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    Hometown Should Considr To Achieve The Income She Desires As A Computer Specialist

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    Asmara Noor
    The document discusses four types of marketing opportunities for firms: (1) market penetration, (2) market development, (3) product development, and (4) diversification. It provides details on each type, such as market penetration involving increasing sales of existing products to current customers, and market development expanding existing products to new markets. Product development refers to offering improved products to existing markets, while diversification moves a firm into totally different business lines.

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    Hometown Should Considr To Achieve The Income She Desires As A Computer Specialist

    Uploaded by

    Asmara Noor
    16 views7 pages
    The document discusses four types of marketing opportunities for firms: (1) market penetration, (2) market development, (3) product development, and (4) diversification. It provides details on each type, such as market penetration involving increasing sales of existing products to current customers, and market development expanding existing products to new markets. Product development refers to offering improved products to existing markets, while diversification moves a firm into totally different business lines.

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    The document discusses four types of marketing opportunities for firms: (1) market penetration, (2) market development, (3) product development, and (4) diversification. It provides details on each type, such as market penetration involving increasing sales of existing products to current customers, and market development expanding existing products to new markets. Product development refers to offering improved products to existing markets, while diversification moves a firm into totally different business lines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views7 pages

    Hometown Should Considr To Achieve The Income She Desires As A Computer Specialist

    Uploaded by

    Asmara Noor
    The document discusses four types of marketing opportunities for firms: (1) market penetration, (2) market development, (3) product development, and (4) diversification. It provides details on each type, such as market penetration involving increasing sales of existing products to current customers, and market development expanding existing products to new markets. Product development refers to offering improved products to existing markets, while diversification moves a firm into totally different business lines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    hometown should considr to achieve the income she desires as a computer

    specialist

    The four basic types of marketing opportunities she should consider which are: (1) market

    penetration, (2) market development, (3) product development, and (4) diversification.

    Market penetration means trying to increase sales of a firms present products in its present

    markets to increase sales. This can increase their rate of use or repeat purchases. Attracting

    competitors' customers or potential customers is a marketing strategy used when pursuing market

    penetration opportunities. Firms that use market penetration often develop closer relationships

    with their customers and gain customer loyalty (Brassington, 2000).

    Market development is a marketing strategy planning process that a firm uses to increase sales

    by selling present products in new markets. This process may involve searching for new uses for

    a particular product and advertising in different media, adding channels of distribution and

    adding new stores in new areas (Brassington, 2000).

    Product development is a marketing planning process that firms offer new or improved products

    for present markets. A firm needs to know the present market needs because it allows a firm to

    see new ways to satisfy its customers (Brassington, 2000).

    Diversification is a marketing strategy planning process where firms move into totally different

    lines of business (Brassington, 2000).

    Reference:
    Brassington, F & Pettitt, S. (2000) Principles of Marketing. Second Edition, Prentice Hall

    One company objective for Hometown Tech


    The objective of the Hometown Tech is to survive in the courageous world. Looking into
    Hometown Tech the psychographic market segment will be successful to position
    the company because they can develop products on the lifestyle of the people
    mostly for the younger generation to position the company. Looking into the
    personality (style) sector Hometown Tech can provide their products with different
    colors for the people who like fancy colors which can give a competitive
    advantage.

    The Business Link. Use innovation to grow your business. (Internet), Retrieved from
    http://www.businesslink.gov.uk/bdotg/action/detail?
    type=RESOURCES&itemId=1073792538.

    From four homogenous submakrts that is narrow product market

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