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Preface Ix: 1. Introduction: Problems and Opportunities 1

This document provides a table of contents for a book on improving written communication. The book is divided into 4 chapters that discuss getting the right words down in writing, using language effectively, and making writing more persuasive. The first chapter introduces key problems and opportunities in communication, the hazards of poor communication, and why understanding one's audience is important.

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mudassir2640
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38 views1 page

Preface Ix: 1. Introduction: Problems and Opportunities 1

This document provides a table of contents for a book on improving written communication. The book is divided into 4 chapters that discuss getting the right words down in writing, using language effectively, and making writing more persuasive. The first chapter introduces key problems and opportunities in communication, the hazards of poor communication, and why understanding one's audience is important.

Uploaded by

mudassir2640
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Contents

Preface ix

1. Introduction: problems and opportunities 1


The nature of written communication 2;
First principles 3; A fragile process 5; A major
opportunity 6; The hazards of communication 7;
Why are you writing? 9; Earning a reading 12;
A significant opportunity 14

2. Getting the right words down 16


Think before writing 17; A systematic approach 20

3. Using language effectively 27


The difference a word makes 28; Sex and other
unmentionables 30; Other mistakes to avoid 31;
Following the rules 35; Making language work
for you 36; Personal style 39

4. Making it persuasive 41
The process in view 41; The thinking process 43;
Persuasions magic formula 45; Using language
persuasively 50; An appropriate tone 55

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