Horwath HTL European Hotels and Chains Report 2017

European
Hotels & Chains

Report 2017
Key Services
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the global leader in hospitality
consulting.
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CONTENTS
6 FOREWORD
8 INTRODUCTION
14 AUSTRIA
20 CROATIA
26 CYPRUS
30 FRANCE
36 GERMANY
42 HUNGARY
48 IRELAND
54 ITALY
60 NETHERLANDS
66 POLAND
72 SPAIN
78 SWITZERLAND
84 UNITED KINGDOM
Horwath HTL l European Hotels & Chains Report 2017 5

FOREWORD
The goal behind the report was to try and

accurately shed light on the current situation
and see how markets were evolving. Investors
need transparency and brands need to know
what the competitive landscape looks like.
A few years ago, our team in Rome decided Some of this data exists elsewhere of course,
to put together a report on the state of hotel there are a number of countries that have good
chains in Italy, no easy task as you can imagine. amounts of data on their hospitality industry,
some for sale and some free to access.
What became clear as we investigated the
market was that it was complicated and A surprising number of countries do not however,
opaque, a labyrinth of family ownership and and we saw an opportunity to consolidate much
local brands many of whom were unheard of of this data in one place to make it easier to have
outside of their local city, let alone Italy itself. a holistic view of the market. This is our first
attempt and we will continue to build on the
The goal behind the report was to try and information every year, making it more accurate
accurately shed light on the current situation and adding to the number of ways this data can
and see how markets were evolving. Investors be shown and looked at.
need transparency and brands need to know
what the competitive landscape looks like. The most positive stat for our industry is how
many of these brands are growing and expanding,
This Italian report has become respected a good indicator that the industry is in rude health
and incredibly well received in the local and attracting significant levels of investment.
market and we decided as a group to expand Much of this makes for fascinating reading,
our scope to the key markets in Europe, we certainly hope you enjoy reading it as much
building on the database year by year to as we enjoyed putting it together.
provide a comprehensive view of the
branded versus independent hotel situation. James Chappell
Horwath HTL Global Business Director

In 2016, the Italian hotel industry showed signs

INTRODUCTION
of recovery, worldwide international arrivals

continued to rise and the Bel Paese trend is currently
aligned with global data.
Giorgio Palmucci, President, Associazione Italiana Confindustria Alberghi
In the compilation of the data, we asked our In order to standardize the data, we looked at
offices to not just rely on available local data, the same KPIs across all countries using the
but to create our own databases from scratch. same methodology.
We were then able to make a sanity check with
reputable data providers like Eurostat which, We looked at the following KPIs:
although a few years old, have comprehensive Total number of chain hotels
numbers on hotels, restaurants, hostels, pensions Total number of chain rooms
and all the rest. Average size per chain hotel in rooms
Country hotels stock (overall supply)
We then dug deeper into each market to get an Country rooms stock (overall supply)
understanding of the players and what size and Average size per hotel in rooms
scope they have. We looked at overall ranking by Chain penetration % by hotels
size in each country, by overall group (hotels and Chain penetration % by keys
rooms) and by brand. Total number of brands
Domestic brands
We broke the information down by domestic International brands
and international groups and brands and then Second tier operated hotels
by scale/style of hotels. International chain hotels
(including double counting)
Finally, for this edition, we broke each country Domestic chain hotels
down to major cities or destinations to give (including double counting)
a deeper understanding of what chain International chain rooms
penetration is. (including double counting)
Domestic chain rooms
For future editions, we will look at including more (including double counting)
ownership details, including business model and
any pipeline coming into a destination.

EUROPE: European Chain Penetration
3,538
8.5%
20.8%
171 13.7%
17.7%
620 317
1,944
9.7%
3,819
2.9% 12.5%
4.9% 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
% of Chain Hotels per Country

Total Number of Chain Hotels per Country

EUROPE: Average Rooms per Hotel (Chain versus Non-Chain)
800 Average Size per Chain Hotel in Rooms

760
Average Size per Hotel in Rooms

750
239
250
189
200
162
149
146
139
131
150
117
117
111
106
104
99
95
85
81
100
70
57
51
45
36
33
32
50
29
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EUROPE: Chain Hotels versus Domestic Hotels
4,000 Chains Hotels 45,000

3,819
41,587
Domestic Hotels (overall supply) 40,000

3,538
3,000 35,000
33,199
2,351
30,000
1,944
20,102
25,000
18,328
2,000
1,401
20,000
12,221
15,000
7,053
1,000
4,456
620
10,000
3,510
360
2,316
317
1,072
218
166
171
5,000
134
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223
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12 Horwath HTL l European Hotels & Chains Report 2017

EUROPE: Total International Brands versus Domestic Brands
200 International Brands

169
Domestic Brands
150
124
107
88
100
80
73
71
67
50
49
47
45
38
37
50
35
26
26
23
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EUROPE: Total Number of Brands
250 240
204
200 180
150 135
100 83 82
72
61 58
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AUSTRIA
Austria is dominated by independent hotels as only 2.9% of all
hotels and 14.8% of all hotel rooms are affiliated with a chain.
From the 82 brands currently represented, more than 80% are

international. In recent years, several new exciting brands have
entered the Austrian market and we expect the share of chain
hotels to increase further given the low existing penetration rate.
Heribert Gangl, Managing Director, Horwath HTL Austria
KEY STATISTICS 2016

Chain Hotels 360
Chain Rooms 41,928
Average Size per Chain Hotel in Rooms 116
Country Hotels Stock (overall supply)* 12,221
Country Rooms Stock (overall supply)* 282,630
Average Size per Hotel in Rooms 23
Chain penetration % by Hotels 2.9%
Chain penetration % by Keys 14.8%
Total Number of Brands 83
Domestic Brands 15
International Brands 68
Second Tier Operated Hotels 18
International Chain Hotels (including double counting) 186
Domestic Chain Hotels (including double counting) 192
International Chain Rooms (including double counting) 27,743
Domestic Chain Rooms (including double counting) 16,694
*Source: Statistik Austria/WKO - Zahlen im Mai 2016, Hotels and similar accommodation
Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017 15

AUSTRIA: Overall ranking by size
CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

Rank Top 10 Rank Top 10
Chain Groups Hotels Rooms Chain Brands Hotels Rooms
1 AccorHotels 33 4,469 1 Austria Trend 23 4,075
2 Austria Trend 25 4,281 2 Jufa Hotels 45 2,091
3 Marriott International 12 2,307 3 Motel One 6 1,991
4 Jufa Hotels 45 2,091 4 Falkensteiner 15 1,756
5 Motel One 6 1,991 5 Mercure 12 1,513
6 Falkensteiner 15 1,756 6 Hilton 4 1,376
7 Hilton 4 1,376 7 ibis 10 1,242
8 NH Hotel Group 6 1,183 8 NH Hotels 5 1,110
9 Star Inn 6 931 9 Vamed 6 907
10 Vamed Vitality World 6 907 10 A&O Hotel 4 890

Rank Top 10 Domestic Rank Top 10 Domestic
1 Austria Trend 25 4,281 1 Austria Trend 23 4,075
2 Jufa Hotels 45 2,091 2 Jufa Hotels 45 2,091
3 Falkensteiner 15 1,756 3 Falkensteiner 15 1,756
4 Vamed Vitality World 6 907 4 Vamed 6 907
5 Arcotel Hotels 4 832 5 Arcotel 4 832
6 Weitzer Hotels 5 713 6 Amedia 7 690
7 Amedia Hotel 7 690 7 Oekotel 5 500
8 Kaltschmid Hotels 8 664 8 Harry's Home 4 313
9 Oekotel 5 500 9 Alpenpark Hotels & Residences 9 283
10 Gerstner Imperial Hospitality Group 4 447 10 Cordial Hotels 4 240

Rank Top 10 International Rank Top 10 International
1 AccorHotels 33 4,469 1 Motel One 6 1,991
2 Marriott International 12 2,307 2 Mercure 12 1,513
3 Motel One 6 1,991 3 Hilton 4 1,376
4 Hilton 4 1,376 4 ibis 10 1,242
5 NH Hotel Group 6 1,183 5 NH Hotels 5 1,110
6 Star Inn 6 931 6 A&O Hotel 4 890
7 TUI Group 6 902 7 Robinson Club 5 795
8 A&O Hotels & Hostels 4 890 8 Renaissance 2 674
9 InterContinental Hotels Group 3 792 9 ibis budget 4 667
10 Deutsche Hospitality 4 692 10 Star Inn 9 602
16 Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017

AUSTRIA: Overall ranking by scale (domestic & international)
BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS

Rank Economy Rank Upscale & Rank Luxury
& Midscale Hotels Rooms Upper Upscale Hotels Rooms Hotels Rooms
1 Jufa Hotels 45 2091 1 Austria Trend 23 4,075 1 InterContinental 1 459
2 Motel One 6 1991 2 Falkensteiner 13 1,511 2 JJW Hotels 2 273
3 Mercure 11 1315 3 Hilton 4 1,376 3 Kempinski 2 308
4 ibis 10 1242 4 NH Hotels 5 1,110 4 Park Hyatt 1 143
5 A&O Hotel 4 890 5 Vamed 6 907 5 Sofitel 1 182
6 ibis budget 4 667 6 Arcotel 4 832 6 Luxury Collection 4 468
7 Best Western 9 602 7 Robinson Club 5 795 7 The Ritz-Carlton 1 202
8 Star Inn 4 560 8 Renaissance 2 674 8 -
9 Oekotel 5 500 9 Marriott Courtyard 3 605 9 -
10 Sonnenhotel 3 473 10 Steigenberger 3 513 10 -
AUSTRIA: Ranking per scale & size (domestic & international)
CHAINS HOTELS AND CHAIN HOTELS CHAIN ROOMS

ROOMS BY SCALE HOTELS % ROOMS AVG SIZE INTL. DOM. INTL. DOM.
Budget & Economy 87 24.2% 7,968 92 26 61 4,875 3,093
Midscale 111 30.8% 10,700 96 68 43 7,353 3,347
Upscale & Upper-Upscale 150 41.7% 21,225 142 62 88 10,971 10,254
Luxury 12 3.3% 2,035 170 12 - 2,035 -
TOTAL 360 100.0% 41,928 116 168 192 25,234 16,694
DOMESTIC HOTELS
AND ROOMS HOTELS %
Budget & Economy 2,534 20.7%
Midscale 5,152 42.2%
Upper-Upscale & Luxury 4,535 37.1%
TOTAL 12,221 100.0%
Source:
Statistics Austria, Tourimus in Zahlen Mai 2016

AUSTRIA: Overall ranking by location
Rank Destination By Hotels Rank Destination By Hotels

2016 2016
1 Wien 20,969 1 Wien 121
2 Salzburg 3,399 2 Salzburg 28
3 Graz 1,408 3 Graz 13
4 Linz 1,266 4 Bad Gastein 10
5 Seefeld in Tirol 946 5 Seefeld in Tirol 9
6 Innsbruck 670 6 Linz 9
7 Vsendorf 562 7 Innsbruck 7
8 Hermagor 538 8 Zell am See 6
9 Bad Gastein 514 9 Hermagor 4
10 Zell am See 429 10 Bregenz 4
DESTINATION TOTAL
HOTELS % ROOMS %
City 201 56% 29,689 71%
Ski / Sports 111 31% 7,455 18%
Thermal 34 9% 3,313 8%
Sun / Lake 14 4% 1,471 4%
Total 360 100% 41,928 100%
18 Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017

AUSTRIA: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7 %
620 317
1,944
9.7%
3,819
2.9 % 12.5 %
4.9 % 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
EUROPE: Total number of brands
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
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CROATIA
Even though Croatia has a relatively high percentage
of chain hotels, international hotel brands have been slow
to enter the market. Domestic hotel chains have been well
performing in such circumstances, but the foreseeable
investment cycle will be increasingly reliant on international
hotel brands, adding to further internationalization of the
Croatian hotel industry.
Sinia Topalovi, Managing Director, Horwath HTL Croatia
KEY STATISTICS 2016

Chain Hotels 166
Chain Rooms 31,443
Country Hotels Stock (overall supply) 684
Country Rooms Stock (overall supply) 58,070
Average Size per Hotel in Rooms 84.9
Domestic Brands 5
Horwath HTL l CROATIA: European Hotels & Chains Report 2017 21

CROATIA: Ranking by size

1 Valamar Riviera 31 5,667 1 Valamar Riviera 31 5,667
2 Plava Laguna 11 3,295 2 Remisens 15 2,324
3 Liburnia Riviera 15 2,324 3 Meli Hotels 9 2,200
4 Istraturist 9 2,200 4 Bluesun H&R 11 2,163
5 Meli Hotels 9 2,200 5 Park Plaza Hotels 6 1,580
6 Bluesun H&R 11 2,163 6 Adriatic Luxury Hotels 8 1,569
7 Maistra 10 2,036 7 Falkensteiner 6 1,310
8 UGO-Grupa 10 1,846 8 Radisson Blu 2 451
9 Arenaturist 6 1,580 9 Le Meridien Lav 1 381
10 HUP- Zagreb 8 1,580 10 Karisma Hotels 2 335

1 Valamar Riviera 31 5,667 1 Valamar Riviera 31 5,667
2 Plava Laguna 11 3,295 2 Remisens 15 2,324
3 Liburnia Riviera 15 2,324 3 Bluesun H&R 11 2,163
4 Istraturist 9 2,200 4 Adriatic Luxury Hotels 8 1,569
5 Bluesun H&R 11 2,163 5 Ilirija H&R 5 446
6 Maistra 10 2,036 6 -
7 UGO-Grupa 10 1,846 7 -
8 Arenaturist 6 1,580 8 -
9 HUP- Zagreb 8 1,580 9 -
10 Adriatic Luxury Hotels 8 1,569 10 -

1 Meli Hotels 9 2,200 1 Meli Hotels 9 2,200
2 PPHE 6 1,580 2 Park Plaza Hotels 6 1,580
3 Falkensteiner 6 1,310 3 Falkensteiner 6 1,310
4 Marriott-Starwood 3 978 4 Radisson Blu 2 451
5 Hilton 3 515 5 Le Meridien Lav 1 381
6 Carlson Rezidor 2 451 6 Karisma Hotels 2 335
7 Karisma Hotels 2 335 7 Sheraton 1 306
8 Rixos 1 254 8 Hilton 1 294
9 Holleis Hotels 2 221 9 Westin 1 291
10 Kempinski 1 186 10 Arcotel 1 151
22 Horwath HTL l CROATIA: European Hotels & Chains Report 2017

CROATIA: Ranking by scale (domestic & international)

1 Valamar Riviera 13 2,508 1 Valamar Riviera 17 2,867 1 Adriatic Luxury Hotels5 1211
2 Bluesun H&R 6 1171 2 Meli Hotels 5 1,442 2 Marriott-Starwood 3 978
3 Remisens 9 1149 3 Remisens 5 995 3 Hilton 2 294
4 Park Plaza Hotels 3 595 4 Bluesun H&R 5 992 4 Valamar Riviera 1 292
5 Falkensteiner 3 592 5 Park Plaza Hotels 3 985 5 Rixos 1 254
6 Sol Meli 3 508 6 Falkensteiner 2 508 6 Meli Hotels 1 250
7 Karisma Hotels 2 335 7 Carlson Rezidor 1 250 7 Falkensteiner 1 210
8 - 8 Holleis Hotels 2 221 8 Carlson Rezidor 1 201
9 - 9 Arcotel 1 151 9 Remisens 1 180
10 - 10 D Hotels 1 69 10 -
DOMESTIC RANK BY ROOMS DOMESTIC RANK BY ROOMS DOMESTIC RANK BY ROOMS

1 Valamar Riviera 13 2,508 1 Valamar Riviera 17 2,867 1 Adriatic Luxury Hotels5 1211
2 Bluesun H&R 6 1171 2 Remisens 5 995 2 Valamar Riviera 1 292
3 Remisens 9 1149 3 Bluesun H&R 5 992 3 Remisens 1 180
4 - 4 - 4 -
5 - 5 - 5 -
6 - 6 - 6 -
7 - 7 - 7 -
8 - 8 - 8 -
9 - 9 - 9 -
10 - 10 - 10 -
INTERNATIONAL RANK BY ROOMS INTERNATIONAL RANK BY ROOMS INTERNATIONAL RANK BY ROOMS

1 Park Plaza Hotels 3 595 1 Meli Hotels 5 1,442 1 Marriott-Starwood 3 978
2 Falkensteiner 3 592 2 Park Plaza Hotels 3 985 2 Hilton 2 294
3 Sol Meli 3 508 3 Falkensteiner 2 508 3 Rixos 1 254
4 Karisma Hotels 2 335 4 Carlson Rezidor 1 250 4 Meli Hotels 1 250
5 - 5 Holleis Hotels 2 221 5 Falkensteiner 1 210
6 - 6 Arcotel 1 151 6 Carlson Rezidor 1 201
7 - 7 D Hotels 1 69 7 -
8 - 8 Brown 1 25 8 -
9 - 9 - 9 -
10 - 10 - 10 -

CROATIA: Ranking per scale & size
CHAINS HOTELS
AND ROOMS HOTELS % ROOMS AVG SIZE
Budget & Economy 18 10.8% 2,683 149
Midscale 51 30.7% 8,691 170
Upscale & Upper-Upscale 74 44.6% 14,939 202
Luxury 23 13.9% 5,130 223
TOTAL 166 100.0% 31,443 189
DOMESTIC HOTELS
Budget & Economy 75 11.0% 6,524 87
Midscale 317 46.3% 21,008 66
Luxury 36 5.3% 5,277 147
TOTAL 684 100.0% 58,070 85
CROATIA: Ranking by location

Rank Destination By Rooms Rank Destination By Hotels
2016 2016
1 Pore 5,128 1 Pore 23
2 Dubrovnik 3,415 2 Dubrovnik 18
3 Rovinj 1,940 3 Opatija 15
4 Opatija 1,798 4 Rovinj 9
5 Umag 1,689 5 Umag 9
6 Zagreb 1,485 6 Zagreb 8
7 ibenik 1,394 7 Rabac 8
8 Rabac 1,345 8 Crikvenica 7
9 Cavtat 1,133 9 ibenik 6
10 Mali Loinj 905 10 Hvar 5
DESTINATION HOTELS ROOMS HOTELS ROOMS

Arts & Business 6 1,171 2 303
Business Focus - - - -
Other Leisure - - - -
Ski - - - -
Sun & Beach 120 20,550 56 12,767
Thermal - - - -
24 Horwath HTL l CROATIA: European Hotels & Chains Report 2017

CROATIA: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9 % 360
21% 134
218
24.3 % 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
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UK
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CYPRUS
Cyprus is a destination dominated by resorts, a fact that is
represented by our average room size which is much larger
than the European average. The market is still dominated by
local brands and groups, with some International players slow
to enter the market although there are signs of change. Growth
levels for the island are positive though as the financial crisis
settles down and FDI is made.
Christos Michaelides, Managing Director, Horwath HTL Cyprus
KEY STATISTICS 2016

Chain Hotels 7
Chain Rooms 5,319
Domestic Brands 4
Second tier operated hotels 1
Horwath HTL l CYPRUS: European Hotels & Chains Report 2017 27

CYPRUS: Ranking by scale (domestic & international)

1 A. Tsokkos Hotels 2 316 1 A. Tsokkos Hotels 3 425 1 A. Tsokkos Hotels 1 149
2 Atlantica Hotels 2 536 2 Atlantica Hotels 3 645 2 Atlantica Hotels 2 549
3 Kanika Olympic 1 19 3 Kanika Olympic 3 643 3 Kanika Olympic 1 276
4 Louis Hotels 1 422 4 Louis Hotels 3 697 4 Louis Hotels 1 204
5 - 5 - 5 Hilton Cyprus 1 294
CYPRUS: Ranking per scale & size

CHAINS HOTELS CHAIN HOTELS CHAIN ROOMS
AND ROOMS HOTELS % ROOMS AVG SIZE INTL. DOM. INTL. DOM.
Budget & Economy 1 4% 19 19 - 1 - 19
Midscale 5 20% 1,274 255 - 5 - 255
Upscale & Upper-Upscale 13 52.0% 2,554 196 1 12 144 2,410
Luxury 6 24% 1,472 245 1 5 294 1,178
TOTAL 25 100% 5,319 213 2 23 438 3,862
DOMESTIC HOTELS CHAIN HOTELS CHAIN ROOMS

Budget & Economy 65 29.1% 4,597 71 65 - 19
Midscale 76 34.1% 15,579 205 76 - 255
Upscale & Upper-Upscale 57 25.6% 21,540 378 2 55 144 2,410
Luxury 25 11.2% 11,562 462 1 24 294 1,178
TOTAL 223 100% 53,278 239 3 220 438 3,862
CYPRUS: Ranking by location

2016 2016
1 Famagusta 18,535 1 Famagusta 73
2 Pafos 17,076 2 Pafos 56
3 Limassol 9,255 3 Limassol 31
4 Larnaca 4,231 4 Larnaca 24
5 Nicosia 2,710 5 Nicosia 20
6 - 6 -
7 - 7 -
8 - 8 -
9 - 9 -
10 - 10 -
28 Horwath HTL l CYPRUS: European Hotels & Chains Report 2017

CYPRUS: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9% 12.5%
4.9 % 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
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Horwath HTL l CYPRUS: European Hotels & Chains Report 2017 29

FRANCE
The French market accounts for an overall room supply of about 650,000, of which
150,000, are in the greater Paris region alone. Although most French hotels are
small, resulting in an average of only 36 rooms, France has one of the highest levels
of chain penetration among the key European hotel markets. Of the national
players AccorHotels and Louvre Hotel Group lead the market with a focus in the
mid-market tier. The recently created, ibis megabrand is by far the market leader,
whereas Mercure and Novotel dominate the Middle tier. International brands are
mainly in the top tier, with market presence mostly concentrated in Paris and the
Riviera.
Philippe Doizelet, Managing Director, Horwath HTL France
KEY STATISTICS 2016

Chain Hotels 3,819
Chain Rooms 310,487
Country Hotels Stock (overall supply) 18,328
Total number of Brands 83
Domestic Brands 38
Domestic Chain Hotels (including double counting) 3,144
Horwath HTL l FRANCE: European Hotels & Chains Report 2017 31

FRANCE: Ranking by size

1 AccorHotels 1,603 144,659 1 ibis family 869 70,336
2 Louvre Hotels Group 820 52,499 2 Mercure 239 23,411
3 B&B Htels 252 18,742 3 Campanile 314 20,164
4 Best Western 288 15,276 4 B&B Hotels 252 18,742
5 Appart' City 117 13,393 5 Hotel F1 238 17,860
6 Choice Hotels 104 6,790 6 Novotel 131 17,589
7 Marriott-Starwood 29 6,820 7 Premire Classe 244 17,584
8 Disneyland Hotels 9 5,760 8 Best Western (Family) 288 15,276
9 InterContinental Hotels Group 53 5,718 9 Appart' City 117 13,393
10 Dynamique Htels Management 73 5,598 10 Kyriad 238 13,365

1 AccorHotels 1,603 144,959 1 ibis family 869 70,336
2 Louvre Hotels Group 820 52,499 2 Mercure 239 23,411
3 B&B Hotels 252 18,742 3 Campanile 314 20,164
4 Appart' City 117 13,393 4 B&B Hotels 252 18,742
5 Dynamique Htels Management 73 5,598 5 Hotel F1 238 17,860
6 Odalys 33 3,121 6 Novotel 131 17,589
7 Oceania Hotels 26 2,205 7 Premire Classe 244 17,584
8 Groupe Barrire 16 2,116 8 Appart' City 117 13,393
9 ACE Htel 21 1,041 9 Kyriad 238 13,365
10 Les Hotels de Paris 21 998 10 Adagio 73 7,845

1 Best Western 288 15,276 1 Best Western (Family) 288 15,276
2 Choice Hotels 104 6,790 2 Disneyland Hotels 9 5,760
3 Marriott-Starwood 29 6,820 3 Comfort 75 4,050
4 Disneyland Hotels 9 5,760 4 Holiday Inn 42 3,571
5 InterContinental Hotels Group 53 5,718 5 Citadines 28 2,928
6 Carlson Rezidor 13 2,995 6 Radisson Blu 11 2,717
7 The Ascott Limited 28 2,928 7 Quality 24 2,370
8 Hyatt Hotel Corporation 6 2,173 8 Marriott International 6 1,838
9 Hilton 8 1,758 9 Hilton 7 1,559
10 Boscolo Hotels 4 528 10 InterContinental Hotels Group 5 1,177
32 Horwath HTL l FRANCE: European Hotels & Chains Report 2017

FRANCE: Ranking by scale (domestic & international)

1 ibis family 869 70,336 1 Novotel 131 17,589 1 Barrire 16 2,116
2 Mercure 239 26,411 2 Best Western 288 15,276 2 MGallery 24 1,756
3 Campanile 314 20,164 3 Appart'City 117 13,393 3 Sofitel 11 1,509
4 B&B Hotels 252 18,742 4 Disneyland Hotels 9 5,760 4 Boscolo 4 528
5 Hotel F1 238 17,860 5 Pullman 13 3,652 5 Grand Hyatt 1 409
6 Premire Classe 244 17,589 6 Radisson Blu 11 2,717 6 Marriott International 1 261
7 Kyriad 238 13,365 7 Oceania 26 2,205 7 Baverez 3 230
8 Balladins 73 5,598 8 Club Med 6 2,024 8 Four Seasons 1 245
9 Adagio 73 7,845 9 Chteauform' 33 1,982 9 Peninsula 1 200
10 Comfort Hotels 75 4,050 10 Marriott International 6 1,838 10 Raffles 1 149

1 ibis family 869 70,336 1 Novotel 131 17,589 1 Barrire 16 2,116
2 Mercure 239 26,411 2 Appart'City 117 13,393 2 Mgallery 24 1,756
3 Campanile 314 20,164 3 Pullman 13 3,652 3 Sofitel 11 1,509
4 B&B Hotels 252 18,742 4 Club Med 6 2,024 4 Raffles 1 149
5 Hotel F1 238 17,860 5 Chteauform' 33 1,982 5 Lux 1 174
6 Premire Classe 244 17,584 6 Honotel 29 1,806 6 -
7 Kyriad 238 13,365 7 Le Meridien 2 1,343 7 -
8 Adagio 73 7,845 8 Les Htels de Paris 21 998 8 -
9 Balladins 73 5,598 9 Mama Shelter 4 552 9 -
10 Odalys 33 3,121 10 Elegancia 15 531 10 -

1 Comfort Hotels 75 4,050 1 Best Western 288 15,276 1 Boscolo 4 528
2 Holiday Inn 42 3,571 2 Disneyland Hotels 9 5,760 2 Grand Hyatt 1 409
3 Citadines 28 2,928 3 Radisson Blu 11 2,717 3 Marriott 1 261
4 Quality 24 2,370 4 Marriott International 6 1,838 4 Four Seasons 1 245
5 Park Inn 2 278 5 Hilton 7 1,559 5 Peninsula 1 200
6 Yotel 1 80 6 Hyatt Regency 3 1,525 6 Park Hyatt 1 153
7 - 7 InterContinental 7 Rosewood Hotels 1 147
8 - Hotels & Resorts 5 1,177 8 Mandarin Oriental 1 138
9 - 8 Crowne Plaza 5 913 9 Shangri-La 1 101
10 - 9 Marriott Courtyard 6 912 10 Derby Hotel
10 Renaissance 6 907 Collection 1 94

FRANCE: Ranking per scale & size
CHAINS HOTELS AND CHAIN HOTELS CHAIN ROOMS

ROOMS BY SCALE HOTELS % ROOMS AVG SIZE INTL. DOM. INTL. DOM.
Budget & Economy 830 21.7% 60,691 73 - 830 - 60,691
Midscale 2,270 59.4% 169,257 75 460 1,810 28,553 140,704
Luxury 72 1.9% 8,680 121 19 53 2,976 5,704
TOTAL 3,819 100% 310,487 81 664 3,156 50,865 259,622
DOMESTIC HOTELS
Budget & Economy 10,404 56.8% 272,834 26
Midscale 5,945 32.4% 243,269 26
Upscale & Upper-Upscale 1,676 9.1% 119,200 71
Luxury 303 1.7% 20,639 68
TOTAL 18,328 100% 655,942 36
FRANCE: Ranking by location

2016 2016
1 Paris 48,085 1 Paris 572
2 Lyon 6,722 2 Lyon 74
3 Marseille 5,843 3 Marseille 66
4 Roissy 5,450 4 Nice 51
5 Nice 5,291 5 Toulouse 44
6 Bordeaux 3,844 6 Bordeaux 39
7 Toulouse 3,681 7 Strasbourg 33
8 Cannes 3,191 8 Nantes 31
9 Nantes 3,003 9 Cannes 27
10 Strasbourg 2,817 10 Roissy 25
DESTINATION DOMESTIC INTERNATIONAL

HOTELS ROOMS HOTELS ROOMS
Arts & Business 1,941 168,867 424 33,116
Business Focus 1,047 78,499 136 10,349
Other Leisure 69 4,554 43 2,681
Ski 29 2,088 39 3,402
Sea Coast 53 4,558 21 1,317
Thermal 17 1,056 - -
34 Horwath HTL l FRANCE: European Hotels & Chains Report 2017

FRANCE: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9% 360
21% 134
218
24.3 % 166
1,401
4.2%
1%
2,351
4
33.3 %
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
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Hu d
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GERMANY
The German hotel market used to be dominated by independently-operated hotels,
but the booming tourism market of the last few decades has heavily increased the
importance of chain hotels. This census, the first of its kind in Germany, reveals a
powerful German chain hotel market with a diverse range of locations and a
variety of chain groups and brands. Incredibly, Germany is now home to almost
180 different brands. Around 35.5% of the total hotel room supply is provided by
chains, both domestic and international. This market sector is still growing,
especially in top city destinations, with many projects in the pipeline.
Christian Ott-Sessay, Managing Director, Horwath HTL Germany
KEY STATISTICS 2016

Chain Hotels 1,944
Chain Rooms 283,441
Country Hotels Stock (overall supply) July 2016 20,102
Country Rooms Stock (overall supply) July 2016 798,651
Domestic Brands 73
Horwath HTL l GERMANY: European Hotels & Chains Report 2017 37

GERMANY: Ranking by size

1 AccorHotels 357 47,905 1 Mercure 107 14,885
2 Best Western 183 18,334 2 Best Western 128 11,963
3 Marriot International 65 16,225 3 ibis 88 11,773
4 Wyndham Hotel Group 96 13,896 4 Motel One 40 10,264
5 InterContinental Hotels Group 65 13,191 5 Maritim 34 9,920
6 Deutsche Hospitality 74 13,187 6 B&B Hotels 90 9,131
7 Rezidor Hotel Group 52 11,444 7 NH Hotel 52 8,794
8 NH Hotel Group 59 10,452 8 ibis budget 84 8,221
9 Motel One 40 10,264 9 IntercityHotels 38 6,632
10 Maritim Hotelgesellschaft 34 9,920 10 Steigenberger Hotels & Resorts 36 6,555

1 Deutsche Hospitality 74 13,187 1 Motel One 40 10,264
2 Motel One GmbH 40 10,264 2 Maritim 34 9,920
3 Maritim Hotelgesellschaft 34 9,920 3 IntercityHotels 38 6,632
4 Novum Group 80 6,238 4 Steigenberger Hotels & Resorts 36 6,555
5 Neue Dorint 35 6,045 5 Dorint Hotels & Resorts 35 6,045
6 A&O Hotels And Hostels 24 4,837 6 A&O Hotels And Hostels 24 4,837
7 Lindner Hotels 25 3,311 7 Novum Hotels 67 4,643
8 Achat Hotel 27 3,155 8 Lindner Hotels & Resorts 25 3,311
9 Hospitality Alliance/H-Hotels 15 2,347 9 Derag Livinghotels 12 2,098
10 Derag Livinghotels 12 2,098 10 Kempinski 9 1,916

3 Marriot International 65 16,225 3 ibis 88 11,773
4 Wyndham Hotel Group 96 13,896 4 B&B Hotels 90 9,131
5 InterContinental Hotels Group 65 13,191 5 NH Hotel 52 8,794
6 Rezidor Hotel Group 52 11,444 6 ibis budget 84 8,221
7 NH Hotel Group 59 10,452 7 Radisson Blu 22 6,044
8 B&B Hotels 90 9,131 8 Holiday Inn 25 5,870
9 Fattal Hotels Management 45 7,818 9 Ramada Hotels 33 5,323
10 Hilton 20 5,649 10 Leonardo Hotels 34 5,278
38 Horwath HTL l GERMANY: European Hotels & Chains Report 2017

GERMANY: Ranking by scale (domestic & international)

1 Mercure 107 14,885 1 Maritim 34 9,920 1 Steigenberger
2 ibis 88 11,773 2 NH Hotel 49 8,477 Hotels & Resorts 16 3,316
3 Motel One 40 10,264 3 Best Western 75 6,981 2 Hilton 5 2,187
4 B&B Hotels 90 9,131 4 Holiday Inn 23 5,554 3 Innside By Meli 12 1,924
5 ibis budget 84 8,221 5 Radisson Blu 20 5,393 4 Kempinski 9 1,916
6 Best Western 53 4,982 6 Ramada Hotels 25 4,606 5 Westin Hotels/Resorts4 1,642
7 A&O Hotels/Hostels 24 4,837 7 Dorint Hotels/Resorts26 4,564 6 Sheraton 3 1,563
8 Novotel 21 4,544 8 Leonardo Hotels 29 4,438 7 Marriott International3 1,331
9 Holiday Inn Express 29 4,252 9 IntercityHotels 23 4,209 8 Intercontinental
10 Novum Hotels 54 3,670 10 Best Western Plus 31 3,552 Hotels & Resorts 3 1,312
9 Sofitel 5 1,190
10 Le Meridien 4 1,141

1 Motel One 40 10,264 1 Maritim 34 9,920 1 Steigenberger
2 A&O Hotels/Hostels 24 4,837 2 Dorint Hotels/Resorts26 4,564 Hotels & Resorts 16 3,316
3 Novum Hotels 54 3,670 3 IntercityHotels 23 4,209 2 Kempinski 9 1,916
4 IntercityHotels 15 2,423 4 Steigenberger 3 Dorint Hotels/Resorts 6 1,061
5 Achat Comfort 13 1,355 Hotels & Resorts 19 3,160 4 A-ROSA 3 514
6 Morada Hotels 5 Lindner Hotels 5 Althoff Hotel 4 464
Resorts 11 1,335 & Resorts 23 3,157 6 Fleming's Hotels
7 Meininger Hotels 9 1,249 6 Dormero Hotels 12 1,789 & Restaurants 2 359
8 Commundo 7 Welcome Hotels 11 1,564 7 Vila Vita Hotels 1 178
Tagungshotels 6 1,217 8 Atlantic Hotels 10 1,442 8 Derag Livinghotels 1 170
9 Star Inn Hotels 9 1,115 9 Derag Livinghotels 9 1,353 9 Arcadia Hotels 1 160
10 Ghotel Hotel 7 1,060 10 Relexa Hotels 9 1,305 10 Victor's Residenz 1 105

1 Mercure 107 14,885 1 NH Hotel 49 8,477 1 Hilton 5 2,187
2 ibis 88 11,773 2 Best Western 75 6,981 2 Innside By Meli 12 1,924
3 B&B Hotels 90 9,131 3 Holiday Inn 23 5,554 3 Westin Hotels/Resorts4 1,642
4 ibis budget 84 8,221 4 Radisson Blu 20 5,393 4 Sheraton 3 1,563
5 Best Western 53 4,982 5 Ramada Hotels 25 4,606 5 Marriott International3 1,331
6 Novotel 21 4,544 6 Leonardo Hotels 29 4,438 6 Intercontinental
7 Holiday Inn Express 29 4,252 7 Best Western Plus 31 3,552 Hotels & Resorts 3 1,312
8 ibis styles 31 2,772 8 Radisson Park Inn 15 3,049 7 Sofitel 5 1,190
9 Tryp Hotels 15 2,013 9 Best Western Premier22 2,706 8 Le Meridien 4 1,141
10 IFA-Hotels 3 1,361 10 Marriott Courtyard 12 2,244 9 Hyatt Regency 3 877
10 Radisson Blu 2 651

GERMANY: Ranking per scale & size

Budget & Economy 369 19.0% 46,326 126 310 59 33,713 12,613
Midscale 569 29.3% 69,878 123 333 236 43,530 26,348
Luxury 110 5.7% 25,042 228 55 55 15,547 9,495
TOTAL 1,944 100.0% 283,441 146 1,223 721 180,749 102,692
DOMESTIC HOTELS
AND ROOMS HOTELS %
Budget & Economy 636 4.8%
Upscale & Upper-Upscale 2,661 20.0%
Luxury 132 1.0%
not DEHOGA classified 4,752 35.8%
TOTAL 13,273 100.0%
GERMANY: Ranking by location

1 Berlin 40,791 1 Berlin 205

2 Munich 23,897 2 Munich 127
3 Frankfurt 20,863 3 Hamburg 110
4 Hamburg 18,454 4 Frankfurt 100
5 Dusseldorf 11,050 5 Dusseldorf 71
6 Cologne 7,752 6 Cologne 45
7 Dresden 7,713 7 Stuttgart 42
8 Stuttgart 7,463 8 Dresden 40
9 Hannover 5,265 9 Leipzig 34
10 Leipzig 5,236 10 Nuremberg 32
DESTINATION OVERALL INTERNATIONAL DOMESTIC

HOTELS ROOMS HOTELS ROOMS HOTELS ROOMS
Arts & Business 743 126,541 487 85,194 256 41,347
Business Focus 792 112,024 556 75,715 236 36,309
Other Leisure 210 20,884 102 10,408 108 10,476
Mountain 71 7,911 34 3,896 37 4,015
Sun & Beach 69 9,357 21 3,127 48 6,230
Thermal 59 6,724 23 2,409 36 4,315
40 Horwath HTL l GERMANY: European Hotels & Chains Report 2017

GERMANY: European Chain Penetration

3,538
8.5 %
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9 % 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
Hu d
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HUNGARY
Hungary has a relatively high chain penetration index.
In contrast to many CEE countries, hotel brands are not limited
to the capital city, albeit, international chain growth will be
notable in Budapest. There are exciting times ahead for Hungary,
as an increasing number of international brands, from all
sectors, are all scheduled to enter the market in the near future.
Marius Gomola, Managing Director, Horwath HTL Hungary
KEY STATISTICS 2016

Chain Hotels 134
Chain Rooms 19,910
Domestic Brands 6
International Chain Hotels 52
Domestic Chain Hotels 82
International Chain Rooms 10,732
Domestic Chain Rooms 9,178
Horwath HTL l HUNGARY: European Hotels & Chains Report 2017 43

HUNGARY: Ranking by size

1 Danubius Hotels Group 20 4,962 1 Danubius 18 4,394
2 Hunguest Hotels 20 3,339 2 Hunguest 20 3,339
3 AccorHotels 17 3,271 3 Accent 15 1263
4 Marriott International 6 1,365 4 Mercure 3 1038
5 Accent Hotel Management 16 1,349 5 Novotel 5 952
6 Service4You 17 879 6 Mellow Mood 12 857
7 Mellow Mood Hotels 12 857 7 ibis 5 584
8 InterContinental Hotels Group 2 566 8 Hilton 2 551
9 Corinthia Hotels 1 414 9 Service4You 9 504
10 Carlson Rezidor Hotel Group 2 361 10 Corinthia 1 414

Chain Brands Hotels Rooms Chain Brands Hotels Rooms
1 Danubius Hotels Group 20 4,962 1 Danubius 18 4,394
2 Hunguest Hotels 20 3,339 2 Hunguest 20 3,339
3 Accent Hotel Management 16 1349 3 Accent 15 1263
4 Service4You 17 879 4 Mellow Mood 12 857
5 Mellow Mood Hotels 12 857 5 Service4You 9 504
6 - 6 Optimum Hotels 8 375
7 - 7 -
8 - 8 -
9 - 9 -
10 - 10 -

2 Marriott International 6 1,365 2 Novotel 5 952
3 InterContinental Hotels Group 2 566 3 ibis 5 584
4 Corinthia Hotels 1 414 4 Hilton 2 551
5 Carlson Rezidor Hotel Group 2 361 5 Corinthia 1 414
6 Kempinski 1 349 6 InterContinental Hotels Group 1 402
7 Hilton 1 230 7 Marriott International 1 364
8 K+K 1 200 8 Radisson Park Inn 2 361
9 Leonardo Hotels 1 182 9 Sofitel 1 357
10 Four Seasons Hotels & Resorts 1 179 10 Kempinski 1 349
44 Horwath HTL l HUNGARY: European Hotels & Chains Report 2017

HUNGARY: Ranking by scale (domestic & international)

1 Hunguest 11 1,716 1 Danubius 14 3,488 1 Hilton 2 551
2 Danubius 4 906 2 Hunguest 9 1,623 2 Corinthia 1 414
3 ibis 5 584 3 Mercure 3 1,038 3 InterContinental 1 402
4 Mellow Mood 6 363 4 Novotel 5 952 4 Marriott International 1 364
5 Accent 4 338 5 Accent 10 884 5 Sofitel 1 357
6 Optimum Hotels 6 308 6 Service4You 8 442 6 Kempinski 1 349
7 ibis styles 2 260 7 Mellow Mood 5 392 7 Autograph
8 Star Inn 1 125 8 Radisson Park Inn 2 361 Collection/Boscolo 1 323
9 Service4You 1 62 9 Radisson Blu 1 247 8 Ritz Carlton 1 200
10 EasyHotel 1 59 10 Marriott Courtyard 1 234 9 Four Seasons 1 179
10 Mellow Mood/
Budda Bar Hotel 1 102

1 Hunguest 11 1,716 1 Danubius 14 3,488 1 Accent 1 41
2 Danubius 4 906 2 Hunguest 9 1,623 2 Mellow Mood/
3 Mellow Mood 6 363 3 Accent 10 847 Budda Bar Hotel 1 102
4 Accent 4 338 4 Service4You 8 442 3 -
5 Optimum Hotels 6 308 5 Mellow Mood 5 392 4 -
6 Service4You 1 62 6 Optimum Hotels 2 67 5 -
7 - 7 - 6 -
8 - 8 - 7 -
9 - 9 - 8 -
10 - 10 - 9 -
10 -

1 ibis 5 584 1 Mercure 3 1,038 1 Hilton 2 551
2 ibis styles 2 260 2 Novotel 5 952 2 Corinthia 1 414
3 Star Inn 1 125 3 Radisson Park Inn 2 361 3 InterContinental 1 402
5 EasyHotel 1 59 4 Radisson Blu 1 247 4 Marriott International 1 364
6 The Three Corners 1 36 5 Marriott Courtyard 1 234 5 Sofitel 1 357
7 - 6 K+K 1 200 6 Kempinski 1 349
8 - 7 Leonardo 1 182 7 Autograph
9 - 8 Eurostars 1 175 Collection/Boscolo 1 323
10 - 9 art'otel 1 165 8 Ritz Carlton 1 200
10 Holiday Inn 1 164 9 Four Seasons 1 179
10 Iberostar 1 50

HUNGARY: Ranking per scale & size

Budget & Economy 3 2.2% 169 56 1 2 59 110
Midscale 39 29.1% 4,588 118 9 30 1,005 3,583
Luxury 14 10.4% 3,381 242 12 2 3,238 143
TOTAL 134 100.0% 19,910 149 52 82 9,178 10,732
HUNGARY: Ranking by location

2016 2016
1 Budapest 12,497 1 Budapest 74
2 Hvz 918 2 Hvz 5
3 Bkfrd 758 3 Bkfrd 4
4 Balatonfred 689 4 Hajdszoboszl 4
5 Hajdszoboszl 565 5 Szeged 4
6 Szeged 446 6 Sifok 4
7 Srvr 359 7 Gyr 3
8 Gyr 354 8 Zalakaros 3
9 Gyula 331 9 Balatonfred 2
10 Zalakaros 234 10 Srvr 2

Arts & Business 49 8,723 32 4,495
Business Focus 2 232 6 649
Other Leisure - - 6 361
Sun & Beach - - 11 1,369
Thermal 1 223 24 3,611
Wine - - 3 247
Total 52 9,178 82 10,732
46 Horwath HTL l HUNGARY: European Hotels & Chains Report 2017

HUNGARY: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9% 12.5%
4.9 % 360
21% 134
218
24.3 % 166
1,401
4.2 %
1%
2,351
4
33.3 %
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
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IRELAND
The level of international brand penetration in the Irish market is relatively low, accounting for
about 3% of hotels nationally and 13% of Dublin hotels. There are a large number of domestic
brands, which represent a greater share of the market - accounting for 16% of all hotels and
29% of Dublin hotels. Of the top 10 Brands in the Irish market, half of them are headquartered
here with a combined 38 hotels and over 6,100 rooms.
The Dublin market is entering a development phase again, with the potential for up to
5,000 rooms to be delivered in the next 5 years. The fundamentals for the sector are strong
with record levels of international visitors and one of the fastest growing economies in Europe.
We see great opportunities for new brands as well as new hotel concepts to enter the
marketplace in the coming years as this new pipeline comes on stream.
Naoise Cosgrove, Managing Director, Horwath HTL Ireland
KEY STATISTICS 2016

Chain Hotels 171
Chain Rooms 22,469
Domestic Brands 6
Horwath HTL l IRELAND: European Hotels & Chains Report 2017 49

IRELAND: Ranking by size

Rank Top 10 Rank Top 10 Chain
1 Dalata Hotel Group 32 6,133 1 Clayton Hotels 11 2,908
2 Tifco 23 2,389 2 Maldron Hotels 12 1,646
3 Rezidor Hotel Group 11 1,717 3 Radisson 10 1,603
4 Great National Hotels 24 1,693 4 Travelodge 10 768
5 Tetrarch 8 1,629 5 Jurys Inn 4 698
6 MHL Hotel Collection 10 1,576 6 Crowne Plaza 3 521
7 InterContinental Hotels Group 7 1,130 7 Great National Hotels 7 505
8 Hilton 6 1,054 8 Hilton 3 479
9 Amaris Hospitality 5 937 9 Clarion Hotels 2 459
10 Prem Group 12 915 10 O'Callaghan Hotels 4 390

1 Dalata Hotel Group 32 6,133 1 Clayton Hotels 11 2,908
2 Tifco 23 2,389 2 Maldron Hotels 12 1,646
3 Great National Hotels 24 1,693 3 Jurys Inn 4 698
4 Tetrarch 8 1,629 4 Great National Hotels 7 505
5 MHL Hotel Collection 10 1,576 5 O'Callaghan Hotels 4 390
6 Amaris Hospitality 5 937 6 The Talbot Collection 3 334
7 Prem Group 12 915 7 -
8 McGettigan Group 8 888 8 -
9 Windward Management 6 863 9 -
10 The Doyle Collection 3 619 10 -

1 Rezidor Hotel Group 11 1,717 1 Radisson 10 1,603
2 InterContinental Hotels Group 7 1,130 2 Travelodge 10 768
3 Hilton 6 1,054 3 Crowne Plaza 3 521
4 Choice Hotel International 5 640 4 Hilton 3 479
5 Marriott International 2 465 5 Clarion Hotels 2 459
6 - 6 -
7 - 7 -
8 - 8 -
9 - 9 -
10 - 10 -
50 Horwath HTL l IRELAND: European Hotels & Chains Report 2017

IRELAND: Ranking by scale (domestic & international)

1 Maldron Hotels 12 1646 1 Clayton Hotels 11 2908 1 Renaissance Hotels 1 265
2 Travelodge 10 768 2 Radisson 9 1452 2 Marriott Autograph 1 200
3 Jurys Inn 4 698 3 Crowne Plaza 3 521 3 InterContinental
4 Great National 4 Hilton 3 479 Hotels and Resorts 1 197
Hotels 5 378 5 Clarion Hotels 2 459 4 Conrad Hotels 1 191
5 Holiday Inn Express 2 312 6 - 5 Westin 1 172
6 - 7 - 6 -
7 - 8 - 7 -
8 - 9 - 8 -
9 - 10 - 9 -
10 - 10 -

1 Maldron Hotels 12 1646 1 Clayton Hotels 11 2908 1 -
2 Jurys Inn 4 698 2 O'Callaghan Hotels 4 390 2 -
3 Great National Hotels5 378 3 The Talbot Collection3 334 3 -
4 - 4 Great National Hotels2 127 4 -
5 - 5 - 5 -
6 - 6 - 6 -
7 - 7 - 7 -
8 - 8 - 8 -
9 - 9 - 9 -
10 - 10 - 10 -

1 Travelodge 10 768 1 Radisson 9 1,452 11 Renaissance Hotels 1 265
2 Holiday Inn Express 2 312 2 Crowne Plaza 3 521 2 Marriott Autograph 1 200
3 Hilton 1 239 3 Hilton 3 479 3 InterContinental
4 Premier Inn 1 155 4 Clarion Hotels 2 459 Hotels and Resorts 1 197
5 ibis 0 0 5 Riu 1 319 4 Conrad Hotels
6 - 6 - and Resorts 1 191
7 - 7 - 5 Westin 1 172
8 - 8 - 6 -
9 - 9 - 7 -
10 - 10 - 8 -
9 -
10 -

IRELAND: Ranking per scale & size

Budget & Economy 2 1.2% 160 80 1 1 150 10
Midscale 72 42.1% 7,396 103 20 52 1,911 5485
Upscale & Upper-Upscale 83 48.5% 12,787 154 21 62 3,602 9185
Luxury 14 8.2% 2,126 152 9 5 1,412 714
TOTAL 171 100.0% 22,469 131 51 120 7,075 15,394
DOMESTIC HOTELS
Budget & Economy 138 80.7% 2,741 20
Midscale 353 206.4% 21,976 62
Luxury 36 21.1% 4,111 114
TOTAL 822 480.7% 57,838 70
IRELAND: Ranking by location

2016 2016
1 Dublin 12,108 1 Dublin 63
2 Cork 1,939 2 Cork 20
3 Galway 1,333 3 Galway 11
4 Limerick 1,144 4 Limerick 9
5 Wexford 531 5 Wexford 6
6 - 6 -
7 - 7 -
8 - 8 -
9 - 9 -
10 - 10 -
52 Horwath HTL l IRELAND: European Hotels & Chains Report 2017

IRELAND: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9% 12.5%
4.9 % 360
21% 134
218
24.3 % 166
1,401
4.2%
1%
2,351
4
33.3 %
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
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ITALY
Despite the relatively low penetration rate, which is stuck
at less than 15% of room stock, there are still more than
200 hotel brands. This is mostly due to the very strong
number of domestic and regional groups. We expect this
solid base of brands will continue to grow, with an
acceleration in 2017-2020.
Zoran Bacic, Managing Director, Horwath HTL Italy
KEY STATISTICS 2016

Chain Hotels 1,401
Chain Rooms 155,505
Country Rooms Stock (overall supply) 1,091,569
Domestic Brands 124
Horwath HTL l ITALY: European Hotels & Chains Report 2017 55

ITALY: Overall ranking by size

2 AccorHotels 77 10,015 2 NH Hotels 41 6,386
3 Marriott International 46 8,890 3 Valtur 15 4,990
4 NH Hotels 52 7,992 4 Blu Hotels 30 3,394
5 Una-Ata 43 5,467 5 Aeroviaggi 15 3,273
6 Valtur 15 4,990 6 Bluserena 8 3,130
7 InterContinental Hotels Group 31 4,911 7 Mercure 32 2,991
8 Hilton 19 4,399 8 Marriott-Starwood 17 2,774
9 ITI Hotels 31 3,824 9 JSH 14 2,698
10 Starhotels 24 3,671 10 Holiday Inn 16 2,621

1 Una-Ata 43 5,467 1 Valtur 15 4,990
2 Valtur 15 4,990 2 Blu Hotels 30 3,394
3 ITI Hotels 31 3,824 3 Aeroviaggi 15 3,273
4 Star Hotels 24 3,671 4 Bluserena 8 3,130
5 Blu Hotels 30 3,394 5 Star Hotels 17 2,774
6 Aeroviaggi 15 3,273 6 JSH 14 2,698
7 Bluserena 8 3,130 7 Atahotels 13 2,615
8 JSH 14 2,698 8 TH Resorts 14 2,472
9 TH Resorts 14 2,472 9 Una Hotels & Resorts 25 2,192
10 Geturhotels 14 2,004 10 ITI Hotels-Marina H&R 17 2,145

3 Marriott International 46 8,890 3 Mercure 32 2,991
4 NH Hotels 52 7,992 4 Holiday Inn 16 2,621
5 InterContinental Hotels Group 31 4,911 5 B&B Hotels 24 2,262
6 Hilton 19 4,399 6 Sheraton 6 2,229
7 B&B Hotels 24 2,262 7 Novotel 13 2,200
8 Club Med 4 1,672 8 Hilton 6 2,065
9 Choice Hotels 15 1,246 9 ibis 11 1,860
10 Louvre 8 1,199 10 Best Western Plus 18 1,682
56 Horwath HTL l ITALY: European Hotels & Chains Report 2017

ITALY: Overall ranking by scale (domestic & international)

1 B&B Hotels 24 2,262 1 Best Western 100 7,829 1 Westin 4 899
2 Valtur 7 2,071 2 NH Hotels 41 6,386 2 Luxury Collection 7 880
3 ibis 11 1,860 3 Bluserena 8 3,130 3 ITI Hotels-
4 Best Western 32 1,855 4 Blu Hotels 23 2,920 Colonna Lux. 4 818
5 Geturhotels 7 1,330 5 Mercure 26 2,794 4 Mgallery By Sofitel 4 577
6 Club Med 2 1,268 6 Starhotels 17 2,774 5 GB Thermae Hotels 3 542
7 Chincherini Holiday 7 Valtur 7 2,661 6 Delphina 3 541
Group 10 1,170 8 Holiday Inn 16 2,621 7 Marriott Autograph 3 458
8 Aeroviaggi 2 772 9 Aeroviaggi 13 2,501 8 Boscolo 3 458
9 ibis styles 8 749 10 Atahotels 11 2,439 9 Select 3 451
10 Holiday Inn Express 6 664 10 Meli Hotels 4 449

1 Valtur 7 2,071 1 Bluserena 8 3,130 1 ITI Hotels-
2 Geturhotels 7 1,330 2 Blu Hotels 23 2,920 Colonna Lux. 4 818
3 Chincherini 3 Starhotels 17 2,774 2 GB Thermae Hotels 3 542
Holiday Group 10 1,170 4 Valtur 7 2,661 3 Delphina 3 541
4 Aeroviaggi 2 772 5 Aeroviaggi 13 2,501 4 Boscolo 3 458
5 Bianchi Hotels 10 626 6 Atahotels 11 2,439 5 Select 3 451
6 Meditur 12 623 7 JSH 12 2,293 6 JSH 2 405
7 Apogia Hotels Group12 618 8 TH Resorts 11 2,135 7 Baglioni 6 398
8 Rimini Residence 18 534 9 Una Hotels and 8 Giorgio Mazzella
9 Azzurro Club 10 516 Resorts 24 2,127 Group 2 397
10 Aurum 2 508 10 ITI Hotels- 9 Allegroitalia 4 395
Marina H&R 16 2,127 10 Sina 5 392

1 B&B Hotels 24 2,262 1 Best Western 100 7,829 1 Westin 4 899
2 ibis 11 1,860 2 NH Hotels 41 6,386 2 Luxury Collection 7 880
3 Best Western 32 1,855 3 Mercure 26 2,794 3 Mgallery By Sofitel 4 577
4 Club Med 2 1,268 4 Holiday Inn 16 2,621 4 Marriott Autograph 3 458
5 ibis styles 8 749 5 Novotel 13 2,200 5 Meli Hotels 4 449
6 Holiday Inn Express 6 664 6 Sheraton 5 2,133 6 Rocco Forte 3 427
7 Tulip Inn 4 445 7 Hilton 5 1,686 7 Dorchester Collection2 422
8 Mercure 2 210 8 Best Western Plus 15 1,551 8 Belmond 6 412
9 Moxy 1 162 9 Crowne Plaza 7 1,476 9 Hilton 1 379
10 Ferienverein 1 159 10 Hilton Garden Inn 8 1,300 10 Waldorf Astoria 1 370

ITALY: Ranking per scale and size

Budget & Economy 15 1.1% 616 41 2 13 107 509
Midscale 322 23.0% 25,850 80 94 228 9,514 16,336
Luxury 147 10.5% 15,921 108 55 92 6,723 9,198
TOTAL 1,401 100.0% 155,505 111 455 946 55,713 99,792
DOMESTIC HOTELS
Budget & Economy 8,973 29.5% 138,402 15
Midscale 15,355 50.5% 477,554 31
Upscale & Upper-Upscale 5,609 18.5% 362,553 65
Luxury 442 1.5% 32,729 74
TOTAL 30,379 100.0% 1,011,238 33
ITALY: Ranking per location

2016 2016
1 Rome 18,965 1 Rome 160
2 Milan 14,794 2 Milan 111
3 Venice 4,898 3 Florence 58
4 Florence 4,560 4 Venice 54
5 Bologna 3,082 5 Rimini 35
6 Turin 2,585 6 Turin 24
7 Naples 2,337 7 Bologna 23
8 Budoni 2,170 8 Genoa 19
9 Genoa 1,979 9 Naples 15
10 Taormina 1,688 10 Jesolo 15

Arts & Business 171 22,104 225 20,720
Business Focus 175 20,915 136 14,952
Golf 2 473 13 2,161
Other Leisure 58 5,859 146 13,437
Ski 15 1,092 80 6,698
Sun & Beach 30 4,974 326 39,516
Thermal 4 296 20 2,308
58 Horwath HTL l ITALY: European Hotels & Chains Report 2017

ITALY: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9% 12.5%
4.9% 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3 %
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
n
nd
Hu d
ce
nd
y
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tia
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ar
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an
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Ita
an
pr
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Fr
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N

NETHERLANDS
Domestic chains have grown stronger and expanded in
The Netherlands, whereas the international chains have
remained more or less at the same level. In only a few year,
Fletcher Hotels increased to over 80 properties and Van der Valk
expanded
to well over 60. Nevertheless, the larger international brands
such
as Hilton, Marriott and Hyatt have achieved serious expansion
with several of their new brands throughout the country.
Ewout G. Hoogendoorn, Managing Director, Horwath HTL Netherlands
KEY STATISTICS 2016
Chain Hotels 620
Chain Rooms 65,446
Domestic Brands 23
Horwath HTL l NETHERLANDS: European Hotels & Chains Report 2017 61

NETHERLANDS: Ranking by size

1 Van der Valk (NL) 61 8,357 1 Van der Valk (NL) 61 8,357
2 NH Hotels 36 6,826 2 NH Hotels 35 6,548
3 AccorHotels 43 6,717 3 Hampshire Hospitality (NL) 47 3,241
4 Louvre 61 4,955 4 Fletcher Hotels(NL) 61 2,818
5 Hampshire Hospitality (NL) 71 4,867 5 Bastion Hotel Group (NL) 30 2,799
6 Best Western Hotels 43 3,156 6 Golden Tulip 30 2,744
7 InterContinental Hotel Group 18 3,018 7 Best Western Hotels 39 2,604
8 Bastion Hotel Group (NL) 31 2,992 8 ibis 12 2,207
9 Fletcher Hotels (NL) 61 2,818 9 Westcord (NL) 16 1,789
10 Hilton 9 2,274 10 Novotel 9 1,782

1 Van der Valk 61 8,357 1 Van der Valk 58 8,019
2 Hampshire Hospitality 71 4,867 2 Hampshire 44 2,970
3 Bastion Hotel Groep 31 2,992 3 Fletcher 60 2,774
4 Fletcher Hotels 61 2,818 4 Bastion 29 2,614
5 European Hotel Management 12 1,806 5 Bilderberg 18 1,726
6 WestCord Hotels 16 1,789 6 WestCord 15 1,535
7 Bilderberg 18 1,726 7 Amrth 13 1,161
8 The Vincent Hotel Group 9 1,463 8 Apollo 8 738
9 Amrth Hotelgroep 16 1,339 9 Inntel 4 729
10 Inntel Hotels 6 1,136 10 Hampshire Eden 5 701

2 NH Hotels 35 6,548 2 Best Western 41 2,958
3 Louvre Hotels Group 60 4,837 3 Golden Tulip 29 2,617
4 Best Western Hotels 44 3,424 4 ibis 12 2,207
5 InterContinental Hotels Group 18 3,018 5 Novotel 9 1,782
6 Hilton 8 2,020 6 Mercure 14 1,701
7 Carlson Rezidor Hotel Group 8 1,682 7 Interstate Hotels & Resorts 8 1,209
8 Interstate Hotels & Resorts 8 1,209 8 Tulip Inn 15 1,113
9 Marriott International 3 943 9 Hilton 5 1,113
10 PPHE Hotels Group 4 906 10 Holiday Inn Express 8 1,090
62 Horwath HTL l NETHERLANDS: European Hotels & Chains Report 2017

NETHERLANDS: Ranking per scale & size
CHAINS HOTELS
Budget & Economy 6 0.3% 504 154
Midscale 197 8.8% 13,659 69
Luxury 17 0.8% 3,793 223
TOTAL 2,246 100.0% 60,521 105
DOMESTIC HOTELS
AND ROOMS HOTELS %
Budget & Economy 615 27.4%
(Upper-)Upscale & Luxury 590 26.3%
TOTAL 2,246 100.0%
Horwath HTL l NETHERLANDS: European Hotels & Chains Report 2017 63

NETHERLANDS: European Chain Penetration

3,538
8.5 %
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9 % 360
21% 134
218
24.3 % 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
n
nd
ce
nd
y
ly
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Hu d
tia
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ar
nd
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Ita
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pr
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Sp
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Au
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Fr
Cr
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N
64 Horwath HTL l NETHERLANDS: European Hotels & Chains Report 2017

POLAND
The Polish hotel market has been one of the stars of
Europe recently and there is no doubt that it has good
prospects for the future. The proliferation of hotel chains
in the hospitality market has been increasing and there
are hopes for new hotel brands to enter the country soon.
Dariusz Futoma, Managing Director, Horwath HTL Poland
KEY STATISTICS 2016

Chain Hotels 317
Chain Rooms 43,907
Domestic Brands 26
Data regarding chain hotels is from the Hotel GuideBook report published
by Horwath HTL Poland in October 2016.
Horwath HTL l POLAND: European Hotels & Chains Report 2017 67

POLAND: Overall ranking by size

1 AccorHotels 71 12,085 1 ibis 31 4,195
2 Hilton 14 2,652 2 Mercure 23 3,709
3 Marriott International 9 2,477 3 Novotel 13 3,403
5 Goebiewski 4 2,331 5 Goebiewski 4 2,331
6 Louvre Hotels Group 17 2,042 6 Radisson 6 1,607
7 Rezidor 8 1,823 7 Qubus 14 1,465
8 Qubus 14 1,465 8 Gromada 10 1,287
9 InterContinental Hotels Group 8 1,398 9 Wam 15 1,113
10 Gromada 10 1,287 10 Satoria Group 7 1,110

1 Goebiewski 4 2,331 1 Goebiewski 4 2,331
2 Qubus 14 1,465 2 Qubus 14 1,465
3 Gromada 10 1,287 3 Gromada 10 1,287
4 WAM 15 1,113 4 WAM 15 1,113
5 Satoria Group 7 1110 5 Satoria Group 7 1,110
6 Diament 14 960 6 Diament 14 960
7 Trip 4 794 7 Trip 4 794
8 Arche 6 738 8 Arche 6 738
9 Zdrojowa Invest 7 667 9 Zdrojowa Invest 7 667
10 Focus 7 657 10 Focus 7 657

2 Hilton 14 2,652 2 Mercure 23 3,709
3 Marriott International 9 2,477 3 Novotel 13 3,403
5 Louvre Hotels Group 17 2,042 5 Radisson 6 1,607
6 Rezidor 8 1,823 6 Campanille 10 1,106
7 InterContinental Hotels Group 8 1,398 7 Hilton Doubletree 4 981
8 Vienna House 5 1,052 8 Sheraton 4 951
9 B&B 5 641 9 Holiday Inn 6 928
10 Puro Hotels 4 469 10 Hilton Hampton 5 797
68 Horwath HTL l POLAND: European Hotels & Chains Report 2017

POLAND: Overall ranking by scale (domestic & international)

1 ibis 31 4195 1 Novotel 9 2775 1 Sheraton 4 951
2 Mercure 13 1736 2 Gobiewski 4 2331 2 Radisson Blu 4 803
3 Gomada 10 1287 3 Mercure 11 2076 3 Sofitel 3 675
4 Best Western 16 1251 4 Best Western 9 1086 4 Marriott 1 523
5 Wam 15 1113 5 Qubus 8 1058 5 Hilton 2 464
6 Campanille 10 1106 6 Radisson Blu 2 804 6 Intercontinental 1 414
7 Hampton By Hilton 5 797 7 Hilton Double Tree 3 792 7 Westin 1 361
8 B&B 5 641 8 Trip 2 697 8 Zdrojowa Invest 3 337
9 Novotel 4 628 9 Golden Tulip 5 674 9 Likus 4 311
10 Elbest 5 504 10 Diament 7 663 10 Holiday Inn 1 237

1 Gromada 10 1,287 1 Gobiewski 4 2,331 1 Zdrojowa Invest 3 337
2 Wam 15 1,113 2 Qubus 8 1,058 2 Likus 4 311
3 Elbest 5 504 3 Trip 2 697 3 Trip 1 53
4 Focus 5 501 4 Diament 7 663 4 Dominirski 2 44
5 Satoria Group 3 500 5 Anders Group 3 409 5 -
6 Arche 4 451 6 Interferie 2 390 6 -
7 Hotel 500 3 413 7 Q Hotels 3 331 7 -
8 Qubus 6 407 8 Boutique Hotels 3 326 8 -
9 Hotel Centrum 3 373 9 Zdrojowa Invest 4 317 9 -
10 Syrena 2 325 10 Malinowe Hotele 3 278 10 -

1 ibis 31 4,195 1 Novotel 9 2,775 1 Sheraton 4 951
2 Mercure 13 1,736 2 Mercure 11 2,076 2 Radisson Blu 4 803
3 Best Western 16 1,251 3 Best Western 9 1,086 3 Sofitel 3 675
4 Campanille 10 1,106 4 Radisson Blu 2 804 4 Marriott 1 523
5 Hilton Hampton 5 797 5 Hilton Double Tree 3 792 5 Hilton 2 464
6 B&B 5 641 6 Golden Tulip 5 674 6 InterContinental 1 414
7 Novotel 4 628 7 Holiday Inn 4 567 7 Westin 1 361
8 Premiere Class 2 262 8 Andels 2 437 8 Holiday Inn 1 237
9 Puro 2 238 9 Marriott Courtyard 2 436 9 Bristol 1 206
10 Vienna House Easy 1 220 10 Hilton Garden Inn 3 410 10 Hilton Double Tree 1 189

POLAND: Ranking per scale & size
CHAINS HOTELS
Budget & Economy 861 33.0% 27,763 32
Midscale 1,335 51.2% 57,203 43
Luxury 67 2.6% 8,772 131
TOTAL 2,607 100.0% 128,159 49
POLAND: Ranking by location

2016 2016
1 Warszawa 10,763 1 Warszawa 47
2 Krakw 5,202 2 Krakw 41
3 Wrocaw 3,293 3 Wrocaw 24
4 Gdask 2,211 4 Gdask 17
5 Pozna 2,163 5 d 15
6 d 2,057 6 Pozna 14
7 Katowice 1,496 7 Katowice 11
8 Karpacz 1,006 8 Szczecin 8
9 Szczecin 983 9 Karpacz 2
10 Mikoajki 689 10 Mikoajki 1
70 Horwath HTL l POLAND: European Hotels & Chains Report 2017

POLAND: European Chain Penetration

3,538
8.5 %
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9% 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
n
nd
ce
nd
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SPAIN
Spain continues to expand its hotel supply, fuelled by the momentum
created by Spains ever-growing tourism sector, which in 2016 again
beat all previous records. Hoteliers with existing properties continue
to develop, and as many international groups do not have a significant
presence, there is still room for growth in the Spanish market.
Development of new hotels is still limited by the availability of both

equity and bank finance, although there are signs that this is changing.
However, there has been little change in the countrys overall hotel
operating business model which remains heavily biased towards
independent ownership and management.
Philip Bacon, Director, Horwath HTL Spain
KEY STATISTICS 2016

Chain Hotels 2,351
Chain Rooms 379,935
Domestic Brands 169
Domestic Chain Hotels (including double counting) 1,894
Horwath HTL l SPAIN: European Hotels & Chains Report 2017 73

SPAIN: Ranking by size

1 Meli Hotels International 78 23,510 1 Meli Hotels 39 11,520
2 NH Hotel Group 134 16,833 2 H10 Hotels 46 10,113
3 Barcel Hotels & Resorts 54 13,856 3 NH Hotels 82 9,388
4 Marriott International 88 13,285 4 Sol by Meli 27 9,186
5 AccorHotels 92 11,162 5 Barcel 29 8,082
6 Eurostars Hotel Company 99 10,731 6 Best 23 7,847
7 Iberostar Hotels & Resorts 35 10,407 7 Eurostars 60 6,825
8 H10 Hotels 46 10,113 8 Marriott Autograph 60 6,668
9 RIU Hotels & Resorts 29 9,751 9 Globales 27 6,634
10 Best Hotels 28 8,657 10 Tryp by Wyndham 46 6,563

1 Meli Hotels International 78 23,510 1 Meli Hotels 39 11,520
2 NH Hotel Group 134 16,833 2 H10 Hotels 46 10,113
3 Barcel Hotels & Resorts 54 13,856 3 NH Hotels 82 9,388
4 Eurostars Hotel Company/Hotusa 99 10,731 4 Sol by Meli 27 9,186
5 Iberostar Hotels & Resorts 35 10,407 5 Barcel 29 8,082
6 H10 Hotels 46 10,113 6 Best 23 7,847
7 RIU Hotels & Resorts 29 9,751 7 Eurostars 60 6,825
8 Best Hotels 28 8,657 8 Globales 27 6,634
9 Playa Senator 33 6,950 9 Catalonia 52 6,206
10 Hoteles Globales 27 6,634 10 Parador 95 6,065

1 Marriott International 88 13,285 1 Marriott Autograph 60 6,668
2 AccorHotels 92 11,162 2 Tryp by Wyndham 46 6,563
3 Wyndham Hotel Group 47 6,826 3 Princess 16 5,897
4 Princess Hotels & Resorts 16 5,897 4 Allsun 30 5,890
5 Allsun Hotels 30 5,890 5 ibis 41 4,385
6 InterContinental Hotels Group 30 3,887 6 Labranda 17 2,623
7 Thomas Cook 18 3,554 7 Novotel 11 2,599
8 TUI Hotels & Resorts 7 2,693 8 ibis budget 21 1,957
9 Labranda Hotels & Resorts 17 2,623 9 Holiday Inn Express 18 1,942
10 Hilton 13 2,163 10 B&B 19 1,909
74 Horwath HTL l SPAIN: European Hotels & Chains Report 2017

SPAIN: Ranking by scale (domestic & international)

1 Sol by Meli 27 9,186 1 Meli Hotels 39 11,520 1 NH Collection 22 3,367
2 Best 23 7,847 2 H10 Hotels 46 10,113 2 Gran Meli 7 1,676
3 Globales 27 6,634 3 NH Hotels 82 9,388 3 Hilton 4 1,093
4 Tryp by Wyndham 46 6,563 4 Barcel 29 8,082 4 Sheraton 4 956
5 Catalonia 52 6,206 5 Eurostars 60 6,825 5 The Ritz-Carlton 2 953
6 ibis 41 4,385 6 Marriott Autograph 60 6,668 6 Hard Rock Hotels 2 944
7 H Top 18 4,176 7 Parador 95 6,065 7 Grand Palladium 2 841
8 OH! Tels 12 2,735 8 Princess 16 5,897 8 RIU Palace 2 783
9 Novotel 11 2,599 9 Allsun 30 5,890 9 Westin 3 775
10 Exe 33 2,485 10 Hipotels 27 5,848 10 Me by Meli 3 723

1 Sol by Meli 27 9,186 1 Meli Hotels 39 11,520 1 NH Collection 22 3,367
2 Best 23 7,847 2 H10 Hotels 46 10,113 2 Gran Meli 7 1,676
3 Globales 27 6,634 3 NH Hotels 82 9,388 3 Grand Palladium 2 841
4 Catalonia 52 6,206 4 Barcel 29 8,082 4 RIU Palace 2 783
5 H Top 18 4,176 5 Eurostars 60 6,825 5 Me by Meli 3 723
6 OH! Tels 12 2,735 6 Parador 95 6,065 6 Vincci Seleccin 6 637
7 Exe 33 2,485 7 Hipotels 27 5,848 7 Iberostar Grand
8 Evenia 14 2,468 8 Grupotel 33 5,821 Collection 4 479
9 Blue Sea 15 2,358 9 Occidental 21 5,665 8 Hospes 9 472
10 Alegria 13 1,881 10 Servigroup 16 4,350 9 Royal Hideway 3 387
10 Be Live Collection 2 294

1 Tryp by Wyndham 46 6,563 1 Marriott Autograph 60 6,668 1 Hilton 4 1,093
2 ibis 41 4,385 2 Princess 16 5,897 2 Sheraton 4 956
3 Novotel 11 2,599 3 Allsun 30 5,890 3 The Ritz-Carlton 2 953
4 ibis budget 21 1,957 4 Labranda 17 2,623 4 Hard Rock Hotels 2 944
5 Holiday Inn Express 18 1,942 5 Universal 12 1,861 5 Westin 3 775
6 B&B 19 1,909 6 Seaside 4 1,208 6 Luxury Collection 4 494
7 Smartline 5 1,089 7 Sentido 5 992 7 W Hotels 1 473
8 Holiday Inn 6 1,016 8 Mercure 9 825 8 Marriott Autograph 6 445
9 Campanile 7 852 9 Smartline 4 789 9 Fairmont 1 432
10 ibis styles 8 644 10 Hilton DoubleTree 6 742 10 Le Meridien 2 374

SPAIN: Ranking per scale & size

Budget & Economy 163 6.9% 13,095 80 59 104 5,791 7,304
Midscale 644 27.4% 88,983 138 111 533 14,683 74,300
Upscale & Upper-Upscale 1,349 57.4% 241,293 179 231 1,118 29,248 212,045
Luxury 195 8.3% 36,564 188 56 139 10,485 26,079
TOTAL 2,351 100.0% 379,935 162 457 1,894 60,207 319,728
DOMESTIC HOTELS CHAIN HOTELS CHAIN ROOMS

Budget & Economy 2,043 29.0% 74,703 37 68 1,975 6,124 68,579
Midscale 2280 32.3% 196,550 86 147 2,133 17,779 178,771
Upscale & Upper-Upscale 2,403 34.1% 348,326 145 297 2,106 38,815 309,511
Luxury 327 4.6% 47,680 146 60 267 11,069 36,611
TOTAL 7,053 667,259 95 572 6,481 73,787 593,472
SPAIN: Ranking by location

2016 2016
1 Barcelona 48,148 1 Barcelona 370
2 Madrid 37,255 2 Madrid 271
3 Palma-Calvi 30,631 3 Palma-Calvi 155
4 Costa del Sol 24,349 4 Costa del Sol 120
5 West of Tenerife 23,256 5 Costa Brava 86
6 South of Gran 6 West of Tenerife 77
Canaria 17,316 7 Costa Blanca 61
7 Costa Blanca 13,963 8 Sevilla 53
8 Costa Daurada 13,783 9 South of Gran
9 Costa Brava 12,274 Canaria 50
10 Sevilla 7,741 10 Costa Daurada 48

Urban 494 61,287 132 20,880
Suburban 356 33,308 166 17,474
Rural 130 6,867 7 765
Beach 843 196,361 119 28,025
Golf 29 5,158 10 2,060
Ski & Mountain 27 2,397 2 211
Airport 5 586 16 2,105
Motel 10 313 0 0
Theme Park 0 0 5 2,138
76 Horwath HTL l SPAIN: European Hotels & Chains Report 2017

SPAIN: European Chain Penetration

3,538
8.5%
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3,819
2.9 % 12.5%
4.9 % 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
Hu nd
UK
y
n
itz d
ce
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y
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ar
nd
an
ai
Sw lan
Ita
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Au
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Cr
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SWITZERLAND
Although domestic brands are very limited in numbers,
they still hold an incredible share of the Swiss luxury market.
Hotels affiliated with domestic chains tend to be smaller than

international chain hotels by number of rooms. Nevertheless,
their average size still exceeds that of the national average by
more than 300%.
Heinz Wehrle, Managing Director, Horwath HTL Switzerland
KEY STATISTICS 2016

Chain Hotels 218
Chain Rooms 25,448
Average Size of Hotel (Rooms) 117
Swiss Hotel Stock 4,456
Swiss Room Stock 127,939
Average Size of Hotel (Rooms) 28.7
Chain penetration by Hotels 4.9%
Chain penetration by Rooms 19.9%
Domestic Brands 8
Top 10 Chain Total Hotels 140
Top 10 Chain Total Rooms 17,537
Top 10 Chain Hotels % 3.1%
Top 10 Chain Rooms % 13.7%
Data does not include Best Western.
Horwath HTL l SWITZERLAND: European Hotels & Chains Report 2017 79

SWITZERLAND: Ranking by size

2 Interconti 11 2,149 2 ibis budget 11 1,495
3 Marriott International 12 1,852 3 Mvenpick Hotels 5 1,306
4 Mvenpick Hotels 5 1,306 4 Novotel (& Suites) 8 1,185
5 Wyndham 10 1,086 5 Sunstar Hotels 11 1,025
6 Sunstar Hotels 11 1,025 6 Ramada 8 951
7 MRH 8 886 7 Sorell Hotels 16 861
8 Sorell Hotels 16 861 8 Radisson Blu 4 848
9 Rezidor 4 848 9 Crowne Plaza 3 791
10 Manotel 6 610 10 Kempinski 2 596

1 Mvenpick Hotels 5 1,306 1 Mvenpick Hotels 5 1,306
2 Sunstar Hotels 11 1,025 2 Sunstar Hotels 11 1,025
3 MRH 8 886 3 Sorell Hotels 16 861
4 Sorell Hotels 16 861 4 Kempinski 2 596
5 Manotel 6 610 5 VJC 5 593
6 Kempinski 2 596 6 Giardino 4 260
7 Ferienverein 4 507 7 -
8 Fassbind Hotels 5 469 8 -
9 Aargauhotels 11 418 9 -
10 Tschuggen Hotel Group 4 314 10 -

2 Interconti 11 2,149 2 ibis budget 11 1,495
3 Marriott International 12 1,852 3 Novotel (& Suites) 8 1,185
4 Wyndham 10 1,086 4 Ramada 8 951
5 Carlson-Rezidor 4 848 5 Radisson Blu 4 848
6 Hilton 4 585 6 Crowne Plaza 3 791
7 Club Med 2 575 7 Swissotel 2 585
8 NH Hoteles 4 522 8 Club Med 2 575
9 Hotusa 6 368 9 Interconti 2 549
10 Dorint 2 363 10 NH Hotels 4 522
80 Horwath HTL l SWITZERLAND: European Hotels & Chains Report 2017

SWITZERLAND: Ranking by scale (domestic & international)

1 ibis 23 2,314 1 Novotel 7 1,099 1 Kempinski 2 596
3 ibis budget 11 1,495 3 Sunstar Hotels 10 956 3 VJC 5 593
2 Sorell Hotels 14 745 2 Mvenpick Hotels 4 956 2 Interconti 2 549
5 Holiday Inn Express 3 419 5 Radisson Blu 4 848 5 Mvenpick Hotels 1 350
8 Club Med 1 358 8 Ramada 6 769 8 Giardino HG 4 260
4 ibis styles 4 273 4 Crowne Plaza 2 731 4 Fairmont 1 236
7 Tulip Inn 2 228 7 Swissotel 2 585 7 Mandarin Oriental 1 189
6 Ramada 2 182 6 Hilton 2 534 6 Seiler Hotels 1 150
9 Motel One 1 146 9 NH Hotels 4 522 9 Steigenberger 1 126
10 Comfort Hotels 2 135 10 Holiday Inn 3 390 10 W Hotels 1 123
SWITZERLAND: Ranking per scale & size

Budget & Economy 36 16.5% 4,053 113 34 2 4,034 19
Midscale 61 28.0% 4,335 71 24 37 2,179 2,156
Luxury 33 15.1% 4,667 141 16 17 2,331 2,336
TOTAL 218 100.0% 23,603 108 135 83 17,894 7,554
SWITZERLAND: Ranking by location

2016 2016
1 Zrich Region 7,562 1 Zrich Region 54
2 Geneva 4,970 2 Geneva 35
3 Grisons 2,769 3 Grisons 22
4 Basle Region 1,749 4 Aargau Region 16
5 Lake Geneva Area 5 Bernese Oberland 13
(Vaud) 1,679 6 Lucerne /
6 Lucerne / Vierwaldstttersee 12
Vierwaldstttersee 1,247 7 Ticino 12
7 Bernese Oberland 1,166 8 Basle Region 11
8 Berne Region 969 9 Lake Geneva Area
9 Aargau Region 840 (Vaud) 11
10 Ticino 829 10 Berne Region 11
Horwath HTL l SWITZERLAND: European Hotels & Chains Report 2017 81

SWITZERLAND: European Chain Penetration

3,538
8.5 %
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3819
2.9 % 12.5%
4.9% 360
21% 134
218
24.3 % 166
1,401
4.2%
1%
2,351
4
33.3 %
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
n
Hu d
nd
ce
nd
y
ly
us
s
tia
ria
ar
nd
an
ai
n
Ita
an
pr
la
la
la
oa
Sp
st
ng
m
la
er
Po
Ire
Cy
Au
Fr
Cr
r
er
itz
he
G
Sw
et
N
82 Horwath HTL l SWITZERLAND: European Hotels & Chains Report 2017

UNITED KINGDOM
Unsurprisingly, given that it has topped the pipeline charts for the last few years
now, the United Kingdom has seen significant change in hotel supply over the last
year. Not only have we seen new supply come into the market, we have also seen
some of the older supply, of which there is a significant volume, drop out. Also
significant this year, we continue to see a trend towards white label management
companies with the established operators growing their portfolios and an
increasing number of smaller players.
With an estimated 216 new hotels (36,500 new rooms) in the pipeline for the
next couple of years and Brexit just around the corner we expect further churn,
affecting both the quantum of overall supply and the mix of operators. With
smaller companies perhaps most at risk of the almost certain economic squeeze,
expect further consolidation.
Patrick Angwin, Director, Horwath HTL UK
KEY STATISTICS 2016

Chain Hotels 3,538
Chain Rooms 366,202
Average Size of Hotel (Rooms) 104
UK Hotel Stock 41,587
UK Room Stock 746,750
Average Size of Hotel (Rooms) 18.0
Chain penetration by Hotels 8.5%
Chain penetration by Rooms 49.0%
Domestic Brands 47
Top 10 Chain Total Hotels 2,419
Top 10 Chain Total Rooms 262,396
Top 10 Chain Hotels % 68.4%
Top 10 Chain Rooms % 71.7%
Horwath HTL l UK: European Hotels & Chains Report 2017 85

UNITED KINGDOM: Ranking by size

1 Whitbread 736 64,444 1 Premier Inn 736 64,444
2 InterContinental Hotels Group 320 44,298 2 Travelodge 532 39,779
3 Travelodge 532 39,779 3 Holiday Inn 137 20,098
4 AccorHotels 227 31,386 4 Holiday Inn Express 137 16,141
5 Hilton 132 28,246 5 Hilton 57 14,717
6 Marriott International 82 15,767 6 ibis 98 13,693
8 Carlson Rezidor 24 9,804 8 Marriott International 49 9,047
9 Jurys Inn 36 8,102 9 Mercure 80 8,657
10 Wyndham 79 6,180 10 Hilton Double Tree 43 8,530

1 Whitbread 736 64,444 1 Premier Inn 736 64,444
2 Travelodge 532 39,779 2 Travelodge 532 39,779
3 Britannia Hotels 52 10,085 3 Britannia Hotels 52 10,085
4 Jurys Inn 36 8,102 4 Jurys Inn 36 8,102
5 The Principal Company 29 4,167 5 Macdonald Hotels 43 3,714
6 Macdonald Hotels 43 3,714 6 QHotels 24 3,400
7 QHotels 26 3,677 7 Imperial London Hotels 7 3,389
8 Imperial London Hotels 7 3,389 8 WA Shearings Hotels 42 3,216
9 WA Shearings Hotels 42 3,216 9 Warner Holidays 13 2,704
10 Grange Hotels 17 2,063 10 Grange Hotels 17 2,063
UNITED KINGDOM: Ranking by scale (domestic & international)

1 Premier Inn 736 64,444 1 Hilton 57 14,717 1 Sofitel 3 1,306
2 Travelodge 532 39,779 2 Marriott 2 InterContinental 2 900
3 Holiday Inn 137 20,098 International 49 9,047 3 Marriott
4 Holiday Inn Express 137 16,141 3 Hilton Double Tree 43 8,530 International 2 496
5 ibis 98 13,693 4 QHotels 24 3,400 4 Fairmont 2 475
6 Britannia Hotels 52 10,085 5 Radisson Blu 11 3,293 5 The Luxury
7 Best Western 192 9,613 6 Macdonald Hotels 36 3,149 Collection 2 437
8 Mercure 80 8,657 7 Radisson Red 3 2,897 6 Wyndham Grand 2 345
9 Jurys Inn 36 8,102 8 Partner 14 1,722 7 Conrad 1 256
10 Novotel 33 5,761 9 Sheraton 4 1,347 8 Partner 2 242
10 Hilton Garden Inn 7 1,331 9 Waldorf Astoria 1 241
10 W Hotels 1 192
86 Horwath HTL l UK: European Hotels & Chains Report 2017

UNITED KINGDOM: European Chain Penetration

3,538
8.5 %
20.8 %
171 13.7%
17.7%
620 317
1,944
9.7 %
3819
2.9 % 12.5%
4.9 % 360
21% 134
218
24.3% 166
1,401
4.2%
1%
2,351
4
33.3%
3.1%
250 240
204
200 180
150 135
100 83 82
72
61 58
50 44
32
20
6
0
UK
y
n
d
ce
nd
Hu d
y
ly
us
s
tia
ria
ar
nd
an
ai
Sw lan
n
Ita
an
pr
la
la
oa
Sp
st
ng
m
la
Po
Ire
er
Cy
Au
Fr
Cr
r
er
he
itz
G
et
N
Horwath HTL l UK: European Hotels & Chains Report 2017 87

Further Information Global Leader in Hotels, Tourism and Leisure Consulting
For further information, please Horwath HTL is the worlds largest hospitality consulting brand with 45 offices
contact one of the team via: across the world providing expert local knowledge. Since 1915 we have been
www.horwathhtl.com providing impartial, specialist advice to our clients and are recognized as the
founding contributor of the Uniform System of Accounts which subsequently
has become the industry standard for hospitality accounting.
We focus one hundred percent on hotels, tourism and leisure consulting

and have successfully completed over 16,000 projects. When our clients
work with us, it is because they need answers to very specific questions.
We know that every project is different and reaches a point where expert
All data as of 31 Dec 2016. advice will mean the difference between success and failure.
Report Produced: 31 March 2017.
Report Edited: 6 April 2017
With over two hundred professionals and membership of a top ten
accounting network, we are the number one choice for companies
This report is distributed free and its and financial institutions looking to invest and develop in the industry.
publishers received neither public nor
private funding. We did our utmost to Horwath HTL is a member of Crowe Horwath International, a professional
ensure accuracy of information, however
association of accounting and management consulting firms founded in
we take no responsibility for any omissions
New York in 1915. Crowe Horwath International is currently ranked among
and minor errors that may occur.
Scanning and photocopying prohibited. the top ten international professional service groups with offices in 586 cities
in 108 countries.
For extracts of this report, please contact:
[email protected]

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European

Hotels & Chains

Welcome to Horwath HTL,

We are the industry choice;

Horwath HTL l European Hotels & Chains Report 2017 5

The goal behind the report was to try and

Horwath HTL l European Hotels & Chains Report 2017 7

In 2016, the Italian hotel industry showed signs

of recovery, worldwide international arrivals

Horwath HTL l European Hotels & Chains Report 2017 9

EUROPE: European Chain Penetration

% of Chain Hotels per Country

Horwath HTL l European Hotels & Chains Report 2017 11

EUROPE: Average Rooms per Hotel (Chain versus Non-Chain)

800 Average Size per Chain Hotel in Rooms

Average Size per Hotel in Rooms

EUROPE: Chain Hotels versus Domestic Hotels

4,000 Chains Hotels 45,000

Domestic Hotels (overall supply) 40,000

12 Horwath HTL l European Hotels & Chains Report 2017

EUROPE: Total International Brands versus Domestic Brands

200 International Brands

EUROPE: Total Number of Brands

Horwath HTL l European Hotels & Chains Report 2017 13

From the 82 brands currently represented, more than 80% are

KEY STATISTICS 2016

Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017 15

AUSTRIA: Overall ranking by size

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

16 Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017

AUSTRIA: Overall ranking by scale (domestic & international)

BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS

AUSTRIA: Ranking per scale & size (domestic & international)

CHAINS HOTELS AND CHAIN HOTELS CHAIN ROOMS

Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017 17

AUSTRIA: Overall ranking by location

Rank Destination By Hotels Rank Destination By Hotels

18 Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017

AUSTRIA: European Chain Penetration

EUROPE: Total number of brands

Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017 19

KEY STATISTICS 2016

Horwath HTL l CROATIA: European Hotels & Chains Report 2017 21

CROATIA: Ranking by size

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS

22 Horwath HTL l CROATIA: European Hotels & Chains Report 2017

CROATIA: Ranking by scale (domestic & international)

BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS BRANDS RANK BY ROOMS

DOMESTIC RANK BY ROOMS DOMESTIC RANK BY ROOMS DOMESTIC RANK BY ROOMS

INTERNATIONAL RANK BY ROOMS INTERNATIONAL RANK BY ROOMS INTERNATIONAL RANK BY ROOMS

Horwath HTL l CROATIA: European Hotels & Chains Report 2017 23

CROATIA: Ranking per scale & size

CROATIA: Ranking by location

DESTINATION HOTELS ROOMS HOTELS ROOMS

24 Horwath HTL l CROATIA: European Hotels & Chains Report 2017