The document discusses the Value Proposition Canvas, a tool used to develop products and services that create value for specific customer segments. It focuses on understanding the customer jobs, pains and gains in order to develop an offering that delivers value by alleviating pains and fulfilling gains.
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The Customer Profile
The document discusses the Value Proposition Canvas, a tool used to develop products and services that create value for specific customer segments. It focuses on understanding the customer jobs, pains and gains in order to develop an offering that delivers value by alleviating pains and fulfilling gains.