Decision Parameters Round 1

Leaderboards(Share Price) 21.8

Production Decisions

Number of Plants 22
Maintainence Investment 300000
Efficiency in % 75.00%
Available Production Capacity 1500000
Production of T8EL 550000
T8EL available for selling 550000
Liquidate Inventory of T8EL No
Production of T8HI 225000
T8HI available for selling 225000
Liquidate Inventory of T8HI No
Production of T8GE 0
T8GE available for selling 0
Liquidate Inventory of T8GE No
Production of T8OT
T8OT available for selling
Liquidate Inventory of T8OT
Production of T8EL1
T8EL1 available for selling
Liquidate Inventory of T8EL1

Financing Decisions

Credit Rating
Base Rate (in %)
Term Loan for Capex - Allowable Limit (in )
Term Loan for Capex - Interest Rate (in %)
Term Loan for Capex - Amount (in )
Term Loan for Capex - Repayment Structure
Term Loan for R&D - Allowable Limit (in )
Term Loan for R&D - Interest Rate (in %)
Term Loan for R&D - Amount (in )
Term Loan for R&D - Repayment Structure
n for Other Corporate Expenses - Allowable Limit (in )
oan for Other Corporate Expenses - Interest Rate (in %)
erm Loan for Other Corporate Expenses - Amount (in )
n for Other Corporate Expenses - Repayment Structure
Overdraft - Allowable Limit (in )
Overdraft - Interest Rate (in %)
Overdraft - Amount (in )
Bonds (Issue Year 1) - Interest Rate (in %)
Bonds Outstanding (Issue Year 1)
Redeem Bonds Outstanding (Issue Year 1)
Bonds (Issue Year 2) - Interest Rate (in %)
 Bonds Outstanding (Issue Year 2)
Redeem Bonds Outstanding (Issue Year 2)
Bonds (Issue Year 3) - Interest Rate (in %)
Bonds Outstanding (Issue Year 3)
Redeem Bonds Outstanding (Issue Year 3)
Bonds (Issue Year 4) - Interest Rate (in %)
Bonds Outstanding (Issue Year 4)
Redeem Bonds Outstanding (Issue Year 4)
Bonds (Issue Year 5) - Interest Rate (in %)
Bonds Outstanding (Issue Year 5)
Redeem Bonds Outstanding (Issue Year 5)
Bonds (Issue Year 6) - Interest Rate (in %)
Issue Bonds (Issue Year 6)
Emergency Loan (in )
Outstanding Shares
Shares Type
Number of Shares
Share Price (in )
Amount (in )
Total Shareholders' Equity (in )
Dividend per Share (in 1/100th of )
Outstanding Shares
Dividend Outgo (in )
Receivable Policy
Payable Policy

Sales Decisions

Discount at Company Owned Showroom (in %)

Company Owned Showroom
Specialty Stores reached last round
Total Specialty Stores
Margin to Specialty Stores (in %)
Salespeople focused on reaching out Specialty Stores
Mass Merchandisers reached last round
Total Mass Merchandisers
Margin to Mass Merchandisers (in %)
lespeople focused on reaching out Mass Merchandisers

Marketing Decisions
T8EL
Price (in )
Advertising Budget (in )
TV Share (in %)
Newspaper Share (in %)
Internet Share (in %)
Total (in %)
Advertising Research (in )
Low Earners Share (in %)
High Earners Share (in %)
Geeks Share (in %)
Elites Share (in %)
Others Share (in %)
Total (in %)
Target Characteristic

T8HI
Price (in )
Advertising Budget (in )
TV Share (in %)
Newspaper Share (in %)
Internet Share (in %)
Total (in %)
Advertising Research (in )
Low Earners Share (in %)
High Earners Share (in %)
Geeks Share (in %)
Elites Share (in %)
Others Share (in %)
Total (in %)
Target Characteristic

T8GE
Price (in )
Advertising Budget (in )
TV Share (in %)
Newspaper Share (in %)
Internet Share (in %)
Total (in %)
Advertising Research (in )
Low Earners Share (in %)
High Earners Share (in %)
Geeks Share (in %)
Elites Share (in %)
Others Share (in %)
Total (in %)
Target Characteristic

R&D Decisions
R&D History
 Modify Existing Products
Launch New Products
Complte Old Products
Launch Same Product as Different Brand

Enterprise Decision
SR Activity Number 4

Sponsoring plantation
of 1,000 trees in the
CSR Activity Name city
CSR Activity Cost (in ) 100000
Purchase Market Reports ++
Product Research
Cost of Report (in )
Segment Sales Research
Cost of Report (in )
Channel Sales Research
Cost of Report (in )
Product Perceptions
Cost of Report (in )
Segment Awareness Research
Cost of Report (in )
Segment Willingness Research
Cost of Report (in )
Segment Availability Research
Cost of Report (in )
Company Outreach Research
Cost of Report (in )
Consumer Survey Research
Cost of Report (in )
Market Size Research
Cost of Report (in )
Total Cost of Reports (in )
Company to be offered
Higher of Share Price / Book Value of Target (in )
Current Number of Outstanding Shares of Target

Price per Share to be Offered (in )

Acquisition (in )
Best Offer Received from Company
Offered Share Price (in )
Accept Offer?
 Company Bought
Citizen Grievances
Environmental Pollution
Round 2 Round 3 Round 4 Round 5

45 55 55
450000 550000 550000
60 60 60
2700000 3300000 3300000
465880 502940 461028
657940 645000 461028
No No No
450000 730525 669647
450000 900000 878244
No No No
350000 800000 733333
350000 800000 733333
No No No
NA 500000 458333
500000 458333
No No
0 0
0 0
No No

AA AA AA AA
11 12 12 10
NR NR 0 NR
13.5 14.5 14.5 12.5
0 0 0
Level Level Level
NR NR 0 NR
14 15 15 13
0 0 10,000,000
Level Level Level
NR NR 244,243,320 NR
14.5 15.5 15.5 13.5
0 0 0
Level Level Level
NR NR 178,489,679 NR
14 15 15 13
0 0 0
NR NR 13.5 NR
NR NR 0 NR
NR NR NR
NR NR 14.5 NR
 NR NR 0 NR
NR NR NR
NR NR 15.5 NR
NR NR 0 NR
NR
15.5 NR
0 NR
NR
13.5 NR
0 NR
NR
15.5 NR
NR
0 0 0 0
10000000 10,000,000 8,500,000 10,000,000
none none buyback
0 0 1500000
21.8 35.5 227.5 121
0 0 0 199650000
147645324 286,021,753 623,243,060 641,083,986
80 80 200
10000000 10,000,000 8,500,000 10,000,000
8000000 8,000,000 0 20,000,000
60 Days 60 Days 60 Days 60 Days
30 Days 30 Days 30 Days 30 Days

20 25 23
11 11 13
50 60 60
100 100 100
30 30 30
12 12 20
250 300 300
500 500 500
30 30 30
12 12 15

790 790 790

27500000 15000000 15000000
10 10 10
0 0 5
90 90 85
100 100 100
 250000 0 100000
0 0 0
0 0 5
0 0 0
100 100 95
0 0 0
100 100 100
Features Features Features

750 750 750 800

25000000 20000000 20500000 15000000
25 28 35 10
5 7 8 5
70 65 62 85
100 100 100 100
1000000 1000000 1500000 100000
0 0 0 0
100 100 95 0
0 0 5 0
0 0 0 100
0 0 0 0
100 100 100 100
Performance Performance Performance Features

565 565 570 570

30000000 20000000 25500000 30,000,000
30 30 30 35
25 25 20 25
45 45 50 40
100 100 100 100
2000000 1000000 1500000 1,000,000
0 0 0 0
5 0 0 0
80 100 100 100
0 0 0 0
15 0 0 0
100 100 100 100
Features Features Features Features

Obj
 modified
convenience to
92 from 85

2 4
Sponsoring
plantation of
Sponsoring secondary 1,000 trees in
education for 50 students the city
350000 100000

Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
Yes
500000
5000000
0
NA
NA

20
NA
0
0
No
 None
Address
Address
Round 6 Round 7 Round 8
22
Analysis Round 2

A company should pay significant dividend. Paying dividend improves shareholder spirits resulting in an increase in share price.

Company-owned stores are frequented most by Elites. And Elites are not really looking for discounts, are they?
You seem to be targeting Elites as one of the segment for T8EL. But the product is not available to your targeted segment. Have you stoc
product in places frequented by your targeted segment?
You are carrying very less inventory for T8EL. Maintaining some inventory is helpful to manage shocks such as a sudden surge in dema
production breakdown.
You seem to be targeting High Earners as one of the segment for T8HI. But your targeted segment is not really aware about it. Are you sp
enough advertising money using appropriate media channels?
You seem to be targeting High Earners as one of the segment for T8HI. But your targeted segment is not really willing to purchase it. A
product pricing and characteristics meeting customer expectations?
You seem to be targeting High Earners as one of the segment for T8HI. But the product is not available to your targeted segment. Ha
stocked the product in places frequented by your targeted segment?
You are carrying very less inventory for T8HI. Maintaining some inventory is helpful to manage shocks such as a sudden surge in dema
production breakdown.
R&D

Round 3
T8GE T8HI T8HI

60 77 79

90 77 79

90 90 90

60 85 85

237 245 242

100,000,000 10,000,000 10,000,000

modification_cost_r modification_cost_redu
new eduction ction
complete complete complete
Round 4
 EBIT Total Assets Current Liabilities
Period 4 297,808,438 685,868,139 31784153
Period 5 284,832,760 669,109,481 37866421
Period 6 319,665,306 896,421,151 34672432
Period 7 187,886,020 1,309,154,451 34,076,274
Period 8

CL 4 5 6 7
Acc Payable 18,784,153 22,866,421 25,672,432 25,076,274
Shor term debt 13,000,000 15,000,000 9,000,000 9,000,000
Total 31,784,153 37,866,421 34,672,432 34,076,274

Team 5
344,839,753 620,256,666 37866421
449,144,470 895,071,417 0
432,120,092 1,016,163,585 0
Employed Capital Return On CE
654,083,986 0.4553061142
631,243,060 0.4512251747
861,748,719 0.3709495575
1,275,078,177 0.1473525493

582,390,245 0.5921111419
895,071,417 0.5017973555
1,016,163,585 0.4252465827
 Cost Price Selling Price Margin Quanitity Sold
T8EL 256 820 564 10000
T8HI 242 760 518 0
T8GE 237 565 328 590,634
T8OT 150 390 240 1,000,000
T8EL1 272 900 628 700000
T8HI1 263 765 0 400000
273 950
132 1500000
201

340000000
22,950,000 2.7
2.3412963176 19901018.7 132,673,458 0.1729810947

19890000 0.172981095 15%

0.1499169487 19901018.7
950000
20.948440737
Inventory remaining Product contribution Ad cost
0 3,449,000 0
69707 37,439,001 20500000 Stop
0 83,544,294 30000000
457,630 82,458,650 40000000
124,931 220,418,798 40000000 180,418,798
138272 38,706,371 32000000

198000000
301500000

8500000 22950000 Product

T8EL
T8HI
T8L T8GE
25 T8OT
20 T8EL1
25 T8HI1
25
Rs.68 Product
75 T8EL
T1LO (42%) T8HI
26 T8GE
26 T8OT
26 T8EL1
26 T8HI1
217 T8GE1

T5LO (39.1%)
24
24
24
24
202

45
95
90
45
 14875924

1E,1L,1G,1O,1
HI,1HI2
Team 5 MS Team 5 Ad Cost Team 1 MS Team 1 Ad Cost
22.50% 40000000+2500000 8.6+12.3 35000000+2000000
13.80% 30000000+1800000 9.0+11.2 30000000+1500000
20.00% 18000000+1800000 22.6 25000000+1500000
31.60% 15000000+1500000 30.8 25000000+1500000
22.50% 40000000+2500000 12.3+8.6 35000000+2000000
3.90% 30000000+1500000 9.0+11.2 30000000+1500000

MS
0.70% 10000+10000
1.20% 0
22.60% 31000000+3000000
31.20% 30000000+4000000
5%HI+13.9%E 40000000+5000000
11.40% 30000000+4000000
0.00%

42500000 42480000 20000

31800000 0
19800000 -14200000 34000000
16500000 -17500000 34000000
42500000 -2500000 45000000
31500000 -2500000 34000000
Estimated Ad cost