P4 Guidance: Be Able To Plan and Assemble A Safe Visual Merchandising Display For A Range of Goods
P4 Guidance: Be Able To Plan and Assemble A Safe Visual Merchandising Display For A Range of Goods
In this section you will describe the business you were in, the details of the task
you were set and the reasoning behind the display you created. In this section
you should include a description of the following:
1. From the Plan section below, you should describe the following:
2. From the Range of Goods section below, you should describe the main
product you were displaying and the types of goods that were used to support
that display.
3. Create a planogram of your display and a floor plan of the section in which
you were working.
4. From the Visual Merchandising Display section below, describe the following
(refer to your planogram and floor plan:
5. Give an overview of the brief you were given, what key things were you told
to concentrate on?
Be able to plan and assemble a safe visual merchandising display
for a range of
Goods
Plan: planograms and annotation; type and duration of goods; type of outlet;
factors to be considered; relation to business objectives; marketing strategy;
seasonal trends; use of historical sales data; expand market; frequency of
change; permission from management; display/merchandising;
departmental/area managers of department; suppliers of goods; budgets
PLAN:
The type of outlet I was working at in IKEA was the living room furnishing. I
received permission from the management to direct the employees of IKEA to
move the furniture and merchandise around in the space given to me. IKEA
usually change their displays such as mine when they have new stock of those
particular products e.g. design/colour/texture of the sofas. IKEA do this so that
they can show regular and loyal customers