Measurement of

UNIT 4 CREATIVITY AND PROBLEM Intelligence

SOLVING

Structure
4.0 Introduction
4.1 Objectives
4.2 Creativity
4.2.1 Meaning and Aspects of Creativity
4.2.2 Investment and Confluence Theory of Creativity
4.2.3 Aspects of Creativity
4.2.4 Stages of Creativity
4.2.5 Creativity and Intelligence
4.2.6 Measurement of Creativity
4.3 Problem Solving
4.3.1 Terms Related to Problem Solving
4.3.2 Typologies of Problems
4.3.3 Stages of Problem Solving
4.3.4 Strategies of Problem Solving
4.3.4.1 Algorithms
4.3.4.2 Heuristics
4.3.5 Factors Affecting Problem Solving
4.4 Let Us Sum Up
4.5 Unit End Questions
4.6 Glossary
4.7 Suggested Readings and References

4.0 INTRODUCTION
Human being is exceptionally blessed with the higher level thinking abilities of
creativity and problem solving. Such activities require use of already stored
information along with the information concurrently received from the
environment. A thorough account of these multi-step processes will be presented
in this unit. First of all, we will discuss meaning, aspects and stages of creativity.
This will be followed by a description of measurement of creativity and its
relationship with intelligence. We will also discuss meaning, stages and strategies
of problem solving. Finally, factors affecting problem solving will be discussed.

4.1 OBJECTIVES
After reading this unit, you will be able to:
Explain meaning, aspects and stages of creativity;
Describe the tests to measure creativity and relate it with intelligence;
Explain meaning, stages and strategies of problem solving; and
Analyse the factors affecting problem solving.
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Intelligence and Creativity
4.2 CREATIVITY
The most advanced thought process, creativity, involves production of uncommon
and novel ideas that are highly relevant to the situation. Creativity is defined as
something different from intelligence and as a parallel construct to intelligence,
but it differs from intelligence in that it is not restricted to cognitive or intellectual
functioning or behaviour. Instead, it is concerned with a complex mix of
motivational conditions, personality factors, environmental conditions, chance
factors, and even products (Michalko, 1998).

4.2.1 Meaning and Aspects of Creativity

Creativity is a goal directed thinking which is unusual, novel and useful. Many
of such creative thinking become so important that they influence the whole
human civilisation and are called as historical creativity. The Mona Lisa, the
laws of thermodynamics, the laws of motion, the theory of relativity are some of
the ideas that were never thought before and changed the human civilisation
altogether in a great way in their respective spheres of life. Although we can
accept its existence and importance, it has been a highly difficult task for the
researchers to define creativity.

Newell, Shaw and Simon (1963) have explained the nature of creativity on the
basis of following four criteria:
a) Novelty and usefulness
b) Rejects previously accepted ideas
c) Requires intense motivation and persistence
d) Results from organising the unclear situation in a coherent, clear and new
way.
Sternberg (2006) reports five commonalities in the research of creativity. These
are:
1) Creativity involves thinking that aims at producing ideas or products that
are relatively novel and that are, in some respect, compelling.
2) Creativity has some domain-specific and domain-general elements in the
sense that it needs some specific knowledge, but there are certain elements
of creativity that cut across different domains.
3) Creativity is measureable, at least to some extent.
4) Creativity can be developed and promoted.
5) Creativity is not highly rewarded in practice, as it is supposed to be in theory.
Sternberg and Lubart (1999) define creativity as the ability to produce work that
is both novel (i.e. original, unexpected) and appropriate (i.e. useful concerning
tasks constrains).

Runco (2007) categorised these definitions of creativity as involving the creation

of something new and useful and calls them as products definitions of creativity.
However, he thought that creative thinking did not essentially require tangible
creative products; rather the process should be more focused in defining creativity.
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Studies in cognitive psychology have tried to understand the process of creative Creativity and Problem
Solving
thinking. These researches assumed that creativity is just extraordinary results
of ordinary processes (Smith, Ward & Finke 1995). The process of creativity is
thought to have following four characteristics:
1) It is imaginative involving imagination, since it is the process of generating
something original.
2) It is purposeful, that is, creativity is imagination put into action towards an
end.
3) It produces something original in relation to ones own previous work, to
their peer group or to anyones previous output in a particular field.
4) It has value in respect to the objective it was applied for. Creativity involves
not only the generation of ideas, but also evaluation of them, and deciding
which one is the most adequate one.
Beghetto and Kaufman (2007) conceptualised creativity in three different ways.
They defined creativity as novel and personally meaningful interpretation of
experiences, actions, and events. However, the novelty and meaningfulness of
these interpretations need not require to be original or (even meaningful) to others.
Indeed, the judgment of novelty and meaningfulness that constitutes creativity is
an intrapersonal judgment. This intrapersonal judgment is what distinguishes
creativity from other forms of creative expressions.

There are two types of creativeity (i) little-c (or everyday) creativity and (ii) Big-
C (or eminent) creativity. The latter two forms of creativity rely on interpersonal
and historical judgments of novelty, appropriateness, and lasting impact.

4.2.2 Investment and Confluence Theory of Creativity

Sternberg (2006) has proposed investment and confluence theory to understand
creativity. According to the investment theory, creativity requires a confluence
of six distinct but interrelated resources: intellectual abilities, knowledge, styles
of thinking, personality, motivation, and environment. Although levels of these
resources are sources of individual differences, often the decision to use a resource
is a more important source of individual differences.

Intellectual skills: Three intellectual skills are particularly important: (a) the
synthetic skill to see problems in new ways and to escape the bounds of
conventional thinking, (b) the analytic skill to recognise which of ones ideas are
worth pursuing and which are not, and (c) the practicalcontextual skill to know
how to persuade others ofto sell other people onthe value of ones ideas.
The confluence of these three skills is also important. Analytic skills used in the
absence of the other two skills results in powerful critical, but not creative,
thinking. Synthetic skill used in the absence of the other two skills results in new
ideas that are not subjected to the scrutiny required to improve them and make
them work. Practicalcontextual skill in the absence of the other two skills may
result in societal acceptance of ideas not because the ideas are good, but rather,
because the ideas have been well and powerfully presented.

Knowledge: On the one hand, one needs to know enough about a field to move
it forward. One cannot move beyond where a field is if one does not know where
it is. On the other hand, knowledge about a field can result in a closed and
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Intelligence and Creativity entrenched perspective, resulting in a persons not moving beyond the way in
which he or she has seen problems in the past. Knowledge thus can help, or it
can hinder creativity.

Thinking styles: Thinking styles are preferred ways of using ones skills. In
essence, they are decisions about how to deploy the skills available to a person.
With regard to thinking styles, a legislative style is particularly important for
creativity, that is, a preference for thinking and a decision to think in new ways.
This preference needs to be distinguished from the ability to think creatively:
Someone may like to think along new lines, but not think well, or vice versa. It
also helps to become a major creative thinker, if one is able to think globally as
well as locally, distinguishing the forest from the trees and thereby recognising
which questions are important and which ones are not.

Personality: Numerous research investigations have supported the importance

of certain personality attributes for creative functioning. These attributes include,
but are not limited to, willingness to overcome obstacles, willingness to take
sensible risks, willingness to tolerate ambiguity, and self-efficacy. In particular,
buying low and selling high typically means defying the crowd, so that one has
to be willing to stand up to conventions if one wants to think and act in creative
ways. Often creative people seek opposition; that is, they decide to think in ways
that countervail how others think. Note that none of the attributes of creative
thinking is fixed. One can decide to overcome obstacles, take sensible risks, and
so forth.

Motivation: Intrinsic, task-focused motivation is also essential to creativity. The

research of Amabile (1983) and others has shown the importance of such
motivation for creative work and has suggested that people rarely do truly creative
work in an area unless they really love what they are doing and focus on the
work rather than the potential rewards. Motivation is not something inherent in
a person: One decides to be motivated by one thing or another. Often, people
who need to work in a certain area that does not particularly interest them will
decide that, given the need to work in that area, they had better find a way to
make it interest them. They will then look for some angle on the work they need
to do that makes this work appeal to rather than bore them.

Environment: Finally, one needs an environment that is supportive and rewarding

of creative ideas. One could have all of the internal resources needed to think
creatively, but without some environmental support (such as a forum for proposing
those ideas), the creativity that a person has within him or her might never be
displayed.

Confluence: Concerning the confluence of these six components, creativity is

hypothesized to involve more than a simple sum of a persons level on each
component. First, there may be thresholds for some components (e.g., knowledge)
below which creativity is not possible regardless of the levels on other
components. Second, partial compensation may occur in which strength on one
component (e.g., motivation) counteracts a weakness on another component (e.g.,
environment). Third, interactions may occur between components, such as
intelligence and motivation, in which high levels on both components could
multiplicatively enhance creativity.

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4.2.3 Aspects of Creativity Creativity and Problem
Solving
Guilford (1986) considered creative thinking as involving divergent thinking,
which emphasises fluency, flexibility, originality, and elaboration. Guilford,
however, noted that creative thinking is not the same as divergent thinking,
because creativity requires sensitivity to problems as well as redefinition abilities,
which include transformations of thought, reinterpretations, and freedom from
functional fixedness in driving unique solutions. In order to develop Torrance
Tests of Creative Thinking (TTCT) and in its further revisions, Torrance (1966,
1974) has explained six components of creativity. He has described these aspects
of creativity in terms of their mode of measurement. These aspects of creativity
are:
1) Fluency: The number of relevant ideas; shows an ability to produce a number
of figural images.
2) Flexibility: Flexibility is the individuals ability to produce not only a large
number of responses, ideas or solutions to a problem, but also a variety of
responses, ideas or solutions to a problem.
3) Originality: The number of statistically infrequent ideas; shows an ability
to produce uncommon or unique responses.
4) Elaboration: The number of added ideas; demonstrates the subjects ability
to develop and elaborate on ideas.
5) Abstractness of Titles: The degree beyond labeling; based on the idea that
creativity requires an abstraction of thought. It measures the degree a title
moves beyond concrete labeling of the pictures drawn.
6) Resistance to Premature Closure: The degree of psychological openness;
based on the belief that creative behaviour requires a person to consider a
variety of information when processing information and to keep an open
mind.

Self Assessment Questions

1) Define the process of creativity.
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2) Describe that how different psychologists differ in understanding
creativity.
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Intelligence and Creativity
3) Explain that how Investment and Confluence Theory of approaches
creativity.
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4) Give an account of aspects of creative thinking.
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4.2.4 Stages of Creativity

The history of research on stages of creativity began with Graham Wallas (1926)
who suggested that creative thinking follows four successive steps:

Stage of preparation: The subject begins to gather information about the problem
to be solved and attempts some solutions. This stage is characterised by a state
of trial-and-error in learning. Therefore, the subject is advised to learn as much
as possible about the problem area. In preparation the thinker begins recalling
personal experiences and investigating in all different directions to gather
information about the problem to be solved. The object of defining the focus
question of interest is to list all concepts associated with the focus question.
Since the goal from this procedure is to generate the largest possible list, the
thinker should not worry about redundancy, relative importance, or relationships
at this point.

Stage of incubation: In the second stage the solution exists but is not clear. The
subject must not intentionally work on the problem. Instead it is allowed to sink
into the unconscious. In this stage the solution exists but is not clear. Therefore,
the thinker must not intentionally work on the problem. Instead, he/she should
be allowed to sink into the unconscious and the thinker is advised to relax and
reflect on his/her focus question which might lead him/her to modification of
the focus question.

Stage of illumination: In the third stage the subject suddenly experiences insight
into the problem when a new solution, idea, or relationship emerges. In other
words, the subject attempts to reformulate his/her ideas or to formulate new
ones. The subject is more active and more conscious work is needed in this
stage. In the stage of illumination the thinker experiences insight into the problem
when a new solution, idea, or relationship emerges. Thus, he/she attempts to
reformulate his/her ideas or to formulate new ones.

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Stage of verification: Finally, the subject tries and checks the solution. In this Creativity and Problem
Solving
stage some modification may also occur to ideas reached in the previous stages.
In the stage of verification the thinker tests, tries and checks the solution he/she
created. Since this stage is the final one, the thinker may well make some
modification to his/her ideas which he/she reached in the previous stages. In this
stage thinker should rework the structure of his/her map to represent his/her
collective understanding of the interrelationships and connections among
groupings, which may include adding, subtracting, or changing super-ordinate
concepts, thus, he/she may need to review his/her concept map as he/she gains
new knowledge or new insights.

In some situations, the above stages may appear in a different order, or combined
into two or three stages. They also do not occur regularly. For example, sometimes
the subjects knowledge of the problem area allows him/her to pass over the first
stage (preparation) and move on to the next stage (incubation) or even to the
third stage.

4.2.5 Creativity and Intelligence

In one extreme opinion, creativity and intelligence are regarded as totally
independent of each other. Intelligence is not supposed to influence creativity.
Creativity is viewed as a mental operation accessible to everyone. It is supposedly
dependent on domain-specific knowledge (i.e. the amount of exposure to and
expertise in a given field) and deliberate practice.

This position denies not only the influence of intelligence, but of any individual
difference beyond knowledge and motivational factors, on creativity.

A high IQ has proven as insufficient for creativity ever since Termans (1925)
famous longitudinal study of 1528 highly gifted children, which had a mean IQ
of 151. While most of these children achieved remarkable occupational success
in later life, none of them showed a noteworthy sign of creativity. Most of the
studies concerning the association between psychometric intelligence and
creativity yielded only a weak relationship. For example, Torrance (1977) reported
that the median of 178 correlation coefficients between IQ and the TTCT was
only .20. Also, factor analyses of IQ and creativity tests yielded separate factors.

However, a creative persons IQ has been demonstrated to be at least a standard

deviation above the mean, often more. Guilford (1967) suggested a hypothesis
that a minimal level of IQ, often arbitrary set to 120, should be necessary, but not
sufficient for creativity. Creative achievement was thought to be impossible below
this threshold. Guilford also proposed that scatter plots of IQ and creativity
should show a triangular pattern (which gave Guilfords claim sometimes the
name triangularity hypothesis) with no data points in the low IQ/high creativity
quadrant. This threshold view of creativity is so plausible that it is widely accepted,
though empirical test are scarce and more likely to show a disconfirming tendency.

Hayes (1989) proposed an alternative certification hypothesis, which doubted

intrinsic links between creativity and intelligence. Instead, it stated that most
possibilities to display a recognisable level of creativity, like occupations in
architecture or science, simply require a high level of formal education. Since
academic performance is correlated with IQ, society simply denies creative
individuals of low IQ the chance to express their talent adequately.
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Intelligence and Creativity 4.2.6 Measurement of Creativity
Houtz and Krug (1995) provide a review of several tests developed for the
assessment of creativity. The review reveals that most of the tests of creativity
intend to measure divergent thinking. Within the category of divergent thinking,
Houtz and Krug (1995) present the Torrance Test of Creative Thinking (TTCT)
(Torrance 1966), The Wallach and Kogan Tests, The Guilford Battery.

The most widely used test on creativity is the Torrance Test of Creative Thinking
(TTCT). It is also the one that has the most extended research on their reliability
and validity (Kim 2006). This test has been translated into more than 30 languages
and it is used in different places as a tool to assess creative potential. It is based
on Guilfords Structure of the Intellect (SOI) battery that included some measures
of divergent thinking. Thus, it measures creativity through divergent thinking.

The TTCT was developed in 1966, and it has been re-normed four times: 1974,
1984, 1990 and 1998. There are two forms, TTCT-Verbal and Figural with two
parallel tests (form A and B). Each test is expected to measure
1) Fluency: The number of ideas: Total number of relevant responses.
2) Originality: The rarity of ideas: Number of statistically infrequent ideas.
The score is 0 if the idea is common, and 1 if it is unique.
3) Elaboration: The number of added ideas.
4) Flexibility: Number of categories of the relevant responses.
In 1990 Torrance deleted the flexibility scale, since it correlated highly with
fluency and added two measures of creative potential, viz., (i) abstractness of
titles and (ii) resistance to premature closure.

While (i) abstractness of title refers to the degree a title moves beyond concrete
labelling of pictures drawn, (ii) resistance to premature closure pertains to measure
the degree of psychological openness. The test can be administered in around 30
minutes, but the process of scoring requires some training and specific country
norms.

The 1998 manual provides norms for the United States and includes both grade
related and age related norms. Thus, there is some country specificity in the
measurement of creativity. Kim (2006) reported some normative measures in
other countries. These norms have usually been developed for research activities.
Criticisms against TTCT
There are 4 main criticisms against this test and these are:
1) The response set might influence the results. Thus, different order in the
presentation of the items leads to different results.
2) Creativity tests administered under different conditions lead to differences
in performance.
3) Raters of the TTCT might differ considerably in their scores to a similar
person.
4) The structure of the test itself is inadequate.

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 Creativity and Problem
Self Assessment Questions Solving
1) Explain the stages of creativity.
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2) Describe how creativity is related to intelligence.
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3) Explain the threshold hypothesis.
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4) Give an account of measurement of creativity.
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4.3 PROBLEM SOLVING

The thought process involved in a persons effort to remove obstacles in the way
to achieve the goal state is called problem solving. Such a process is involved in
critical thinking in taking many important decisions of life as well as in solving
simple routine problems. Psychological researches have uncovered many aspects
of problem solving behaviour which will be discussed in the following sections.

4.3.1 Terms Related to Problem Solving

Original or initial state: Problem solving begins with a certain original state
called the initial state of a problem.
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Intelligence and Creativity Goal or end state: This is what will be reached if the problem is solved. The
goal state is what is desired by the person. The goal state has some properties
defined by the person.

The person concerned who is with the initial state of the problem and wants to
reach the goal, puts in efforts to reach that goal. There may be obstacles to reach
the goal which will have to be overcome.

Person / operator: This refers to the person who is in the initial state and strives
to achieve the coal or end state through application of certain skills and techniques
which would facilitate overcoming the obstacle and reaching the goal state.
Operator manipulates the elements involved in the problem internally with the
help of some global or personal symbols or visual images.

Problem space: Initial state, goal state and operator combine to form the problem
space. The problem space includes a number of elements in it that are required
to be organised in a particular manner. A successful understanding of the problem
space would require: coherence, correspondence and relationship to background
knowledge. Coherent understanding of the problem space refers to connecting
the elements in a meaningful manner. A successful understanding also requires a
close correspondence between the internal representation and the elements of
the problem space. None of the elements should be left unmatched and also
none of them should be mismatched. Therefore, proper matched connections
should be made among all the elements.

Rules: These refer to rules that exist in converting the problem state into a goal
state.

More specifically it may be stated that Problem solving behaviour begins with
an obstacle or difference between original or initial state and goal or end state.
The goal is desired by the person/s or operator/s in the situation and has some
properties defined by the operator.., defined by some rules, to convert the problem
state into the goal state.

An Example of Problem Solving: A classical example of problem solving

behaviour may be explained with the help of Kohlers experiments with a
chimpanzee. In one experiment, Kohler (1927) put a hungry chimpanzee
(operator) in a closed cage with bananas hanging from the roof (goal state) and
three boxes on the floor. It should be noted that the chimpanzee can come closer
to the bananas only by putting all the three boxes together in vertical manner
(rule). In Kohlers experiment, after a series of irrelevant behaviours the
chimpanzee suddenly solved the problem and reached to the bananas. Such sudden
solutions of the problem resulted from internal representation and understanding
of the problem which was continuously going on in the chimpanzees unconscious
and is termed as insight by Kohler and other Gestalt psychologists.

4.3.2 Typologies of Problems

Well-defined and Ill-defined Problems
A problem is well-defined if there is a definable initial state and a goal state,
definite number of operators well identified and clear and explicit rules and
sub-goals to convert the initial state into the goal state.
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The problem faced by the chimpanzee in the Kohlers experiment is a good Creativity and Problem
Solving
example of a welldefined problem.

However an ill-defined problem is in which one or all of the elements of the

problem space (initial state, goal state, operators and rules) are not clearly defined.
Creation of a painting is a unique example of ill-defined problems.

Problems of Inducing Structure:

Problems of inducing structure require determining relationship among several
elements of the problem. For example take the analogy problem in which the
operator is required to find a structure in some elements with clearly defined
rules. Example of structured elements are bird to sky as fish is to water.
Solving analogy problems requires three types of cognitive skills:
1) Process of attribute discovery
2) Process of encoding
3) Process of comparing encoded attributes and evaluating attribute based
structure among the elements.
Problems of Transformation
Problems of transformation require finding a sequence of operations to transform
the initial state into the goal state. A classic example of such a problem is Tower
of Hanoi. A modified version of the problem is illustrated in the figure given
below:

Initial State

A B C

Goal State

A B C

At the initial state, there are three discs placed in peg A. Operator is required to
move all the three discs on to the peg C. Rules of the game are that only one and
the top disc can be moved at a time and the bigger disc cannot be placed over the
smaller one.

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Intelligence and Creativity Problems of Arrangement:
Problems of arrangement requires the operator to rearrange the elements of the
problem according to some criterion. In some of such problems the arrangement
criterion is predefined, while in others the operator himself is required to discover
it. An example of such problems is anagram in which order of letters of a word
changed and the operator is asked to rearrange their sequence to form a meaningful
word.

The cognitive skill needed to solve an anagram is constructive search by which

operator systematically examines reasonable combinations of letters until the
meaningful sequence is found.

4.3.3 Stages of Problem Solving

Gestalt psychologists suggest that problem solving behaviour also follows the
stages that are followed in creative thinking: preparation, incubation, illumination
or insight and verification. These stages have already been discussed in the earlier
section.
According to Polya , there are four stages involved in problem solving and these
are as given below
Stage 1: Define, understand and think about the problem. In this stage, there is
identification of the actual problem, attributes of the problem, area of knowledge
involved in solving the problem and collecting relevant information.
Stage 2: Devise a plan for solution. This stage includes thinking of alternate
ways to solve the problem and preparing a flowchart of solution.
Stage 3: Carry out the plan. This stage of problem solving is to execute the
solution of the problem.
Stage 4: Looking back. This involves verifying that the problem solved was the
one originally defined, and also checking reasonableness, criteria and constraints
as well as communicate results.
An information processing translation of the Polyas stages has also been described
which is presented in the following model: (See figure below)

Encoding the problem in working memory

Search long-term memory for plan or

production system

Execute the production system

Evaluate the results

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4.3.4 Strategies of Problem Solving Creativity and Problem
Solving
Even if the operator has all the basic knowledge and background skills, yet there
is no guarantee that they will solve the problem successfully.

In order to be successful in solving a problem, an additional element needed is to

have a general strategy that can be used for problem solving.

A strategy is a set of sequential steps (or procedure) used by a problem solver in

arriving at a solution. The strategy should help the operator by guiding him/her
to efficiently extract relevant data from the problem space and by giving a planned
approach to solving the problem. Cognitive psychologists have described two
major types of strategies generally used by an operator and these are termed as
algorithms and heuristics. Let us see what these are:

4.3.4.1 Algorithms
An algorithm is a strategy that ensures the correct solution of the problem, if the
well-defined rule of the solution is properly followed. In an anagram problem,
an algorithm would be attempting all the possible letter sequences until the correct
and meaningful word is found. There are four essential properties of an algorithm:
1) Each step of an algorithm must be exact. An algorithm must be precisely
and unambiguously described, so that there remains no uncertainty.
2) An algorithm must terminate. The ultimate purpose of an algorithm is to
solve a problem. If the process does not stop when executed, one will not be
able to get any result from it. Therefore, an algorithm must contain a finite
number of steps in its execution.
3) An algorithm must be effective. It must provide the correct answer to the
problem.
4) An algorithm must be general. This means that it must solve every instance
of the problem. For example, a program that computes the area of a rectangle
should work on all possible dimensions of the rectangle, within the limits
of the programming language and the machine.
Although algorithm is a guarantee to reach to the solution, the effort and time
involved in using it is so great that a human operator rarely uses this strategy.

4.3.4.2 Heuristics
Heuristics are general suggestions or rules of thumb that are useful in solving
a variety of problems. Heuristics are powerful and general. They do not ensure
a correct solution to the problem. That is why there are so many of them and if
one does not work, another may be tried upon. General heuristics are usually
context free and apply across many different situations. Specific heuristics are
used in specialised areas, like applying the conservation of momentum principle
to solve collision problems in physics, or telling students to check the units,
neglect small terms, or use crude approximations.

Means-end analysis
Probably the most common and general heuristic is the means-end analysis.
Simply stated, this heuristic says to do something to get a little closer to the goal.
This heuristic helps break down a problem into pieces. For example, the ultimate
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Intelligence and Creativity goal is taken in short term goals and each of these short term goals will have to
be achieved and doing so helps the person to get closer to the goal and ultimately
reach it.

If a large problem is broken down into pieces, it is important to self monitor the
sub goals, that is whether the person has achieved it or not. This self-monitoring
is known as meta-cognition. Meta-cognition is essential for any extended activity,
especially problem solving, because the problem solver needs to be aware of the
current activity, of the overall goal, the strategies used to attain the goal and the
effectiveness of those strategies.

Working backward
This strategy starts with the goal state and the operator moves backward toward
the initial state. This strategy is found to be very useful in solving problems like
paper-pencil maze. Sometimes the problem solver uses this method by combining
it with the means end analysis. However, working backward is useful only when
the end state is uniquely well defined with an unclear initial state.

Analogies
Heuristic of analogy uses experiences of strategies used to solve past problems
in solving a current problem. This strategy relies on discovering common attributes
among various problems solved at previous occasions and the problem being
faced presently.

4.3.5 Factors Affecting Problem Solving

Effectiveness of a problem solving behaviour is measured on two criteria: time
taken in solving the problem and probability of getting the solution. An effective
solution of a problem is dependent upon a number of factors. Some of these
factors are inherent in the problem itself, while others belong to the personal
characteristics of the problem solver. These include (i) Nature of the problem
(ii) Degree of difference between the initial and the goal state (iii) The perceivers
set (iv) functional fixedness. These are being discussed below:
i) Nature of the problem
What is themagnitude of the problem, the difficulty level of the problem
etc. are part of nature of the problem. Also if the initial state of the problem
is too different from that of the final goal of the problem the difficulty level
increases and solving the problem becomes somewhat difficult. While size
of a problem is positively related with the number of elements present in
the problem space, it is observed that as the size of the problem increases,
it becomes all themore difficult to reach solution to the problem and also it
becomes more time consuming. An example is the typical anagram
problems, where an increase in the number of letters of the anagrams
enhances the difficulty level of the problem.
ii) Greater the difference between initial and goal states decreases the likelihood
of solution. In such situations problem space is more disorganised and
therefore, the operator is required to take more steps to reach to the solution.
To give an example, take a complete jumble of letters in an anagram which
clearly describes such a situation.

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 If the problem is a general one which is frequently encountered, the problem Creativity and Problem
Solving
solver becomes familiar with the steps to be followed to reach the solution
and therefore, the problem becomes less difficult.
iii) The perceivers Set is defined as a tendency to perceive and respond to a
particular stimulus in a stereotypical manner. Set is formed in a situation
where a person successively and systematically perceives and responds to a
stimulus in a similar way. Set may prove to have facilitatory, as well as
inhibitory impact on problem solving.
If the past experience paved the way to the formation of certain mental set,
then the solution will become easier. But in case of greater difference among
the experiences, the mental set would hinder finding solution to the problem.
An example of the effect of set may be observed by pronouncing the
following words:
MACDONALD MACMOHAN MACGREGOR MACHINERY
If you pronounced the last word as MacHinery, the effect of set worked on
you. However, the effect of set can be minimized by increasing time interval
between practice and trial, by explicit instruction to not follow the previously
learned rules and by introducing some exceptions in the practice.
iv) Functional fixedness: Generally we categorise objects on the basis of their
use in our daily life. Whenever we think of those objects their functional
features dominate our thought process. Functional fixedness refers to the
tendency to perceive the objects with their customary and stereotypical use.
In a broader sense, functional fixedness is also an example of mental set, which
hinders the probability to achieve solution.

Self Assessment Questions

1) Define the problem solving behaviour.
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2) Describe the terms related to problem solving.
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Intelligence and Creativity
3) Explain the various types of problems.
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4) Give an account of the strategies used in problem solving.
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5) Describe the factors affecting problem solving.
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4.4 LET US SUM UP

Creativity is defined as a goal directed thinking which is unusual, novel and
useful. Such a thought process rejects the previously accepted ideas and organises
the unclear situation in new and coherent way. Investment theory states that
creativity requires a confluence of six distinct but interrelated resources:
intellectual abilities, knowledge, styles of thinking, personality, motivation, and
environment. Divergent thinking is thought to be a central component in any
type of creative thinking. Other aspects of creative thinking are: fluency, flexibility,
originality, elaboration, abstraction and resistance to premature closure. Creativity
follows a four step process consisting of preparation, incubation, illumination
and verification. Although creativity requires a minimum IQ of 120, but beyond
that level relationship between intelligence and creativity is either not clear or is
very weak. Most of the tests of creativity intend to measure divergent thinking.
Such a widely used test is TTCT which includes both verbal and figural items.

Problem solving is another kind of directed thinking that begins with an obstacle
or a difference between initial state and the goal state. The person is required to
reorganise the problem situation to remove the obstacle and convert the problem
state into then goal state. A successful understanding of problem space requires
coherence, correspondence and relationship to background knowledge. Types of
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problems referred in the psychological researches are well-defined and ill-defined Creativity and Problem
Solving
problems, problems of inducing structure, transformation and arrangement.
Cognitive psychologists have described two major types of strategies used in
problem solving: algorithms and heuristics. The factors affecting the success of
problem solving behaviour include the size of the problem, difference between
problem state and goal state, generality of tje problem and set and functional
fixedness of the problem solver.

4.5 UNIT END QUESTIONS

1) Define the process of creativity and describe that how different psychologists
differ in understanding creativity.
2) Explain that how Investment and Confluence Theory of approaches creativity
and present an account of aspects of creative thinking.
3) Briefly discuss the stages of creativity.
4) Describe that how creativity is related with intelligence and explain the
threshold hypothesis in this regard.
5) Give an account of measurement of creativity.
6) Define the problem solving behaviour and describe the terms related to
problem solving.
7) Explain the various types of problems and present an account of the strategies
used in problem solving.
8) Describe the factors affecting problem solving.

4.6 GLOSSARY
Creativity : Creativity is a goal directed thinking which is
unusual, novel and useful.
Historical creativity : Historical creativity is a creative thinking that
becomes so important that it influence the whole
human civilisation.
Investment theory : Investment theory states that creativity requires
a confluence of six distinct but interrelated
resources: intellectual abilities, knowledge,
styles of thinking, personality, motivation, and
environment.
Threshold hypothesis : The hypothesis that state that a minimal level
of IQ, often arbitrary set to 120 should be
necessary, but not sufficient for creativity.
Problem solving : The directed thought process involved in a
persons effort to remove obstacles in the way
to achieve the goal state is called problem
solving.
Well-defined and : A problem is well-defined if there is a definable
ill-defined problems initial state and a goal state, the number of
operators is definite and they all are well
identified and there are quite explicit rules and
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Intelligence and Creativity sub-goals to convert the initial state into the goal
state. On the contrary, in case of ill-defined
problem one or all of the elements of the
problem space (initial state, goal state, operators
and rules) are not clearly defined.
Problems of inducing : Problems of inducing structure require determining
structure relationship among several elements of the
problem.
Problems of transformation : Problems of transformation require finding a
sequence of operations to transform the initial
state into the goal state.
Problems of arrangement : Problems of arrangement requires the operator
to rearrange the elements of the problem
according to some criterion.
Strategy of problem solving : A strategy is a set of sequential steps (or
procedure) used by a problem solver in arriving
at a solution.
Algorithm : An algorithm is a strategy that ensures the
correct solution of the problem, if the well-
defined rule of the solution is properly followed.
Heuristics : Heuristics are general suggestions or rules of
thumb that are useful in solving a great variety
of problems but do not ensure a correct solution
to the problem.
Set : Set is defined as a tendency to perceive and
respond to a particular stimulus in a stereotypical
manner.
Functional fixedness : Functional fixedness refers to the tendency to
perceive the objects with their customary and
stereotypical use.

4.7 SUGGESTED READINGS AND REFERENCES

Hilgard, E.R. (1999). Introduction to Psychology (6th Edition). Oxford and IBH
Publishing Co, Pvt Ltd.: New Delhi.
Morgan, C.T. King, R.A., Weis, J.R. & Scooper, J. (1993). Introduction to
Psychology. Tata Mc-Graw Hill Publishing Company: New Delhi.
References
Amabile, T. M. (1983). Social psychology of creativity. New York: Springer-
Verlag.
Beghetto, R. A. & Kaufman, J. C. (2007). Toward a Broader Conception of
Creativity: A Case for mini-c Creativity. Psychology of Aesthetics, Creativity,
and the Arts, 1, 7379.
Greeno, J. G. (1977). Process of understanding in problem solving. In N. J.
Castellan, Jr., D. B. Pisoni & G. R. Potts (Eds.), Cognitive theory. Hillsdale,
N.J.: Elrbaum.
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Guilford, J.P. (1967). The nature of human intelligence. McGraw Hill: NY. Creativity and Problem
Solving
Guilford, J. P. (1986). Creative talents: Their nature, uses and development.
Buffalo, NY: Bearly Ltd.
Hayes, J. R. (1989). The complete problem solver (2nd ed.). Mahwah, NJ:
Erlbaum.
Hocevar, D. (1980). Intelligence, divergent thinking, and creativity. Intelligence,
4, 25-40.
Kim, K. H. (2006). Can we trust creativity tests? A review of the Torrance Tests
of creative thinking (TTCT). Creativity Research Journal, 18 (1), 3-14.
Michalko, M. (1998). Thinking like a genius: Eight strategies used by the
supercreative, from Aristotle and Leonardo to Einstein and Edison. The Futurist,
32(4), 21.
Newell, A., Shaw, J. C. & Simon, H. A. (1963). The process of creative thinking.
In H. E. Gruber, G. Terrel & M. Wertheimer (Eds.), Contemporary approaches
to creative thinking. New York: Atherton.
Runco, M. A. (2007). Creativity. Theories and Themes: Research, Development
and Practice. Amsterdam: Elsevier.
Smith, S. M., Ward, T. B., and Finke, R. A. (1995). The creative cognition
approach. Cambridge University Press.
Sternberg, R. J. and Lubart, T. I. (1999). The concept of creativity: Prospects and
Paradigms. In R.J. Sternberg (ed.). Handbook of Creativity. London: Cambridge
University Press.
Sternberg, R. J. (2006). The nature of creativity. Creativity Research Journal, 18
(1), 87-98.
Terman, L. M. (1925). Genetic studies of genius (Vol. I) Mental and physical
traits of a thousand gifted children. Stanford: University Press.
Torrance, E.P. (1966). Torrance tests of creativity. Personnel Press, Princeton.
Torrance, E.P. (1974). Torrance tests of creative thinking. Ginn & Company
(Xerox Corporation), Lexington: MA.
Torrance, E. P. (1977). Discovery and nurturance of giftedness in the culturally
different. Reston, VA: Council on Exceptional Children.
Wallas, G. (1926). The art of thought. New York: Harcourt, Brace.

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