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Diagrams

This document discusses different types of coffee drinkers and their perceptions. It identifies groups such as health conscious, traditional, trendy brand conscious, spirited and youthful, go-getters and fun loving, and habitual drinkers. Some perceive coffee to have a strong taste while others are more casual followers.

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Ali Tariq Butt
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39 views6 pages

Diagrams

This document discusses different types of coffee drinkers and their perceptions. It identifies groups such as health conscious, traditional, trendy brand conscious, spirited and youthful, go-getters and fun loving, and habitual drinkers. Some perceive coffee to have a strong taste while others are more casual followers.

Uploaded by

Ali Tariq Butt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Coffee

Antagonists

Health
Conscious

Trendy, Brand
Conscious
Fun loving,
Exciting Fun loving

Spirited, Cool,
Youthful

Fashionable
Traditional

Go-Getters,
Fun Loving

Dont Care
Cheerful
Habitual
Drinkers

Followers

Preceive coffee
to have strong
taste
al
rs

ers

coffee
trong
e

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