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MBa Project

Packaging serves several essential functions including protecting products during transport, storage, and sale, as well as informing consumers. Early packaging used natural materials like baskets and barrels, while modern packaging utilizes a variety of processed materials like plastic and aluminum. Significant innovations in packaging occurred in the early 20th century and military uses often drove developments that were later adopted for commercial packaging. The objectives of packaging are to physically protect products, act as a barrier against environmental factors, contain products appropriately, and transmit important usage information to consumers.

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1K views2 pages

MBa Project

Packaging serves several essential functions including protecting products during transport, storage, and sale, as well as informing consumers. Early packaging used natural materials like baskets and barrels, while modern packaging utilizes a variety of processed materials like plastic and aluminum. Significant innovations in packaging occurred in the early 20th century and military uses often drove developments that were later adopted for commercial packaging. The objectives of packaging are to physically protect products, act as a barrier against environmental factors, contain products appropriately, and transmit important usage information to consumers.

Uploaded by

sahil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION

Packaging
Packaging is the technology of enclosing or protecting products for distribution,
storage, sale, and use. Packaging also refers to the process of design, evaluation,
and production of packages. Packaging can be described as a coordinated system
of preparing goods for transport, warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves, transports, informs, and sells . In many
countries it is fully integrated into government, business, and institutional,
industrial, and personal use.

History of Packaging
The first packages used the natural materials available at the time: baskets of reeds,
wine skins ,wooden boxes, pottery vases, ceramic amphorae, wooden barrels,
woven bags, etc. Processed materials were used to form packages as they were
developed: for example, early glass and bronze vessels.

Packaging advancements in the early 20th century included Bakelite closures on


bottles, transparent cellophane overwraps and panels on cartons, increased
processing efficiency and improved food safety. As additional materials such as
aluminum and several types of plastic were developed, they were incorporated into
packages to improve performance and functionality. In-plant recycling has long
been common for production of packaging materials. Post-consumer recycling of
aluminum and paper based products has been economical for many years: since the
1980s, post-consumer recycling has increased due to curbsiderecycling, consumer
awareness, and regulatory pressure.

Many of the most prominent innovations in the packaging industry were developed
first for military uses. Some military supplies are packaged in the same commercial
packaging used for general industry. Other military packaging must transport
materiel, supplies, foods, etc.
OBJECTIVES OF THE STUDY

To study the latest trends in packaging.

To study the impact of packaging strategies on consumers from retailers


point of view.

Objectives of Packaging :-

Physical protection The objects enclosed in the package may require


protection from, among other things, mechanical shock, vibration,
electrostatic discharge, compression, temperature etc.

Barrier protection A barrier from oxygen, water vapour, dust, etc., is


often required. Permeation is a critical factor in design. Some packages
contain desiccants or oxygen absorbers to help extend shelf life. Modified
atmospheres or controlled atmospheres are also maintained in some food
packages. Keeping the contents clean, fresh, sterile and safe for the intended
shelf life is a primary function.

Containment or agglomeration Small objects are typically grouped


together in one package for reasons of efficiency. For example, a single box
of 1000 pencils requires less physical handling than 1000 single pencils.
Liquids, powders, and granular materials need containment.

Information transmission Packages and labels communicate how to use,


transport

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