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    The Pharmaceutical Company

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    Jesus D. Morillo
    The pharmaceutical company 'El Alce de Mexico' won the Jaime E. Burke 2014 award in Latin America. The award recognizes initiatives in marketing, communication, and education across the company's three sectors. One initiative, 'Centros de Capacitación EMOND', aimed to improve knowledge of laparoscopic surgical procedures in Mexico through a training program. The program trained 120 medical residents, and supported facilities and equipment for practicing minimally invasive procedures.

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    The Pharmaceutical Company

    Uploaded by

    Jesus D. Morillo
    36 views2 pages
    The pharmaceutical company 'El Alce de Mexico' won the Jaime E. Burke 2014 award in Latin America. The award recognizes initiatives in marketing, communication, and education across the company's three sectors. One initiative, 'Centros de Capacitación EMOND', aimed to improve knowledge of laparoscopic surgical procedures in Mexico through a training program. The program trained 120 medical residents, and supported facilities and equipment for practicing minimally invasive procedures.

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    Sobre farmacia

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    The pharmaceutical company 'El Alce de Mexico' won the Jaime E. Burke 2014 award in Latin America. The award recognizes initiatives in marketing, communication, and education across the company's three sectors. One initiative, 'Centros de Capacitación EMOND', aimed to improve knowledge of laparoscopic surgical procedures in Mexico through a training program. The program trained 120 medical residents, and supported facilities and equipment for practicing minimally invasive procedures.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    The Pharmaceutical Company

    Uploaded by

    Jesus D. Morillo
    The pharmaceutical company 'El Alce de Mexico' won the Jaime E. Burke 2014 award in Latin America. The award recognizes initiatives in marketing, communication, and education across the company's three sectors. One initiative, 'Centros de Capacitación EMOND', aimed to improve knowledge of laparoscopic surgical procedures in Mexico through a training program. The program trained 120 medical residents, and supported facilities and equipment for practicing minimally invasive procedures.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    The pharmaceutical company El Alce de Mexico, winner of the

    Jaime E. Burke 2014 award in Latin America.

    Every year, the Jaime E. Burke awards, rewards El Alce for the initiatives of
    marketing and communication developed in the three sectors of our
    company, some of which prove to be creative and innovative solutions in
    response to each necessity.

    In order to choose the overall winner, leaders of the three worldwide regions
    evaluate each case sent to the contest. In this edition, for the first time, the
    three sectors of El Alce de Mexico were elected to the final phase. The
    initiatives are:

    o El Trofeo Patito World CUP visita a Mxico


    o Pills Mejora del acceso a travs del Servicio de Salud Pblica
    o Centros de Capacitacin EMOND

    Those three initiatives proved to be a great commitment in order to improve


    the quality of life among Mexican patients and also generated trust among
    investors, health professionals, and consumers. Nevertheless, only one
    deserved such a coveted prize: the initiative of the Capacitacin EMOND, in
    the Professional Education category. (Tie)

    Aim: Improve knowledge and penetration of laparoscopic surgical


    procedures in Mexico, because these sorts of surgeries have a remarkable
    positive impact in patients lives.

    Opportunity: lack of focus on formal learning about minimally invasive


    procedures, so we decided to implement a learning program in order to
    motivate the adoption of laparoscopic procedures in general surgery.

    Results: in collaboration with the National Autonomous University of Mexico


    (UNAM), we created a formal training program specialized in minimally
    invasive procedures, through which 120 third grade students were trained,
    who represented 50 percent of General Surgery Residents in Mexico.

    We support the UNAMs Faculty of Medicine with three laparoscopic surgery


    simulators, thirty-five needle holders, surgery towers, instruments and
    disposable materials for practicing the minimally invasive procedures on
    biological models in order to develop among the practitioners the necessary
    skills in this kind of surgery.

    We make training partnerships with the most important cities and regions of
    Mexico: in Guadalajara with the Civil Hospital, in Monterrey with the
    University Clinic, in the south-west of the country with the University of the
    Americas and the Autonomous University of Puebla,

    Watch the video of this initiative clicking here.

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