PGDBM – MARKETING

Contents:

Paper – I Management Process and Organizational Behavior.

Paper – II Environment Management.

Paper – III Managerial Skill Development.

Paper – IV Accounting For Managers.

Paper – V Consumer Behavior

Paper – VI International Management

Paper – VII Marketing Research

Paper – VIII Production Management

 PGDBM – MARKETING
Paper – I

Management Process and Organization Behavior

UNIT – I A History Of Organization Development: The Laboratory Training

Stem, The
Survey Research And Feedback Stem, The Action Research Stem, The
Sociological Stem, The Changing Context, Second - Generation OD.

Values, Assumptions, And Beliefs In OD: Chronology Of Events In

Management And Organization Thought, Early Statements Of OD Values
And Assumption, A Values Study.

UNIT – II Foundations Of Organization Development: Models And Theories Of

Planned Change, Systems Theory Participation And Empowerment,
Teams And Teamwork, Parallel Learning Structures, A Normative-
Reeducative Strategy Of Chaining, Applied Behavioral Science, Action
Research.

Managing The OD Process: Diagnosis, The Action Components: Id

Interventions, The Program Management Component.

Action Research and Organization Development: Action Research: A

Process And An Approach, History And Varieties Of Action Research,
Examples Of Action Research In Organization Development.

Comprehensive OD Interventions : “Getting The Whole System In The

Room” Search Conferences And Future Search Conferences, Beckhard’s
Confrontation Meeting, Strategic Management Activities, Teal Time
Strategic Chang, Stream Analysis, Survey Feedback, Systems 1-4t, Grid
Organization Development, Schein’s Cultural Analysis, Large-Scale
Change And Hig-Performance Systems, Systems, Transoganizational
Development.

UNIT – III Structural Interventions And The Applicability Of OD : Sociotechnical

Systems, Self-Managed Teams: Problems In Implementation, Work
Redesign, MBO And Appraisal, Quality Circles, Quality Of Work Life
Projects, Parallel Learning Structures, Physical Settings And OD, Total
Quality Management, Reengineering, The Self-Design Strategy, High-
Involvement And High- Performance Work Systems, Large-Scale
Systems Change And Organizational Transformation.

Training Experiences: T-Groups, Behavioral Modeling, Life And Career

Planning, Coaching And Mentoring, Instrumented Training.

UNIT – IV Issued In Consultant-Client Relationships: Entry And Contracting,

Defining The Client System, The Trust Issue, The Nature Of The
Consultant’s Expertise, Diagnosis And Appropriate Intervention, Depth Of
 Intervention, On Beeingn Absorbed By The Culture., The Consultant As A
Microcosm, Action Research And The OD Process, The Development Of
Consultation Skills, Rewards, Staffing And Career Development
Organizational Justice, Labor Relations, Monetary Costs And Skill
Demands.

UNIT – V Power, Politics, And Organization Development: Assessing The

Effects Of OD: Some Issues And Problems, Positive Developments In
Research On OD Does OD Work? A Review of Reviews.

The Future And Organization Development: The Changing

Environment, Fundamental Strengths of OD, OD’s Future.

PAPER – II
Environment Management

UNIT – I An Introduction To Business Environment: Meaning And Definition Of

Business Environment, Importance Of The Study Of Business
Environment, Environmental Analysis, Macro Environment.

Industrial Policy and Licensing: The Meaning Of Industrial Policy,

Industrial Policy, 1948, Industrial Policy Resolution, 1956, Industrial Policy
Statement, 1977, Industrial Policy Statement, 1980, New Industrial Policy,
1991, Small- Scale Sector Industrial Policy, Industrial Licensing.

Industrial (Development And Regulation) Act, 1951: Introduction,

Coverage Of The Act, Licensing Provisions Of The Industries Act, 1951,
Investigation Into Scheduled Industrial Undertakings, Power To Regulate
Supply And Distribution Of Certain Articles, Central Advisory Council And
Development Councils.

UNIT – II Monopolies and Restrictive Trade Practices Act, (MRTP Act), 1969:
Objectives, Amendments, MRTP Commission, Monopolistic, Restrictive
and Unfair Trade Practices, Monopolistic Trade A practices, Restrictive
Trade Practices, Unfair Trade Practices.

Foreign Capital: The Need For Foreign Capital, Forms Of Foreign Capital,
Advantages Of Foreign Direct Investment, Limitations Of Foreign Direct
Investment, Indian Government’s Policy Towards Foreign Capital, Policy
Regarding Foreign Investment (1991), Changes In Foreign Investment
Policy During The Year 1994-95, Changes Made With Regard To Foreign
Investment In 1996-97, BJP Government’s Policy Of Foreign Investment,
Inflows Of Foreign Investment To India In Recent Years.

Multinational Corporation: Definition, Origin of MNCs, Benefits of

MNCs, Harmful Effects Of MNCs, Multinational Corporations In India.

UNIT – III The Securities And Exchange Board Of India (SEBI) : Introduction,
Salient Features Of The SEBI Act, 1992, Functions Of The SEBI, The
SEBI’s Guidelines For Disclosure And Investor Protection, The SEBI’s
Guidelines For Issue Of Issue Of Fully Convertible/ Partly Convertible
 Debentures/Non-Convertible Debentures, Promoters Contribution, The
SEBI’s Guidelines For Bonus Issue, Rights Issue Recent Amendments,

UNIT – IV Industrial Sickness: Magnitude Of Industrial Sickness, Definition Of

Sickness, Kinds Of Sickness And Their Causes, Remedial Measures, The
Sick Industrial Companies, (Special Provisions) Act (Since), 1985, The
Sick Industrial Companies (Special Provisions) Bill, 1997

Small-Scale Industries: Definition Of Small-Scale Industries,

Classification, Role Of Small-Scale Industries In The Indian Economy,
Problems Of Small-Scale Industries, Incentives To Small-Scale
Industries, New Policy For The Small-Scale Sector, 1991.

UNIT – V Social Responsibility of Business: Definition Of Social Responsibility

Dimensions Of Social Responsibilities, Arguments Against Social
Responsibility Of Business, Arguments For Social Responsibility Of
Business, The Indian Situation, Social Audit.

Consumerism And Consumer Protection : Definition Of Consumerism,

Need For Consumerism, Utility Of Consumerism, Legislative Measures
For Consumer Protection In India, Consumer Rights , The Consumer
Movement In India, Journalism And Consumer Protection Hindrances To
The Growth Of A Strong Consumer Movement, The Consumer Protection
Act, 1986, Consumer Protection Councils, Consumer Dispute Redressal
Forums

Privatisation Of Public Enterprises: Introduction, What Is Privatization,

Forms Of Privatization, Arguments In Favour Of Privatization, Arguments
Against Privatization.

PAPER – III
Managerial Skill Development

UNIT – I Managerial Work: Managerial Roles, Understanding Your Philosophy Of

Management, Forecasting The Future Organization.
Interpersonal Relations, Communication And Conflict: Introduction,
Readings, Execises An Cases, Memo.
Developing Conflict-Resolution Skills, Case: Bob Knowlton, Dealing
With Problem Subordinates.

UNIT – II Motivation, Job Design, and Performance: Frederick Herzberg, One

More Time: How Do You Motivate Employees, J. Richard Hackman,
Designing Work For Individuals And For Groups, Herbert H. Meyer, A
Solution To The Performance Appraisal Feedback Enigma,

Exercise: Enlivening the Job Characteristics Model: A Job Redesign

Project, Case: Saturn Rising: Work Redesign On The Factory Shop Floor,
Exercise: Giving And Receiving Feedback,
 Leadership and Decision Making: Introduction, Readings, Exercises
And Cases, Memo, Victor H. Vroom, Two Decades Of Research On
Participation: Beyond Buzz Words and Management Fads, Bernard M.
Bass Leadership Good, Better, Bes, Jay A. Conger
Leadership: The Art Of Empowering Other, Exercise: Leadership And
Decision Making: Applying The Vroom-Jago Modal, Case: The Man Who
Killed Braniff, Exercise: Leadership Empowerment,

UNIT – III Power And Politics: Introduction, Readings, Exercises And Cases,
Memo, David Kipnis, Stuart M. Schmidt, Chirs Staffin- Smit, Lan
Wilkinson, Patterns Of Managerial Influence: Shotgun Managers,
Tacticians, And Bystanders, Rosabeth Moss Kanter, Power Failure In
Management Circuits, Gerld R. Salancik, Jeffrey Pfeffr, Who Gets Power
And How They Hold Onto It: A Strategic Contingency Model Of Power
Exercise: Dependency Situations, Case: Jennifer Carson At The Science
Museum Execise: Power Lab,

Group Dynamics: Introduction, Readings, Exercises and Cases, Memo,

Norman R.F.
Maier, Assets And Liabilities In Group Problem Solving: The Need For An
Integrative Function Irving I. Janis, Groupthink, Daniel C. Feldman, The
Development And Enforcement Of Group Norms, Exercise: Wilderness
Survival: Group Decision Making And Effectiveness, , Exercise: The
Nasa/Challenger Incident, Exercise: Norms And Deviance,

Intergroup Dynamics: Introduction, Readings, Exercises And Cases,

Memo, L. Dave Brown, Managing COflict Among Group, Imuzafer Sherif,
Experiments In Group Conflict, Kenwyn K. Smith, An Intergroup
Perspective On Individual Behavior, Exercise: Battle Of The Sexes
Confrontation.

Organization Design, Evolution And Culture: Introduction, Readings,

Exercises And Cases, Memo Robert Duncan, What Is The Right
Organization Structure? Decision Tree Analysis Provides The Answer,
Larry E. Greiner, Evolution And Revolution As Organizations Grow, Vijay
Sathe, Implications Of Corporate Culture: A Manager’s Guide To Action,
Exercises: Small Business Design: The Case Of A Startup Publishing
Firm, Exercises: Fairfield Flyer Wagons, Case: Managing By Mystique,

Careers And Stress: Introduction, Readings, Exercises And Cases,

Memo, Gene W. Ealton, Paul H. Thompson, Raymond L. Price, The Four
Stages Of Professional Cares A New Lok At Performance By
Professional, Douglas T. Hall. Judith Richter, Career Gridlock: Baby
Boomers Hit the Wall, Morely D. Glicken, Katherine Janka, Executives
Under Fire: The Burnout Syndrome, Case: Jane Moore: An Executive
Woman’s Carer Story, Exercise: Career Anchors, Exercise: The Burnout
Questionnaire,

Managing Diversity, Ethics, International Issues, and Corporate Social

Responsibility: Introducation, Readings, Execises and Cases, Memo.
 Itaylor Cox, Jr. The Multicultural Organization, Richard P. Nielsern,
Changing Unetical Organizational Behavior, Paul H. Weaver, After Social
Responsibility, Exercises: Four Cultures, Exercises: The Maquiladora
Decision, Exercises: Vsnatin – Group Decision Making and Ethics.
Paper – IV
Accounting for Managers
Unit – I An Introduction to Management Accounting: Objectives, The two
costs and management accounting Systems, The elements of Cost, the
Classification of cost, what is management accounting? Cost decision
making.
Material: Objectives, the valuation of materials, Materials management.

Unit - II Labour: Objectives, Payroll analysis, Incentive schemes, the Cost of

labour turnover.
Absorption Costing: The aim of absorption costing, Overheads, Cost
centers, Overhead absorption, the limitation of absorption costing.

Unit – III Marginal costing and breakeven analysis: Objectives, Marginal

costing, breakeven analysis.
Absorption costing and breakeven analysis: Objectives, Absorption
costing, marginal cost the effects on profits and stock valuation.

Unit – IV Budgeting and budgetary control: Objectives, Introduction: the

household budget, Principals, Practical considerations, Budget
relationships, the cash budget, the budgeted trading and profit and loss
account and the budgeted balance sheet, the master budget, Flexible
budgets, the behavioral aspects of budgeting, the benefits of budgeting,
Zero base budgeting.

Unit – V Standard Costing: Objectives, What standard costing? Cost Control

using standard costing, Material variances, labour variances, the profit
variance.
Capital investment appraisal: Objectives, payback method, Average
rate of return method, How to use annuity tables, Present value tables,
Depreciation and cash flows, residual values, Taxation, Other methods,
Which methods?

Paper – V
Consumer Behavior

UNIT – I Consumer Behavior and Its Applications

Consumer Research
Market Segmentation and Positioning Concepts

UNIT – II Consumer Motivation

 Consumer Personality
Consumer Perception
Consumer Learning, Memory & Involvement

UNIT – III Consumer Attitudes

Attitude Change Strategies
Marketing Communications Process
Consumer and Cultural Influences
Social Class Influences and Consumer Behavior
Group Influences and Consumer Behavior

UNIT – IV Household Decision-Making

Communications within Group and Opinion Leadership
Innovations and the Diffusion Process
Consumer Decision Models – (Nicosia, Howard-Sheth and EKB)
Consumer Decision Process – Situational Influences
Consumer Decision Process – Problem Recognition

UNIT – V Consumer Decision Process – Information Search

Consumer Decision Process – Evaluation of Altematives and Selection
Consumer Decision Process – Outlet Selection and Purchase
Consumer Decision Process – Post-Purchase Action
Organizational buyer behavior

Paper – VI
International Management

UNIT – I International Business Environment

Country Risk Analysis
Foreign Direct Investment (FDI)

UNIT – II The Foreign Exchange Market

The International Monetary System

UNIT – III International Marketing Finance and Development Banks

International Marketing
Bilateral and Multilateral Trade Laws

UNIT – IV Export and Import Financing

Global Manufacturing and Logistics Management
Global Marketing and Research and Development
Global Human Resources Management

UNIT – V Financial Management in International Business

Managing Multinational Enterprise
Globalization and India’s Competitive Advantage
Export Import Policy Guidelines for India
 PAPER – VII
Marketing Research

UNIT – I Marketing Research: An Introduction

Research Design
Value of Information in Decision- Making

UNIT – II Marketing Information System and Marketing Research

Attitude Measurement and Scaling
Primary Methods of Data Collection
Simples and Sampling Distribution

UNIT – III Testing Of Hypothesis

Secondary Data
Processing Of Data and Tabulation
Univariate Data Analysis: Non-Parametric Tests
Multivariate Analysis

UNIT – IV Application of Marketing Research

Product Research
Consumer Research
Distribution Research

UNIT – V Advertising Research

Motivation Research
Research Report and Proposal Writing

Paper – VIII
Production Management

UNIT – I Operations/ Production Management – An Introduction

Operation Strategy and Facilities Planning: Product Selection
Facilities Planning: Process Selection and Process Flow Analysis
Choice of Technology
Facilities Planning: Location
Facilities Layout and Material Handling

UNIT – II The Economical Size Of And Industrial Unit

Capacity Planning
Work Design
Job Design
Operations/Production Planning and Control (Opc or Ppc)
Planning and Control of Production for Batch Production

UNIT- III Planning and Control for Mass Production

Planning and Control of Production for Batch Production
Planning and Control For Job Shop Production
Planning and Control of Projects
Value Engineering Of Value Analysis
Managing Quality
UNIT – IV Quality Control and Improvement
Equipment Replacement
Maintenance Management
Job Analysis, Job Description and Job Specification
Job Evaluation and Compensation Plans
Organization and Management of Safety in a Factory
Supply Chain Management
Inventory Management: Independent Dependent Demand Inventory:
Inventory Management: Dependent Demand Inventory:
Materials Requirement Planning (MRP)

UNIT – V Stores Management

Rationalized Codification System
Waste Management
Industrial Productivity
Depreciation of Fixed Assets
Costing and Cost Control
Cost Accounting Systems
Intangible Assets
Break-Even Analysis
Performance Appraisal