IP Multimedia Subsystem (IMS)

Next Generation Services Architecture Based on IMS

Web Portal Element Management System

Applications
Application Parlay App Support Systems
SIP App Operations, Maintenance,
Layer Fault Correlation, Billing
Parlay GW Mediation,

Support Systems
Session and Resource Control
HSS
Session Service Control
Control Centralized
BGCF Databases
Layer S-CSCF AAA, Profiles,

I-CSCF
P-CSCF MRFC
PDF

SIP PSTN and IN Access

Legacy Gateway
Media and MGCF
End Point IP Signalling
Session MGC SG
Converter
Layer Media Border
Server Controller
Access
Access Network
Network Media
Gateway
SS7
SS7
O O
PSTN
PSTN

Legacy IP Endpoints SIP TAG TDM Analog

SIP LAG SIP Endpoints H.323 PBX PBX Endpoint
H.323 and MGCP
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IMS Entity Definitions

Signaling Entities
HSS - Home Subscriber Server or HSS Collective
CSCF - Call Session Control Function 3 flavors
BGCF - Breakout Gateway Control Function
MGCF - Media Gateway Control Function
MRFC - Multimedia Resource Function Controller
PDF - Policy Decision Function
AS - Application Servers provides services and applications

Bearer Entities
MGW - Media Gateway
MRFP - Multimedia Resource Function Processor

Layering of IMS Solution

Vertically Integrated IMS
Architecture Architecture
IM VoIP VoD Common
Common Resources
Resources
USER DATA Sharing
Sharing of
of common
common data
data
Web Portal Single
Single user
user profile
profile
Single
Single Sign
Sign on
on
Integrated
IntegratedWeb
Web portal
portal experience
experience

Simplified
Simplified Converged
Converged Apps
Apps
Common
Common applications
applications across
across Networks
Networks
APPLICATION Independent
Independent applications
Reduced
applications
Reduced interaction
interaction development
development costs
costs
Integrated
Integrated voice
voice and
and data
data services
services
Underlying
Underlying network
network hiding
hiding

Session
Session Control
Control
Walled
Walled access
access toto applications
applications
Prevents
Prevents bit
bit pipe
pipe hijacking
hijacking
SESSION Hides
Hides endpoint
endpoint idiosyncrasies
idiosyncrasies from
fromapps
apps
Provides
Provides service
service interaction
interaction policies
policies
Leverage
Leverage investments
investments across
across many
many
applications
applications and
and market
market segments
segments

Access
Access Agnostic
Agnostic
Eliminates
Eliminates multiple
multiple service
service solutions
solutions
ENDPOINTS Supports
Supports global
global roaming
roaming
Consistent
Consistent services
services // home
home network
network

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Session and Resource Control Elements
Trusted
Application
Servers Session Control
SIP Provides walled access to applications
Application interaction control
Session and
Resource Centralized network routing
Control
Simplifies application development
Service Control
Hides endpoint idiosyncrasies from apps

S-CSCF BGCF
Trusted
Gateway
Centralized Media Resource Control
Provides efficient scalable infrastructure
I-CSCF
Leverage investments across many
applications and market segments

MRFC P-CSCF
PDF HSS

Centralized
Databases
Session AAA, Profiles,
Media Border
Server Controller
Access
Access Network
Network
Centralized AAA and subscriber profiles

Home Subscriber Server (HSS) or HSS Collective

HSS is the master database in the IMS architecture HSS
Logically it can be viewed as one entity Centralized
Databases
Physically can be made up of several physical databases AAA, Profiles,

AAA Server
Provides IP based Authentication, Authorization, and Accounting functions

Typical Databases
Subscriber Profiles
Subscriber specific information that is used for service and feature authorization.
Dynamic Subscriber Information
Current session registration data (i.e.: S-CSCF Address, access network)
Network Policy Rules
Subscription resource usage, QoS, valid times and routes, geographical service
area definitions, policy rules for the applications serving a user, etc.
Equipment Identity Register (EIR)
Information such as records of stolen equipment

Centralized
Centralized sharing
sharing of
of common
common data
data
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Call Session Control Function (CSCF)
Session and Resource
SIP Proxies used to manage SIP sessions Control
Coordinates with other network elements S-CSCF

Session control, feature control, resource allocation,

I-CSCF

P-CSCF
Three flavors of CSCFs PDF

Serving CSCF (S-CSCF) - Session control entity for endpoint devices

Interrogating CSCF (I-CSCF) - Entry point to IMS from other networks
Proxy CSCF (P-CSCF) - Entry point to IMS for devices

Functionally CSCFs follows Internet paradigms

P-CSCF I-CSCF S-CSCF
Stateless entities at network edge, stateful entities in core
Simple processing at edge, complex processing in core
Security and authentication requirements increase towards core

Walled
Walled Garden
Garden control
Garden control of
of sessions
sessions
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Multimedia Resources
IMS App
Multimedia Resource Function Controller IMS App

(MRFC) IMS App

Controls media resources in MRFP via H.248 S-CSCF

Requests received from IMS elements

Generates CDRs MRFC

Multimedia Resource Function Processor MRFP

MRFP
(MRFP) MRFP

Mixes incoming media streams (e.g. for multiple Access

Access
parties) Network
Network

Sources media streams (for multimedia

announcements)
Processes media streams (e.g. transcoding) User
Equipment (UE)
Tones and announcements

Central
Central management
management of
of aa pool
pool of
of media
media resource
resource servers
servers
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4
Simplified IMS IPTV Functional Architecture

NASS: Network Attachment Subsystems

RACS: Radio Admission and Control Subsystem 9

IMS-based Network Architecture

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5
Discovery and Selection of IPTV Service and
Establishment of an IPTV Session

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SIP Registration

12

6
Basic Session Set-up and Termination using SIP

13

Session Set-up with Successful QoS negotiation

14

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Session Set-up with Unsuccessful QoS negotiation

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Example Prototype Implementation of QoS using

IMS Network Elements

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IMS Subscriber to IMS Subscriber: Putting it All Together

1 Initiate SIP Invitation 6 Retrieve Subscriber Profile (if needed)

2 Retrieve Subscriber Profile (if needed) 7 Apply Service Logic
3 Apply Service Logic 8 Forward INVITE to CLD Party
4 Retrieve Address of CLD Party Home Network 9 SDP Negotiation / Resource Reservation Control
and Forward INVITE.
10 Ringing / Alerting
5 Identify Registrar of CLD Party and Forward INVITE.
11 Answer / Connect

Calling Party Called Party

Control Home Network HSS DNS HSS Home Network
Bearer
2 Diameter 6
Diameter 4 Diameter
3 5 7
AS S-CSCF I-CSCF S-CSCF AS
SIP SIP

8
SIP SIP
Calling Party Called Party
Visited Network P-CSCF P-CSCF Visited Network

11
10
1 Backbone
Backbone Backbone
Backbone 9
Packet
Packet Packet
Packet
Access
Access RTP Stream Access
Access
Network
Network Network
Network

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Summary of IMS
True converged Wireline/Wireless architecture
Access agnostic with roaming between domains
Home control allows service differentiation and promotes roaming

Investment protection
Walled session control avoids becoming a bit pipe

Managed network provides product and service differentiation

Highly adaptable bandwidth management and security
Guaranteed and adjustable QoS to meet individual customers needs

Common multi-market segment applications and databases

Same applications & customer data available regardless of access method

Fosters and promotes the introduction of new services

Common IMS network for voice and data allows for integrated multimedia
services
Allows the integration of disparate applications by carrier instead of supplier

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9
Outline of the Presentation

Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel Media Delivery Networks
Targeted Advertisements
Conclusion

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Opportunities: Novel Media Delivery Networks

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Video to TV is tightly controlled by Cable and Satellite Operator

Cable/TV
Network

Cable/TV STB is not

directly connected
to Cable Modem

Cable/TV Set Top Box (STB) is tightly controlled by Cable Operators

Cable STBs are proprietary platforms
Scientific Atlanta (now Cisco) & General Instruments (now Motorola)
No linux versions!
STB is NOT directly connected to Internet for there is NO interface between STB
and the Cable Modem
Movies cannot be downloaded into the STB without the help of Cable Operators

Can you bypass the Cable/Satellite Operators?

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MovieBeam: Download Movies/Videos using wireless connection to

MovieBeam Player which plays directly on TV

MovieBeam Player

MovieBeam is a brilliant new way to rent and watch movies at home.

Movies delivered directly to TV -- no cable, satellite, or computer is needed!

Movies are beamed wirelessly into the MovieBeam Player at home.

Amazing HD quality!

Acquired by Movie Highway!!

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In-Network Video Transcoding and Caching
Video delivery system with caching and scaling features
In-network services to support multiple platforms and varying network capacity
Caching of content closer to end-user based on preferences

Video Transcoding
& Caching Service

Fiber/DSL Access Network

INTERNET

Cellular Access Network

Transcoding Wireless
Gateway

Sun Microsystems Agnostic Media GridCoder

A multi-format software-based transcoding solution
Turnkey solutions for content encoding and application development to
deliver compelling TV and media user experiences on Java- enabled handsets.

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Agnostic Media Frameworks and No Click Transcoding

Supports GridCoder
format conversions for audio, video,
images, document formats brings High Performance
all industry-standard video and audio Computing architecture to
encoding formats (Windows Media, broadcast and media world
Real, MPEG-1, MPEG-2, MPEG-4,
AAC, APE, Flac, etc.) utilizes InfiniBand to move
transcoding of high-definition video over 30 Gbps at 17ms latency
content resulting in massive
Provides throughout improvements
full image processing and format
conversion capabilities 4-30 x Real-Time speed!
ability to dynamically support new
transcoding technologies with minimal Modular frameworks:
change to existing applications
Asset Management Framework
Integrates with Media Processing Framework
software and hardware-assisted
transcoding solutions Rights Management Framework
custom software or hardware-assisted Application Framework
transcoding technologies 24

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Outline of the Presentation

Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel media delivery networks
Targeted Advertisements
Conclusion

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Opportunities: Targeted Advertisements

13
 From Transforming Television Advertisements To
Passive (viewer can only see an ad) Interactive (viewer can interact with an ad)
Maui Golf Vacation 8-10
Maui Golf Vacation
5-8
3-5
<3

Save Share Browse Interest Buy

Push-based (pushed by advertiser) Pull-based (pulled by viewer)

Hawaii
Vacation
Package

Ford Escape 2005 Ford Escape 2005Browse Interest

Save
Vacation
Share
Entertainment Real Estate
Buy

Uniform (same ad seen by all viewers) Targeted (different ads seen by viewers)
Tundra Tundra Sienna FJ Cruiser

Business Owner Soccer Mom 27

Young Adult

Outline of the Presentation

Industry Trends
Convergence
Video over Internet
Multicast
Technology Trends
Challenges
Challenges for Video-over-Internet Service Provider (Open Net)
Challenges for Telecom Service Provider (Closed Net)
Opportunities
Novel media delivery networks
Targeted Advertisements
Conclusion

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14
Conclusion
Trends in Digital Media Industry
Convergence of Networks and Services
Internet TV and IPTV are both Hot!
Multicast is Hot thanks to Mobile TV and IPTV
Technology Trends that are making video delivery over the Internet economically feasible:
GB memories at significantly lower price points
Faster CPUs
Residential Broadband networks providing large bandwidth at low monthly rates
Broadband Wireless access
Improved Compression Technology

Challenges in Digital Media Delivery

Challenges for Video-over-Internet Service Providers (Open Network)
Limited Video Delivery over the Internet (Content Source: existing TV/studios; limited # of channels)
Unlimited Video Delivery over the Internet (Content Source: anyone; potentially millions of channels)
Challenges for Telcom Service Providers (Closed Network)
Set up high-throughput low-cost multicast trees in hybrid wired-wireless networks
Single Converged Network infra-structure for Quadruple Play (Video, Voice, Data, Cellular)
Deliver exactly the same video/TV channel to multiple devices in different networks

Opportunities in Digital Media Delivery

Novel Delivery Networks (MovieBeam)
In-network Trans-coding and Caching (Agnostic Media, Rhozet, AnyStream, Envivio, Thomson)
Targeted Advertisements (RelevantAd, Navic, Invidi, Visible World)

Digital Media Industry is at the Crossroads

Cable and Satellite are NOT the only television/video service providers
Telco: IPTV & New Generation TV/Video Service Provider: Video over Internet
Opportunities abound: imagination is the only limitation
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Thank you!!!

Questions??

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