Design Analysis Grid

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Name: Date:

Design Analysis Grid

Visual Map, explanatory diagram, statistical diagram, symbol, logo, chart, illustration, 3D model,
Communicatio instrumental drawing, architectural drawing, poster, packaging, signage, multimedia, 2D
n Description layout.

Describe the
visual
communication.

Audience: Age: Gender Socio/Eco Interests Other incl.


Status Ethnicity,
religion

Why? Indicators
that determine
audience

Purpose: (Tick Promote [ ] Advertise [ ] Depict [ ] Explain [ ] Teach [ ] Inform [ ] Guide [ ] Other [ ]
the intended
purpose(s). _____________

Why? What
aspect(s) of the
visual
communication
identify the
purpose?

Context: Location/Environment: Size/Scale: Content: (Humour, emotive, Cultural, social or political


Name: Date:
imagery, etc).

How does the


context affect
the visual
communication.

Design Point: Line: Shape: Form: Tone: Texture: Colour: Letterform:


Elements:

Describe:

Design Balance: Contrast: Scale: Proportion: Pattern: Hierarchy: Figure ground: Cropping:
Principles:

Describe:

Methods

Drawing Printing Photography Photocopy Computer 3D Process


Name: Date:
Freehand [ ] Offset [ ] Colour [ ] Colour [ ] Digitally altered image [ ] Construction [ ]
Silkscreen [ ] Black &white [ ] Black & white [ ] Computer generated image [ ] Moulding [ ]
2D Digital [ ] Digital [ ] Web design [ ] Casting [ ]
- Orthogonal [ ] Monoprint [ ] Animation [ ] Sculpturing [ ]
Relief print [ ]
3D Intaglio [ ]
- Paraline [ ]
- Perspective [ ]

Materials Paper, card, wood, metal, glass, clay, stone, plastic, textile Media Pencil, paint, charcoal, watercolour, airbrush, pen,
etc. digital media, photographic film.

Describe:

This grid enables you to collect information about visual communications. The information will assist you when describing and analysing the examples
in more detail.
Name: Date:

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