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    Google Analytics For Beginners

    Uploaded by

    Vinodh Kumar L
    This document contains a 16 question assessment from an Analytics Academy course. The assessment includes multiple choice questions testing understanding of key Google Analytics concepts covered in the first lessons, such as what systems Analytics can collect data from, the steps to set up tracking, and the hierarchical structure of an Analytics account. The student scored 9 out of 16 questions correctly. Feedback is provided for each incorrect answer directing the student to review the relevant lesson material.

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    Google Analytics For Beginners

    Uploaded by

    Vinodh Kumar L
    550 views6 pages
    This document contains a 16 question assessment from an Analytics Academy course. The assessment includes multiple choice questions testing understanding of key Google Analytics concepts covered in the first lessons, such as what systems Analytics can collect data from, the steps to set up tracking, and the hierarchical structure of an Analytics account. The student scored 9 out of 16 questions correctly. Feedback is provided for each incorrect answer directing the student to review the relevant lesson material.

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    Google Analytics for Beginners

    Original Title

    Google Analytics for Beginners

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    This document contains a 16 question assessment from an Analytics Academy course. The assessment includes multiple choice questions testing understanding of key Google Analytics concepts covered in the first lessons, such as what systems Analytics can collect data from, the steps to set up tracking, and the hierarchical structure of an Analytics account. The student scored 9 out of 16 questions correctly. Feedback is provided for each incorrect answer directing the student to review the relevant lesson material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    550 views6 pages

    Google Analytics For Beginners

    Uploaded by

    Vinodh Kumar L
    This document contains a 16 question assessment from an Analytics Academy course. The assessment includes multiple choice questions testing understanding of key Google Analytics concepts covered in the first lessons, such as what systems Analytics can collect data from, the steps to set up tracking, and the hierarchical structure of an Analytics account. The student scored 9 out of 16 questions correctly. Feedback is provided for each incorrect answer directing the student to review the relevant lesson material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Analytics Academy

    Assessment 1

    1. Google Analytics can collect behavioral data from which systems?

    (select all that apply)


    This answer is correct.
    E-commerce platforms

    Mobile Applications

    Online point-of-sales systems

    Systems not connected to the Internet

    2. To track website behavior data with Google Analytics, which steps will you need to
    complete?

    (select all that apply)


    This answer is incorrect. Please review Unit 1, Lesson 2 for the correct answer.
    Install Google Analytics software on your desktop

    Create an Analytics account

    Add the Analytics tracking code to each page of your site

    Download the Analytics app

    3. The Analytics tracking code can collect which of the following?

    (select all that apply)


    This answer is incorrect. Please review Unit 1, Lesson 2 for the correct answer.

    How many users visited a page

    Language the browser is set to

    Type of browser

    Users favorite website

    Device and operating system

    4. When will Google Analytics end a default session?


    This answer is incorrect. Please review Unit 1, Lesson 2 for the correct answer.
    After 30 minutes, regardless of user activity on your website

    Once the user opens another browser window

    When a user is inactive on your site for 30 minutes or more or closes a browser
    window

    At noon every day

    5. Once Google Analytics processes the data it collects, its stored in a database where it
    cant be changed.
    This answer is correct.
    True

    False

    6. Which of the following best represents the hierarchical structure of a Google


    Analytics account from top to bottom?
    This answer is incorrect. Please review Unit 1, Lesson 3 for the correct answer.

    View > Account > Property

    Property > Account > View

    Account > View > Property

    Account > Property > View

    7. A user with edit permissions at the Account level will automatically have edit
    permissions at the Property and View levels.
    This answer is correct.

    True

    False

    8. To nd your the Analytics tracking code, which sequence of steps should you follow?
    This answer is incorrect. Please review Unit 1, Lesson 3 for the correct answer.

    Admin tab > Tracking Code > Tracking Info

    Admin tab > Tracking Info > Tracking Code

    Reporting tab > Audience Reports > Tracking Code

    Audience Reports > Settings > Tracking Code


    9. To use Analytics to track user behavior on your website, what must you add to each
    page of your site?
    This answer is correct.

    PHP tracking code

    Google Analytics account number only

    Google Analytics tracking code

    A permissions button

    10. Where in the HTML of your webpage should you place Analytics tracking code?
    This answer is incorrect. Please review Unit 1, Lesson 3 for the correct answer.
    Just after the opening <head> tag of your website

    Just before the closing </head> tag of your website

    Just after the opening <footer> tag of your website

    Just before the closing </footer> tag of your website

    11. New views can include website data from before the view was created.
    This answer is correct.

    True

    False

    12. If you delete a view, account administrators can recover the view using the trash
    can function within how many days?
    This answer is correct.
    35

    65

    95

    125

    13. Filters allow you to:


    This answer is correct.
    Exclude data from a view

    Include data in a view

    Modify which data appears in your reports


    All of the above

    14. Why is it important to keep one unltered view when using lters with Google
    Analytics?
    This answer is correct.
    To ensure you can always access the original data

    In order to congure Goals

    In order to use a lter for multiple views

    There is no reason to have an unltered view

    15. Google Analytics lters data in the order in which the lters are set.
    This answer is correct.
    True

    False

    16. Filters allow you to reprocess historical data from before the lter was applied.
    This answer is incorrect. Please review Unit 1, Lesson 4 for the correct answer.
    True

    False

    Your score: 9/16 (56%)

    SUBMIT RESET

    LESSON 1.4 LESSON 2.1


    In order to earn a certicate of completion for this course, you will need
    to pass each assessment with a score of 80% or better. If you retry an
    assessment, we will keep your best score.

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