Unit 10 Test

New Inside Out Upper-intermediate Unit 10 Test
Name _______________________ Score ______/50
Part A
Vocabulary
look at and see
1 Complete the sentences with the correct form of the verbs in the box. There are
two extra verbs.
eye up gaze at glance at make out notice spot stare at
a) Stop __________ those people. Its rude!

b) I briefly __________ myself in the mirror before I left the house.
c) I just caught Gail __________ Martins photo again. Shes crazy about him!
d) Did you __________ the jacket John was wearing last night? It was very nice.
e) Ive been __________ a new handbag in that boutique for weeks now.
(5 points)
Sales & marketing collocations
2 Underline the correct words.
a) Product advertising / branding / placement is happening more and more in TV shows.

b) Too much brand / aggressive / designer TV advertising is aimed at children.
c) Many big names try to create brand / product / buying loyalty among their customers.
d) Its possible to buy many fake product / design / designer goods in China.
e) Some experts think children are being pressurised / brainwashed / wasted by TV
advertising.
(5 points)

1
Macmillan Publishers Limited 2009
Grammar
Relative clauses
3 Add commas to these sentences where appropriate.
a) My best friend who I met in Spain is now living in the USA. Shes lovely.
b) He said we hadnt met before which was very strange. I know we met at a meeting last month.
c) The people who need to leave early are coming at 5.30. The others are arriving at 6.00.
d) The ring which was made in 1766 is worth a lot of money. The other ring is worthless.
(4 points)
4 Rewrite the pairs of sentences as one sentence using the word in brackets.
a) I made myself a large breakfast. That is unusual for a Monday. (which)

__________________________________________________
b) My aunt comes from the USA. She is visiting us next month. (who)
__________________________________________________
c) They live in a place. Its famous for olive oil. (where)
__________________________________________________
d) Hes bringing Jean to the party. I like her very much. (who)
__________________________________________________
e) Did you have time to finish the report? You were working on it all week. (that)
__________________________________________________
f) She gave me a CD for my birthday. I didnt like it at all. I didnt want presents. (which)
__________________________________________________
g) My car was very cheap. Its broken down already. (which)
__________________________________________________
h) I left my bag. I had filled it with money just hours before. (which)
__________________________________________________
(8 points)

2
Emphasis (cleft sentences)
5 Write the sentences in the correct order.
a) I / bed / really / on / like / Sunday / doing / is / what / lying / a / in

What _____________________________________________________
b) sensitivity / about / cant / I / total / lack / him / is / of / the / stand / his / thing
The thing __________________________________________________
c) dinner / have / to / with / like / is / the / most / Leonardo DiCaprio / person / Id
The person _________________________________________________
d) smoke / who / are / people / in / really / places / what / me / public / annoys
What ______________________________________________________
e) the / cold / I / its / about / winter / hate
Its _______________________________________________________
(5 points)
6 Write sentences using the prompts.
a) I like Claire. I dont like Frank.

It isnt __________________________________________________
b) I dont understand why hes always late.
What I __________________________________________________
c) I most dislike the fact that he never apologizes.
The thing _________________________________________________
(3 points)

3
Useful phrases
7 Complete the conversations with the words in the box. There are two extra
words.
a little absolute absolutely complete extremely stiff totally
A: What are you reading at the moment?

B: The latest thriller by Muriel Jones. Its (1) __________ terrifying.
A: How was the party on Saturday?

B: Awful. I didnt know anyone. I was bored (2) __________ and left after thirty minutes.
A: Are you ready for your driving test tomorrow?

B: No, definitely not. I feel (3) __________ nervous. Im sure Im going to fail.
A: Did you like the movie?

B: No. It was (4) __________ rubbish. Dont go!
A: Are you going to the lesson again today?

B: Yes, even though last weeks lesson was a (5) __________ waste of time.
(5 points)

4
Part B
Reading
8 Read the text. Are the sentences true (T) or false (F)?
a) If advertising wasnt effective, spending on it wouldnt have gone up. _____

b) Newspaper and magazine advertising is the most expensive. _____
c) Advertising is creeping into places where it hasnt been before. _____
d) Older children dont pay much attention to advertising. _____
e) Young children dont recognize that advertising is trying to sell them something. _____
Love it, or hate it, you cant ignore it. Advertising is all around us, and is almost impossible to escape. But has
advertising got out of hand? Many people believe that it has. Spending on advertising has increased dramatically
in recent years. And although we may think we are immune to the persuasive powers of advertising, and beyond
its influence, if that is the case why do advertisers continue to spend billions of dollars globally on it?
Although marketing takes many forms, such as billboards, flyers, newspapers and magazines, TV commercials
are generally considered the most powerful and effective advertising format, which is reflected in the high price.
The Super Bowl football game in the USA, which takes place every year, is famous for being the most expensive
advertising spot in TV. The average cost of a thirty-second advert during the game is now in excess of $3 billion.
One of the main problems today is that the boundaries between advertising and factual editorial content are
becoming blurred. It is increasingly hard to tell the difference between adverts and news, information or
entertainment. Moreover, adverts are, through sponsorship and product placement, increasingly encroaching into
public spaces such as schools, hospitals, etc.
What concerns many experts is the fact that children are being targeted by advertisers from an increasingly
young age. No doubt about it, children are big spenders now, and will be the spenders of the future. They also
have persuasive power over their parents. Last year $1.3 billion was spent on TV adverts aimed at children,
which is unsurprising maybe when the average American child sees 40,000 TV adverts a year. Research has
shown that children as young as three recognize brand logos. While older children are able to understand that
they are trying to be sold something, younger ones are likely to accept adverts as truthful and accurate. Is it even
a form of child exploitation?
Defenders of advertising argue that it is a multi-billion dollar industry, employing millions of people worldwide.
Some even believe that it is an art form to be appreciated for its own merits. What is certain is that advertising is a
part of our modern culture that is here to stay.
(5 points)

5
Pronunciation
Sentence stress
[Track 19]
9 Listen and underline the stressed words in each sentence.
a) The thing that annoys me most about driving is other drivers!

b) What Id really like to do tonight is watch a film.
c) The thing I love most about weekends is having a lie-in on Sunday.
d) What I really cant stand is the way politicians talk.
e) The thing I found most difficult at school was Maths.
(5 points)
Listening
[Track 20]
10 Listen to the radio news story. Choose the best words to complete the
sentences.
1) The government has introduced rules to ban _____ .

a) advertising during childrens TV programmes b) junk food
c) some food advertising during certain programmes
2) The aim of the ban is to _____ .
a) reduce the number of overweight children b) stop product placement
c) encourage children to eat healthy food
3) Some organizations have criticized the plans because they think _____ .
a) theyre too aggressive b) they will affect millions of children
c) they dont go far enough
4) Health-food campaigners would like to see _____ .
a) more advertising of healthy foods
b) no food advertising at all during childrens programmes
c) more pressure put on major food producers
5) One implication of the ban for TV channels is that _____ .
a) they will lose advertising income b) they will cut some programmes
c) they may not be able to show childrens programmes
(5 points)

6

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New Inside Out Upper-intermediate Unit 10 Test

Name _______________________ Score ______/50

eye up gaze at glance at make out notice spot stare at

a) Stop __________ those people. Its rude!

Sales & marketing collocations

2 Underline the correct words.

a) Product advertising / branding / placement is happening more and more in TV shows.

New Inside Out Upper-intermediate Unit 10 Test

3 Add commas to these sentences where appropriate.

a) I made myself a large breakfast. That is unusual for a Monday. (which)

New Inside Out Upper-intermediate Unit 10 Test

5 Write the sentences in the correct order.

a) I / bed / really / on / like / Sunday / doing / is / what / lying / a / in

6 Write sentences using the prompts.

a) I like Claire. I dont like Frank.

New Inside Out Upper-intermediate Unit 10 Test

a little absolute absolutely complete extremely stiff totally

A: What are you reading at the moment?

A: How was the party on Saturday?

A: Are you ready for your driving test tomorrow?

A: Did you like the movie?

A: Are you going to the lesson again today?

New Inside Out Upper-intermediate Unit 10 Test

a) If advertising wasnt effective, spending on it wouldnt have gone up. _____

New Inside Out Upper-intermediate Unit 10 Test

9 Listen and underline the stressed words in each sentence.

a) The thing that annoys me most about driving is other drivers!

1) The government has introduced rules to ban _____ .

New Inside Out Upper-intermediate Unit 10 Test

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Name _________________ Score /50