Quality Management and A Balanced Scorecard As Supporting
Quality Management and A Balanced Scorecard As Supporting
Accounting Department, ISCTE-IUL (University Institute of Lisbon), Av. das Forcas Armadas,
1649-026 Lisboa, Portugal
1. Introduction
The performance of organisations is a central investigation issue to contribute to better
outcomes and results in private and public organisations (Hood, 1995; see also
Osborne, 2006). Therefore, the improvement of management systems and how organis-
ations should measure their performance has been challenging academics and practitioners
for many years (Fitzgerald, 2007, p. 223).
In the late 1980s, researchers found that financial performance measures did not
capture customer quality and the innovation demands of the changing environment.
Indeed, new demands required that organisations must adapt to the new business environ-
ment, marked by technological and organisational changes (Johnson & Kaplan, 1991).
Consequently, innovative managerial systems have been developed in the last three
decades to help organisations to become more efficient. Furthermore, concerns with
image, quality management and clients/customers (internal and external) satisfaction
began to be discussed as objectives of organisations.
2. Literature review
2.1. Quality management
Quality definitions have been related to two different approaches: (i) quality as an attribute
of a product, service or specific tools in organisations and (ii) quality as a global ultimate
outcome associated with the overall functioning of the organisation (Cameron & Sine,
1999). TQM is consistent with this latter approach and is the concept that appears most
frequently in organisational literature. Rad (2006, p. 607) describes TQM
as the development of an organisational culture, which is defined by, and supports the constant
attainment of customer satisfaction through an integrated system of techniques and tools;
TQM is the culture of an organisation committed to total customer satisfaction through
continuous improvement (see also Dahlgaard & Dahlgaard-Park, 2006; Hafeez, Malak, &
Abdelmeguid, 2006).
Kanji and Yui (1997) go further and introduce the concept of total quality culture; con-
cerning quality, culture can be influenced by the environment, strategy, management
system and people. Green (2012) mentions that cultural aspects of an organisation
could influence and impact on a TQM initiative, and Dahlgaard et al. (2013) conclude
that it is impossible to attain business excellence without the right organisational
culture (p. 527).
TQM strategy for achieving normative outcomes has been described as rooted in four
assumptions linked to: (i) quality; (ii) employees initiatives and training for quality
improvement; (iii) collective involvement in organisations and (iv) commitment of top
management to total quality (Hackman & Wageman, 1995; see also Rad, 2006, who
enhances the need to establish a strategic plan, aligned with quality culture, and to inte-
grate information systems).
To remain leaders, companies need to achieve business excellence. To support it,
Kanji (1998b) suggests a business excellence index to encourage organisations to
apply for quality awards, measuring customers, employers and shareholders satisfaction
Total Quality Management 765
simultaneously. Regarding ISO 9000 standards (including ISO 9001 quality assurance
requirements), Kanji (1998a) mentions that they have been used for the quality assurance
of a system, to offer customer quality in products and services. Consequently, core
research themes within a broad scope of TQM implementation and effects are found to
be service quality measurement and customer satisfaction (Lo & Chai, 2012; Modell,
2009).
Oakland (2011, p. 517) states that the effectiveness of an organisation depends on the
extent to which people perform their roles and move towards the common goals and objec-
tives. To achieve excellence, TQM is the vehicle, and the model characterised by the four
Ps and four Cs provides a framework for this: Planning, Performance, Processes, People,
Customers, Commitment, Culture and Communication (Oakland, 2011; see also Dahl-
gaard, Petterson, & Dahlgard-Park, 2011, who propose a system for assessing and improv-
ing healthcare organisations based on leadership, people management, partnership/teams,
processes and product/service results). Synthetically, Dahlgaard and Dahlgaard-Park
(2006) mention that the human factor and the right company culture are the key factors
to successfully design a quality strategy, enhancing the importance of everybodys
participation.
Some researchers also developed investigation regarding application of TQM prin-
ciples to public administrations (PA). The European Foundation for Quality and Manage-
ment (EFQM), which has been proposing a supporting framework towards attaining
business excellence (Pesic & Dahlgaard, 2013), was the crucial source for these
approaches that aim at improving efficiency and effectiveness in public organisations.
In Sweden, a specific model inspired by TQM practices and EFQM guidelines was
launched in a government agency. This model may be characterised as a customer and
process-oriented model, emphasising a more pronounced citizen perspective, as an
alternative to performance management based on managing for results (Modell,
Jacobs, & Wiesel, 2007).
In Portugal, a similar quality model programme was launched by the Ministry of Social
Security and Labour (MSSL). The source of this programme was the common assessment
framework (CAF), a tool developed in the EU in 1999/2000, based on EFQM guidelines
and applied in several European countries. Beyond emphasising TQM, this programme
has as main objectives: (i) continuous improvement of public services; (ii) focus on the
client; (iii) strong leadership and collaborators involvement; (iv) process orientation and
(v) performance evaluation and measurement (Ministry of Social Security and Labor,
2004).
corporate strategy (Fitzgerald, 2007). This perspective enables organisations to follow the
continuous improvement demanded by todays competitive environment and to consider
the impact of customer satisfaction and good employee relations, beyond the shareholder
perspective. The challenge then becomes to develop non-financial performance measures
that capture the quality, service and flexibility issues of todays customer-oriented com-
petitive strategies (Fitzgerald, 2007, p. 224).
Initially, organisations used BSC for measurement, combining financial and non-finan-
cial measures. Later, BSC included strategy maps and developed cause-and-effect chains
to link strategic objectives to drivers. Finally, BSC has evolved to a management system,
including incentives, structures and rewards (Fitzgerald, 2007).
Developing objectives and performance measures linked to strategy, BSC must be
integrated with strategic plans and management control systems. The tool contributes
with a specific role of communication (improving motivation and reaching agreement
between the managers), clarification of priorities or improved coordination across func-
tions, thus providing the vehicle for the organisation to move forward (Atkinson, 2006;
see also Kumar, Kumar, de Grosbois, & Choisne, 2009; Oakland, 2011). Accordingly,
the BSC is an effective strategy implementation tool (Atkinson, 2006, p. 1454).
Strategy management is an imperative in the public sector and BSC has been recently
the framework (with an improved design) that can be deployed as a strategic control tool in
public sector governance (Andersen & Lawrie, 2002). Complementarily, BSC in the
public sector has as unique challenges those that come from the fact that, instead of share-
holders, the nature of its accountability are clients/citizens in the community (Sharma &
Gadenne, 2011).
improvement is aligned with the internal business processes perspective. Finally, manage-
ment by fact implies the involvement of the whole organisation, which is one of the crucial
assumptions of successful BSC (Kaplan & Norton, 2001). Consequently, financial per-
formance develops more advantageously for companies that have implemented TQM
more successfully than competitors (Erikson & Hansson, 2003; see also Dahlgaard
et al., 2013).
BSC is a fashionable framework because it supports quality programmes and various
types of quality awards, and other change agendas (Malmi, 2001). To succeed and obtain
long-term benefits, the decision to implement quality management tools must be made in a
strategic context. BSC as a management system, where objectives cascade to the bottom-
line of the organisation (encompassing measures and targets) and strategy is everyones
business, can imply a better integration with quality management frameworks (ISO
9000 standards, EFQM BEM or TQM) (Andersen, Savic, & Lawrie, 2004). Lawrie
(2004) emphasises that balanced scorecard can be seen as an umbrella concept that
links organisational philosophies and management tools (p. 18). Moreover, compared
with the EFQM BEM, Lawrie (2004) states that BSC helps organisations to do the
right things, while BEM do things right; used together they can ensure that the organ-
isation does the right thing right (p. 19).
If one of the main goals of BSC is to help managers to identify objectives, measures
and the inherent connections, the EFQM BEM is basically used for measuring the organ-
isations success in the achievement of objectives and excellence (Pesic & Dahlgaard,
2013). Thus the BSC and the EFQM Excellence models may be considered as comp-
lementary models (Pesic & Dahlgaard, 2013, p. 653; see also Dror, 2008, who mentions
the advantages of BSC being integrated with EFQM BEM, such as sequential objectives,
or the existence of two feedback levels; and Modell, 2009, who identified a gradual
process of bundling elements of TQM and BSC, which influenced a new PMS in an organ-
isation, emphasising customer orientation).
To assume the tool effectiveness, Dahlgaard et al. (2013) proposed the business excel-
lence framework (BEF) for companies facing difficulties in implementing BEM, due to
practical problems (too-sophisticated assessment criteria, cumbersome procedures or
lack of focus). Concretely, BEF recommends adaption, where BEM implies an adoption
(Dahlgaard et al., 2013).
In the public sector, performance measures already include changes that highlight
effectiveness (meeting customer requirements) and efficiency (economical use of
resources). In private and public organisations, beyond financial measures, non-financial
measures, such as employee satisfaction or customer service, are widely found
(McAdam & Saulters, 2000). Therefore, in the public sector, quality measurement frame-
works are often combined with financial performance measures in a single basket. Inte-
gration was found among the EFQM BEM, ISO 9000 standards, BSC and benchmarking
(McAdam & Saulters, 2000). Other case studies with similar results were reported in
Belgium (Bernard, 2010), where several public organisations integrated successfully
CAF and BSC.
3. Methodology
3.1. The field site
IGFSS is a government agency that manages the social security system in Portugal, par-
ticularly the debt of debtors to the system. The organisation develops its activity under
the supervision of the MSSL and integrates the indirect administration of the state.
768 L. Pimentel and M.J. Major
However, the institute has administrative and financial autonomy, and manages its own
assets. Three hundred and seventy nine collaborators work in IGFSS.
Within the scope of the new management model implemented in 2004/2005, as a con-
sequence of a deep institutional and organisational change process, IGFSS has its mission
clearly defined the financial management of economic resources established in the social
security budget (around 36,300 million euros in 2012). Concerning the vision, the organ-
isation intends to be a leader in the quality of public service.
IGFSS activity is divided into four business units (BUs): (i) budget and accounting of
the global social security system; (ii) debt management (DM); (iii) real estate and (iv)
financial management. There are also five support areas. The main activity is the manage-
ment and recovery of debts from debtors to the social security system, carried out by
decentralised BUs, all over the country the debt recovery local services. Coercive col-
lection is included and, today (2012), DM manages about 1940 thousand processes of debt
collection (583 million euros). The institute has registered a significant evolution in the
adoption of innovative management tools and frameworks. Its policies, results and out-
comes are mainly oriented to the satisfaction of the citizens/clients needs, and to continu-
ous improvement, which are very relevant to the certification of the system of quality
management (ISO 9001) and to the 5 star recognized for excellence awarded by
EFQM, among other awards.
board of directors (BD), the former minister of MSSL and collaborators of EU were inter-
viewed. Specific questions concerning the environmental pressures and the characteristics
of the change process were posed. Eleven interviews were conducted, lasting 14 hours and
40 minutes. Finally, during the third phase (September 2011 February 2012), questions
concerning the bundling of TQM and BSC were posed and doubts clarified. Members
of the BD and BS department, and new top managers were interviewed. Twelve interviews
totaling 14 hours and 40 minutes were conducted.
Globally, 47 interviews were conducted, lasting 63 hours and 20 minutes. About 80%
of interviews were tape-recorded and transcribed. Interviews were triangulated with notes
taken during and after the interviews. The interviews were semi-structured, and open-
ended discussion was usually carried out. Previous and direct questions were included
in a guide but non-direct questions were sometimes posed to develop a specific reasoning.
Evidence was assessed before being analysed, following Yins (2009) recommendation.
Several informal and telephone contacts also took place to specify issues and to clear
up doubts.
In the 1990s the Portuguese government launched a global PA reform (PAR). The
environment was favourable to the introduction of reforms in public services in the
2000s, due to the growing criticism addressed to the mismanagement of public resources.
These reforms were a challenge to government agencies, and some ministries launched a
quality management programme, based on CAF and TQM.
In 2003/2004, in IGFSS, an MBO process was adopted. The framework was mainly
oriented to results, basically financial but also some non-financial. At the same time,
SIADAP (sistema integrado de avaliacao do desempenho da administracao publica
performance appraisal system for PA) was implemented. SIADAP was compulsory by
law (meaning complying with regulatory powers), and in 2008 it evolved into QUAR
(quadro de avaliacao e responsabilizacao scorecard for assessment and accountability).
In 2005, a new BD was appointed. A compulsory compromise to the ministry (initially
by a mission charter and from 2008 onwards by a management contract) implied the
development, at all organisation levels, of a culture of results, considered as the pillar
of the management system that the BD intended to implement. The objectives/indicators
(lead and lag) defined can be divided into five groups: (i) quantitative financial indicators;
(ii) quantitative operational indicators at the level of debt collection and real estate man-
agement; (iii) implementation of an intra-communication plan and management control
frameworks; (iv) satisfaction questionnaires and (v) quality awards. Sequentially, a BSC
was implemented, as a supporting tool of the activities plan in 2006, and, in 2007, as a
framework for strategic management (strategy maps were produced).
A change process was launched, implying significant behavioural and cultural
changes in the organisation. To help in the creation of a new performance manage-
ment culture, seminars and workshops took place involving all collaborators, particu-
larly top and middle managers. This new management model implied a behavioural
and organisational change. An example of the change process concerns the relation-
ship with clients/customers. The client/debtor relation came under a strong pressure
to set right the debts, the inherent collector indicator being a key performance indi-
cator. IGFSS was much concerned with the relationship with clients. This did not
happen in the past.
Since 2006, and following the compromise of the BD with quality management and
quality awards, EFQM BEM was implemented and top EFQM awards were attributed
to the organisation, first the committed to excellence, in 2006, and the 5 star recognized
for excellence, in 2009 and 2011 (with a higher score). Other quality management awards
based on TQM were also attributed. The process evolved simultaneously with the ISO
9001 certification process. Still in 2006, BSC appeared as a support to the operational
plan for 2007. The main goal was the alignment with the time cycle of budget and plan-
ning. Moreover, financial and operational results and key indicators show a very positive
evolution. A member of BD synthesised this view in 2008:
During the 2000s, a strong change has occurred in the organisation. Between 2000 and 2004
IGFSS was mainly a public management Institute just like all the other ones. It presented an
activity plan at the beginning of the year and a report at the end of the year, informing basi-
cally about big projects . . . From 2004, the process of PAR gave rise to an external change
which facilitated internal needs to begin measuring efficiency, effectiveness and resources
optimization (September 2008).
A department manager concludes:
What happened was a radical cultural change. Today, the process is rooted in the organisation
(March 2010).
Total Quality Management 771
This change process concerns the way IGFSS is promoting a culture of orientation to
results and outcomes, associated with customer satisfaction (in 2012, 82% of clients/citi-
zens on average are satisfied, versus 75% in 2008, and 64% in 2006), collaborators satis-
faction (in 2012, 77% of collaborators are satisfied, versus 74% in 2008, and 69% in 2006)
or quality CAF assessment (84.4 points in 2008 scale 0 100 points the last year of
audit assessment). Significant financial results were obtained (583 million euros were col-
lected from debtors in 2012, more than 60%, comparing with 2008, and 10 times more than
the collection in 2004). Furthermore, the organisation improved significantly the use of
management frameworks and the strategic alignment. All the frameworks were integrated
and bundled, duly visualised in the strategic plan for 2010 2012.
main structure of the model, a quality management programme, strongly based on TQM,
was implemented (pillar 1). A performance management programme based on BSC (pillar
2) was also implemented. Both pillars are fully aligned and the quality management objec-
tives and indicators are visualised in the BSC strategic maps and in scorecards, as well as
in SIADAP and in the annual activities plans/reports.
Commenting on these developments, a top manager pointed out:
Quality management and the implementation of a culture of quality based on international
standards of quality, namely TQM, contributed to a strategy of external image and visibility
Total Quality Management 773
but, above all, introduced the concept of better services to clients as citizens and the involve-
ment of all collaborators with the ideal of public service. People are the success key of the
organisation and they must be fully aligned with the strategy and the goals of IGFSS (Novem-
ber 2011).
Strategy maps are implemented at the three levels of the organisational structure: (i) cor-
porate level, comprehending the global key indicators and outcomes; (ii) processes
(including BUs) level and (iii) services level, plus the individual collaborators objectives.
Thus, individual collaborators are assessed and can verify the way they influence the
global performance of the organisation.
The BS department head made the following comment:
The new management model is based on the BSC allowing the linkage between strategy man-
agement, definition and control of objectives and the assessment of organisational perform-
ance. Moreover, the strategy, the vision and the mission are clarified pointing at quality
management. Therefore, quality management indicators can be permanently monitored and
TQM is clearly visualized. Supporting the model, the BD was a strong sponsor of the
project (October 2010).
quality indexes and awards, the financial performance also increased and developed more
advantageously whenever IGFSS implemented TQM practices and guidelines (Erikson &
Hansson, 2003). These are the crucial contributions of the paper, both for academics and
practitioners. Moreover, the successful integration of frameworks also encompassed the
strategic plan and the visualisation of quality management indicators at the different
levels (from corporate to individual) of BSC.
Note
1. Social Security Financial Management Institute.
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