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    Introduction RM

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    Vishal dubey
    The document discusses the fast food industry in India. It notes that 64% of respondents visit fast food outlets weekly and spend over 15% of their monthly income on fast food, preferring western junk food. Fast food originated in the 19th century to provide quick meals to factory workers working long hours. Today, fast food has become an essential part of modern lifestyles. Fast food is prepared and served quickly, often in packaged form for take-out. The fast food industry in India has grown with changing lifestyles and young population, though local enterprises still lag international chains. Traditional dishes have been adapted to decrease processing and serving times to suit fast food formats.

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    Introduction RM

    Uploaded by

    Vishal dubey
    73 views2 pages
    The document discusses the fast food industry in India. It notes that 64% of respondents visit fast food outlets weekly and spend over 15% of their monthly income on fast food, preferring western junk food. Fast food originated in the 19th century to provide quick meals to factory workers working long hours. Today, fast food has become an essential part of modern lifestyles. Fast food is prepared and served quickly, often in packaged form for take-out. The fast food industry in India has grown with changing lifestyles and young population, though local enterprises still lag international chains. Traditional dishes have been adapted to decrease processing and serving times to suit fast food formats.

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    Fast food retailing in retail management.......

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    The document discusses the fast food industry in India. It notes that 64% of respondents visit fast food outlets weekly and spend over 15% of their monthly income on fast food, preferring western junk food. Fast food originated in the 19th century to provide quick meals to factory workers working long hours. Today, fast food has become an essential part of modern lifestyles. Fast food is prepared and served quickly, often in packaged form for take-out. The fast food industry in India has grown with changing lifestyles and young population, though local enterprises still lag international chains. Traditional dishes have been adapted to decrease processing and serving times to suit fast food formats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    73 views2 pages

    Introduction RM

    Uploaded by

    Vishal dubey
    The document discusses the fast food industry in India. It notes that 64% of respondents visit fast food outlets weekly and spend over 15% of their monthly income on fast food, preferring western junk food. Fast food originated in the 19th century to provide quick meals to factory workers working long hours. Today, fast food has become an essential part of modern lifestyles. Fast food is prepared and served quickly, often in packaged form for take-out. The fast food industry in India has grown with changing lifestyles and young population, though local enterprises still lag international chains. Traditional dishes have been adapted to decrease processing and serving times to suit fast food formats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    0 Introduction

    Fast food industry is one of the worlds fastest growing sectors in food industry. However,
    over a period of time, with a growth in the number of nuclear families, economic growth and
    increasing per capita income as well as globalization, fast food culture gained prominence in
    India. The study reveals that 64% of the respondents visit fast food outlets once in a week
    and majority of the respondents spent more than 15% of their monthly income on fast food
    and the most favourite cuisine preferred by the respondents is western junk foods. They also
    expressed that the discount offered at the fast food outlets are considered as the effective
    promotional activity.

    The concept of fast food isn't new. Early in the 19th century, at the start of the Industrial Age
    when people had to work 12 to 14 hours a day, there was scarcely any time for long breaks
    for eating. The first snack bars and kiosks arose in front of factories. Today, quick meals
    outside the home have become an essential part of our lifestyle.

    Fast food is the term given to food that can be prepared and served very quickly. While any
    meal with low preparation time can be considered to be fast food, typically the term refers to
    food sold in a restaurant or store with low quality preparation and served to the customer in a
    packaged form for take-out/take-away. The fast food industry in India has evolved with the
    changing lifestyles of the young Indian population. It may take some time for the local
    enterprise to mature to the level of international players in the field. Many of the traditional
    dishes have been adapted to suit the emerging fast food outlets. The basic adaptation is to
    decrease the processing and serving time. For example, the typical meal which called for
    being served by an ever alert attendant is now offered as a Mini-Meal across the counter. In
    its traditional version, a plate or a banana leaf was first laid down on the floor or table.
    Several helpers then waited on the diner, doling out different dishes and refilling as they got
    over in the plate.

    1.1 Fast Food Industry Overview

    Fast food is a food prepared and served quickly at a fast food restaurant or a shop. It is served
    usually in a carton or bags in order to minimize cost. Fast food outlets often provide take
    away or take out foods in addition to sit down services. Fast food is a multi-billion industry
    continuing to grow at a rapid pace in coming years.
    Fast food is often highly processed and prepared in an industrial fashion i.e., with standard
    ingredient, methodical cooking and production methods.

    The Start of Fast Food Culture

    The concept of fast food pops up during 1920s.The 1950s first witnessed their rapid
    proliferation. Several factors that contributed to this explosive growth in 50s were:
    (1) Americans love affair with the automobiles.
    (2) The construction of a major new highway system.
    (3) The development of sub-urban communities.
    (4) The baby boom subsequent to world war second.
    Fast-food chains initially catered to automobile owners in suburbia.
    The notion of "fast" food reflected American culture in which speed and efficiency are highly
    prized.

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