Dara Brody: 320 West 105 Street 46 New York, NY 10025 - (860) - 559-5949

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Dara Brody

320 West

105th

Street 46 New York, NY 10025 dibrody@wisc.edu (860)-559-5949

EDUCATION
University of Wisconsin-Madison, Madison, WI (GPA: 3.5/4.0)
School of Journalism and Mass Communication; Bachelor of Arts, Spanish and Journalism
Universidad de Sevilla, Seville, Spain

May 2017
January 2016-May 2016

PROFESSIONAL EXPERIENCE
Kashi Cereal, Madison, WI
September 2016-December 2016
Account Director, J345Principles of Strategic Communication
Served as leader and spokesperson for team of six people in an agency-style group project that aimed to rebuild Kashis cereal brand
Conducted primary research through Qualtrics survey application as well as secondary research through databases including Simmons
OneView, Mintel Academic and OneSource Business Browser in order to develop Kashis brand analysis and identify key target
audiences
Identified lapses in current Kashi cereal campaign and used data insights to create new Whole Grains for a Whole You campaign
designed to reposition Kashi cereal as a lifestyle product among competing healthy cereal brands
Helped organize entire campaign plan into 60-page campaign booklet that was then distributed to the professor and 40 person class
Finsbury, New York, NY
June 2016-July 2016
Account Executive Intern
Used Cision and Quantcast to build media lists that targeted different demographics of Fortune 500 clients to ensure content is
delivered to specific audiences
Pitched press topics through email and on the phone to editors and journalists at local newspapers including The New York Times,
The New Yorker and Queens Chronicle
Conducted in-depth research on clients, competitors and breaking news stories using search engines including Factiva and Google,
then summarized key findings in written research reports that were later distributed to clients and Finsbury team members
Monitored mentions of clients debt in the media using databases including Debtwire, Thomson One, Bloomberg.gov and The Deal
STRATEGIC COMMUNICATION EXPERIENCE
Advertising Club Agency, Madison, WI
September 2015-December 2015
Copy Writer
Collaborated with a team of five people to create ideas for print work and social media advertising for the UW-Madison Leadership in
Adaptive Fitness Club and its largest club event: Badgers Adapt
Attended bimonthly meetings held with speakers from within the fields of Advertising, Communications and Marketing
Bucky PR, Madison, WI
January 2015-May 2015
Team Member
Developed brand awareness for the UW-Madison School of Human Ecology with team of six people by designing a unique logo,
writing press releases and creating a Twitter account to spread information about the school and new classes it offers
Communicated with representatives from the School of Human Ecology to ensure work contained relevant information and images
PRSSA General Member
Served as a member of Bucky PRs parent organization, PRSSA, and attended bimonthly meetings held with speakers from within the
public relations field
Badger Herald, Madison, WI
January 2015-May 2015
Design Contributor, Opinion Column Writer
Collaborated with a team of ten people to plan the layout of the upcoming print issue during weekly meetings
Used Adobe Photoshop and Adobe InDesign to create the layout of each section of the issue
Published Study a Foreign Language, Get a Job in March 2nd, 2015 issue
CAMPUS AND COMMUNITY INVOLVEMENT
Gamma Phi Beta Sorority, Madison, WI
August 2014-Present
Discuss community events, ethical issues and academics with 200 chapter members at weekly meetings
Support Girls on the Run Charity event through our annual fundraiser Grilled Cheese with the GPhiBs where we sell homemade
grilled cheese on campus, which last year totaled over $11,000 in donations
Eagle Wings After School Program, Madison, WI
September 2014-Present
Serve as a bilingual academic tutor for one fifth grade student
Tutor in Spanish and English reading comprehension in addition to English vocabulary on a weekly basis
SKILLS
Advanced Spanish speaking skills, Proficient in Microsoft Office, Basic skills in Adobe Photoshop and Adobe InDesign, iMovie, WordPress,
Audacity, AP style & grammar, Cision, Simmons OneView, Weebly, HootSuite, Factiva

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