Optimizing an Advertising Campaign "ath 1010 Intermediate Algebra Project ee es seers fe al veel ai Examples of the cost of production. The equstion that represents the quantity to be optimized is called the since the objective of the process is to optimize the value. In this project the objective function, ‘objective is to maximize the number of people who will be reached by an advertising The objective is subject to limitations or constraints represented by inequalities. a cece erneees nar s reticence on available, and the amount of land a farmer has for crops are examples of constraints that can be ‘represented using inequalities. Broadcasting an infinite number of advertisements is not a realistic goal. oy pss pepemclerleee [oye alprmenrast emg pepe bed ‘system of inequalities based on the constraints provides a visual representation of ‘solutions to the problem. Ifthe graph is a closed region, it can be shown that the values that optimize the objective function will occur at one of the “comers” of the region. ‘The Problem: In this project you will solve the following situation: A local business plans on advertising their new product by purchasing advertisements on the radio and on TV. The business plans to purchase at least 75 total ads and they want to have at east twice as many radio ads as TV ads. Radio ads cost $20 cach and TV ads cost $80 each. ‘The advertising budget is $6480, It is estimated that each radio ad will be heard by 2000 listeners and each TV ad will be seen by 1500 people. How many of each type of ad should be ‘purchased to maximize the number of people who will be reached by the advertisements? number of radio ads that are purchased and YY be the number of TV ads. a —— > 2aX ‘Recall thatthe business wants at least twice as many radio ads (X) as TV ads (¥). So, the ads should be at least (or more) than 2 times the number of TV ads. ‘Write down a linear inequality that expresses this fact. Be careful! It is easy to write this one | 2ay87F 4. There are two more constraints that must be met. These relate to the fact that there ‘cannot be negative numbers of advertisements. Write the two inequalities that model ‘these constraints X20 ond y20 ‘5. Next, write down the function for the number of people that will be exposed to the ‘advertisements, This is the Objective Function for the problem. P= 2000x +1560 You now have five linear inequalities and an objective function. These together describe the6 To solve this problem, you will need to graph she intersection of al five inequalities ‘on one common XY plane. Do this on the grid below (or for extra credit use a ": Make sure you scale your graph appropriately, You'll want to exPort your graph a an “image” Have the bottom lft be the ogi, with the horizontal axis ‘and the vertical axis representing Y. Label the axes with what they represent and tabel your lines as you graph them.9. Write a sentence describing how many of each type of advertisement should be ‘purchased and what is the maximum number of people who will be exposed to the ad. you vill aed ty bay Fradio Ade oad $3 400TV ods te reach 140, 500 peofle. 10. Reflective Writing. This needs to be a separate page that is typed, proof-read for typos. ‘spelling, and grammar, Use 12-point font and double space. Add a ttle (e.g. Reflective ‘Writing for Optimization Lab). Provide a brief introduction explaining the lab in your ‘own words. Also in the introduction, tell the audience which mathematical techniques ‘you used in the lab (e.g. ploting graphs). Then, please respond to each of the questions below. Your writing should be in an essay form (written in paragraphs). ‘Do you think this project shows how math can be applied to the real world? If yes", Please elaborate-why are the results important or beneficial? If “no”, how could the lab ‘change to make it more applicable to the “real world™? Can you give an example of ‘someone other than a business owner/manager that might be interested in this type of | analysis? Can you think of or find an example of in your text (Hint: see the exercise set {for section 4.5 in your text.) another application where linear programming could be used ‘10 optimize a situation? Be specific. If you were the business owner in this lab and the ‘manager brought you the results of the lab, why would it be imporant for the manager to ‘be clear about the process and be able justify her conclusion? Did this assignment ‘change your opinion of the usefulness of math? Write one paragraph stating what ideas ere iyi pce id nx tangs the wa you thn, wre bow ths pec ve 10 support your existing opinion about applying math. Be specific. 7 lab, including the Reflective Writing, to your ePortfolio (if = ‘copy ind + Copy Coneer). For more information about ePortfoios, please sce the aMike Allsop Math 1010 Sec. 401 Reflective Writing for Opeimization Lab “This math lab has challenged me to use algebraic and mathematical techniques 1 immerpret aspects. of business. | used multiple wechniques throughout this lab including plotting, _graphs, distributing in equations, solving rational equations, and determining intervals for ‘graphs. ‘This lab has certainly shown that the math you learn can and is used im the real workd, in this case, business and figuring out exactly how much of something you should pay for to ‘received maximuim tum around. In my job specifically, I can see a need for this type of ‘equation. 1am a distribution specialist ata hospital, dealing primarily with medical supplies and, ‘equipment. This expression would prove useful in ordering enough supplies to last through, for example, « holiday weekend. Pulling averages from the years prior and seeing the amount of people currently in the hospital and plugging that information in would show how much we would want to have for the holiday. It would be crucial for a business manager to understand this information because if the “money is spent and the information is wrong then you have wasted money on something that will ‘not tum any profit, This becomes «question of a busines failing or thriving, “This lab didn’t change s0 much my opinion of the usefulness of math as it did just giving Tam an architecture major and even in my ‘current job we use math ‘Thave been under io ilusion that math is “useless” in every day