All The Information in The Brochure Is For Reference Only. Great Wall Motors Reserves The Right of Final Interpretation
All The Information in The Brochure Is For Reference Only. Great Wall Motors Reserves The Right of Final Interpretation
All The Information in The Brochure Is For Reference Only. Great Wall Motors Reserves The Right of Final Interpretation
com
All the information in the brochure is for reference only.
Great Wall Motors reserves the right of final interpretation.
Version:2013-07-10/1
Company Profile
Market Performance
We have kept ahead in domestic and overseas markets. At home, Haval SUV has retained the domestic sales title
for ten consecutive years, took the lead in selling over 1,000,000 units in March 2013 to become No. 1 SUV brand
in China; Great Wall pickup has led the domestic market in terms of market share and sales for 15 consecutive
years. Single Great Wall passenger cars have ranked among the top 10 passenger vehicles in terms of sales for
consecutive months, and contributed cumulative sales of over 300,000 units in a few years, thus becoming budding
stars in the family car market.
At abroad, since our first export in 1998, we have ranked top for consecutive years in terms of export volume and
export value; we have exported vehicles to regions like Europe, Australia, Africa, Central and South America, the
Middle East and Asia Pacific, of which Russia, Australia, Chile and South Africa have become our key export
destinations. Also, we have built a dozen KD plants in countries like Russia, Bulgaria, Ecuador, Iran and Egypt.
Independent R&D
Aiming for the world, we integrate global technical resources for innovative R & D, own world-class R & D equipment
Company Overview and systems, have been accredited as a "state-accredited enterprise technology center" and a "post-doctoral research
workstation" by five ministries and commissions including the National Development and Reform Commission and the
Great Wall Motor Company Limited is Chinas largest SUV and pickup manufacturer. We were listed on the Hong Kong Ministry of Science and Technology, and were named a "national innovation-oriented enterprise" in February 2011. We
Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By December 31, 2012, our assets had amounted now have an R & D team of over 6,500 members, and will continue to expand the team to over 10,000 members by
to 42.569 billion yuan. Now we own Haval and Great Wall brands, covering three main categories: SUV, passenger car 2015.
and pickup. With over 30 holding subsidiaries, more than 54,000 employees, four vehicle production bases and a To date, our "four centers" (test center, trial-manufacturing center, modeling center and power center) have been up to
production capacity of 800,000 units, we have developed the independent matching capacity of core parts such as world leading and domestic leading standards. We are capable of designing and developing SUV, passenger car and
engine and transmission pickup series as well as powertrain, and developing a dozen models simultaneously. In fields such as engine,
We uphold the philosophy of "improving little by little every day", have an advanced corporate culture and an transmission, vehicle modeling, vehicle design, CAE and test, we have formed independent technologies, standards and
outstanding management team, have created a distinctive business and management mode, have maintained high intellectual property.
growth and high profit for over ten consecutive years, are second to none in the domestic auto industry in terms of We have kept to a strategy of "excessive investment" in technical R & D and pursue industrial lead. We have invested
business quality, and have been listed among "the most valuable listed automakers" by authorities and honored as the over 4 billion yuan in R & D since 2006 and will invest a total of 8 billion yuan by 2015
most promising Chinese independent auto brand by the media. By late October 2010, GWM's new technical center with a total investment of 5 billion yuan had broken ground.
Since 2004, we have been ranked among Forbes "Top 100 Chinese Enterprises" twice and among "China's 500 Most Expected to go into operation in 2014, it will consist of nine world leading centers: the test center is capable of
Valuable Brands"; been honored as a "recommended export brand" by the China Chamber of Commerce for Import and conducting multiple tests covering safety, emission, vehicle, chemical materials, parts and NVH, and the new
Export of Machinery and Electronic Products and a "national vehicle export base enterprise" by the Ministry of laboratories include environmental simulation laboratory, EMC (electromagnetic compatibility) laboratory and power
Commerce and the National Development and Reform Commission. For many times, we have been listed among "Top assembly performance/NVH laboratory. The trial-manufacturing center has a flexible body welding line and assembly
10 Listed Private Companies", "China's Top 500 Enterprises", "China's Top 500 Machinery Manufacturers", "China's Top stations, is capable of trial-manufacturing tooling/fixture and designing rapid tooling and gauges, undertakes the
500 Manufacturers", "China's Top 500 Industrial Enterprises", "China's Top 30 Automakers for Sales", etc. In 2011, we trial-manufacturing of prototypes of all models developed by the technical center, and has the capability to manufacture
ranked among "China's Top 500 Enterprises", "Famous Chinese Trademarks" "Forbes Asias 50 FAB Companies" and individual commercial vehicles; the modeling center is equipped with world leading data measuring equipment. Of the
Interbrand "Most Valuable Chinese Brands 2011" during the Davos Forum. In 2012, we topped the "List of Investment equipment, double-cantilever coordinate measuring machine, FARO flexible coordinate measuring machine, KREON
Potential of Listed Automakers", were listed among "2012 Chinas Top 50 Best-Performing Companies" by Global laser scanning system, virtual reality review system, interactive touch review system and digital vehicle processing
Entrepreneur and among "Top 10 Chinese Brands You Must Know" by the world-famous financial magazine Barrons. system were up to world leading standards; the power center has established a perfect independent R & D system
integrating six core capabilities: benchmark, design, CAE, NVH, calibration and testing. "Excessive investment" in
technical R & D has laid a solid foundation for GWM's continuous independent innovation.
Product Strategy
We persist in focused development, uphold the brand concept of "focus, dedication and specialization", and build Outlook
specialized brands through specialized operation and management. With Haval and Great Wall brands, we primarily
With the mission of serving the country through industrial development, we aspire to be an outstanding representative of
develop and manufacture 4.3m+ SUV models. Great Wall brand covers passenger car, mini SUV, pickup and MPV.
Chinese independent auto brands and strive to fulfill the dream of building China into an auto power.
Since 2012, we have mapped out a marketing strategy of achieving the primary goal of "customer satisfaction" and
According to our development plan, we will achieve the goal of manufacturing 1.5 million units and selling 1.3 million
"market lead", taken a series of measures through marketing service innovation and reform to enhance our terminal
units by 2015.
image and service quality, oriented human financial and material resources on customer satisfaction, and created
In the future, we will be a multinational with internationalized brands, globalized markets and modern management
"surprise for customers" through value services to constantly enhance customer satisfaction.
methods. We will enjoy a global fame with the aim of "building the best Chinese vehicles".
Contents
Beijing
Corporate Vision Corporate Mission
Baoding Great WallCreation of China, with fame Take upon ourselves to surprise customers, make
resounding throughout the world staff happy, and create value for customers and
Great Wall Motor Company Limited (GWM) benefits for the society
Brand Strategy
GWM's
Brand positioning Chinas Largest SUV and Pickup Manufacturer
Core value Focus Dedication Specialization
Sub-brands
Haval's brand positioning Haval, the No.1 SUV Brand in China
Core value of Haval brand Professional
Great Wall's brand positioning A Chinese Brand that Leads with Quality
Core value of Great Wall brand Quality Wins Trust and Loyalty
Co., Ltd
Baoding Yanfeng Johnson Controls Automobile Seating
Company Limited
Baoding Great Wall Automotive Customer Service
Limited
Baoding Xincheng Automobile Development Company
Limited
Tianjin Great Wall Lean Automotive Parts Company
01/02 Great Wall
Glory Great Wall
Location: 2266 Chaoyang South Avenue, Baoding, Hebei Location: Tianjin Binhai New Area
First Manufacturing Division, Manufacturing Department, Province Tianjin Manufacturing Base, Great Wall Motor Company Limited Area: 3,417,000m2
Great Wall Motor Company Limited Area: 650,000m2
Have a vehicle manufacturing base with an annual production capacity of 160,000 units, include four processes (stamping, welding, Located at the Tianjin Binhai New Area, Tianjin Manufacturing Base is constructed in three phases, involves projects such as 800,000
coating and general assembly), and have three frame workshops (stamping, welding and coating). Primarily manufacture series such as passenger cars, parts and living zone, and primarily manufactures SUV and car models. Phase 1 and 2 involves projects such as 500,000
Haval SUV, Great Wall V80 and Wingle pickup. units vehicle plant, parts project, test circuit and living zone, and the parts park has planned projects like interior and exterior decoration,
Also, GWM's technical research building, mould center, KD department, engineering institute, test center, trial-manufacturing center, chassis, seat, engine, transmission, harness, logistics center, blanking center, KD workshop and customer service company. Phase 3
safety laboratory and test field are located here. involves a 300,000 passenger car project, covering stamping, welding, coating, general assembly, road test field, park and supporting
facilities. By 2015, the base will achieve a leap with an annual production capacity of 800,000 units.
Second Manufacturing Division, Manufacturing Location: 2299 Chaoyang South Avenue, Baoding, Hebei Province
Xushui Industry Park, Great Wall Motor Company Limited
Location: Dawangdian Industrial Park, Xushui, Baoding
Department, Great Wall Motor Company Limited Area: 580,000m2 Area: 3,480,000m2
Located in north Baoding's Emerging Industry Park, in the core of the Bohai Sea Economic Circle, with a total area of 5,221 mu(3,480,000
Have a passenger car manufacturing base with a total investment of 2.8 billion yuan and an annual production capacity of 240,000 units,
m2 ), a total investment of 16.2 billion yuan and a planned annual production capacity of 500,000 units, Xushui Industry Park primarily
include four processes (high-precision stamping workshop, digital welding workshop, full-automatic coating workshop and high-caliber
manufacture GWM's high-end SUV models.
general assembly workshop), and primarily manufacture Great Wall passenger car series.
Phase 1 involves projects such as 250,000 units vehicle plant, parts, high-speed test circuit and living zone, and the parts park planned
GWM's high automation degree, quality control up to European standards, lean and efficient management mode and eco-friendly produc-
14 projects covering core parts such as front & rear axles, engine and chassis, as well as harness, rubber parts, stamping parts, electric
tion environment mark the all-new passenger vehicle plant has entered a new stage of China's local auto production.
parts and interior & exterior decoration.
On the periphery of the high-speed circuit, projects such as another 500,000 units vehicle plant, a parts investment promotion park and a
large life supporting service zone are under planning, with a total area of over 12,000 mu and a total investment of some 60 billion yuan;
then, Xushui Industry Park form an annual production capacity of 1,000,000 units and create 50,000 jobs, thus becoming an auto city
accommodating 100,000 people in north China.
Location: 126 Yunshan Road, Baoding National High-tech Industrial Development Zone
Baoding Great Machinery Co., Ltd. Area: 20,000m2
Founded in 1991, located at the Baoding National High-tech Industrial Development Zone, Baoding Great Machinery Co., Ltd. is a
professional ball pin product manufacturer. After over two decades of development, the company has formed series such as steering &
suspension spherical hinge assembly, integrated swing assembly, commutator and electrically-controlled clutch with an annual production
capacity of over 700,000 units (sets), has established matching relations with an array of domestic famous automakers and parts
manufacturers, and has taken the lead to pass TS16949 quality management system certification and ISO14001 and OHSAS18001
East Zone Location: Jiaozhuang Industry Park, Dongsheng Road, near East 2nd Ring Road, Baoding
Area: 233,300m2
system certifications.
Baoding Great Wall Vehicle Axles Company Limited is a professional light axle R & D and manufacturing enterprise, as well as the
earliest core parts subsidiary of Great Wall Motor Company Limited. The company's key products include pickup-specific front & rear
axles, SUV-specific front & rear axles, car-specific front & rear axles and fuel tanks. After over two decades of development, the
company has accumulated rich manufacturing experience and owned five core processes (stamping, welding, electrophoresis,
machining and assembly), with an annual production capacity of 500,000 sets.
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index determination confirmation Great Wall Performance Integration Development System
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System-level design
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GWM adopts the strategy of "excessive investment" in technical R & D to pursue industrial lead. Since 2006 GWM has invested
Application methods:
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Application methods:
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*VOC analysis *DVP implementation
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over 4 billion yuan in R & D, and plans to invest a total of nearly 10 billion yuan by 2015.
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*Benchmark study Sub-system design
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*CAE module *Optimization & improvement
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Presently GWM has an R & D team of over 6,500 members. GWM was accredited as post-doctoral research workstation in May
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Performance index validation:
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S-PDS RD-PDS H-PDS NVH-PDS O-PDS G-PDS E-PDS D-PDS
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*Bench test of parts
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2006, state-accredited enterprise technology center by five Ministries and Commissions including the National Development and
trol
*Bench test of system and assembly
ition
Parts scheme design *Vehicle performance test
Performance index *User test and confirmation
Reform Commission and the Ministry of Science and Technology in September 2007, and "national innovation-oriented enterprise
realization
in February 2011. V-shaped development mode based on Performance Integration Development System
GWM Technology Center is capable of designing and developing passenger car, SUV and pickup series as well as powertrain, performance development
and developing over ten models simultaneously. In the fields such as vehicle modeling, engineering design, CAE, test &
trial-manufacture, engine and transmission, it has formed independent technologies, standards and intellectual property.
GWM will go ahead with the strategy of "excessive investment" in technical resources and proceed to expand the R & D team to
over 10,000 members by 2015.
Modeling Design
The Modeling Center is the important integration of the Great Wall Motors Technology Center with a professional design team of more
than 300 staff members. It is responsible for modeling design in the complete vehicle development process. It can design 9 cars' shape
and appearance at the same time. The Modeling Center consists of the Frontal Analysis Department, the Creative Idea Design
Department, the CAS Design Department, COLOR&TRIM Department and the Advanced Surface Design. These departments can
complete all jobs in the whole process, including conceptual design, design, digital model, clay model, color and trimming, A-surface
production and VR digital rendering. The Shape Design Center is equipped with the advanced coordinate measuring machine, the
graphic pattern scanner, the color difference meter, the five-axis machining equipment and the completely virtual simulation evaluation
GWM Technology Center GWM New Technology Center
system.
Pedestrian Protection Test System Great Wall Peri and V80 Frontal Crash Test Great Wall C50 Driver Seat Whiplash Test
Pebble Road Wave-changeable Corrugated Road Performance Test Field
Precision Measurement
It possesses the internationally first-class inspection and examination devices, including 1 unit of high-precision three dimensional
measuring machine, 2 units of gantry three dimensional measuring machine, 5 units of bridge type three dimensional measuring
machine and 15 units of articulated arm measuring machine. The devices can reach the industry leading inspection and examination
level 0.6um.
Universal Length Measuring Acceleration Sensor Calibration Device Extraction-thermal desorption-gas Inductively coupled plasma atomic
Gauge for Data Processing chromatography spectrometer (GC/MS) emission spectroscopy (ICP-AES)
Failure Analysis
It is equipped with the environmental scanning electron microscope made by FEI (USA) which may conduct the microstructure analysis
and the microanalysis, up to one million times magnification and 3nm resolution. It is in the internationally top level. In combination of
Japan OLYMPUS stereo microscope and metallurgical microscope, it may conduct the failure analysis of breakage, deformation,
corrosion, damage, wear and degradation for mental, nonmetal and chemical products.Effectively guaranteed product design and
process improvement.
Complete Vehicle Walk-in Salt Spray Corrosion Test Cabin Parts Weather Resistance Test Main Bodywork Integrated Gauge Production of Screw Body Ergonomic Analysis of General Assembly
Storage room
The entire line imported press machine for C01 line and
C02 line; the C01 and C02 lines are multi-station
production lines consisting of 1 unit of 2500-ton
multi-station press machine and the automatic loading
and unloading system. It is made in Fageseda, Spain. Paint stirring room
A01 automated press line is one of the largest-tonnage
press machines in China. The press machine is made by
Jier Machine-Tool Group Co., Ltd.. The manipulators are
made by Jinan New Jier Gudel Automation Co., Ltd.
Size:2560 x1240x1530
Battery: lithium-ion battery pack
Drive motor: permanent magnet synchronous motor
Charging time: 3h-4h
Maximum speed:60
Haval Brand
HAVAL H8 HAVAL H7
Size:4806x1975x1794 Size:4677x1910x1698
Pattern Vehicle
Engine:GW4C20 Engine:GW4C20A According to industrial demands, GWM can provide corresponding pattern vehicles like police cars, engineering vehicles and
Displacement:2.0 Displacement:2.0
Maximum power:155/5500 Maximum power:180/6000
breakdown vans
Maximum torque:320/2000-4000 Maximum torque:350/1800-4000
Engine Series
GWM keeps to the road of independent development of core power, upholds the R & D concept of constant innovation, has
successively launched small-displacement, lightweight and high-performance gasoline engines and high-pressure common-rail
turbocharged diesel engines, and launched Haval SUV series and Great Wall PC series powered by these engines.
Based on state-of-the-arts technologies in the world, GWM's new-generation engines features technologies such as direct fuel injection,
exhaust turbocharging, two-stage turbocharging, intake and exhaust VVT, variable induction system and EGR, are superior in terms of
comprehensive performance, and satisfies higher demand of the international market in the future.
GW4G15 GW4G13
Type: in-line four-cylinder, DOHC, Type: in-line four-cylinder, DOHC,
all-aluminum VVT all-aluminum VVT
Total displacement: 1.5L Total displacement: 1.3L
Maximum power: 78 kW/6000 rpm Maximum power: 68 kW/6000 rpm
Maximum torque: 138 Nm/4000-5000 rpm Maximum torque:118 Nm/4000-5000 rpm
Emission standard: Euro IV Emission standard: Euro IV
GW4G15T/B GW4C20
Type: in-line four-cylinder, exhaust Type: in-line four-cylinder, GDI, double-channel
turbocharging, all-aluminum VVT, DOHC turbocharging, double VVT, balance shaft
Total displacement: 1.5L Total displacement: 2.0L
Maximum power: 98kW/5600 rpm Maximum power: 155 kW /5500 rpm
001 MT 2WD/4WD AMT Automatic manual transmission 002 MT 2WD/4WD 01 AT Automatic transmission
GW4D20
Type: in-line four-cylinder, high-pressure common-rail,
electronically-controlled VGT, EGR cooling, intake inter-cooling
Total displacement: 2.0L
Maximum power: 110 kW /4000 rpm 120 kW /4000 rpm
Maximum torque: 310 Nm /1800-2800 rpm 350 Nm /1800-3000 rpm
Emission standard: Euro V+
International Market
In terms of export GWM has come out on top for consecutive years since 1998. To date, GWM has exported vehicles to Europe,
Australia, South America, the Middle East and Africa, thus forming a solid international marketing network.
GWM's overseas strategy has been developing in depth in an all-round manner. It values export quality above export scale, values
product quality and the quality of its overseas operations, pursues a gradual increase in its overseas brand competitiveness and
premium capacity and its sustainable international development, has shifted from "pure vehicle trade" in the past to "systematic
overseas market development", and has comprehensively unfolded projects such as brand building, sales and service network
Preferred Brand For Group Purchase extension, technology output, establishment of central parts warehouses and overseas plant building, thus pulling ahead in China's
auto industry.
GWM can tailor models to customers' demands and build quality special vehicles through equipment and function innovation. Thanks to
On September 8, 2009, GWM took the lead among Chinese independent automakers to win Whole Vehicle Type Approval.
its outstanding performance, Haval SUV has become preferred brand for law enforcement and guard systems such as public security
organs, courts and justice departments, health departments, tax departments and departments of land and resources. Thus, GWM has
set an industrial benchmark in the purchase of commuter car and official vehicles for enterprises and institutions.
The Central Commission for Discipline The Health Department of Hebei Province The Local Taxation Bureau of Baoding
Inspection purchased 1,018 units of Great purchased 172 units of Haval H5 SUVs purchased 111 units of Wingle 5 pickups
Wall C50 and Great Wall C30 passenger
cars for Xinjiang
In May 2008, GWM donated 50 vehicles worth over 5 million yuan to Sichuan's In April 2010, GWM donated 20 vehicles worth over 2.2 million Great Wall Motors Staff Sports GWM carried out the activity of Staff GWM launched the "ease project" and its
quake-hit areas successively yuan in support of the reconstruction of quake-hit Yushu Meeting Family Day staff has moved into Great Wall Garden
1984 1990 1996 1998 2000 2002 2003 2004 2005 2006 2007
Great Wall Motors On July 1, Wei On March 31, the The 1st batch of Great Wall On May 25, Great On May 26, Great On December 15, On August 28, On March 6, the On July 24, GWM was On March 28, President Hu Jintao gave an important
manufacturing plant Jianjun took up 1st Great Wall pickups was exported to the Wall Internal Wall Safe set a GWM was listed on GWM was listed 100,000 units/year accredited as a instruction to GWM.
Middle East, raising the curtain of On June 2, GWM headed the list of China's top 10 listed
was founded. the post of Deer pickup rolled Combustion Engine precedent in China's the Hong Kong among China's top manufacturing base "National Vehicle Export
automakers.
general manager off line. Chinese automobiles marching Manufacturing economy SUV Stock Exchange as 500 enterprises and was completed and Base". On October 12, "GWM Technology Center" was accredited as a
of Great Wall into the overseas market. Company Limited the first domestic made the list Haval CUV went into On September 3, Great national corporate technical center.
Motor Industry Great Wall pickup ranked 1st in was established as private automaker consecutively production. Wall Haval CUV was On October 29, the 200,000 units/y manufacturing base was
Company. sales in domestic pickup market the earliest with core listed in Hong Kong. afterwards with its On July 1, the exported to Italy, setting completed; GWPeri and Cowry MPV rolled offline; and GWM
for the first time and retained the power among place up gradually. cornerstone was laid a record of batch export released its new logo across the world.
title for the following 12 years On November 7, GWM was accredited qualified to manufacture
independent brands. for Great Wall to the EU among
cars. Afterwards, series like GWPeri, Florid, Coolbear, Great
consecutively. Passenger cars Chinese independent Wall C10, Great Wall C30 were launched in a row.
manufacturing base. brands.