Jai Shree Ram

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 A
PROJECT REPORT
ON
A Comprehensive Study On
Patanjali Ayurveada Ltd.

BRAND LOYALTY: A STUDY IN CONTEXT OF PATANJALI

AYURVEDA LTD. AMONG THE PEOPLE OF KARNAL

In partial fulfillment of the

Requirement for award of the degree of
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
(SESSION: 2015-117)- MBA .. SEMESTER

Submitted to: Submitted by:

KURUKSHETRA UNIVERSITY, ISHU BHATIA
KURUKSHETRA Univ. Regd. No ..

BUDHA COLLEGE OF MANAGEMENT

Rambha, Karnal. (HARYANA)
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COMPANY PROFILE
INTRODUCTION
ABOUT PATANJALI YOGPEETH
HISTORY OF PATANJALI YOGPEETH
FOUNDER OF PATANJALI YOGPEETH
HISTORY OF YOGA AND AYURVED IN INDIA

ABOUT PATANJALI YOGPEETH

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Patanjali Yogpeeth in Haridwar, Uttarakhand is one of the largest Yoga institutes in India. Named
after the Ancient Yog Guru Patanjali. The institute is Ramdev's flagship project & has been set up
for treatment, research & development in Yoga and Ayurveda, as well as the manufacturing of
ayurvedic medicines.

Patanajali Yog Peeth in Haridwar is a center of Yoga and Ayurveda activities in India built on the
name of Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run under the
guidance of Swami Ramdev Ji Maharaj who has revived Yoga and spreading it all over the
world.Patanjali Yog peeth is open to everybody.Located on the Haridwar-Delhi highway at
Kankhal, very near to Roorkee, Patanjali Yogpeeth offers treatments for all and has residential
accommodation.

At Mahatma Dharamveer's Gurukul at kisangarh Ghasera where Baba Ramdev met philanthropist
Archarya Balkrishan. With help of Balkrishan, Swami Ramdev has established Divya Yog Mandir
in 1995. Archarya Karamveer was also on of the pillar of Divya Yog Mandir. In almost 3
years Divya Yog Mandir and Baba Ramdev have galvanized the world into turning ardent
practioners of Yoga. Baba Ramdev and trust run spearheads all his activities which includes Yoga
camps, manufacturing ayurvedic medicine and treatment of patients with help of Yoga and
Pranayam. Baba Ramdev TV programs and Yoga camps have proved to be immensely popular.
Swami Ramdev put lots of emphasis on teaching Pranayam compare to Yoga. According to Shri
Shri Ravi Shankar, a world-renowed spritial leader "If an individual can be credited with reviving
Yoga in India, it is solely Baba Ramdev".Millions of people all over the world attends Baba
Ramdev's free Yoga camps (shibir). Ramdev Baba has also conduct Yoga camp at Rashtrapati
Bhavan - the residence of the President of India.

Yoga has ability to cure even fatal diseases and Baba Ramdev has proved it many times. Ramdev
Baba has spread Yoga to such an extent that sooner or later, every one has to embrace it. Patanjali
Yog Peeth Trust is the dream project of Baba Ramdev. He was inaugurated on August 6, 2006. Baba
Ramdev's aim was to build the world's largest center of Ayurveda, Yoga and Pranayam. Patanjali
Yog Peeth provides facility for treatment for diceases, research and a teaching University for Yoga
and Ayurveda. Trust is located 13km from Haridwar. The estimate cost of the project was 10 billion.
During inauguration Sudarshan Agarwal, Governor of Uttranchal, said "Patanjali Yog Peeth will
sonn be the ambassador of Yoga for entire world. According news Yoga Peeth is almost ready.
According to associated press, The Patanjali Yog Peeth project was divided into 3 phase. Phase one
was basic construction. The secnd stage comprises of serviceable guesthouses, herbal gradens,
yajnashala, meditation caves and many other facilities. It will be the biggest Yoga and Ayurvedic
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center in the world. Third stage is opening an University of Yoga and Ayurveda. Baba Ramdev
wants to flow river of Yoga in each and every one, whether in a village or city. The confidence
which Baba Ramdev exuberates comples people to at least give his Yoga a try, Baba Ramdev
reaffirms the broken down by challenging their sickness widely and openly. Millions of people
practice Baba Ramdev's Yoga and Pranayam. Ramdev Baba's TV programs broadcast in several
counties including America, Europe, Australia, Asia and Africa. Viewership is quoted as being 20
millions regulart viewers. Followers of Baba Ramdev have claimed relief from a veriety of ailments
such as diabetes, Blood Pressure, Hepatitis, spndylitis and Obesity. He is real hero who devote his
whole life to help people by giving them unknown knowledge of Yoga and Pranayam.
Swami Ramdev, worlds most popular Yoga teacher well versed in Sanskrit, Ayurved & Vedic
Philosophy, is the founder of Patanjali Yogpeeth at Haridwar India. He is the man, whose name
has become synonymous with YOGA in India. His main target is to teach the Indian ancient
YOGA & PRANAYAM techniques to the people of whole world. Now thousands of people are
attending his Yoga Camp being organized in all parts of the India and other cities of the world as
well. Millions & millions people watch him on TV through four to five TV channels including
Aastha TV Channel.

Swami Ji has 25 millions dollars dream project of Patanjali Yogpeeth at Haridwar. 125 millions
dollars project for Patanjali University in the same city. It can handle 1000 patient at a time in
Naturopathy. A big hall to practice 5000 people at one time and worlds largest OPD to handle 5000
patients a day.

Pathanjali yog peeth is located on the National highway 58 (NH58 Hwy) in Haridwar on the
Roorkee road. It is very easily accessible due to its location on the highway approximately 10 KM
before the Haridwar town coming from Roorkee in a very peaceful and green area surrounded by
lush green farm lands. NH58 highway through out the journey is a single lane busy highway mostly
crowded with the trucks and tourists making their journey to and from Haridwdar/Rishkesh region.

Swami Ramdev medicines are manufactured in branches well equipped with modern equipments,
certified by the international standards GMP, GLP & ISO 9001. Swami ramdev's pharmacy makes
the medicines pure and rich in quality. Medicines manufactured go through Quality control and
quality assessment tests. Patanjali Yogpeeth is operating Patanjali Hospitals in every nook of India,
where one can get life saving Swami Ramdev medicines which are affordable to all rich and poor.
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Patanjali yogpeeth medecines are also available for health care, oral care, sexual care, hair care and
skin care, Many of the critical ailments such as Cancer, Diabetes, sexual problems, arthritis etc. can
be cured by Swami Ramdev's Medicines. These medicines are low cost, very effective and available
at Ramdev Chikitsalaya. Some of very effective Ramdev medicines are Mukta Vati for high blood
pressure, Madhunashini vati for Diabetes, Medohar vati for Obesity.

Swami Ramdevji Maharaj is a historic personality. He has written new history in the areas of yoga-
prananyam and ayurvedic treatment methods. In this regard the work done by the organization
established by him namely Patanjali Yogpeeth (Trust), Divya Mandir (trust), Patanjali Yog
Samitis, Divya Yog Pharmacy Trust and branches, will be written in golden letters on the pages of
history. The ambition of these establishments are to reach yoga and Ayurveda to the 700 crore
global population along with Indian culture and words of the sages. To encourage the use of
Ayurvedic medicine, Swamiji manufactures superior quality and proven medicine in Divya Yog
Pharmacy.

Swami ramdev's medicines are manufactured in branches well equipped with modern equipments
mostly in Haridwar and other places, certified by the international standards GMP, GLP & ISO
9001. Swami Ramdev also have a botanical garden near Patanjali Yog Peeth where the herbs and
medicinal plants are grown. Here research is carried out on rare herbs and they are grown here by
putting in great efforts. Under Swami Ramdev's guidance an industrial unit is also established called
Patanjali Ayurved Limited which produces pure an high quality minerals and plants products
through scientific methods. Honorable Swami Ramdevji and Acharya Balkrishna ji have tried to
combine the ancient knowledge with ultramodern technology.

Some people could not digest the increasing fame of Swami Ramdev and they started negative
campaigning against swami Ramdev with the help of media. The quality of Swami Ramdev
medicines were doubted. When these medicines were tested in the lab all the allegations proved
baseless and swami ramdev came out spotless amidst the acid test. This resulted in unexpected
increase in the demand of medicine of swami ramdev. Baba ramdev's pharmacy puts in all the
efforts to make the medicines pure and rich in quality. All the medicines manufactured go through
strict Quality control & quality assessment tests, Toxicological study - Animal trials, clinical tests.

With the objective of disease free body, distortion free mind and desire of a peaceful life, Divya
Yoga Mandir (Trust) with the association of Patanjali Yogpeeth is operating Patanjali Hospitals in
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every nook of India, where one can buy life saving Swami Ramdev medicines which are affordable
to all rich and poor. Patanjali yog peeth has a provision for special discounts or free medicines for
economically weak people. In these hospitals with the help of Vaidyas (doctors) treatment of
curable and incurable diseases is done free of cost along with the medicines.

Swami Ramdev is working towards the goal of establishing the ayurvedic products at par with the
international standards and to make it known across the world. To encourage the use of Ayurvedic
medicine and amongst Swami Ramdev's revolutionary thoughts, one is that the farmers of India
should adopt the cultivation of medicinal herbs and plants along with fruits and vegetables. They
should made ready raw material for Ayurvedic medicine.

The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by the
scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj. Concomitant with
this noble struggle, Swami Kripalu Dev Ji along with another great spiritualist Swami
Shraddhanand, who was the founder of the pure and chaste Hindus traditions of the GURUKUL
KANGRI, organized a movement of rejuvenation of pristine Indian ancient traditions and
renaissance of its glorious and hoary past whereby the country, its religion and all related aspects,
covered by the gathering dust of centuries neglect, were rediscovered and extolled. It was the place
where the great patriots like Sh. Rash Bihari Bose had taken shelter during their operations for
freedom movements. Saint Shri Kripalu Dev Ji Maharaj was succeeded by his illustrious disciple
Pujya Swami Shri Shankar Dev Ji Maharaj, well conversant with Vedic knowledge and an ardent
advocate of noble human values. Swami ji founded the Trust in 1995 along with his group of
disciples; yet another Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his
presence to augment the haloed traditions of the trust based on selfless service and dedicated quest
for excellence in education, vedic learning and promotion of nationalism; he is joined by an
energetic soul with an intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great
spiritualist & great scholar of Ayurveda and an established name in Vedic philosophy Swami
Muktanand ji Maharaj Science Graduate, Vyakaranacharya along with other disciples continue to
exalt the traditions and enrich the future with what the trust had enshrined and achieved in its
glorious preceding years.

PatanjaliYogpeeth is a renowned name in the field of medical science, rendering free services to
millions of people across the globe throughYoga andAyurveda.

a. Free Yoga Classes In Patanjali Yogpeeth : Free Yoga classes are conducted in the premises
of Patanjali Yogpeeth by trained Yoga Instructors at one hour interval.

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 b. b. Yoga Science Camps : People below poverty line are permitted to participate in the
Residential and Non-Residential Yoga Science Camps held in towns and cities of India from
time to time in the benign presence of Yogrishi Swami Ramdevji Maharaj.

c. Free Yoga Classes Through Patanjali Yog Samiti : Fifty thousand free Yoga classes by
about twenty million dedicated and trained Yoga teachers take place everyday in nook and
corner of India. About two million Yoga teachers have been engaged in training & teaching
of people in East Africa, South Africa, U.S.A., Canada, U.K., Nepal & Mauritius.

d. Free Ayurvedic Consultancy In Patanjali Yogpeeth : Free consultancy in Ayurveda is

provided in Patanjali Yogpeeth. Over fifty well educated Ayurvedacharya (Vaidya) having
B.A.M.S./ M.D./ M.S. degree, render their valuable services to about two thousand patients
suffering from various chronicle diseases daily, free of cost. This team of Vaidyas is also
engaged in giving Free Ayurvedic consultancy through letters, fax, e-mails &phone also.

e. Free Ayurvedic Consultancy At Patanjali Chikitsalayas : Divya Yog Mandir (Trust)

manages to run over two thousand Patanjali Chikitsalayas and Patanjali Arogya Kendras in
India and abroad, where about one thousand able Ayurvedacharya (Vaidya) having
B.A.M.S./ M.D. degrees, examine and prescribe treatment, free of cost to about fifty
thousand patients daily.

f. Yoga Science Camps : Ateam of Vaidyas also provide freeAyurvedic consultancy to the
participants of Yoga Science Camps held in different towns and cities of India from time to
time in the benign presence ofYogrishi Swami Ramdevji Maharaj.

g. Free Distribution Of Medicines : Medicines and food supplements are provided on

appropriate/ hundred percent discount to the economically weaker people.

h. Free Investigation Facility : Appropriate discount is given to the people below poverty line
on all type of investigations in Pathology Lab and Imaging & research centre of Patanjali
Yogpeeth.

Free Residential Facilities are provided to the poor people in the hospice (Mahrishi Balmiki
Dharamshala) of PatanjaliYogpeeth.

Mahrishi Balmiki Dharamshala (Hospice) :

Haridwar is the religious capital of the country, where lac of pilgrims come from all across the
globe daily. Some of them belong to poor section of the society who can't even arrange fooding and

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lodging on their own. Keeping this fact in view, a four story huge hospice of 86,000 sq. ft. covered
area has been built in Patanjali Yogpeeth-2 by Patanjali Yogpeeth (Trust), where lodging facilities
for about 1000 persons are available. On ground floor 53, on first floor 90, on second floor 87 and
on third floor 84 spacious rooms with modern facilities have been built. This hospice has been
named after Mahrishi Balmiki, the author of the great epic 'Ramayana.'

Yajna is performed daily within the premises so that the persons staying in this hospice may come
closer to Indian values and traditions. Visitors can also seek free Ayurvedic consultancy in O.P.D. of
Patanjali Yogpeeth. They can also gain the practical knowledge of Yoga and Pranayama by
participating in Yoga Classes which are conducted at one hour interval.

Patanjali yogpeeth 2

Patanjali Yogpeeth Phase - II was inaugurated in April 2009, with an objective to establish a fully
furnished campus for successful organization of residential Yog Science Camps in the benign
presence ofYogrishi Swami Ramdevji Maharaj. All necessary facilities are provided to thousands of
participants of such camps within the premises of this campus.

The prominent features of this Multi-Service-Unit of PatanjaliYogpeeth (Trust) are as below :

A huge auditorium of 2,00,000 sq. ft. where thousandsof participants can practice together yoga,
pranayama, meditation etc.

A separate Airconditioned auditorium of 60,000 sq. ft.

950 rooms for visitors with AC and Non-AC accommodation.

A free-of-charge hospice (Dharmashala) to accommodate 1000 persons.

A huge langar hall of 20,000 sq. ft. where visitors could partake of free meals (Prasad)

Agrand museum built upon 50,000 sq. ft.

A huge Annapurna (Food Court) to cater to 5000 visitors daily.

350 apartments for accommodating healthy, competent and dedicated senior citizens under
vanprastha ashram.

A sale outlet of 11,000 sq. ft. for literature and material related toYoga, Ayurveda and Oriental
genres.

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 A huge Panchkarma and Shatkarma centre of 44,000 sq. ft. where about 1000 persons can be
benefiteddaily by Panchkarma and Shatkarma therapy.

Bharat Swabhiman (Trust) Head office spanning in 21950 Sq. ft.

Bharat Mata Naman Sthal where the sacred soil collected from more than 600 districts of India has
been preserved.

HISTORY OF PATANJALI YOGPEETH

The Kripalu Bagh Ashram on the blessed land next to the holy Ganges, was built in 1932 by the
scholarly erudite and God realized Param Pujya Swami Kripalu Dev Ji Maharaj.

Concomitant with this noble struggle, Swami Kripalu Dev Ji along with another great spiritualist
Swami Shraddhanand, who was the founder of the pure and chaste Hindus traditions of the
GURUKUL KANGRI, organized a movement of rejuvenation of pristine Indian ancient traditions
and renaissance of its glorious and hoary past whereby the country, its religion and all related
aspects, covered by the gathering dust of centuries neglect, were rediscovered and extolled. It was
the place where the great patriots like Sh. Rash Bihari Bose had taken shelter during their
operations for freedom movements.

Saint Shri Kripalu Dev Ji Maharaj was succeeded by his illustrious disciple Pujya Swami Shri
Shankar Dev Ji Maharaj, well conversant with Vedic knowledge and an ardent advocate of noble
human values. Swami ji founded the Trust in 1995 along with his group of disciples; yet another
Philanthropist Pujya Swami Ram Dev Ji Maharaj who has dedicated his presence to augment the
haloed traditions of the trust based on selfless service and dedicated quest for excellence in
education, vedic learning and promotion of nationalism; he is joined by an energetic soul with an
intense spirit of service, Acharya Balkrishna Ji Maharaj, also a great spiritualist & great scholar of
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Ayurveda and an established name in Vedic philosophy Swami Muktanand ji Maharaj Science
Graduate, Vyakaranacharya along with other disciples continue to exalt the traditions and enrich the
future with what the trust had enshrined and achieved in its glorious preceding years.

PYP (UK) Trust is inspired by Swami Ramdev Maharaj, the world's leading, most
popular, successful results-oriented yog master. He has become a household
name in India owing to his ability to simplify yog techniques for the masses and
validate the benefits of yog and pranayam [a series of breathing techniques]
combined with asans [postures] that are part of the ancient Indian Vedic
sciences.

Swami Ramdev advocates the power of breath, through the practice of

Pranayam, as a remedy for all ailments. He has sparked off a revolution by
bringing about a divine transformation of body, mind and soul. Under his
guidance, a large number of people have been alleviated from pain and
suffering, thus leading healthier, more purposeful lives. Swami Ramdev's
spiritual yog teachings have been internationally celebrated through televised
classes and live sessions. His following has rapidly grown from thousands to millions worldwide.

Since 2006 when Swami Ramdev made his first visit to the UK & USA in
particular, his international appeal has grown many fold: PYP (UK) Trust trained
yog teachers are giving their free time to raising health awareness in local
communities by holding yog classes.

Patanjali Yogpeeth is a 501(c)(3) nonprofit organization, the US arm of the Divya Yog Mandir
Trust. Divya Yog Mandir Trust was established by P. P. Swami Baba Ramdev Ji in 1995 to promote
yog and pranayam and spread its benefits as widely as possible. We hold free yog classes all over
the world, have TV programs on the Aastha channel dedicated to spreading the benefits of yog, and
have a center for Ayurved and Yog in Haridwar, India, which produces Ayurvedic foods and
medicines.
Patanjali Yogpeeth is a center of Yoga and Ayurveda therapies in Haridwar. It is built on the name of
Maharishi Patanjali who invented Yoga 5000 years ago. The ashram is run under the supervision of
Swami Ramdev Ji Maharaj, who has immensely contributed to promote yoga all over the world. He
organizes various camps where he teaches Pranayam to hundreds of people together. The ashram
offers various facilities such as Yoga Classes, natural health therapies, ayurvedic treatments,

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Accommodation, OPD and canteen. You can avail the benefit of these facilities in a very hygienic,
clean and well maintained environment.
Patanjali is a multi dimensional unit of the Divya Yog Mandir Trust which focuses on treatment and
research in yoga and ayurveda. The Patanjali ypgpeeth in Haridwar is one of the popular yoga
centres. People all over the world travel Patanjali for learning yoga. The institute can handle 1000
patients at a time and offers a hall for 5000 people to practice yoga.
The Patanjali Yogpeeth offers accommodation for a person who wishes to stay a few days to
experience or learn Yoga and Pranayam. The institute has around a hundred small rooms that are
neat and clean with attached bathrooms and running hot water. The cost of room for a single is Rs
300 and for double it is Rs 400. They also offer dorm beds are at Rs 50 per person. You can reserve
room at the Institute between 9 am and 6 pm.
Ambulance and ICU facilities are also provided at Yogpeeth. Some patients are admitted here for
long term treatment. Patients at institute can attend regular yoga classes in morning as it helps in
curing their disease as well. the institute has treatment for lethal diseases such diabetes, H.B.P.,
angina, blockages in arteries, obesity, asthma, bronchitis, leucoderma, depression, parkinson,
insomnia, - migraine, thyroid, arthritis, cervical spondalities, hepatitis, chronic renal failure, cancer,
cirrhosis of liver, gas, constipation, accidity etc.
FOUNDER OF PATANJALI YOGPEETH

SWAMI SHANKAR DEV JI

Swami Shankar Dev is Patron and Founder Trustee of Divya Yog Mandir (Trust) and Patanjali
Yogpeeth (Trust). Born in 1930 in Almora district of Uttarakhand, he was very much keen to
become a samnyasi from the very beginning of his life. He always participate in Satsanga of Sadhus
and samnyasis. At the age of 15 years, in 1945, he abandoned/renounced his home with a group of
samnyasis and travelled with them to various tirthas and reached Hardwar. He come in contract of
great Saint Swami Kripalu Dev Ji Mahajraj in Hardwar. He is a direct disciple of Swami Kripalu
Dev Ji Maharaj. He took sanyas diksha from Swami Inder Dev on Ganga Dashera 1958.
Since February 1968, he is living in Vishva Gyan Mandir [Known as Kripalu Bag Ashram :
Registered Office of Divya Yog Mandir (Trust)]. This is a very sacred place as it is Taposthali of
Swami Kripalu Dev ji Maharaj- his guru and an active worker of freedom struggle of India.
Swami Shankar Dev is a spiritual personality. He is guru of world known Yogrishi Swami Ramdev
Ji Maharaj. Swami Ramdev ji Maharaj took sanyas diksha from Swami ji in 1995. He actively
participates in all the activities of Ashram and Trust also.

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SWAMI SHANKAR PURUSHOTTAM TIRTH JI MAHARAJ
Swami Shankar Purushottam Tirth Maharaj was the Sanyas Guru of Swami Vishnu Tirth Maharaj. A
Sanyas Guru is a spiritual teacher who initiates one into the system of, sanyas, or renunciation. He
lived in the Siddhayoga Center of Benaras after his own initiation into Sanyas by Swami Bharati
Krishna Tirth Maharaj, who was the Shankaracharya of Jagannathpuri at that time. The following is
a brief account of his career.
Swami Shakar Purushottam Tirth Maharaj, originally known as Shri Venukumar Chattopadhyaya,
was born in Lakshmipur in the District of Tripura in East Bengal in the year 1890. His parents were
religious people and this had a definite bearing on the inclinations of his mind from the beginning
of his life. He also carried strong spiritual seeds accumulated by virtuous deeds in his past life. He
had a natural tendency to live in the company of holy men and to be absorbed in spiritual pursuits.
His mother died when he was only five years old, but he consoled his other three brothers by telling
them this: "It is true that human beings have their individual mothers but there is a Divine Mother
who is the mother of all. She in fact is the mistress of this world and is the beginning and end of all.
Our mother has merged into Her. She will certainly give us the best care and remove our sufferings.
Shri Venukumar, in fact, thus forgot his worldly mother and became a lifelong worshiper of Divine
Mother Kali, whose blessings he sought throughout his life. After dedicating himself completely to
her, he visited many holy places and stayed in a number of spiritual centers. In spite of these efforts,
his desire to have a direct experience of the Divine Mother remained unfulfilled. Ultimately he
received the blessings of Swami Narayan Tirth Maharaj at Madaripur who captivated him for the
remainder of his life.
Swami Narayan Tirth Maharaj initiated him into the Shaktipat system and he enrolled as a
Brahmachari there. For eight years he served his Guru continuously with untiring labor. East Bengal
is a unique country because nearly the entire area is covered by water for about eight months out of
the year. To collect dry firewood, beg for food from nearby areas and provide meals for a number of
guests visiting the Ashram at such a time was never an easy job. Furthermore, since his teacher was
a great disciplinarian, the disciples were punished for even their smallest faults. Shri Venukumar
was, however, very open minded and patient. Ultimately, Swamiji declared Venukumar to have
stood successful to the test and blessed him to go out and propagate the Shaktipat system in the
world.
Shri Venukumar, who had come to be known as Brahmachari Atmananda Prakash, traveled far and
wide and met a number of holy persons. He continued to do his spiritual practices and finally
requested Sanyas initiation from Swami Narayan Tirth. Swamiji directed him to Swami Bharati
Krishna Tirth of Jagannathpuri, the Shankaracharya of Govardhan Math. Swami Bharati Krishna
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Tirth kindly accepted Brahmachariji and named him Swami Shankar Purushottam Tirth Maharaj
after initiating him into Sanyas.
Swami Shankar Purushottam Tirth Maharaj laid the foundation of a center in Uttar Kashi near the
bank of the Bhagirathi River. He called this center the Shankar Math. Since his following consisted
mostly of people from West Bengal, Bihar and Uttar Pradesh, the disciples were worried that
Swamiji would not be able to spend much time with them. Therefore, another center named
Siddhiyog Ashram at Varanashi was built for him shortly after this.
Swami Shankar Purushottam Tirth Maharaj initiated a number of disciples into the Shaktipat system
and wrote several books in Bengali such as Yoga Wani, Japa Sadhana, and Guruvani which were
later translated into Hindi. He also wrote a short treatise in English entitled Who Am I? Swamiji
gave up his mortal body in 1958 in Calcutta and merged with Divine Mother Kali. The books Guru
Vani and Yoga Vani have also been translated into English and are available from: Ayurveda
Holistic Center in New York, USA.
SWAMI RAMDEV JI
Yogars i Swami Ramdevji was born to Smt. Gulab Devi and Shri Ram Niwas in a village of
Haryana. He had his early education in a village school. At the age of 14 he was admitted to the
Gurukul at Kalwa (near Jind, Haryana) where under the blessed tutelage of crya Shri Baldevji he
studied Sanskrit and Yoga, and earned a postgraduate (crya) degree with specialization in
Sanskrit Vykaran a, Yoga, Darana, Vedas and Upanis ads, later he was very much inspired by the
life and writings of Mahars i Dayanand and he thoroughly studied Satyrtha Praka,
Rgveddibhs yabhmik etc. Along-side the magnetism of Mahars i. Patajali as an exponent of
Yoga, Sanskrit Grammar and yurveda continued to exert its influence on him.
Quite early in his life he had his goals cut out for him, so he chose the path of celibacy and
asceticism. After doing a stint of teaching Yoga, Panini's, Astadhyayi and Patanjali's Mahabhasya at
Gurukuls, he set out on his journey to the Gangotri caves of lofty Himalayas , away from the
distractions of mundane activities. Through deep meditation and ascetic discipline and penance he
was able to develop a clear vision of the work to be done by him:
1.Propagation of yoga and Ayurveda, and
2. Reforming the social, political and economic system of India .
And then luckily he met with Acharya Balkrishna, a kindred soul and a schoolmate, who was out
there on a similar quest. They came together to launch upon this stupendous task from scratch.
Swamiji took upon himself the onerous responsibility of demystifying and popularizing Patanjali's
Yoga, while Acharyaji devoted himself to the task of restoring people's faith in the efficacy of
ayurvedic system of medicine. Swamiji's main focus is on making the people ofIndia as well as of
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the whole world adopts yoga and Ayurveda as their lifestyle. His approach to treating ailments and
disorders in pragmatic, undogmatic and non-sectarian. All persons whether Hindu, Muslim, Sikh or
Christian, have the same anatomy and physiology. Therefore they can all benefit from yoga and
auyrvedic therapy. He has explained in detail the benefits accruing from yoga in his two popular
hindi books on the subject:
1. Yoga Sadhana evam Yoga Chikitsa Rahasya
2. Pranayama Rahasya

In his yoga camps, attended by thousands of participants from all parts of the country, he
emphasizes on doing eight Pranayamas (1.bhastrika 2. kapalabhati, 3. bahya/ agnisara, 4. ujjayi, 5.
anulomaviloma, 6. bhramari, 7. udgitha, 8.pranava), some suksma (light) vyayamas; and some
specific asanas for various ailments, as also some simple home remedies and ayurvedic medicines.
Within a short span of time the results of yoga and ayurvedic therapy have not only been
encouraging but also astounding. People have taken to yoga in a big way; they are doing it under
the guidance of yoga teachers trained and certified by Swamiji's Patanjali Yogpeeth, and watching
and following it on various Indian TV channels, like AASTHA, ZEETV, STAR, SAHARA etc.
People are learning yoga from the CDs, DVDs, audio-video cassettes prepared by the yogpeeth,
Swamiji has tried to explain the Yogasutras of Patanjali in simple Hindi in his bookYogadarsana.
While yoga will take care of physical, mental and spiritual health, the downslide, in social, political
and economic system of the country will be salvaged only through the patriotic zeal, fearlessness
and strong character, of which he himself is a living example. Recently he has launched Bharat
Swabhiman Movement which encompasses all the ground realities of the Indian social, political and
economic scene. He has given a clarion call to the people to come forward and save the country and
the democracy. He wants to see an addiction-free, vegetarian, corruption-free India , proud of
its swadeshi products. His mind may be soaring in the ethereal spheres of spiritualism, but his feet
are firmly planted on earth where he is very much alive to the mundane concerns such as treatment/
enrichment of soil, cow breeding/cow protection, cleaning the Ganga etc.
For his epoch-making work various honours/ honorary doctorates by universities have been
conferred on him in India and abroad. On the invitation of Secretary General of U.N.O., Swamiji
has led the stand up programme to pass resolution against poverty eradication from the whole
world, at United Nation Organisation's head-quarter in New York , on 15 october 2006.

15
Mother and Father of Ramdev maharaj

He was born as Ram Krishna to Gulabo Devi and Ram Nivas Yadav in the village Ali Saiyad Pur
(Alipur) of Mahendragarh district in Haryana state of India. He was inspired by the portraits of Ram
Prasad 'Bismil' and Netaji Subhas Chandra Bose that were hung in his room. [2] According to his
statements in an open Yog Shivir atShahjahanpur (U.P.), when he grew up and read the
autobiography of Ram Prasad 'Bismil', his mind was totally cleansed. After completing his middle
education of eighth standard from Shahjadpur Haryana, he joined Aarsh (Arya) Gurukul, Khanpur
and studied Sanskrit andYoga under the guidance of Acharya Pradumn.

Contemporary life and fame

He shot into prominence when he started the Divya Yog Mandir Trust with the company of Acharya
Bal Krishna. In 2003, Aastha TV began featuring him in its morning yoga slot. Within a few years,
he had gathered a huge following. He is known for his efforts of popularizing yoga. The New York
Times called him "an Indian, who built Yoga Empire, a product and symbol of the New India, a
yogic fusion of Richard Simmons, Dr. Oz and Oprah Winfrey, irrepressible and bursting with Vedic
wisdom". His yog-camps are attended by a large number of people in India and abroad.

Swami Baba Ramdev is a famous, young, Indian yoga master who has raised a number of political,
social and economic issues through his teachings, which are focused around the ancient physical art
of yoga. Most of the issues raised by him demand a drastic change in the governance policies of
India. Reportedly, Swami Ramdev has five goals for India governmental reform.

Ramdev has founded yoga camps that are devoted to more than physical exertions. Swami Ramdev
speaks to issues regarding nutrition as well and advocates that people give up drinking cold drinks
and focus on tea and Indian fruit juices. One of Ramdev's popular phrases regarding these beliefs is
"Cold Drinks means Toilet Cleaner." Swami Ramdev also has campaigned (as have others) against
modern western farming with its use of pesticides and has spoken out against India's many "illegal"
small mines.

Perhaps most controversial are Ramdev's viewpoints on Indian government corruption from the
standpoint of finances and "black money." Swami Ramdev wants to do away with Rs. 500 and Rs.
1000 currency notes and wants the Indian government to accept the United Nations Convention
against Corruption. Swami Ramdev wants more supervision over Indian tax havens, more
supervision of people's debit and credit cards and termination of Indian governmental relationships
with any country seen as a tax haven country. Swami Ramdev also wants to hang Indian legislators
that are involved in proven corruption.

16
Swami Ramdev was involved in a protest against corruption in June of 2011 that was forcibly
broken up by the government. Ramdev was moved outside Delhi and prohibited from entering the
city for two weeks. After his removal, Swami Ramdev reportedly said he would continue to fast and
to protest against government corruption. Swami Ramdev claims he has received death threats as a
result of his activities.

Swami Ramdev was born as Ram Krishna Yadav in the Haryana state of India. Swami Ramdev
apparently was influenced by the autobiography of Ram Prasad 'Bismil', claiming he was "totally
cleansed." As a teenager, Swami Ramdev joined Aarsh (Arya) Gurukul, Khanpur and
studied Sanskrit and Yoga under Achary Pradumn.

Eventually Swami Ramdev entered the Sanyas , became known as Swami Ramdev and began
offering yoga services to in the Kalva Gurukul of Jind district. For a while, Swami Ramdev went to
the caves of Himalaya to practice meditation in solitude. Leaving the Himalaya's, Swami Ramdev
began the Divya Yog Mandir Trust and eventually created a morning TV program for yoga.

Swami Ramdev was such a success that he was even written about internationally with such
publications as The New York Times calling him "an Indian, who built Yoga Empire, a product and
symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah Winfrey,
irrepressible and bursting with Vedic wisdom.

Swami Ramdev began to found yoga-camps that became popular as well. Ramdev's Yog Sandesh
journal is reportedly published in 11 languages and reaches more than one million readers. Later
Swami Ramdev bought a Scottish Island for a wellness retreat. Ramdev has also lately expanded
into politics, campaigning against corruption in the Indian government. Swami Ramdev claims
however to have no urge for elected office or even to start a political party.

Ramdev spent many years undertaking an study of ancient Indian scriptures. At the same time, he
also practiced intense self-discipline and meditation. In 1995, Ramdev established Divya Yoga
Mandir Trust with Acharya Karamveer and Acharya Balkrishna. Acharya Karmaveer is well-versed
in Yoga and Veda while Acharya Balkrishna is a physician with a degree in Ayurveda. He has also
founded the Patanjali Yogpeeth Trust, an institution for treatment and research in Yoga and
Ayurveda, in Haridwar. The trust provides several free services to all visitors.

Ramdev has taught several aspects of traditional Indian scriptures such as Ashtadhyayee,
Mahabhashya and Upanishads along with six systems of Indian Philosophy in various Gurukuls. He
has helped establish Gurukuls in Kishangarh, Ghashera, and Mahendragarh in India.

17
Awards and recognitions

In January 2007, KIIT University awarded Swami Ramdev with an Honorary Doctorate degree in
recognition of his efforts at popularizing the Vedic science of Yoga. The degree was presented to
him in a ceremony presided over by the respected scientist and Nobel laureate Richard Ernst.

Claims of curing AIDS

In December 2006, press reports claimed that Ramdev had made claims of being able to use Yoga to
cure AIDS. A website promoting his products states that the CD4 cell count in some AIDS patients
has improved after practising Yoga. This statement was translated by certain journalists as claiming
a cure for AIDS.

As a consequence of these press reports he was sent a cease and desist order by the Indian Union
Health Ministry and threatened legal action from medical NGOs. Ramdev responded by saying that
he had been misquoted. His position was that Yoga and Ayurveda together can alleviate the
suffering from AIDS, not cure it. He also added that Yogic education was preferable over sex
education in response to the AIDS crisis.

Claims of curing Cancer

Other press reports quoted him as claiming to have a cure for cancer of the breast, liver, prostate,
uterus, pituitary gland, brain tumors and leukemia by practicing the seven breathing exercises. They
also said that he claimed to have documented proof of his successes.

He teaches Pranayama which is a series of techniques for breath control that were developed as a
part of the ancient Indian system of Yoga. Heretofore, these techniques were often thought of as
being esoteric and complex and portrayed as being unsuitable for lay people. Consequently, their
use was often limited to advanced practitioners of Yoga and undertaken only under the strict
supervision of an experienced teacher. Swamiji has worked diligently to break these barriers and
help make the practice of Pranayama achievable by the ordinary layperson. He has devised a set of
six simple Pranayama breathing exercises as listed in the section below. These techniques have been
readily embraced by the general public as evidenced by the following facts.

18
HERBAL PRODUCTS IN PATANJALI YOGPEETH

Divya Yog Mandir (Trust), started Brahamkalp Chikitsalaya at Kripalu Bagh Ashram, Kankhal in
1995 where patients suffering from various diseases were cured using Ayurvedic medicines and
practices of Yoga. Need was felt to provide quality Ayurvedic medicines to the patients to seek
optimum results as results of Ayurvedic treatment are directly proportional to the quality of
prepared medicines. Hence a small scale manufacturing unit of Ayurvedic medicines was
established in the campus of Kripalu Bagh Ashram, Kankhal. This was the beginning of Divya
Aushadhi Nirmanshala (Divya Pharmacy), which was totally based on traditional methods.

Divya Pharmacy has had the exalted vision to bring Ayurveda to society in a contemporary form
and to unravel the mystery behind this haloed and revered, Indian system of medicine by exploring
and selecting indigenous herbs, ancient Ayurvedic literatures and subjecting the formulations to
modern pharmacological, toxicological safety tests and clinical trials to create new drugs and
therapies.

Divya Pharmacy tries that medicines should possibly be available to common man at the minimum
cost price. In the year 2002-03, modernization of the pharmacy has been done. A new expanded unit
of the pharmacy has been established well equipped with machines based on modern techniques.

PLC controlled herbal extraction plant commissioned in the pharmacy is used for extracting from
the various parts of the medicinal plant like the leaves, The salient feature of this plant is the
production of medicine using latest SCADA technology under controlled environmental conditions
of temperature and pressure. The extract concentration is achieved under vacuum drying preserving
the maximum valued contents of the herbs.

Quality of the medicines so produced is of the highest level. This unit has the capacity of extracting
from 10,000 kgs. of raw herbs. The desired fluid component is added to this extract in the process
of making the medicines.

For the manufacturing processes in Divya Pharmacy automatic high speed spray drier unit, for
quick liquification a fluid wed processor, tablet compressing device with the capacity for preparing
one lac tablet per hour, high speed auto-coater for coating the tablets, high speed mixer-grinder,
fluid wed driers and cleaning, crossing & pulverizing units have been established.

19
In the modern packing section of Divya Pharmacy PLC controlled packing equipment having the
capacity of 300 volts per minute with automatic blister packing equipment has been installed. A
utility center has been set up in this production unit which has two 500 KVA generators, softeners &
cooling towers including boilers & air compressors having the capacity to produce 300 ton steam.

As a result of this Divya Pharmacy has become the first medicine manufacturing unit of
Uttarakhand to get ISO-9001 and WHO-GMP certifications. In the Pharmacy the international
standards like Good Manufacturing Practices (GMP), Good Packaging Practices (GPP), Good
Agricultural Practices (GAP) and Good Harvesting Practices(GHP) are being strictly followed.

Under the learned guidance of H. H. Yogrishi Swami Ramdevji, Vaidyaraj Acharya Balkrishna and
Swami Muktanand, Patanjali Herbal Garden & Agro Research Department has been established at
following few sites- Patanjali Herbal Garden site Nursery, Patanjali Herbal Garden site Gurukul
Gaushala Farm, situated nearby Patanjali Yogpeeth at Maharishi Dayanand Gram, Bahadrabad,
Delhi-Haridwar highway. These Herbal Gardens have beautiful collections of more than 200
medicinal herbs, shrubs, trees, climbers and ornamental plants. Since, 1997 it was a great effort with
high spirit to collect the valuable medicinal plant and to ensure to grow in Garden, a Divya
Vanaushadhi Vatika has been earlier established in the Ashram at Kankhal. Thereafter, to explore
more possibilities of a large number of wide collections, exposition and research of medicinal,
aromatic and ornamental plants in a organized way in the Patanjali Herbal Garden has been
established. A team of Scientists from Botany and Agriculture and a number of swayam sevak are
engaged for research and management.

It is all about economically processing organic farm produce into daily use consumables ranging
from Ayurvedic health supplements to Foods and cosmetics and then supplying them largely to the
urban world. The produce will be picked up right from the farms, thereby increasing the effective
income of the farmers. The health based products will then be made available to a large population
in the urban areas that is reeling under the scourge of polluted food items and artificial drinks that
make them vulnerable to a variety of cronic diseases. And all this at a cost that is unmatched in the
market.

The consequential benefits are no less crucial to the mankind. Backed by a robust preaching and
promotion on the popular Astha channel by the world renouned Yog Guru Swami Ramdevji and an
international authority on Ayurved and traditional herbs Acharya Balkrishanji, it is all about
reinventing our traditional knowledge of Yog and Ayurved, rejuvenation of rural economy,arrest of

20
the flight of rural job seekers to the more demeaning urban slums, strengthening the health grid of
the nation and the world, mending the environmental imbalanceand finally fighting the tirade of
western culture on Indian panorama.

PATANJALI AYURVED Ltd. is a company that functions like all other companies under the
regulations of the company law affairs, yet is constantly striving for nation building more than the
profit accumulation.

At micro level the challenge is no less herculean. Along with PRANAYAM, the wisdom of our
ancient sages, the organic food products and herbal medicines churned out of this unit, undertake to
fight out the dreaded and incurable diseases like CANCER and AIDS. Claim for having found a
lasting cure for many other relatively more rampant but equally tormenting diseases like Diabetes,
Arthritis and Thyroid is already established with thousands of patients cured with satisfaction.

Superior quality of our products at a fair price is not the only concern that we have. Getting our
patients rid of their diseases is again too limited a goal for us to seek. A holistic approach to
improvement in the quality of life of all beings, world over, is the purpose behind our being. Getting
rid the food we consume of the pollutants in the form of poisonous pesticides and chemical
fertilizers that our farmers use, is a goal that we strive to achieve by providing our people the
eatables that are cultivated in organic and natural manures and pest repellents.

Amalika- also known as amala or Aavla (Latin Emblica officinalis) is Indian gooseberry. It is
probably the most famous Ayurvedic herbs used in dozens of classical Ayurvedic formulae & in
hundreds of patent Ayurvedic formula. The herb of Amalaki is used for many purposes such as
delaying the aging cycle, rejuvenating the body, revitalizing body systems & top of all, building
immune levels. The herbal fruit of Indian gooseberry (amalaki) contains active levels of tannins that
help in rejuvenating the body cells & concerned organs. Amalaki contains abandon amounts of
Vitamin C ascorbic acid & is likely to possess richest amounts of it as compared to any edible on
this planet.

Avipattikar Churna is recommended for complete cure of your acidity, burning stomach and
indigestion problems. This is natural digestive tonic which helps in regularizing digestion process &
cures acidity problem. A regular course of this ayurvedic medicine gives good results & generally
no further medication is required. Avipattikar acidity remedy control acid secretion from stomach
walls and helps in easy and timely movement of food from stomach to intestines. Avipattikar
Churna is traditionally used to remove excess Pitta (Fire) from the stomach and small intestine. This
21
ayurvedic remedy alleviates acidity, Heartburn and Indigestion. High Pitta (Fire) produces the
problem of Acidity or Hyper Acidity. To reduce High Pitta (Fire) in the abdomen, Avipattikar
Churna is very good. For hyper acidity and abdominal aches being a mild laxative it makes the stool
soft, helps to check mild constipation and improve the appetite.

These days most of the people are suffering from constipation. The failure to excrete the feces from
the intestine is termed as constipation. There are many reasons for this disease, like shortage of fiber
in diet, insufficient intake of fluid, stress, wrong food habit, appetite, inadequate exercise, use of too
much laxative, enema abuse etc. Constipation can affect digestion, the clearing of toxins from the
system is hampered, energy levels and the absorption of nutrients will get altered.

PRODUCT LINE AND PORTFOLIO OF PATANJALI YOGPEETH

Products of patanjali ypgpeeth are as follows:
Divya Amla Churna for Eyes, Digestion and General Health
Divya Arogyavardhani Vati
Divya Arshakalp Vati for Piles
Divya Ashmarihar Ras for Kidney Stones
Divya Ashwagandha Churna for Stress, Fatigue and General Health
Divya Chandraprabha Vati for Urinary Disease
Divya Churna for Constipation
Divya Dant Manjan Tooth Powder
Divya Gashar Churna for Removal of Gas
Divya Giloy Sat for Swine flu, Bird flu, Pyrexia of unknown origin (fever)
Divya Hridayamrita Vati for Heart Disease
Divya Kanti Lep for Increasing Skin Splendour
Divya Kayakalp Tail Oil for Skin Problems, Cracks and Burns
Divya Kayakalp Vati for Skin Disease, Acne and Pimples
Divya Kesh Tail Hair Oil for Hair Loss, Dandruff and Headache
Divya Madhu Nashini Vati for Diabetes

22
 Divya Madhukalp Vati for Diabetes
Divya Medha Kwath for Headache and Memory Enhancement
Divya Medha Vati for Memory Loss and Improving Intelligence
Divya Medohar Vati for Weight Loss
Divya Mukta Vati for High Blood Pressure
Divya Peya Herbal Tea
Divya Pidantak Ras for Joint Pain and Arthritis
Divya Pidantak Tail Massage Oil for Joint Pain and Arthritis
Divya Punarnavadi Mandur for Kidney Problems and Anemia
Divya Sanjivani Vati for Cold, Fever and Flu
Divya Shilajeet Rasayan Vati for Impotency
Divya Shilajeet Sat for Gout and Weak Immune System
Divya Singhnaad Guggulu for Rheumatism
Divya Stri Rasayan Vati for Menstruation
Divya Swasari Ras for Lung Problems, Bronchitis and Asthma
Divya Triphala Churna for Rejuvination and Detoxification
Divya Triphala Guggulu for Joint Pain, Piles and Weight Loss
Divya Udaramrita Vati for Digestion and Stomache Problems
Divya Udarkalp Churna for Indigestion and Constipation
Divya Vatari Churna for Arthritis
Divya Yauvanamrita Vati for Weak Bodies and Impotency
Divya Yograj Guggulu for Joint Pain

PRODUCT MIX OF PATANJALI YOGPEETH

Swami Ramdev's Divya Medicines are 100% natural, made from potent herbs such as the
ashtavarga healing plants of the Himalayas. They have proven extremely effective for combating
all forms of sickness and disease. Along with these medicines, Swamiji recommends patients to also
adopt the practice of Pranayama, which will strengthen the immune system and quicken the healing
process.
Abhrak Bhasm - Divya
Ajamodadi Choorna - Divya

23
 Aloevera Gel
Aloe Vera Juice - Patanjali 1 Lt. or Aloe Vera 30 Capsules
Amla Churna - Divya (for Eyes, Digestion and General Health)
Amlki Rasayan - Divya
Amrit Rasayan - Divya(for Brain, Eyes, Strength and over all nourishment)
Anti Wrinkle Cream - Patanjali Tejus
Arjuna Kvath - Divya(for Coronary Artery Disease)
Arshakalp Vati - Divya(for Piles)40 grams
Arshkalp Vati - Divya(for Piles) 20 Grams
Ashmarihar Kvath - Divya / Vrikkdosh Har Kwath - Divya
Ashmarihar Ras - Divya
Ashvagandha Capsule - Patanjali
Ashvagandha Churna - Divya (for Stress, Fatigue and General Health)
Ashvashila Capsule - Patanjali
Avipattikar Choorna - Divya
Awala Choorna - Divya
Amla / Awala Juice 1 Liter - Patanjali (Juice of Emblica Officinalis) / Divya Amalki
Rasayana 100 gm
Awala - Divya (Amla) Murabba - Divya(Dry Spicy)
Awala - Divya (Amla) Murabba - Divya (Dry Sweetened)
Awala / Amla Murabba Wet - Divya
Badam Pak - Divya
Badam Rogan - Divya
Bael Candy - Divya
Bael Murabba - Divya
Balm - Patanjali
Bang Bhasma 5gm - Divya
Bavaci Choorna - Divya(for Leucoderma)
Beauty Cream 50 gm - Patanjali Tejus
Bilwadi Churna - Divya
24
 Body Lotion - Patanjali Tejus
Body Massage Oil 100ml - Patanjali
Chatpata Choorna
Chandraprabha Vati - Divya (for Urinary Disease & diabetes)
Churna - Divya (for Constipation)
Chyawanprash - Divya with Ashtavarga Healing Plants (1 Kilogram)
Crack Heal Cream - Patanjali
Daliya : Patanjali Arogya Daliya
Dant Manjan - Divya (Tooth Powder)
Dant Kanti - Patanjali (Tooth Paste)
Divya Dhara
Drishti Eye Drop - Patanjali
Gangadhar Choorna - Divya (for Diarrhoea , Sprue Syndrome, Ama)
Gashar Churna - Divya (for Removal of Gas)
Giloy Ghan Vati - Patanjali 40gm
Godanti Bhasm - Divya (for Migraine, Chronic Headache, Depression & Hernia)
Gokshuradi Guggulu - Divya (for Chronic Renal Failure)
Gulab Jal - Divya
Honey - Divya (Pure Himalayan Honey)
Hridayamrita Vati - Divya (for Heart Disease) 20 Grams
Hridayamrita Vati - Divya (for Heart Disease) 40 Grams
Kachanar Guggulu - Divya
Kaisara Guggulu - Divya (Psoriasis & Eczema)
Kanti Lep - Divya (for Increasing Skin Splendour)
Kayakalp Kwath - Divya (for Skin Problems)
Kayakalp Tail - Divya (for Skin Problems, Cracks and Burns)
Kayakalp Vati - Divya (for Skin Disease, Acne and Pimples) 20 Grams
Kayakalp Vati - Divya (for Skin Disease, Acne and Pimples) 40 Grams
Kesh Tail - Divya (Hair Oil for Hair Loss, Dandruff and Headache)
Lavan Bhaskar Churna - Divya
25
 Lauki Juice - Patanjali
Lauki - Amla Juice - Patanjali
Madhu Nashini Vati - Divya (for Diabeties)
Madhukalp Vati - Divya (for Diabetes)
MahaYograja Guggulu - Divya (for Osteoporosis)
Medha Kwath - Divya(for Headache and Memory Enhancement)
Medha Vati - Divya (for Memory Loss and Improving Intelligence) 40 grams
Medohar Vati - Divya (for Weight Loss)
Mukta Pishti - Divya
Mukta Vati - Divya (for High Blood Pressure)
Mukta-shukti Bhasm - Divya
Ojas Multani Mitti - Patanjali
Nimb Ghan Vati - Patanjali 60 Gr.
Panchakol Choorna - Divya
Peedantak Cream 50 gm - Patanjali
Peya (Herbal Tea) - Divya 100 Grams
Peya (Herbal Tea) - Divya 300 Grams
Pidantak Kwath - Divya (for Joint Pain and Arthritis)
Pidantak Ras - Divya (for for Joint Pain and Arthritis)
Pidantak Tail - Divya (Massage Oil for Joint Pain and Arthritis)
Praval (branch) Pisthi- Divya
Praval Panchamrit- Divya
Punarnavadi Mandur - Divya (for Kidney Problems and Anemia)
Sanjivani Vati - Divya (for Cold, Fever and Flu)
Saptavimshati Guggulu - Divya
Sarvakalp Kwath - Divya (for Liver Problems and Jaundice)
Shadbindu Tail - Divya
Shatavar Choorna - Patanjali
Shampoo - Patanjali
Shankh Bhasm - Divya
26
 Shilajit Capsule - Patanjali
Shilajeet Rasayan Vati - Divya (for Impotency)
Shilajeet Sat - Divya (for Gout and Weak Immune System)
Shilajeet Sat - Divya (for Gout and Weak Immune System) 50 gm
Singhnad Guggulu - Divya
Sitopaladi Choorna - Divya
Soap Kanti Aloevera Body Cleanser - Patanjali
Soap Gomutra Kanti - Body Cleanser - Patanjali
Soap Somya - Body Cleanser - Patanjali
Soap Ojas Aquafresh - Body Cleanser - Patanjali
Soap Ojas Aquafresh - Mogra Body Cleanser - Patanjali
Soap Patanjali Somya Haldi Chandan Body Cleanser - Patanjali
Stri Rasayan Vati - Divya
Swasari Ras - Divya (for Lung Problems, Bronchitis and Asthma)
Tejus Tailum For Women
(Tooth Powder) Divya Dant Manjan
(Tooth Paste) Dant Kanti Patanjali
Trayodashang Guggulu Divya
Trikuta Choorna Divya
Triphala Churna Divya (for Rejuvination and Detoxification)
Triphala Guggulu Divya (for Joint Pain, Piles and Weight Loss)
Tulsi Ghan Vati Patanjali 40 Gr.
Udaramrita Vati Divya (for Digestion and Stomache Problems)
Udarkalp Churna Divya (for Indigestion and Constipation)
Vatari Churna Divya (for Arthritis)
Yauvanamrita Vati Divya (for Weak Bodies and Impotency)
Yograj Guggulu Divya (for Joint Pain) 20 Grams
Yograj Guggulu Divya (for Joint Pain) 40 grams
Wheat Grass Powder Organic 1 Month Doses
Chatpata Choorna
27
 For Gastric troubles and taste
Divya Jeera Goli
Divya Anardaana Goli
Divya Chatpata Chuara
Divya Nimbu Vati

From nowhere to everywhere, Brand Baba seems to be pervasive. Yoga has been there in India
since time immemorial, it has been synonymous with sadhus( saints) who usually after
relinquishing their mundane world in search of God or Nirvana used to keep them healthy, fit, let
them channelize their energy and control their inner self toward a single goal. In marketing parlance
we can think of it as a product which was restricted to a very small segment of society, had some
exclusivity attached to it, expertise of saint in performing it and a luxury which could only be
afforded by the disciples of saints.
Nobody could have thought of commercializing it, leave aside the thought of popularizing it among
the masses. Entrepreneurs are not only risk bearers, organizers and managers of the enterprises but
they are also great visionaries who not only anticipate the future needs but also keep a check on the
present requirements. We are sure Baba must have worked tirelessly on his mission away from the
glare of media, completing all his defined tasks, keeping a check on the preparations and one day he
must have decided to appear on the big stage and take the world by storm that seems to be a
meticulously planned launch of the Brand Baba.

The epithet He came , He saw, He conquered. is supposed to be rightly described as the arrival of
Baba and his infectious popularism among the masses. Suddenly everyone was seen rubbing his/her
nails walking by the road side, waiting for a train at the platform, while travelling, while working in
an office or for that matter whenever people found themselves free, he was there everywhere in the
life of people. Yoga, which used to be considered Generic till now was well known by Baba
Ramdev Brand of Yoga. People were looking for a solution to their stressful life, an alternative
form of medicine. He as a true entrepreneur anticipated this need before anyone could and sold his
idea of a complete health to the masses. As a good marketer would do he made himself available for
the masses through his Yoga Shivers, listened to their problems & tried to solve them, connected
with them personally, had a product which was well researched, had variants of products in terms
of different Yoga Aasans for different ailments, meant for different age groups of people based on
their ability to perform a particular aasan, had all the medium of advertisement to support his Brand.

28
His journey didnt stop with his Brand of Yoga, when big business houses were struggling to launch
and operate Branded Medical Stores, he was once again there bang on launching his own Brand of
Ayurvedic Medicine Stores ( Patanjali) all over IndiaFranchising model also included. His name
has become synonymous with Yoga and Ayurveda. There might be other before he appeared on
scene, there are many in his era also but no one could make an impact like him. His presence was so
infectious that people from different walks of life were cashing on his popularity.Filmstars like
Shilpa Shetty and Bipasha Basu came with their own version of Yoga CDs but could not pose a
challenge to his leadership, infact they ended up following his footstepseven the corporate world
found a big market for herbal products..the consumers were looking for products which were close
to nature. His USP is that he made himself approachable, common man identified with him and he
positioned his product as a Total Health Solution unlike the craze generated by the Filmstars to
develop bulging biceps, curved body, zero figure which could be defined as a fad bound to fade
away without notice. His product promise for a lifelong solution ( durability), can be used anywhere
anytime( operational convenience), available through different channels based on your
convenience( like T.V., Books, Shivers ), his product emphasizes on precaution rather than cure.a
feature which make his product standout from the rest of crowd and even if any ailment need to be
cured he has the natural therapies and his own brand of ayurvedic medicine to compliment his main
product. He has made his brand ambassadors out of his own followers who very religiously vouch
for his claims and motivate people who come in contact with them to practice Yoga. He is in his
unique way different from other gurus who only give spiritual discourses. He is different in terms of
the practicality and objectivity of his product unlike the subjective nature of the discourses
delivered by spiritual gurus. He run his trust as a big corporate house generating employment, profit
and his initiative has not only pumped a new lease of life to ayurveda but has also indirectly helped
people to find out an employment as yoga instructors in schools, colleges and corporate houses. He
is ubiquitous, wherever you go you find his hoardings announcing the date of his Shivers, he has not
only reached to the interiors of the places but he is also there in the mind of the people enjoying the
share of his own, which is a sign of a big brand. People, organizations, institutions involve in any
kind of traditional thing in India can take a lesson or two from Baba, that how marketing can help in
reviving the traditional form of things that too with a handsome profit and one need not to be an
American or someone from a developed world to market a product and lay a claim on it. There has
been lot of yoga gurus and they are there today also who can challenge him in the art of yoga but
there is only one Baba Ramdev the Yoga Guru turned out to be a Great Marketing Guru. And finally
look what he is doing, he has taken the responsibility to bring back the black money to the nation
and eradicate the corruption from the country. It seem that after achieving the leadership position in
29
his form of business he want to diversify to the business of politics. There is always a risk of
diluting your brand if you think of entering into a totally different field and Baba has taken that risk.
His Brand seems to be in crisis these days and there is a need of second thought to be given to the
diversification. I feel he should have thought of Co-Branding with Anna, this could have made it
easy for him to diversify into the business of politics. Its still not too late , he must think
strategically on his move and rethink of launching his brand of movement again with new energy
and a new look.

30
 INTRODUCTION TO
PROJECT

INTRODUCTION OF THE TOPIC

MEANING OF FINANCIAL STATEMENTS:-

Financial statements refer to such statements which contains financial information about an
enterprise. They report profitability and the financial position of the business at the end of
accounting period. The team financial statement includes at least two statements which the
accountant prepares at the end of an accounting period. The two statements are: -
31
1. The Balance Sheet
2. Profit And Loss Account
They provide some extremely useful information to the extent that balance Sheet mirrors the
financial position on a particular date in terms of the structure of assets, liabilities and owners
equity, and so on and the Profit And Loss account shows the results of operations during a certain
period of time in terms of the revenues obtained and the cost incurred during the year. Thus the
financial statement provides a summarized view of financial positions and operations of a firm.

MEANING OF FINANCIAL ANALYSIS

The first task of financial analysis is to select the information relevant to the decision under
consideration to the total information contained in the financial statement. The second step is to
arrange the information in a way to highlight significant relationship. The final step is interpretation
and drawing of inference and conclusions. Financial statement is the process of selection, relation
and evaluation.

32
Features of Financial Analysis

- To present a complex data contained in the financial statement in simple and

understandable form.
- To classify the items contained in the financial statement in convenient and rational groups.
To make comparison between various groups to draw various conclusions.

Purpose of Analysis of financial statements

To know the earning capacity or profitability.

To know the solvency.
To know the financial strengths.
To know the capability of payment of interest & dividends.
To make comparative study with other firms.
To know the trend of business.
To know the efficiency of mgt.
To provide useful information to mgt

Procedure of Financial Statement Analysis

The following procedure is adopted for the analysis and interpretation of financial statements:-
The analyst should acquaint himself with principles and postulated of accounting. He should
know the plans and policies of the management so that he may be able to find out whether
these plans are properly executed or not.
The extent of analysis should be determined so that the sphere of work may be decided. If
the aim is find out. Earning capacity of the enterprise then analysis of income statement will
be undertaken. On the other hand, if financial position is to be studied then balance sheet
analysis will be necessary.

33
 The financial data be given in statement should be recognized and rearranged. It will involve
the grouping similar data under same heads. Breaking down of individual components of
statement according to nature. The data is reduced to a standard form.
A relationship is established among financial statements with the help of tools & techniques
of analysis such as ratios, trends, common size, fund flow etc.
The information is interpreted in a simple and understandable way. The significance and
utility of financial data is explained for help in decision making.
The conclusions drawn from interpretation are presented to the management in the form of
reports.

JUSTIFICATION OF THE STUDY

Financial Statements are prepared primarily for decision-making. They play a dominant role in
setting the framework of managerial decisions. But the information in the financial statement is not
an end in itself as no meaningful can be drawn from these statements alone
The information provided in the financial statement is of immense use in making decisions
through analysis and interpretation of financial statements. The financial analysis is the process of
identifying the financial strength and weakness of the firm by properly establishing relationship
between the items of the balance sheet and P&L A/C.

34
 There are various methods or techniques used in analyzing financial statement such as
comparative statement, trend analysis, common size statement, schedule of changes in working
capital, fund flow and cash flow analysis, cost volume profit analysis and RATIO ANALYSIS.

Ratio analysis is one of the most powerful tools of financial analysis. It is a process of
establishing and interpreting various ratios that the financial statements can be analysed more
clearly and decisions made from such analysis.

Just like a DOCTOR examines his patient by recording his body temperature, blood pressure
etc before making his conclusion regarding the illness and before giving his treatment, a financial
analyst analysis the financial statement with various tools of analysis before commenting upon the
financial health or weaknesses of an enterprise.

35
RATIO ANALYSIS

RATIO ANALYSIS
36
MEANING:
Absolute figures expressed in financial statements by themselves are meaningfulness. These figures
often do not convey much meaning unless expressed in relation to other figures.
Thus, it c a be say that the relationship between two figures, expressed in arithmetical terms is
called a ratio.

According to R.N. Anthony.

A ration is simply one number expressed in terms of another. It is found by dividing one
number into the other.

TYPES OF RATIOS

Proportion or Pure Ratio or Simple ratio.

Rate or so many Times.
Percentage
Fraction.

OBJECTS AND ADVANTAGES OR USES OF RATIO ANALYSIS

Helpful in analysis of financial statements.

Simplification of accounting data.
Helpful in comparative study.
Helpful in locating the weak spots of the business.
Helpful in forecasting
Estimate about the trend of the business
Fixation of ideal standards
Effective control
Study of financial soundness. .

CLASSIFICATION OF RATIOS

37
In view of the financial management or according to the tests satisfied, various ratios have been
classifieds as below

I. Liquidity Ratios: These are the ratios which measure the short-term solvency or financial
position of a firm. These ratios are calculated to comment upon the short-term paying capacity
of a concern or the firms ability to meet its current obligations.
II. Long Term Solvency and Leverage Ratios: Long-term solvency ratios convey a
firms ability to meet the interest cost and repayment schedules of its long-term obligation e.g.
Debit Equity Ratio and Interest Coverage Ration. Leverage Ratios.
III. Activity Ratios: Activity ratios are calculated to measure the efficiency with which the
resources of a firm have been employed. These ratios are also called turnover ratios because
they indicate the speed with which assets are being turned over into sales e.g. debtors turnover
ratio.

IV. Profitablity Ratios: These ratios measure the results of business operations or overall
performance and effective of the firm e.g. gross profit ratio, operating ratio or capital
employed. Generally, two types of profitability ratios are calculated.
(a) In relation to Sales, and
(b) In relation in Investment

38
 RESEARCH
METHODOLOGY

39
RESEARCH METHODOLOGY:

Research methodology is a systematic way to solve the research problem. It is important to design
the methodology for solving the problem as the methodology may differ from problem to problem.
Research is defined as a scientific and systematic search for pertinent information on a
specific topic. Research is an art of scientific investigation. Research is a systematized effort to
gain now knowledge. It is a careful investigation or inquiry especially through search for new facts
in any branch of knowledge. Research is an academic activity and this term should be used in a
technical sense. Research comprises defining and redefining problems, formulating hypothesis or
suggested solutions. Making deductions and reaching conclusions to determine whether they if the
formulating hypothesis. Research is thus, an original contribution to the existing stock of
knowledge making for its advancement. The search for knowledge through objective and systematic
method of finding solutions to a problem is research

Statement of the Problem

The purpose of financial analysis is to diagnose the information contained in financial

statements so as to judge the profitability and financial soundness of the firm. Financial statement
analysis is an attempt to determine the significance and meaning of financial statement data so that
forecast may be made of the future earning, ability to pay interest and debt maturities and
profitability of a sound dividend policy. A financial ratio is the relationship between two accounting
figures expressed mathematically ratio provide clues to the financial position of the concern. These
are the pointers and indicators of financial strength, soundness, position or weakness of an
enterprise. One can draw conclusions about the exact financial position of a concern with the help
of ratios.

LITERARURE REVIEW

40
 * Khan M.Y, Jain P.K Management Accounting2, Pg 67, Ratios and there formulations.
* Bruch Lev, Financial Statement Analysis-A new approach3, p-11, 2006, How ratio can be
analysed and about the interpretation of these ratios.
* Gupta S.P., Business Statistics4, Pg 378-418 From here I found the information
regarding correlation, trend and statistical tools.
* Goel D.K. Management Accounting and Financial Management5, Pg 78 In this I found
the different types of ratios and there formulas and about thumb rule and all basic concept.
* Pandey, I.M Financial Management6 Pg-143-145 How to prepare comparative balance
sheet and how can we evaluate.
* Maheshwari, S.N, Advanced Accounting7 pg b40-b48, It explains ratio analysis as a tool
to analyze the financial statements of organization. Different ratios depict the position of
firm in market.
* Mittal R.K, Management Accounting& Financial Management8 pg 28-30 from this I
have how to prepare comparative balance sheet and how to interpret it
* Jain T.R., Statistics for MBA9 Pg part C 135-138, Information about the calculation of
chi square test.
Berry G.C., Marketing Research10 pg15 Some theoretical knowledge about the type
of data.
S.C Gupta, Fundamentals of Statistics11 pg112, From here I found the definitions that
are the base for the statistical tools.
Hooda R.P. Statistics for Business and Economics 12 pg209-212 Calculation of trend
analysis and its interpretation.
Horne James.c.Van, Fundamental of Financial Management13 pg125-130 From this I
got how to analyse the financial condition
Chandra Prasanna, Fundamental of Financial Management14, pg103-108 this book
help me to analyse the balance sheet, how can we say that the firm is going well or not.
Cooper R.Donald, Business Research Methods17, pg176-180 all about sampling
design, its meaning

OBJECTIVE OF THE STUDY

41
Objectives are the ends that states specifically how goal be achieved. Every study must have an
objective for which all the efforts have been done. Without objective no research can be conducted
and no result can be obtained. On the basis of objective all the research process is followed.
Objectives are the main aspect of every study. The objective of the study gives direction to go
through the research problem. It guides the researcher and keeps him on track.
I have two objectives regarding my research project. These are shown below :-
1. Primary objective
2. Secondary objective

1. Primary objective:-
1) To analyse the financial statements of the corporation to its true financial position by the use
of ratios.
2. Secondary objective:-
1) To find out the shortcomings in HDFC Bank.
2) To see whether HDFC Bank is going well or not in different areas.
3) To provide information to investors for enabling them to take investment.

NATURE OF STUDY
The study is diagnosis in nature. It diagnosis the information of the financial statement of HDFC
Bank, so as to judge the company financial situation profitability and financial soundness of firm
which will help out in forecasting future earning ability to pay interest and debt maturities and
dividend policy.

DATA COLLECTION
In present study only secondary data has been taken into account. It is the data which is already
collected by someone else. Researcher has to analyze the data and interprets the results. It has
42
always been important for the completion of any report. It provides reliable, suitable, adequate and
specific knowledge.
Data comprises financial statement of last 3years of HDFC Bank which is collected from bank
website and newspapers. Further I took help of many books for analysis the financial situation.

DATA ANALYSIS AND INTERPRITATION

For analysis of data tools applied are calculation of various ratios, percentage Method and bar
Diagram.

ORGANISATION OF THE STUDY

Organization of the study is combination of various chapters i.e Company profit which details about
introduction, resent development, distribution network, technology capital structure, business
profile, organization structure SWOT analysis etc. Next chapter contain information of project
which details about financial statement, financial analysis, feature & purpose of financial analysis
etc. next chapter is of Ratio analysis then Research Methodology which provide information about
justification of the study, statement of the problem, literature ,review, objectives of the study, nature,
data collection etc. After then next chapter initials the data analysis and interpretation which provide
finding of the study and lastly bibliography.

43
 DATA ANALYSIS
AND
INTERPRETATION

Profit loss account

44
 Profit loss account Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06

Income
Operating income 19,958.76 19,770.72 12,354.41 8,303.34 5,567.67
Expenses
Material consumed - - - - -

Manufacturing expenses - - - - -

Personnel expenses 2,289.18 2,238.20 1,301.35 776.86 486.82

Selling expenses 83.12 108.68 114.73 74.88 80.85

Adminstrative expenses 4,936.73 4,583.86 2,247.48 1,519.32 1,424.59

Expenses capitalized - - - - -

Cost of sales 7,309.02 6,930.74 3,663.56 2,371.06 1,992.26

Operating profit 4,863.44 3,928.87 3,803.73 2,752.83 1,645.91

Other recurring income 17.72 - 43.04 102.96 31.38

Adjusted PBDIT 4,881.17 - 3,846.77 2,855.79 1,677.29

Financial expenses 7,786.30 8,911.10 4,887.12 3,179.45 1,929.50

Depreciation 394.39 359.91 271.72 219.60 178.59

Other write offs - - - 241.09 245.16

Adjusted PBT 4,486.77 3,568.97 3,575.05 2,395.10 1,253.54

Tax charges 1,340.99 1,054.92 690.90 497.70 383.03

Adjusted PAT 2,944.68 2,240.75 1,589.48 1,142.50 870.51

Non recurring items 4.02 4.19 0.70 -1.05 0.27

Other non cash adjustments -0.93 -0.59 -0.06 -0.35 -

Reported net profit 2,947.77 2,244.35 1,590.12 1,141.10 870.78

Earnigs before appropriation 6,403.33 4,818.98 3,522.15 2,596.12 1,473.12

Equity dividend 549.29 425.38 301.27 223.57 172.23

Preference dividend - - - - -

Dividend tax 91.23 72.29 51.20 38.00 24.16

Retained earnings 5,762.81 4,321.31 3,169.68 2,334.55 1,276.73

Balance sheet

Balance sheet Mar ' 10 Mar ' 09 Mar ' 08 Mar ' 07 Mar ' 06

Sources of funds
Owner's fund
45
Equity share capital 457.74 425.38 354.43 319.39 313.14
Share application - 400.92 - - 0.07
money
Preference share - - - - -
capital
Reserves & surplus 21,064.75 14,226.43 11,142.80 6,113.76 4,986.39
Loan funds
Secured loans - - - - -
Unsecured loans 1,67,404.44 1,42,811.58 1,00,768.60 68,297.94 55,796.82
Total 1,88,926.93 1,57,864.31 1,12,265.83 74,731.09 61,096.42
Uses of funds
Fixed assets
Gross block 4,707.97 3,956.63 2,386.99 1,917.56 1,589.47
Less : revaluation - - - - -
reserve
Less : accumulated 2,585.16 2,249.90 1,211.86 950.89 734.39
depreciation
Net block 2,122.81 1,706.73 1,175.13 966.67 855.08
Capital work-in- - - - - -
progress
Investments 58,607.62 58,817.55 49,393.54 30,564.80 28,393.96
Net current assets
Current assets, loans 5,955.15 6,356.83 4,402.69 3,605.48 2,277.09
& advances
Less : current 20,615.94 22,720.62 16,431.91 13,689.13 7,849.49
liabilities &
provisions
Total net current -14,660.79 -16,363.79 -12,029.22 -10,083.65 -5,572.40
assets
Miscellaneous - - - - -
expenses not written
Total 46,069.63 44,160.49 38,539.45 21,447.82 23,676.64
Notes:
Book value of - - - - -
unquoted investments
Market value of - - - - -
quoted investments
Contingent liabilities 4,87,176.37 4,14,533.93 5,99,928.79 2,09,338.61 1,44,137.86
Number of equity 4577.43 4253.84 3544.33 3193.90 3131.42
46
sharesoutstanding
(Lacs)

RATIOS OF HDFC BANK

Ratios

Mar ' Mar ' Mar ' Mar ' Mar '
10 09 08 07 06
Per share
ratios

Adjusted EPS 64.33 52.68 44.85 35.77 27.8

(Rs)
Adjusted cash 72.95 61.14 52.51 50.2 41.33
EPS (Rs)
Reported EPS 64.42 52.77 44.87 35.74 27.81
(Rs)
Reported cash 73.03 61.24 52.53 50.16 41.34
EPS (Rs)
Dividend per 12 10 8.5 7 5.5
share
Operating 106.25 92.36 107.32 86.19 52.56
profit per
share (Rs)
47
Book value 470.19 344.44 324.38 201.42 169.24
(excl rev res)
per share (Rs)
Book value 470.19 344.44 324.38 201.42 169.24
(incl rev res)
per share (Rs.)
Net operating 436.03 464.77 348.57 259.98 177.8
income per
share (Rs)
Free reserves 363.55 252.37 269.89 155.69 132.01
per share (Rs)
Profitability
ratios

Operating 24.36 19.87 30.78 33.15 29.56

margin (%)
Gross profit 22.39 18.05 28.58 30.5 26.35
margin (%)
Net profit 14.76 11.35 12.82 13.57 15.55
margin (%)
Adjusted cash 16.71 13.15 15.01 19.07 23.11
margin (%)
Adjusted 13.68 15.29 13.82 17.75 16.42
return on net
worth (%)
Reported 13.7 15.32 13.83 17.74 16.43
return on net
worth (%)
Return on long 56.08 83.31 62.34 74.91 60.06
term funds
(%)
Leverage
ratios

Long term - - - - -
debt / Equity
Total 7.78 9.75 8.76 10.62 10.53
debt/equity

48
Owners fund 11.39 9.3 10.24 8.6 8.67
as % of total
source
Fixed assets 4.24 5 5.18 4.33 3.5
turnover ratio
Liquidity
ratios

Current ratio 0.28 0.27 0.26 0.26 0.29

Current ratio 0.03 0.03 0.03 0.04 0.03
(inc. st loans)
Quick ratio 7.14 5.23 4.89 4.07 5.18
Inventory - - - - -
turnover ratio
Payout ratios

Dividend 21.72 22.16 22.16 22.91 22.55

payout ratio
(net profit)
Dividend 19.15 19.1 18.93 16.32 15.17
payout ratio
(cash profit)
Earning 78.25 77.79 77.83 77.11 77.44
retention ratio
Cash earnings 80.82 80.87 81.07 83.69 84.83
retention ratio
Coverage
ratios

Adjusted cash 50.13 54.91 54.14 42.6 43.11

flow time total
debt
Financial 1.63 1.44 1.79 1.9 1.87
charges
coverage ratio
Fin. charges 1.43 1.29 1.38 1.5 1.67
cov.ratio (post
tax)

49
Component
ratios

Material cost - - - - -
component (%
earnings)
Selling cost 0.41 0.54 0.92 0.9 1.45
Component
Exports as - - - - -
percent of
total sales
Import comp. - - - - -
in raw mat.
Consumed
Long term 0.91 0.9 0.91 0.89 0.92
assets / total
Assets

50
 VARIOUS
CALCULATED
RATIOS

Liqudity Ratio
These are the ratios which measure the short-term solvency or financial position of a firm. These
ratios are calculated to comment upon the short-term paying capacity of a concern or the firms
ability to meet its current obligations.

51
Current Ratio

Current ratio may be defined as the relationship between current assets and current liabilities.
Current ratio = Current assets/current liabilities

Year 2008 2009 2010

Current Ratio 0.28 0.27 0.26

Interpretation
If the C.R. is less than 2: 1, it indicates lack of liquidity and shortage of working capital. But a
much higher ratio, even though it is beneficial to the short-term creditors, is not necessarily
good for the company. A much higher ratio than 2: 1 may indicate the poor investment
policies of the management. So liquidity of Bank is satisfactory.

Quick ratio

This ratio help in measuring the firms ability to repay its current liabilities immediately and
calculated as follows:-
Quick ratio Quick ratio = Quick Assets / current liabilities

52
Year 2008 2009 2010
Quick ratio 7.14 5.23 4.89

Interpretation
A liquid Ratio of 1; 1 considered as a standard ratio.Higher ratio indicates toward goodliqudity ratio
of a company and vice-versa.

Returnn on share holders fund

This ratio measure that how much profit is generated on amount invested by the share holders.

Earning per share ratio

This ratio indicates that how much amount is earned on a share.

EPS = Net profit after (interest, tax & preference dividend) / No. of equity shares

53
Year 2008 2009 2010
EPS (Rs) 73.03 61.24 52.53

Interpretation:
This ratio is helpful in the determination of the market price of the equity share of the company. The
ratio is also helpful in estimating the capacity of the company to declare dividends on equity shares.

Dividend per share ratio

Dividend is the amount distributed among shareholders out of total profits.
DPS = Dividend paid to equity shareholders / No. of equity shares

Year 2008 2009 2010

Dividend per share 12.00 10.00 8.50

54
Interpretation:
This Ratio indicates how much profit has been given in hand to the equity share holders. This
represents higher the ratio more is the good will of the firm.

Price-Earning ratio
This ratio establishes the relationship between market price of share and earning per share.
Earning ratio = Market price of share / EPS

Year 2008 2009 2010

Earning ratio 78.25 77.79 77.83

55
Interpretation:
This ratio indicates that to earn the earning per share how much amount is spent to purchasing that
share. It also include that weather the market price is low or high.

Dividend payout ratio

This ratio indicates that how much profit is distributed as dividendout of the total profit earned by a
company.
Dividend payout ratio = DPS / EPS * 100

Year 2008 2009 2010

Dividend payout 19.15 19.10 18.93
ratio (cash profit)

56
Interpretation:
This ratio is used by the share holders to know that how much return they will get on amount
invested by them. This ratio depe nd on the stage of the company.

Profibility ratio
These ratios measure the results of business operations or overall performance and effective of the
firm e.g. gross profit ratio, operating ratio or capital employed.

Gross profit ratio

It establishes the relationship between gross profit and sales. Gross profit is resulteant of sales and
cost of good sold.
Gross profit ratio = Gross profit/ Net sales * 100

57
Year 2008 2009 2010
Gross profit 22.39 18.05 28.58

Interpretation:
Greater the ratio more profitable business will be. It is the indicator of the efficiency of the
management. A high ratio indicates that the business can survive even in case of rising costor
decreasing selling prise of the goods.

Operating ratio

The relationship between the operating expence and sales is called operating ratio.
Operating ratio = Operating cost/ net sales * 100

Year 2008 2009 2010

Operating ratio 24.36 19.87 30.78

58
Interpretation:
The lower the operating ratio, the more efficient the firm is because it means the operating cost are
lessin comparison to net sales. With the help of the ratio, inter firm comparison can bemade to
check the operating cost of one company with that of another.

Net Profit Ratio

This ratio depicts the relationship between net profit and sales. Net profit is calculated by adding
non operating income and deducting indirect expence in the gross profit.
Net profit Ratio = Net profit / Net Sales * 100

Year 2008 2009 2010

Net profit 14.76 11.35 12.82

59
Interpretation:
This ratio should be on lower side this ratio is very significant. If these are of very lower side, the
profitability of the company will be higher and vice-versa.

60
 FINDINGS

FINDINGS

If the C.R. is less than 2: 1, it indicates lack of liquidity and shortage of working capital. But
a much higher ratio, even though it is beneficial to the short-term creditors, is not
necessarily good for the company. A much higher ratio than 2: 1 may indicate the poor
investment policies of the management. So liquidity of Bank is satisfactory.
A liquid Ratio of 1; 1 considered as a standard ratio.Higher ratio indicates toward
goodliqudity ratio of a company and vice-versa.
This ratio is helpful in the determination of the market price of the equity share of the
company. The ratio is also helpful in estimating the capacity of the company to declare
dividends on equity shares
This Ratio indicates how much profit has been given in hand to the equity share holders.
This represents higher the ratio more is the good will of the firm.

61
 This ratio indicates that to earn the earning per share how much amount is spent to
purchasing that share. It also include that weather the market price is low or high.
This ratio is used by the share holders to know that how much return they will get on
amount invested by them. This ratio depe nd on the stage of the company.
Greater the ratio more profitable business will be. It is the indicator of the efficiency of the
management. A high ratio indicates that the business can survive even in case of rising
costor decreasing selling prise of the goods.
The lower the operating ratio, the more efficient the firm is because it means the operating
cost are lessin comparison to net sales. With the help of the ratio, inter firm comparison can
bemade to check the operating cost of one company with that of another.
This ratio should be on lower side this ratio is very significant. If these are of very lower
side, the profitability of the company will be higher and vice-versa.

Limitations of the Study

62
Limitations of the Study

As no person is perfect in this world, in the same way no study can be considered as fully reliable at
one glance. There are number of uncontrollable factors acting as limitations in conducting the study.
Some of such limitations encountered by me in this study are as follows: -
The most important factor, which limits the research, is the time factor. This study has not
been conducted over an extended period of time having both market ups and downs. The
market state has a significant influence on the buying patterns and preference of investors.
The study has not captured such situations.
Due to changing environment, what is relevant today may not be relevant tomorrow.
Confidential matters were not easily revealed.

63
Bibliography

64
Bibliography

Goyal Alok and Goyal Mridula. Accounting for Managers 3 rd edition, V.K. Publications,
New Delhi, 2010.
Kothari C.R Reaearch Methodology 2nd revised addition, New Age International
Publishers, New Delhi, 2009.
Kothari Rajesh, Godha Abhishek Management accounting Macmillan India Ltd., New
Delhi, 2010.
Berry G.C., Marketing Research . 2009.
S.C Gupta, Fundamentals of Statistics. 2010
Hooda R.P. Statistics for Business and Economics 2010.
Horne James.c.Van, Fundamental of Financial Management 2009 .
Chandra Prasanna, Fundamental of Financial Management 2009.
Cooper R.Donald, Business Research Methods 2010.
LIKNS USED :-
(http://www.hdfcbank.com/aboutus/default.htm)
(http://money.rediff.com/companies/hdfc-bank-ltd/14030055/balance-sheet)
( www.yahoofinance.com)

65