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Final Reduced Objective Allowable Cell Name Value Cost Coefficient Increase

This sensitivity report summarizes the optimal solution and shadow prices for a linear programming model. The model includes 6 decision variables (T1, T2, R1, R2, N1, N2) and 8 constraints related to television, radio, and news advertising budgets and customer targets. The optimal solution has a maximum exposure rating of 2160 with 139600 customers achieved, within all constraint limits. Shadow prices indicate the marginal value of relaxing each constraint.

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Ashish Tewari
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23 views6 pages

Final Reduced Objective Allowable Cell Name Value Cost Coefficient Increase

This sensitivity report summarizes the optimal solution and shadow prices for a linear programming model. The model includes 6 decision variables (T1, T2, R1, R2, N1, N2) and 8 constraints related to television, radio, and news advertising budgets and customer targets. The optimal solution has a maximum exposure rating of 2160 with 139600 customers achieved, within all constraint limits. Shadow prices indicate the marginal value of relaxing each constraint.

Uploaded by

Ashish Tewari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Microsoft Excel 15.

0 Sensitivity Report
Worksheet: [Book1]Sheet1
Report Created: 20-12-2016 17:13:23

Variable Cells
Final Reduced Objective Allowable
Cell Name Value Cost Coefficient Increase
$D$6 solutions T1 10 0 90 1.00000E+030
$E$6 solutions T2 5 0 55 11.666666667
$F$6 solutions R1 15 0 25 1.00000E+030
$G$6 solutions R2 18 0 20 5
$H$6 solutions N1 20 0 10 1.00000E+030
$I$6 solutions N2 10 0 5 0.5

Constraints
Final Shadow Constraint Allowable
Cell Name Value Price R.H. Side Increase
$D$24 tv budget LHS 150000 0 140000 10000
$D$25 radio budget LHS 99000 0.0011666667 99000 10000
$D$26 news budget LHS 30000 -0.0005 30000 10000
$D$27 tv ads LHS 15 0 20 1.00000E+030
$D$28 radio ads/tvads LHS 3 0 0 3
$D$29 tv1 LHS 10 35 10 5
$D$30 radio 1 LHS 15 5 15 18
$D$31 news 1 LHS 20 5 20 10
$D$32 total Budget LHS 279000 0.0055 279000 15000
$D$33 Min new customers LHS 127100 0 100000 27100
Allowable
Decrease
35
5
5
3.5
5
1.000E+030

Allowable
Decrease
1.000E+030
5625
10000
5
1.000E+030
10
15
20
10000
1.000E+030
Variables T1 T2 R1
coefficients 90 55 25
solutions 10 5 15

Max. Exposure Rating 2160

CONSTRAINTS T1 T2 R1
tv budget 10000 10000 0
radio budget 0 0 3000
news budget 0 0 0
tv ads 1 1 0
radio ads/tvads -2 -2 1
tv1 1 0 0
radio 1 0 0 1
news 1 0 0 0
total Budget 10000 10000 3000
Min new customers 4000 1500 2000

Subject to LHS RHS


tv budget 150000 >= 140000
radio budget 99000 <= 99000
news budget 30000 >= 30000
tv ads 15 <= 20
radio ads/tvads 3 >= 0
tv1 10 <= 10
radio 1 15 <= 15
news 1 20 <= 20
total Budget 279000 <= 279000
Min new customers 127100 >= 100000
R2 N1 N2
20 10 5
18 20 10

R2 N1 N2
0 0 0 >= 140000
3000 0 0 <= 99000
0 1000 1000 >= 30000
0 0 0 <= 20
1 0 0 >= 0
0 0 0 <= 10
0 0 0 <= 15
0 1 0 <= 20
3000 1000 1000 <= 279000
1200 1000 800 >= 100000
Variables T1 T2 R1
coefficients 4000 1500 2000
solutions 10 4 15

customers 139600

CONSTRAINTS T1 T2 R1
tv budget 10000 10000 0
radio budget 0 0 3000
news budget 0 0 0
tv ads 1 1 0
radio ads/tvads -2 -2 1
tv1 1 0 0
radio 1 0 0 1
news 1 0 0 0
total Budget 10000 10000 3000

LHS RHS
tv budget 140000 >= 140000
radio budget 84000 <= 99000
news budget 55000 >= 30000
tv ads 14 <= 20
radio ads/tvads 0 >= 0
tv1 10 <= 10
radio 1 15 <= 15
news 1 20 <= 20
total budget 279000 <= 279000
R2 N1 N2
1200 1000 800
13 20 35

R2 N1 N2
0 0 0 >= 140000
3000 0 0 <= 99000
0 1000 1000 >= 30000
0 0 0 <= 20
1 0 0 >= 0
0 0 0 <= 10
0 0 0 <= 15
0 1 0 <= 20
3000 1000 1000 <= 279000

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