III.

MARKETING DEPARTMENT (Sales and Promotions Division)

Competency (MA1) Advertising, Marketing & Sales

Definition The ability to:
publicly establish institutional camp
aigns, services, products and milestones;
establish target markets, niches and identify segmentations; and
translate advertising and marketing to increase of customer traffic, patronage and generated
income.
Levels BASIC INTERMEDIATE ADVANCED SUPERIOR
Core Develops creative Brings advertising Delivers a marketing mix Produces and develops
Description concepts into offerings into wide array of strategies and breed competitive edge among
promotional aids, to specific markets long lasting customer other industry players for
materials or relationships increased or retained
collaterals patronage

Competency 1. Creates 1. Utilizes advertising 1. Shapes influences on 1 Constitutes advertising

Indicators compelling products into a patronage or relations and marketing budget
advertising copies broader spectrum of developing efficiency that can translate to
or campaigns for market segments or in behavioral market sales or profit.
print, niche. capacities. 2 Manifests strengths or
broadcasting, 2. Delivers or 2. Sustains favorable assets of the institution
website and disseminates market capacities into and translates into
social networking. campaigns into sales and repeat competitive branding or
traditional and digital patronage. imaging.
2. Performs
or social channels, 3. Generates cultivating 3 Advances marketing
integrated visual
offline and online figures or presence in adaptability or demands
communications
marketing fields. traffic count among by producing diverse
for product
3. Reaches the farthest target areas. macro and micro
positioning.
and nearest 4. Performs mechanisms marketing plans.
3. Produces an array customers and for customer related 4 Gathers market data,
of concepts or prospects through feedback or statistics and other
designs for strategic means using interactions. information for research
several marketing creativity and 5. Produces marketing and development.
 applications. technology. plans as customized as 5 Proliferates and
4. Manifests institutional possible dependent on innovates institutional
legacy, developments the market target or campaigns that turn into
and milestones to all needs. industry leads or
age levels and benchmarks.
genders 6 Converts marketing
efforts into patronage of
customers and generate
internal and external
income, sales or market
reach.
7 Protects and sustains
existing patrons through
continuous marketing
strategies.

Competency (MA4) Networking Skills

Definition The ability to establish and maintain positive working relationships with diverse groups of people
within public and private sectors and the wider community to assist in achieving CCP objectives.

Levels BASIC INTERMEDIATE ADVANCED SUPERIOR

Core Assists in networking Undertakes networking Supervises/leads Enhances networking
Description activities to achieve activities to achieve networking activities to activities to achieve
CCPs objectives CCPs objectives achieve CCPs CCPs objectives
objectives
Competency 1. Understands basic 1. Establishes, 1. Continuou 1. Creates
Indicators concepts of develops and sly seeks to broaden future opportunities
(sample relationship building maintains networks network of and positions the
behaviors) establishing with the relationships to seek CCP for success
rapport, trust, community, private information, through an ever
understanding, etc. service providers, promote the image broadening
business, industry of the CCP and build network.
2. Establishes and
and other agencies. support to ensure
maintains effective 2. Develops
the success of long-
relations with units 2. Uses network to a responsible
 and individuals in seek information of range goals. profile for the CCP
work group with strategic in the community.
2. Establishe
some supervision. importance or to
s and maintains 3. Works to
gain access to
3. Maintains an productive promote the CCPs
sources of
established network relationships with a goals, priorities and
influence in order
of contacts for broad range of achievements in
to support CCP
general information individuals and the interests of the
objectives.
sharing and to keep groups, in various greater public
on top of external 3. Represents the organizations and good.
and internal issues offices position on countries and
and concerns. particular issues. cultures.
4. Works effectively 3. Guides
with Centers and others build and
offices to meet CCP maintain positive
goals. interpersonal
relationships and
networks.

Competency (MA5) Negotiation Skills

Definition The ability to secure win-win agreements while successfully presenting a special interest in a decision.

Levels BASIC INTERMEDIATE ADVANCED SUPERIOR

Core Applies negotiation Arrives at creative and Undertakes Leads the conduct of
Description principles in arriving at innovative solutions in negotiations activities negotiations activities
win-win agreements arriving at win-win across organizational
agreements lines
Competency 1. Is familiar with basic 1. Arrives at 1. Guides the 1. Knows how to
Indicators principles in arriving creative and activity of an solve conflicts to
(sample at win-win innovative individual, group or everyones
behaviors) agreements. solutions team toward a benefit.
2. Expresses personal acceptable to both desired result or 2. Influences
and professional parties. outcome. effectively
 needs and interests 2. Builds 2. Uses contacts multiple decision
in an issue with commitment and throughout the makers, work
some coaching and provides resources organization to groups and
supervision. to make changes surface, address steering
3. Understands the happen. and resolve issues committees to
reporting 3. Guides appropriately. obtain decisions
relationships of the informational 3. Builds consensus on common issues
organization. discussions across and concerns.
4. Forwards personal, between peers to organizational
professional and meet an objective. lines.
work unit needs and 4. Determines
interests in an issue. when a structured
5. Understands the approach for the
needs and interest exchange of ideas
of the other party. is required.
6. Arrives at a solution
acceptable to both
parties.

Competency (MA6) Managing Online Account

Definition The ability to manage the CCP website that will serve as interactive platforms for dissemination,
sharing, and exchange of CCP information.
Levels BASIC INTERMEDIATE ADVANCED SUPERIOR
Core Assists in online/web Undertakes web/online Leads the planning Evaluates Center-related
Description publication of CCP publication activities and development of web content and
materials Center-related web recommends
content to ensure a policies/strategies to
dynamic online enhance the online
presence presence of CCP
Competency 1 Gathers images to 1 Applies web content 1 Determines 1 Directs the updating
Indicators be used for online management Center-related of Center-related
materials from systems. content content of CCP web
various relevant requirements to portal.
2 Posts web/online
 sources. content materials enhance the CCP 2 Recommends
including scanned website. measures to ensure
2 Coordinates with
publications, media interactive and
various units 2 Handles and/or
materials in transactional features
regarding content coordinates the
appropriate of the CCP website.
to be posted on the development of
modules.
website. web articles, 3 Recommends
3 Communicates with including the measures to improve
3 Assists in
other CCP offices for necessary the design and
monitoring of
articles and updating of data content of CCP
received email
information for and information. website in
messages for
publication in CCP coordination with CCP
action, including 3 Reviews and
website in online content
information about evaluates photos/
compliance with management editorial
events and images/ graphics
rules and committee.
announcements. to accompany web
regulations and
articles to enhance 4 Reviews and
4 Coordinates with other instructions.
visual effect. evaluates web
concerned units
4 Determines articles prior to
regarding video 4 Responds to public
appropriate and uploading.
materials to be comments and
relevant images to
posted. suggestions raised 5 Prepares guidelines/
support web
via CCP web portal security protocols in
materials to
when needed. coordination with MIS.
enhance public
comprehension. 5 Analyzes 6 Conducts continuing
crowdsourced capacitation of CCP
5 Undertakes creative
materials. staff on website
works and lay-out of
management.
web/online articles 6 Assists in the
using appropriate review and 7 Culls current and
software. evaluation of the emerging issues and
CCP website. trends from
6 Edits photos/images
crowdsourced
using appropriate 7 Provides technical
materials which have
editing software. assistance to staff.
implications on CCP
7 Facilitates operations, for
crowdsourcing of referral to appropriate
relevant content for
 selected CCP issues units.
and topics.
8 Prepares database
requirements of the
Department.
9 Monitors the content
of the CCP website.

Competency (MA7) Print and Digital Graphic Arts Production

The ability to produce creative layers of digital arts into multi-level media platforms with back-end and
Definition mainstream presentations.

Levels BASIC INTERMEDIATE ADVANCED SUPERIOR

Produces desktop Produces designs for Achieves Visual Identify Carries on creative
publishing products with instructional aide, principle through layers of digital arts via
the aid of photos, text and platform plates, concepts and designs for print, broadcasting,
Core graphics through publication, collaterals, image building and billboard, social and
Description freehand and software merchandise and public branding management mobile networking and
applications promotional needs on multimedia channels website online
through software tools management
and applications
1. Crafts information 1. Crafts images into 1. Integrates multi- 1. Delivers in print and
Competency through desktop layers of design that designs into the broadcasting
Indicators publishing products by have information, standardized and production, the
use of lay-out commercial or consistent variety of creative
applications and promotional values. institutional outputs for
principles. representation or institutional
2. Combines dynamics of
imaging through branding.
2. Produces multi forms graphics or layout
multimedia channels.
of desktop publishing design for multi pages 2. Delivers in billboard
that requires different or levels of production. 2. Fosters campaign posting, the variety
images. synchronization of of creative outputs
3. Maneuvers creativity 3. Adds on motion for still digital and desktop for institutional
through desktop designs that are products on branding.
software like Microsoft applicable for moving multimedia platforms.
3. Delivers in social
Office, InDesign, presentations or
3. Produces multimedia networking and
Windows moviemaker campaigns.
products and services website online
and Adobe Tools, such
4. Utilizes various that build up the management, the
as Photoshop and
software applications institutional or variety of creative
Premiere.
for dimensional effects corporate brand with outputs for
4. Creates video ads or achieving layers of the use of different institutional
based on creativity. technology. branding.
recommended
4. Manages the 4. Maximizes the
formats.
multimedia products applications and
in diversity of platforms of
platforms by multimedia thru web
producing a matrix of backend
strategic spread of development
information and applications for live
instruction institution. streaming.
5. Creates a visual 5. Utilizes creative and
identity through technical tools to
multimedia arts produce layers of
output and services digital products into
using hardware and multimedia
software tools. composition &
promotion.
6. Delivers professional
and commercial
value in the various
multimedia products
and services.
Competency (MA 8) Customer Service Skills
The ability to handle customer s, attending to their inquiries and give them satisfaction.
Definition
Note: Need to do items below:
Levels BASIC INTERMEDIATE ADVANCED SUPERIOR
Produces desktop Produces designs for Achieves Visual Identify Carries on creative
publishing products with instructional aide, principle through layers of digital arts via
the aid of photos, text and platform plates, concepts and designs for print, broadcasting,
Core graphics through publication, collaterals, image building and billboard, social and
Description freehand and software merchandise and public branding management mobile networking and
applications promotional needs on multimedia channels website online
through software tools management
and applications
5. Crafts information 5. Crafts images into 6. Integrates multi- 7. Delivers in print and
Competency through desktop layers of design that designs into the broadcasting
Indicators publishing products by have information, standardized and production, the
use of lay-out commercial or consistent variety of creative
applications and promotional values. institutional outputs for
principles. representation or institutional
6. Combines dynamics of
imaging through branding.
6. Produces multi forms graphics or layout
multimedia channels.
of desktop publishing design for multi pages 8. Delivers in billboard
that requires different or levels of production. 7. Fosters campaign posting, the variety
images. synchronization of of creative outputs
7. Adds on motion for still
digital and desktop for institutional
7. Maneuvers creativity designs that are
products on branding.
through desktop applicable for moving
multimedia platforms.
software like Microsoft presentations or 9. Delivers in social
Office, Corel Draw, and campaigns. 8. Produces multimedia networking and
Adobe Tools. products and services website online
8. Utilizes various
that build up the management, the
software applications
institutional or variety of creative
for dimensional effects
corporate brand with outputs for
or achieving layers of
the use of different institutional
creativity.
technology. branding.
9. Manages the 10.Maximizes the
 multimedia products applications and
in diversity of platforms of
platforms by multimedia thru web
producing a matrix of backend
strategic spread of development
information and applications for live
instruction institution. streaming.
10.Creates a visual 11.Utilizes creative and
identity through technical tools to
multimedia arts produce layers of
output and services digital products into
using hardware and multimedia
software tools. composition &
promotion.
12.Delivers professional
and commercial
value in the various
multimedia products
and services.