Hotel Project
Hotel Project
Hotel Project
INTRODUCTION
With all potential in Ethiopia, such as the historic centers, the resort area, the
curative nature of hot springs and game parks, it is possible to earn substantial
amount of profit, foreign currency and open job opportunity from hotel and tourism
industry.
It is this potential that motivates the investor , Ato Amaluz Berkyas to invest his
resources in hotel Business in the Oromia regional state, eastern shoa
administrative zone, in a place called Ziway to establish an international standard
hotel under the name of Super Hotel at a total asset of Birr 12,000,000 / Twelve
Million/ of which 45% will be equity financed. The planning horizon of the project
is ten years.
The initial promotional works of a project will focus on building good will, inform
and make aware of service receivers what differentiated the hotel from others
through advertisement on news paper, Radio, TV and websites.
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In order to penetrate to the market the project will provide quality customer
oriented service. Quality and reliable of services shall be geared to the highest
standard in order to promote the proposed hotel image and win customers
confidence. Strong link need to be established with customers and regular feed
back and consultation be carried out to identify their desire and tailor the service in
their interest.
The major objective of the project is to mechanize returns on the invested capital of
the project. However, the project will also have the following benefits
Sustain profitable market share
Generate revenue in the form of tax
Create employment opportunity
Earn foreign Exchange
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2. ANALYSIS OF MARKET DEMAND AND SUPPLY
2.1. DEMAND
As the region, Eastern Shoa, is dominated by tourism centers like Sodere,
Langano and Awash National Park, there is high demand for good international
standard hotel. The existing hotels are some how inadequate to provide high
quality services especially for foreign visitors, tourists and Business people.
The number of tourists and guest in the region is estimated to be ranged from
120 160; the average is being 140per day. With the hotels expected 25%
market penetration ratio, the average number of resident guests (those requiring
room accommodations) is expected to be 35 guests (25% of 140).
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Room Occupancy
Double Bed 80% of 35 guests = 28 guests/2 Guests per room 14 rooms
2.2 SUPPLY
The hotel will get all essential inputs for food processing and various types
of beverage from the local market. Today, there are many trading companies
like National trading company that are involved in supplying the local
market with different types of imported goods. The hotel when it commence
operation will provide bar and restaurant service with different types of
beverage and food. More over it will have super suited bed rooms equipped
with showers, television, telephone and Satellite dish and other related
facilities. Besides swimming pool, laundry and conference room services
will also be provided by the hotel.
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As a marketing strategy for the proposed project will include increase
customer awareness, apply moderate type of price for all menu items and
will do promotional activities by using radio, TV, and websites.
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3. LOCATION AND SITE
3.1 LOCATION
Ziway is one of the fast growing city, 165 kms south east Addis Ababa. It is
about 2.5 hours drive from Addis Ababa. In particular, during the cold rainy
season of June to August and part of September it enjoys warm temperature and
comfortable weather and generally has an agreeable weather condition through
out the year compared to that of Addis Ababa.
With its rift valley lake and good weather, Ziway provides a pleasant resort area
for the residents of Addis Ababa, International tourists and business community
who wish to come for vaccationining. Further more the city is suited one of the
busiest road of the country that takes to Awassa and arba minch etc, thus most
travelers to and from these cities stop and stay for a day and overnight in Ziway.
3.2 SITE
The proposed hotel will be located in the city of ZIWAY 165 km from Addis
Ababa.
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General Description Location
Project address Oromia region
Eastern Shoa Zone
Ziway city Woreda 1
Keble 02
The hotels project site will be on 10,000 m 2 flat area, adjacent to Lake Ziway
filled with several types of garden, trees and Varity of flowers and about 1km
from the main road.
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4. TECHINCAL ANALYSIS
ENGINEERING AND COST
The engineering aspect of the project deals with the land requirement, building
and site development. The land secured for the purpose of the project has an
area of 10000m2. It is secured through renting of Birr 2 per m2. from oromya
regional state Ziway.
The building cost includes, all cost of construction of bar, restaurant, 30super
suited bed rooms, standard swimming pool, kitchen, store, offices, and two deep
water well and cost to develop the area to international standard resort area.
The unit area plan and estimated cost are presented in detail in the bill of
quantity.
The Super Hotel is a ground plus two building, which consists of:-
On Ground floor
Bar
Conference Room
Reception, Office
Kitchen and Store
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Total Construction Cost of the Project Birr 7,500,000.00
Birr 7,500,000.00
Building Cost
Birr 5,250,.000.00
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5. ORGANIZATION AND MANAGEMENT
The organizational structure of the hotel is designed to ensure efficient operation,
cost effectiveness and flexibility. The relation ship between the different lines and
staff function would be clearly defined in the hotel procedure and operational
manual. Since every important function is supported by appropriate staff, activities
can be planned ahead in order to insure their execution. (SEE ANNEX 1)
In the process of manning vacant position the project will open job opportunity for
64 skilled and unskilled manpower. Due to the nature of the project the hotel will
be labor intensive
More over, two store men, one purchaser, three drivers, two technicians, three
laundry men, seven cleaners and messengers, four gardeners, three guards and two
life savers will be employed to assist the operation and to perform the day to day
activities of the hotel.
The project analysis considers the availability of staffing in the market area tht has
been trained in food preparation, hotel and tourism.
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THE SOCIO ECONOMIC IMPACT OF THE HOTEL
As soon as the hotel becomes operational about 64 local people with different
educational, economic and social background will secure permanent employment
that alleviate, in a modest way, the acute unemployment problem of the city. It is to
be stressed that most of these employees will receive short term training in their
respective task/posts.
The economic benefits to be generated in the form of profit tax, sales tax,
employment tax etc; will have material contribution to the governments revenue
from the sector.
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7. PROJECT PROFILE
7.1 INVESTMENT COST AND PLAN
The total planned investment in this project is Birr 12,000,000 / Twelve
million/.
This includes:-
Building, Swimming pool and resort site development. Birr 7,500,000
Equipment and furniture 2,100,000
Machinery. 900,000
Utensils (Glass ware, culturally and kitchen utensils). 600,000
Motor Vehicle 400,000
Working capital requirement
Cash 250,000
Inventory of Beverage 100,000
Inventory of Raw materials 100,000
Supplies 50,000 500,000
Total investment 12,000,000
Cost of vehicle include two pick ups each costing 120,000/one hundred
thousand/ and a mini bus with cost of 160,000/One hundred sixty thousand/.
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Cost of land isnt included as an investment item since the policy of the regional
Administration is renting land to investors on annual basis rather than selling or
leasing. The cost per square meter in ziway is birr 2 per year.
There is only a need to replace utensils at the end of the 5 th year when their
economic life ends and the vehicles and machinery are expected to serve up to
10years with out replacement.
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7.2 FINANCING REQUIRMENT
Out of the total financing to complete the project, furnitioning and make the
project operational, a sum of money amounting Birr 6,600,000.00/Six million
six hundred thousand/ which is 55% of the project cost is planned to be covered
by bank loan from construction and Business bank. The remaining 45% or Birr
5,400,000.00 /five million four hundred thousand/ will be contributed by the
investors.
Note: - The current bank interest rate is 10.5% per annum for both short and
long term loan.
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Long term loan Amortization Table
0 6,200,000.00
1 1,030,790.00 651,000.00 379,790.00 5,820,210.00
2 1,030,790.00 611,122.00 419,668.00 5,400,542.00
3 1,030,790.00 567,057.00 463,733.00 4,936,809.00
4 1,030,790.00 518,356.00 512,425.00 4,424,384.00
5 1,030,790.00 464,560.00 566,230.00 3,858,154.00
6 1,030,790.00 405,106.00 625,684.00 3,232,470.00
7 1,030,790.00 339,409.00 691,381.00 2,541,089.00
8 1,030,790.00 266,814.00 763,976.00 1,777,113.00
9 1,030,790.00 186,597.00 844,193.00 932,920.00
10 1,030,790.00 97,870.00 932,920.00 -
Interest on short term loan will be 400,000.00 x 10.5% = 42,000.00 per year.
Interest expense per year is summarized as follows:-
Year 1 2 3 4 5 6 7 8 9 10
Short term 42,000 42,000 42000 42,000 42,000 42,000 42,000 42,000 42,000 42,000
Long term 651,000 611,122 567,057 518,365 464,560 405,106 339,409 266,814 186,597 97,870
Total 693,000 653,122 609,057 560,365 506,560 447,106 381,409 308,814 228,597 139,870
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8. FINANCIAL ANALYSIS AND PROJECTIONS
The underlying assumptions used in preparing financial feasibility of the resort area
are briefly explained as follows.
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i. Room income from double bed per year will be:
Foreigners = 75% X 14 X 365 X 311 = 1,191,908.00
Ethiopian = 25% X 14 X 365 X 187 = 238,563.00
Total income per year/ double bed 1,430,801.00
ii. Room income from double bed per year will be:
Foreigners = 75% X 7 X 365 X 178 = 341,093.00
Ethiopian = 25% X 7 X 365 X 90 = 68,346.00
Total income per year/ Single bed 409,439.00
iii. Total rooms revenue per year
Double Bed 1,430,801.00
Single Bed 409,439.00
Total 1,840,240.00
Less: sales Tax (10%) 184,024.00
Net room Revenue 1,656,216.00
The revenue is expected to increase by 10% starting from year 6 with increase
in occupancy rate.
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Break fast 35 + 7 = 42
Lunch 35 + 13 = 48
Dinner 35 + 13 = 48
All resident guests are assumed to take breakfast, lunch and dinner from hotel.
All prices include 10% service and 5% sales tax.
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i. Hot drinks
Includes Coffee, tea with milk, hot chocolate, cappuccino etc
It is estimated that resident guests will take 2cups per day
Walk-ins are expected to average 30 guests per day,
Thus the average number of cups sold per day will be
35 resident guests X 2cups/day = 70Cups
30 Walk-ins guests X 1cup = 30Cups
Total 100Cups
The average price of hot drink is = 5 birr per cup
Daily sales of hot drinks will be = 500 Birr
Annual sales 500 X 365 = 182,500Birr
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depends upon their behavior. What is usually used in forecasting alcoholic
beverage sales is to estimate the average bottles sold per day from each type
of drink.
a) Beer
Projected Bottles/Tins Price per Total
sold per day Bottle/ Tin
Local Beer 120 Bottles 6 Birr 720.00
Imported Beer 40 Tins 15Birr 600.00
Daily Beer Sales 1,320.00Birr
1. Others
Types of Projected No No of Total Shots Price per Total sales
drink of Bottle/Tins shots per sold shot daily
sold per day bottle
Whisky 2 33 66 10 660.00
Imported 2 33 66 8 528.00
Gin
Cursive 1 24 24 15 360.00
Local hard 3 29 87 5 435.00
Drink
Total Sales 1,983.00
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Total 1,574,245.00
Less Service Charge 10% 157,425.00
Sales tax 5% 78,712.00 236,137.00
Projected Net Beverage Sales 1,338,108.00
See Annex five
D. OTHER INCOMES
i. Swimming pool
20 guests are expected to use the swimming pool daily
The charge per guest is estimated to be 5 Birr
The daily income from swimming pool service will be 20x30 = 600Birr
Total annual income will be 600 x 365 = 219,000
ii. Laundry
The laundry in addition to serving to the hotel, it is expected to generate income
from serving the guests. It is estimated that 40% of daily resident guests in average
will be charged 20 Birr.
Total annual income from laundry service will be
40 x 35 x 20 x 365 = 102,200.00
iii. Renting Conference Hall
The standard conference hall, which accommodates about 200 people is expected
to be rented 4 times in a given month at 2,000Birr per day.
Total annual income from laundry service will be
4 x 2000 x 365 = 96,000.00
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Total annual income 417,200.00
B/ Employee meal
The hotel will provide its employees meal service as follows.
No of employees Cost per meal Total Cost
Breakfast 64 1.50 96.00
Lunch 64 2.50 160.00
Dinner 64 2.50 160.00
Employee meal per day 416.00
Annual cost will be 416.00 x 365 = 151840.00
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3. Personnel & Adm. Manager 1 1,500.00 1,500.00 18,000.00
4. Head Waiter 2 700.00 1,400.00 16,800.00
5. Receptionist 3 500.00 1,500.00 18,000.00
6. Accountant 2 600.00 1,200.00 14,400.00
7. Purchaser 1 600.00 600.00 7,200.00
8. Cashier 3 300.00 900.00 10,800.00
9. Bar men 6 300.00 1,800.00 21,600.00
10. Restaurant Waiter 10 300.00 3,000.00 36,000.00
11. Cleaners and Messengers 7 200.00 1,400.00 16,800.00
12. Store men 2 400.00 800.00 9,600.00
13. Drivers 3 300.00 900.00 10,800.00
14. Gardeners 4 150.00 600.00 7,200.00
15. Guards 3 200.00 600.00 7,200.00
16. Chief Cook 1 800.00 800.00 9,600.00
17. Cooks 7 400.00 2,800.00 33,600.00
18. Technician 2 500.00 1,000.00 12,000.00
19. Laundry men 3 300.00 900.00 10,800.00
20. Divers (Life Savers) 2 250.00 500.00 6,000.00
TOTAL 64 25,000.00 326,400.00
Salaries are expected to increase 10% every two years
D/ Insurance expense
The insurance premium requirement for the fixed assets of the Hotel is estimated
by Global insurance Co. as follows.
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E/ Deprecation schedule
Item Investment Depreciation Rate Year I Year 2-5 Year 6-8 Year 9-10
Cost Dep./Year Dep./year Dep./year Dep./Year
Building 7,500,000.00 5% 375,000.00 375,000.00 375,000.00 375,000.00
Equipment and 2,100,000.00 10% 210,000.00 210,000.00 210,000.00 210,000.00
Furniture
Machinery 900,000.00 16%- First year 144,000.00 108,000.00 108,000.00 -
12% thereafter
Utensils 600,000.00 20% 120,000.00 120,000.00 120,000.00 120,000.00
Vehicles 400,000.00 20% 80,000.00 80,000.00 - -
Depreciation/Year 929,000.00 893,000.00 813,000.00 705,000.00
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iii. Rent Expense
The hotel is expected to pay to the regional administration
Birr 2 per square meter for 10,000 square meter of land
Occupied as site. The annual rent expense will be
2 x 10,000 = Birr 20,000
iv. Miscellaneous
Includes various costs that will be incurred by the hotel.
i.e Maintenance, training, license fee, water filtering
Chemical cost, fuel cost and other general expenses
are estimated to be Birr 60,700.00.
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Assets Liabilities & Capital
Current Assets
Cash 250,000.00 Liabilities
Inventories 200,000.00 Short Term Loan 400,000.00
Supplies 50,000.00 Total Current Liab. 400,000.00
Total Current Assets 500,000.00 Long term debt 6,200,000.00
Fixed Assets Total Liabilities 6,600,000.00
Buildings 7,500,000.00
Equipment & Furn. 2,100,000.00
Machinery 900,000.00 Owners Equity
Utensils 600,000.00 Amazel Berkyas Capital 5,400,000.00
Vehicles 400,000.00
Total Fixed Assets 11,500,000.00
Total Assets 12,000,000.00 Total Lab. & Cap. 12,000,000.00
It is estimated that at the end of 10 th year 75% of the book value of fixed
assets will be recovered as salvage value i.e
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C. Cost of Capital
Taking 14% which is average currently required rate of return by hotel
owners and cost of debt is 10.5%, the weight average cost of capital of the
hotel is determined as follows.
Source of Finance Weighted %age of Total Cost WACC
Debt 0.55 10.5% 0.057
Equity 0.45 14% 0.063
Cost of Capital 0.120
Since the net present value is positive the project should be accepted
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Since IRR > cost of capital, the project should be accepted and
implemented.
= 9,570,636.97 = 1.07
9,000,000
The profitability index is > 1. Therefore, the project is feasible.
7. CONCLUSION
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country. The contribution of project idea towards the alleviation of the acute
unemployment problem of the country is also worth mentioning. Moreover
revenue for the government in the form of income tax and sales tax is
another form of social benefit that can be derived by establishing the hotel.
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