKEA. It includes details to address in the description such as: working in the living room furnishing section of IKEA with management permission; displays typically changing with new stock; focusing the sale on sofas and coordinating products; and considering factors like marketing strategy and customer traffic flow. The description should include a planogram of the display layout, an annotated floor plan, and an overview of the brief to create a safe, visually appealing display.

Uploaded by

Eilidh Mackenzie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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P4 Guidance

In this section you will describe the business you were in, the details of the task
you were set and the reasoning behind the display you created. In this section
you should include a description of the following:

1. From the Plan section below, you should describe the following:

The type of outlet you were working in (IKEA)


The permission received from management
How often the displays are changed
The marketing strategy (the sale), how the products are selected for the sale
and how this links with their objectives
The department/section you were working in

2. From the Range of Goods section below, you should describe the main
product you were displaying and the types of goods that were used to support
that display.

3. Create a planogram of your display and a floor plan of the section in which
you were working.

4. From the Visual Merchandising Display section below, describe the following
(refer to your planogram and floor plan:

The location within the department/section


The space you were allocated
The additional products &/or props you were able to use
Any Health & Safety considerations
Customer Traffic Flow in relation to your display

5. Give an overview of the brief you were given, what key things were you told
to concentrate on?
Be able to plan and assemble a safe visual merchandising display
for a range of
Goods

Plan: planograms and annotation; type and duration of goods; type of outlet;
factors to be considered; relation to business objectives; marketing strategy;
seasonal trends; use of historical sales data; expand market; frequency of
change; permission from management; display/merchandising;
departmental/area managers of department; suppliers of goods; budgets

Visual merchandising display: location in outlet; space utilization; customer


traffic flow; using psychological influences; use of point of sale (POS) material,
props, enhancements; health and safety aspects and risk assessment; ticketing
legislation, e.g. Trades Description Act 1968, Food Safety Act 1990, Price
Marking Order 1991 including subsequent amendments; good practice in
creating displays
Range of goods: impulse goods; convenience goods; search and compare
lines; specialty goods; complementary merchandise placement; seasonal goods;
new stock ranges; basic stock ranges; event merchandise

PLAN:
The type of outlet I was working at in IKEA was the living room furnishing. I
received permission from the management to direct the employees of IKEA to
move the furniture and merchandise around in the space given to me. IKEA
usually change their displays such as mine when they have new stock of those
particular products e.g. design/colour/texture of the sofas. IKEA do this so that
they can show regular and loyal customers

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