Digital Options Print Rates and Products: Preprinted Inserts

Print Rates And Products
DIGITAL OPTIONS
Local advertising rate
Color Rates (Full PROCESS color)
Classifieds (Lions List)
Open Advertising Rate: $13.30

Penn State Rate: $11.50
A.S.A Rate: $9.50
The Daily Collegian: $150

The Weekly Collegian: $100
Classified word ads and display ads are available in our Lions
List section. Please call for rates and deadline information.
The Weekly Collegian
Preprinted Inserts
Annual Contract Rates
$700/day
Discount available for multiple run dates
PREPRINTED INSERTS
Weekly open rate: $5.10 per column inch

Daily/Weekly combo rate: $4.00 per column inch
web ads
Leaderboard
Medium Rectangle
Rate
$2,000
$11.75
4,000
11.50
6,000
11.15
9,000
11.05
12,000
10.95
Front Page Sticky Notes
18,000
10.75
Deadline: 4 p.m. Wednesday, Jan. 18, 2017
First placement: $650 (1 sided) or $700 (2 sided)
24,000
10.60
34,000
10.35
Additional placements: $300/day (1 sided) or $325/day (2 sided)

Size: 3x 3
Nittany Bites
Banner Ads
The Daily Collegians dining guide. Inform the Penn State

community of your highlighted specials and favorites.
Deadline is 4 p.m. on the dates specified.
twitter
Annual advertising contracts are available for all Collegian

media at discounted column inch rates when the advertiser
commits to a certain monetary level. Advertisers who exceed
the level of their contracts will qualify for a lower column
inch rate once advertising costs surpass the next level.
Monthly Volume Discount Rates

Total inches
Rate
2 to 50.5
51 to 100.5
101 or more
$13.30
12.20
11.50
prices by size
(per column inch)
4 col. x 2
$106.40
Pricing is per column inch (columns x inches = total column

inches). The chart on page two accounts for monthly volume
discount rates for ads larger than 50.5 column inches. Ads
smaller than 50.5 column inches are calculated at Collegians
open rate of $13.30.
Ad Sizing
Inches
1.56
3.22
4.89
6.56
8.22
9.89
Picas
9p4
19p4
29p4
39p4
49p4
59p4
2 col. x 3
$79.80 3 col. x 5
$199.50
3 col.
x
10.5
$418.95
1 col. x 2
$26.60
1 col. x 3
$39.90
2 col. x 4
$106.40
2 col. x 5
$133.00
Columns
1
2
3
4
5
6
3 col. x 3
$119.70
6 col. x 10.5
Half Page
$768.60
4 col. x 10
$532.00
Special Sections
Spring Housing Section: Friday, Jan. 27, 2017
Street date
Fri., 2/24/2017
Fri., 3/17/2017
Fri., 3/31/2017
Fri., 4/7/2017
Fri., 4/21/2017
Deadline date
Wed., 2/22/2017
Wed., 3/15/2017
Wed., 3/29/2017
Wed., 4/5/2017
Wed., 4/12/2017
Full Page
6 col. x 21
$1,449.00
Ad Sizing requirements
Minimum ad size: 1 column x 2 OR 2 column x 1
Minimum depth: 1; Minimum width: 1 column
Show the students and Penn State community your businesss

unique appeal by penning a sponsored column, or use your own
blog and social media posts to promote your business in our
print pages and online.
$800 for two weeks online*

$350 for any additional following weeks*
* when advertiser provides article
The Daily Collegian can produce an article for your business!
Additional charge applies if the Daily Collegian produces the sponsored
content for your business.
Premium Placement
Front page banner
Size: Six columns by 1.5 inches

Includes full color!
Single day run: $400

3 day run: $320 per day
5 day run: $300 per day
Guaranteed Placement: 25% premium
Semester
(16 weeks)
$200
$170
$2,560
$125
$1,920
$150
Banner
(desktop only)
$75
$64
$960
Above leaderboard - right of Collegian logo; 468x60 pixels
ASA Rates
Leaderboard: $120 per week Med Rectangle: $90 per week

Banner: $45 per week
mobile app
SPONSORED CONTENT
2 col. x 2
$53.20
1 col. x 5
$66.50
calculating the cost
Collegian publications are

full-size broadsheet format,
with six columns x 21 inches
per page (ads greater than
18 inches in depth are billed
at 21 inches).
Sticky notes are scheduled at 7,000 per day. Free design

services available! Printing fee is included in the placement
cost. Final art files must be submitted ten business days in
advance. Limit one advertiser per day. A limited printable area
is available on the reverse side; call for details.
Deadline: 4 p.m. Wednesday one week prior

Publishes on Wednesdays in the fall and spring.
A recap of top stories, it is distributed to all Penn State branch
campuses and is available by subscription.
Addtl
Weeks
300x250 pixels
Amount
Preprints are scheduled at 7,000 per day. Cost does not

include printing; advertiser is responsible for printing and
shipping. Maximum preprint size is 11x11; minimum size
5.5x8.5. Preprints must be scheduled four business days
prior to publication and must arrive at the press two business
days prior to publication. Call for more details.
1st Week
728x90 pixels and 320x50 pixels
Level
(per column inch)
Appearing on mobile and desktop

platforms, except as specified
Home Page Tiles

(Do not rotate)
Over 20,000 downloads and counting!
Week
Month
(4 weeks)
Semester
$150
$500
$1,600
50
170
640
(Convert to medium rectangle on an iPad)
Over 50,000 followers and counting!
4 tweets (min.): $250

Each additional 4 tweets: $200
28 per week maximum. Up to four ad tweets per day.
Tweet schedule is first-come, first-served. Only one ad may
be tweeted per day, per time frame.
Time frames: 9 a.m.-12 p.m.; 12 p.m.-3 p.m.;
3 p.m.-6 p.m.; 6 p.m - 10 p.m.
facebook
First day: $150
Each following day: $130
Target Penn State students as well as alumni across the country.
Increase your Facebook page likes, local awareness and website
traffic. Deadline is 4 p.m. two business days prior to run date.
INSTAGRAM
$150 per Post
Limited availability. One advertiser per week.

The picture and caption will be posted to The Daily Collegian's
Instagram page, @dailycollegian.
Collegian Marketplace
Advertise your businesses social media on our website;
call for details
6 column
10
1/2
10
11
12 13 14 15 16 17
10 11 12 13 14 15
21 22 23 24 25 26 27
18
19 20 21 22 23 24
16 17 18 19 20 21 22
28 29 30 31
25
26 27 28 29 30 31
23 24 25 26 27 28 29
10 11 12 13
14 15 16 17 18 19 20
5 column
NOVEMBER 2016
10
11 12 13 14
12 13 14 15 16 17
15 16 17
18 19 20 21
18
19 20 21 22 23 24
22 23 24
25 26 27 28
25
26 27 28 29 30 31
29 30 31
10 11 12
13 14 15 16
17 18 19
11
20 21 22 23
24 25 26
10
4 column
FEBRUARY 2017
2 column
1/2
1 column
APRIL 2017
10 11
12 13 14 15 16 17 18
12 13 14 15 16 17 18
10 11
12 13 14 15
19 20 21 22 23 24 25
19 20 21 22 23 24 25
16 17 18
19 20 21 22
26 27 28
26 27 28 29 30 31
23 24 25
26 27 28 29
10 11
30
Early ad deadline for TDC 3/13 issue on 3/2.
2016-2017 LOCAL RATE CARD
THE
WEEKLY
COLLEGIAN
No. 34 - Effective August 16, 2016
SPECIAL
PUBLICATIONS
PAYMENT
1/2
1/2
3 column
MARCH 2017
Early ad deadline for TDC 1/9 issue on 1/5/2017.

Housing section of 1/27 ad deadline is 1/18.
Early ad deadline for TDC 12/12 issue on 12/1/2016.
1/2
JANUARY 2017
3
THE
DAILY
COLLEGIAN
Housing 10/14 section ad deadline on 10/4.

Versus 10/21 section ad deadline on 10/12.
DECEMBER 2016
1/2

27 28 29 30
30 31
1/2
Early ad deadline for the Daily Collegian (TDC)

issue of 8/19 on 8/4.
1/2
OCTOBER 2016
9
8
SEPTEMBER 2016
PUBLICATION
CALENDAR
AUGUST 2016
VERSUS
5/1
Early ad deadline for Graduation Send Off insert of 4/25 on 4/11.

Versus Blue-White 4/21 section ad deadline on 4/12.
Early ad deadline Fresh Start section of 5/1 on 4/18.
TDC New Student Orientation issue of 5/15 ad deadline on 4/19.
Collegian accepts Visa, MasterCard, American Express, and checks made payable to Collegian Inc.
TECHNICAL INFORMATION
POLICIES
Accepted file formats include PDF (preferred), JPG, TIF,

GIF, BMP, PSD, AI and EPS.
Fonts: Please convert text to outlines or curves. Collegian
reserves the right to alter embedded fonts for reproduction
at press.
All advertising is subject to the approval of the Business

Manager, who reserves the right to refuse any advertising.
Any advertisement which offers opinions, presents allegations,
or advocates a position with regard to social or political issues
must bear an individual or group name. Individuals placing such
ads are required to present identification.
Images should be a minimum of 175 dpi (max 300). QR

codes reproduce best in grayscale at 100% Black.
The advertiser and, if applicable, advertising agency assume

liability for all content and claims made against Collegian
arising from the publication of an ad.
Black text over color should be set to overprint when possible.

Do not use overprint with white text. Text under six points
in size may not reproduce legibly in newsprint. Please proof
your advertisement for spelling and correct dates.
More information on preparing your advertisement is
available on Collegians website.
Rates are subject to change.
For a complete list of advertising policies, see

collgian.psu.edu.
DEADLINES
The Daily Collegian has a standard deadline of 4 p.m.
two business days prior to publication. See page three for
other special deadlines.
Business Manager - Maggie Elinsky | Advertising Manager - Scott Witham

James Building, 123 S. Burrowes St., State College, PA 16801
814-865-2531 | [email protected] | www.collegian.psu.edu
fb.me/Collegian
@DailyCollegian
DailyCollegian

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Digital Options Print Rates and Products: Preprinted Inserts

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Available Formats

Print Rates And Products

Local advertising rate

Color Rates (Full PROCESS color)

Classifieds (Lions List)

Open Advertising Rate: $13.30

The Daily Collegian: $150

The Weekly Collegian

Annual Contract Rates

Discount available for multiple run dates

Weekly open rate: $5.10 per column inch

Front Page Sticky Notes

Deadline: 4 p.m. Wednesday, Jan. 18, 2017

First placement: $650 (1 sided) or $700 (2 sided)

Additional placements: $300/day (1 sided) or $325/day (2 sided)

The Daily Collegians dining guide. Inform the Penn State

Annual advertising contracts are available for all Collegian

Monthly Volume Discount Rates

(per column inch)

Pricing is per column inch (columns x inches = total column

Show the students and Penn State community your businesss

$800 for two weeks online*

Size: Six columns by 1.5 inches

Single day run: $400

Guaranteed Placement: 25% premium

Leaderboard: $120 per week Med Rectangle: $90 per week

calculating the cost

Collegian publications are

Sticky notes are scheduled at 7,000 per day. Free design

Deadline: 4 p.m. Wednesday one week prior

Preprints are scheduled at 7,000 per day. Cost does not

728x90 pixels and 320x50 pixels

(per column inch)

Appearing on mobile and desktop

Home Page Tiles

Over 20,000 downloads and counting!

(Convert to medium rectangle on an iPad)

Over 50,000 followers and counting!

4 tweets (min.): $250

Limited availability. One advertiser per week.

2016-2017 LOCAL RATE CARD

No. 34 - Effective August 16, 2016

Early ad deadline for TDC 1/9 issue on 1/5/2017.

Early ad deadline for TDC 12/12 issue on 12/1/2016.

Housing 10/14 section ad deadline on 10/4.

Early ad deadline for TDC 9/6 issue on 9/1.

Early ad deadline for the Daily Collegian (TDC)

Early ad deadline for Graduation Send Off insert of 4/25 on 4/11.

Accepted file formats include PDF (preferred), JPG, TIF,

All advertising is subject to the approval of the Business

Images should be a minimum of 175 dpi (max 300). QR

The advertiser and, if applicable, advertising agency assume

Black text over color should be set to overprint when possible.

For a complete list of advertising policies, see

Business Manager - Maggie Elinsky | Advertising Manager - Scott Witham

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