Related Systems

In developing the proposed system, the proponents had to analyze and

review systems with affiliated concepts about web-based applications, online

selling sites etc. These help the proponents in making the application better.

The following are some related systems that the proponents used as a guide in

developing the application.

According to Gupta, it is known globally that it is extremely difficult to

start a new small scale business in todays market. Most often even if the quality

of the product is really good, due to a lack of advertisement or business at the

small scale, it just becomes another face in the sea, and the product does not

reach a larger group of customers. Today, when everyone is squeezed for time,

majority of the people are finicky when it comes to doing physical shopping.

Moreover, business owners often offer online shopping options at low rates

because the overhead expenses in opening and running in physical store are

higher. Further, instead of using the available platforms, manufacturers can

bring a concept of designing their own web store to sell their products directly to

the masses. This software is develop to help computer science students learn

about application designing using JavaScript and Html from their basic

capabilities, further it gives insight about how the client-side language interacts

with the server-side language, Java and finally database.

become an important part of many people's lives. Virtual stores allow people to

shop from the comfort of their homes without the pressure of a salesperson,

and online marketplaces provide a new and more convenient venue for the

exchange of virtually all types of goods and services. Both businesses and

customers have embraced online sales as a cheaper and more convenient way

to shop, but just like anything associated with the internet, there are benefits

and dangers associated with shopping online.

Similarly with Doaa M. Bamasoud, Ab Razak Che Hussin and Halina M.

Dahlan, said that the online shopping phenomenon among adolescents is

rapidly growing. Hence, marketers and designers should not underestimate

adolescents' online activity. Owners of e-commerce websites started few years

ago to target adolescents as main consumers for their electronic commercial

portals. And due to the lack of existing studies regarding the adolescent's

behaviour online and the appropriate designing guidelines of this category of

consumers, the study contributes on shedding the light of the most important

designing anchors for e-shopping portals that target the adolescents. Designers

for such portals, targeting the category of consumers, should not lean on a

random process while designing. The designing must be established on

deliberate anchors. Therefore designers should be very particular about these

anchors, precisely if the targeted user is an adolescent.

global retail industry over the coming years, when todays cutting-edge e-

commerce activities become a traditional business. Ma, the executive chairman

at Alibaba, pointed out that pure e-commerce players will soon face tremendous

challenges. He said that for the next 30 years, with computing power as the new

technology breakthrough and data as the new natural resource, the landscape

of retail, financial services, manufacturing and entertainment will be

transformed. Over the past two years, he have seen growing resistance to

globalisation due to the uneven distribution of its benefits. He believe that the

commerce infrastructure they have created in China marketplaces, payments,

logistics, cloud computing and big data, all working in concert can be applied on

a global scale to lift up small and medium businesses and ordinary consumers

around the world. Alibaba has provided a vast online marketplace for

merchants, brands and other businesses in mainland China to engage with

domestic and overseas consumers. Ma, also said that the excitement is in

leveraging internet-based approaches and new technologies to transform the

30-trillion yuan China retail market to meet the demands of the ongoing

consumer upgrade, and improve efficiency across the entire chain of product

manufacturing, distribution and service.

Chittil Et Al developed a web based shopping system and its objective is

to deliver the online shopping application into android form. This application
allow the customers to shop virtually using the internet and allow the customers

to buy the items and articles of their desire from the store. The system

recommends a facility to accept the orders 27/7 and a home delivery system

which can make customers happy and satisfied. The administrator is the super

user of this application. Only admin has the access to the administrator page.

The administrator has all the information about all the users or customers and

products. This module is divided into several modules; manage moderators,

manage products, manage users, and manage orders.

Pat Hong stated that modern marketer faces many challenges. While

everyone else was enjoying their holidays, many marketers were acutely aware

that the holiday marks the beginning of the single most important commercial

period of the year. For ecommerce retailers, often months of planning, strategy,

and preparations will hinge on the results of seasonal marketing performance.

Success means not only having made the right call on which campaigns to run

with, and on which channels, but having the right tools, analytics, and

measurement set up to collect the data to empower future performance. In a

survey of more that 3,000 adult consumers in the U.S. and UK by digital

marketing agency AgilOne, more than 70 percent of consumers said they

expect personalized experiences with the brands they interact with. Above all,

consumers expected brands to remember how long a person has been a

customer and to remember past purchases.

conducted over electronic systems such as the internet. The purpose of the

created system of Swati Gupta is to bring knowledge to students about e-

commerce and how an interactive e-commerce application can be designed

from scratch using client-side languages, such as JavaScript and HTML,

combined with the server-side Java language through Java Server Faces. The

customers of today are not only attracted because online shopping is very

convenient, but also they have broader selections, highly competitive prices,

better information about the product and extremely simplified navigation for

searching regarding the product. Further with online shopping, their products

have access to a worldwide market, which increases the number of customers

from different ethnic groups, add customer value and overall sustainable in the

marketing.

According to Elizabeth Spaulding and Christopher Perry, sellers of

everything from dress shirts to handbags and even consumer packaged goods

are discovering the value of letting customers create their own unique

products. Retailers use big data to present a personalized set of products to

their customers. Product customization helps brands boost sales on their own

websites or gain share on a retailers site. Equally, customization helps

companies differentiate their products from those of their competitors at a time

when the Internet is rapidly making it easier for customers to compare the
prices of products with standard features. With the proliferation of social media

and online publishing, styles and trends now change faster than ever.

Customization helps companies gain insights from customized designs and

fine-tune products to stay one step ahead of the competition. With each design

choice, customers share real-time shopper preferences that go well beyond

what they would say in a focus group.

In agreement with Thomas Aichner and Paolo Coletti, mass

customization is the strategy to offer affordable goods and services with a high

variety of personalization options. Since humans found a way to satisfy basic

physical needs, attention has been redirected towards personalizing products

in order to improve the personal utility of a product and to show personal

status and power. Customers enjoy the advantages of economies of scale

together with personalization. A product can be defined as customized when at

least one of these operational activities is carried out according to the

customers specifications. The level of customization depends on the

technology used by the enterprise. Using modern technology, customization

has been improved and has become more flexible in many ways. Computers

and information systems are crucial and a necessary pre-requisite for mass

customization, which enables the customer to take part in one or more steps in

the creation of a product. It is evident that customer preferences should ideally

be integrated in the entire design and production process, even though this is

rarely the case in practice.

everything we do. Personalization has been grown deeper because of various

factors like technological advancements, inspiring product purchasing and

change in consumer behaviour. Product personalization in e-commerce is

growing. It is affordable, stand out from the crowd and people love flaunting

about unique things they own. With the advance technology, personalization has

become affordable and easily available. Now, you can get products not only at

brick and mortar stores but also online. Moreover, with internet nowadays you

can even buy your products from other countries where production is cheaper.

So, all in one best quality products are now available at your price, quickly and

easily.

Katie Sweet stated that personalization can help marketers drive

conversions, boost engagement and improve loyalty. Personalization is about

providing a better experience for the customer. Consumers recognize that

personalization gives them more enjoyable and relevant experiences that help

them accomplish their goals. They are now demanding these personalized

experiences from the businesses they interact with. Personalization impacts

how consumers view a brand. Relationships with brands can often be driven by

emotions. Feelings derived from a good or bad experience can make their way

into a persons feelings about the brand itself. Personalization impacts how
consumers shop. When consumers think more positively about a brand, they

are more likely to shop, buy, or even recommend that brand to others.

Personalization can lead to positive experiences that, in turn, lead to more

engagement and purchases. Consumers are asking for personalized

experiences. They are increasingly recognizing that they will shop or engage

more with sites that offer personalization, and are becoming frustrated when

they encounter anything irrelevant. Marketers that have incorporated

personalization into their strategies are better positioned to surprise and delight

their customers.

Research shows that consumers are hungry for more personalized

marketing and the author Devon Mcginnis is one of a real life example. As a

working mom, she has limited time. She doesn`t have enough time to surface

the web to buy their clothes. 63% of Millennial consumers and 58% of

Generation X consumers are willing to share data with companies in

exchange for personalized offers and discounts. This findings, from the

recently published State of the Connected Customer report, shows that

consumers are craving more customized marketing and, theyre okay with

providing their personal data to get that. For these Generation X (those ages

3551) and Millennial consumers, personal data is a small price to pay in

exchange for personalized in-store or online shopping experiences, or for

product recommendations that match their needs.

when it comes to personalization. While retailers are still figuring out that

component, a majority are relying on traditional forms of marketing, like email,

to help bolster sales. According to an April 2015 study by Magnetic and Retail

TouchPoints, the most important element of the shopping journey is making

sure the online experience is easyand relevant. The largest share of internet

users in North America (81%) said they simply want to find what theyre looking

for, see product reviews and recommendations, and ultimately buy the product

when and how they want. Additionally, more than half of internet users said that

information shared with them should be relevant to what theyre currently

interested in or looking to buy, as well as pertinent to their personal taste, style,

age group or location. As far as current retail marketing efforts, email is most

likely to fit that bill. Email is not only the top marketing channel personalized by

retailers in North America, with 71% of retailers surveyed reporting they did so,

but it also helps encourage sales. One in 10 internet users said they spent

significantly more after seeing a relevant digital ad or email and three in 10

spent slightly more.

Liraz Margalit says that e-commerce firms are discovering the value of

online product customization and the additional revenue potential that can be

generated from it. Over the last few years, product customization has

burgeoned in the online space, as consumers look to buy a plethora of differing

personal computers. A survey of more than 1,000 online shoppers conducted by

Bain & Co. found that more than a quarter of shoppers, 25-30 percent, are

interested in online customization options, even if only 10 percent have tried it

until now. The trend of Online Shopping with Customization is already invading

the different business industries.

An every increasing number of companies are offering consumers the

possibility to customize their products, exactly as the customer wants according

to Richard Sheubrooks. This trend has impacted every type of consumer good

product you can think of from clothing to vehicles, to home accessories and

even mobile phones. Enabling customers to personalize their goods at the

moment of purchase builds feelings of ownership and product loyalty and gives

you a competitive advantage over those selling similar products. By offering

different colors, styles, designs and engravings, for example, companies can

really empower customers to make their products feel like their own. One of the

first steps is designing a front-end for your website that makes it easy for

customers to lend their individual styles to your products, quickly and easily

seeing how their design will look in real life. With that done, the bigger issues of

mass production and fulfillment come to the forefront. Companies must process

each customized order in a timely and efficient fashion and in a way that doesnt

destroy profitability for the sake of personalization. This means that the
personalized aspects of the assembly line need to be set up at the close of

mass production.