C.C.S.

University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC.)
(For University Department and Colleges)

Objective of the Course:

In an era of information explosion, Journalism and Mass Communication is playing a vital role in
spreading information and inducing change as well as in maintaining the system of society. To fulfill these
goals systematic education of journalism and mass communication has become inevitable. MJMC is a
carrier oriented course spread over four semesters (2 years). The objective of MJMC is to enable the
students to understand the concept, scope and significance of mass communication and its techniques; to
familiarize and train the students with media techniques by affording them an exposure to contemporary
media skills and to provide an opportunity to pursue their areas of interest in this educational stream to go
for a career.
General Rules:
1.The whole programme is divided into four semesters (Two Years). There will be four papers in Ist. IInd
and III semester along with a practical related to the course of each semester. Each paper will carry 100
marks, out of which an external examination will be held carrying carrying 50 marks, as internal
assessment 50 marks.
2. There shall be 13 theory papers spread over four semesters i.e. 4 in semester I, II and III semester and
I paper in semester-IV. In semester-III among four papers in Course XIV (Semester III) there is option for
students to choose any one course i.e. XIV (a) or XIV (b). Course related practical in each semester. The
Fourth semester shall be devoted to practical training exercises, dissertation and internship and one
theory paper as described in the syllabus details. The examination of each practical shall be held towards
the end of each semester. Dissertation and internship record practical shall be held towards the end of
fourth semester and each separately will be examined by a board of examiners consisting of one external
and one internal examiner.
Note:
1. Admission rules remain the same (minimum 45 % marks in graduation and 5 % less for SC/ST Candidates as per
G.O.).

2. In MJMC Course II, Course- IX and Course XIV (a) are related with New Media Technology so the essential
qualification for teaching these courses must be MCA and Post Graduate in Journalism.

Ch. Charan Singh University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16
(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

(Two Years / Four semesters Programme)

Semester-I
Course-I

Communication Concept and Process

M.M.:100(Ext.-50 & Int.-50)

Course-II

Fundamental of Computers

M.M.:100(Ext.-50 & Int.-50)

Course-III

History of Press, Media Laws and Ethics

M.M.:100(Ext.-50 & Int.-50)

Course-IV

Social and Political System of India

M.M.:100(Ext.-50 & Int.-50)

Course-V

Course related practical

Max. Marks: 100 (External)

Course-VI

Development and International Communication

M.M.:100(Ext.-50 & Int.-50)

Course-VII

Print Journalism I (Reporting)

M.M.:100(Ext.-50 & Int.-50)

Course-VIII

Electronic Media I (Radio)

M.M.:100(Ext.-50 & Int.-50)

Course-IX

IT and Computer Application in Mass Media

M.M.:100(Ext.-50 & Int.-50)

Course-X

Course related practical

Max. Marks: 100 (External)

Semester II

Semester-III
Course-XI

Print Journalism II (Editing & Layout)

M.M.:100(Ext.-50 & Int.-50)

Course-XII

Electronic Media II (Television)

M.M.:100(Ext.-50 & Int.-50)

Course-XIII

Advertising and Public Relations

M.M.:100(Ext.-50 & Int.-50)

Course-XIV

Special Paper (any one of the following)

M.M.:100(Ext.-50 & Int.-50)

(a)Online Journalism
(b) Environment Communication
Course-XV

Course related practical

Max. Marks: 100 (External)

Semester-IV
Course-XVI

Communication Research

M.M.:100(Ext.-50 & Int.-50)

Course-XVIII Print Media Practical

Max.Marks:100 (External)

Course-XVIII Electronic Media (Radio & TV) Practical

Max.Marks:100 (External)

Course-XIX

Max.Marks:100 (External)

Internship with an agency for 60 days

(Diary and work records based viva)

Course- XX

Dissertation

Max.Marks:100 (External)

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-I
Communication: Concept and Process

Course-I

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to introduce the fundamentals of communication and mass communication. The study of this
course will help the students to understand the process of communication, Mass Communication and related theories and models of
communication.

Unit-I
1.
2.
3.
4.
5.

Introduction to Communication
Communication: Concept, Definitions
Development of Communication
Elements and process of Communication
Types of Communication
Visual Communication

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Mass Communication
Concept of Mass and Mass Communication
Nature and Process of Mass Communication
Functions of Mass Communication
Channel of Mass Communication
Organization and Structure of Mass Communication

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.

Models of Communication
Aristotles definition of Rhetoric, Laswells Model, Berlos SMCR Model
Shanon-Weaver Mathematical Model, Westley and Maclean Conceptual Model
Newcombs Model, George Gerbners Model of Communication
Charles Osgoods Model and Schramms interactive model
Dances Helical Spiral Model

(12 Hrs.)

Unit-IV

Ideologies and Theories of Mass Communication

Normative Theories of Mass Communication :
Authoritarian, Libertarian, Social Responsibility & Soviet Media Theory
Psychological and Sociological theories of communication :

(12 Hrs.)

1.

2.

Cognitive Dissonance, Selective Perception, Cultivation, Uses and Gratification, Agenda Setting Theory

3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Critical and Cultural theories : Hegemony, Political Economy and Frankfurt School
Media Effects : Hypodermic Needle, Two Step / Multi Step Flow
Populist theories of Media
Media Convergence
Conceptual Framework
Technological Dimension
Economic Dimension
Socio - Cultural Dimension
Implication to Mass Communication

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on Lectures, PowerPoint presentations, Discussions, Seminars, Discussion on recent articles,
Students participation in discussions and seminars. Thus participatory interaction will be encouraged.
Books Recommended:

Fiske. J.
1982: Introduction to Communication Studies, London, Rouledge:
Ravindran, R.K.
1999:Media and Society, Delhi, Commonwealth Pub.,(1st ed.)
Narula, Uma
2006: Communication Models, New Delhi, Atlantic Pub.
Narula, Uma
2006: Hand book of Communication, New Delhi, Atlantic Pub.
Kumar,Keval J.
2007: Mass Communication in India, Mumbai, Jaico Pub. (3rd edt.)
McQuail,Denis
2008: Mass Communication Theory, New Delhi, Vistar Pub., (5th edt.)

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course- II

Semester- I
Fundamentals of Computer

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to provide the basic knowledge of computer. The aim of this course is to introduce fundamentals of
computer and its components. Basic knowledge of Internet and Services of Internet is also given to the students.

Unit-I
1.
2.
3.
4.
5.
Unit-II
1.
2.
3.
4.
5.
Unit-III
1.
2.
3.
4.
5.
Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Introduction to Computer
Brief History of Computer
Classification of computer
Definitions and characteristics of Computer Hardware and Software
Relationship between Hardware and Software
Categorization of Software
Components of Computer
Input & Output Devices: Meaning and Purpose
Uses of Various Input Devices
Uses of Various Output Devices
Storage Devices
Processing Device
Operating System
Introduction to Operating System
Difference between Single user & Multi User Operating System
Brief Introduction of DOS and Windows
Difference between GUI and CUI
Function of Control Panel, Finding Files and Folders
Introduction to M.S. Excel and M.S. Power Point
An overview of M.S. Excel and M.S. Power Point
Creating Charts, Graphs Formatting and Sorting
Tools and Menus of MS Excel and Power Point
Designing and Effective presentation
Using of Animation in Power Point
Internet
Brief History of Internet
Services on Internet
Search Engine
Web pages, Websites, Web portals
Advantages and Disadvantages of Internet

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on lectures and practical on Computer using regularly the computer lab and internet facilities.

Books Recommended:
Singh, Ravindra Pratap
2001: Doorsanchar, Drashya,Paidrashya, Allahabad, Achariya Publication (1st edt.)
Gupta, Om,Jasra,Ajay S.
2002; Information Technology in Journalism, N. Delhi, Kanishka Publication (1st edt.)
Harimohan
2002: Suchna Prodhyogiki Aur Jan Madhyam, New Delhi, Taxsila Prakashan (1st edt.)
Sharma, GK, Sharma, Hemant
2002, Suchna Prodhyogiki New Delhi, Atlantic Pub. (1st ed.)
Bansal, S.K.
2004: Information Technology, New Delhi, APH Publication
Harimohan
2004: Soochna Kranti aur Vishva Bhasha Hindi, Delhi, Taxsila Prakashan
Kumar, Suresh
st
2004: Internet Patrkarita,New Delhi, Taxsila Prakashan (1 ed)
Ozha, DD/Satya Prakash
2007: Doorsanchar Evam Praudyogiki, Delhi, Gyan Ganga Publication
Sinha,P.K.
2009:Computer Fundamentals,New Delhi,BPB Publications

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-I
Course-III

History of Press, Laws and Ethics

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed with an aim to provide the knowledge of History of Press, Media Laws and ethics.

Unit I
1.
2.
3.
4.
5.

History of Press
History of Press in World Scenario
History of Press In India
Role of Press in Indian Freedom Struggle
The Press since Independence
Origin, Growth and Development of News Agencies (National and International)

Unit II History of Regional Press in India

1.
Origin and Development of Regional Language Press in India
2.
Brief History of Gujrati and Marathi Language Press
3.
Brief History of South Indian Press
4.
History of Urdu Language Press
5.
Role of Language Press in Indian Freedom Movement
Unit III
1.
2.
3.
4.
5.
Unit IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

(12 Hrs.)

(12 Hrs.)

Some Eminent Journalists

(12 Hrs.)
Raja Ram Mohan Roy, Bhartendu Harish Chandra
Arbindo Ghosh, B.G. Tilak
Mahatma Gandhi, Makhan Lal Chaturvedi
Ganesh Shanker Vidyarthi, B. R. Ambedkar
Pt. Madan Mohan Malviya, Vishnu Rao
Media Laws
(12 Hrs.)
Freedom of Speech and Expression
Press and Registration of Book Act, Official Secret Act, Defamation
Contempt of Court and Legislature, Copy Right Act, RTI-2005
Broadcasting Laws : Prasar Bharti Act, Cable TV Network Regulation Act, Digitations and
conditional Access System, Proposed Broadcasting Regulatory Authority of India Act
Cinematography Act

Media Organization and Ethics

(12 Hrs.)
First and Second Press Commission of India, Press Council of India
Broadcasting Regulatory Bodies: TRAI, BRAI, IBF
Media Associations and Organizations: INS, Editors Guild, IFWJ, NDJ (I), DU, NBA, BEA etc.
Committees Related To Media: Chanda Committee , Nayyar Committee, Verghese Committee, Joshi
Committee
Media ethics
(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on lectures, Workshops, Discussions and Practical exercises, on the spot speaking and writing
exercises.

Books Recommended:
Rao, M.C.
1974,The Press, New Delhi, National Book Trust
Natrajan, J.
2000, History of Indian Press, New Delhi, Publication Division, Govt. of India
Basu. D.D.
2005, Law of the Press in India, New Delhi, Prentice Hall of India

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-I
Course-IV

Social and Political System of India

MM 100 (Ext. 50, Int. 50)

Objective: Media informs society and write about different aspects of society. This course is designed to familiarize the students
about the concepts and the basic characteristics of society and particularly about Indian society. The study of this course will help
the students to understand the relationship of groups their attitudes, basic features of Indian political system and economy also.

Unit- I
1.
2.
3.
4.
5.

Society
Society : Concept and Definition
Social Institutions, Family, Community, Social Groups,
Social change: Concept, Process, types and agents/factors
Types of Society and Communication: Ancient, Recent Past & Present
Social Issues and Mass Media : Human Rights, Consumerism, women Empowerment

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Culture
Culture: Concept and Definition
Culture, Tradition and Values
Various aspects of Indian Culture
Individualism and Collectivism
Intercultural Communication

(12 Hrs.)

Unit-III
1
2.
3.
4.
5.

Media and Society

Media Audiences
Media Reach
Media Access
Community Participation
Media Impact on Indian Society

(12 Hrs.)

Unit-IV
1
2.
3.
4.
5.

Indian Constitution
(12 Hrs.)
Indian Constitution: salient features, Fundamental Rights, Directive Principles of States
Central-State Relations
Parliamentary and Legislative System of India
Indian Judiciary System
Specific features of Indian Political System

Unit-V
1.
2.
3.
4.
5.

Indian Economy
Basic Features of Indian Economy
Basic Economic terms: Per Capita Income, GDP, Budget, Inflation,
Economic Planning In India
Liberalization, Privatization and Globalization
Stock Market, Devaluation FDI Etc

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, PowerPoint presentations, Discussion of recent issues, participation in discussions
and seminars. Participatory interaction will be encouraged on the understanding of issues.

Books Recommended:
Ravindran, R.K.
1999: Media and Society, New Delhi, Common Wealth Publication, (1st edt.)
Campbell, Richard
2000: Media And Culture,New York, Bedford Publication, (IInd edt.)
Singh,J.K.
2002: Media Culture and Communication, Jaipur, Mangaldeep Publication (1st edt.)
Sharma, R.S.
2002: Material Culture and Social Formation in Ancient India, New Delhi (1st edt.)
Dutt and Sundram,
2004, Indian Economy, New Delhi, S.Chand Publication
Prabhakar, Manohar/Bhanawat Sanjeev
2004: Human Right and Media ,Jaipur, University Book House (P) Ltd (1st edt.)
Kumar, Kavel J.
2007: Mass Communication in India ,Delhi, Jaico Publication House (IIIrd edt.)
Basu, D.D.
2013,Introduction to the Constitution of India, New Delhi, Lexis Nexis Bitterworths Inda

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-I
Course-V

Practical

Practical shall be related to courses of the semester

MM: 100

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-II
Course-VI

Development and International Communication

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to familiarize the students with the Role of Communication in development and international
level. The study of this course will help the students to understand Development communication, International Organizations,
Information Flow and Imbalance etc.

Unit-I
1.
2.
3.
4.
5.

Development
Concept, Definition of Development
Measurement of Development
Characteristics of Developing and Developed Countries
Theories and Paradigms of Development
Problems of Underdevelopment.

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Development Communication
Development Communication : Concept, Roles and Definition
Philosophy of Development Communication
Approaches and Models of Development Communications
Development Support Communication
Planning and Strategies in Development

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.

Role of Media in Development Communication

Media and Development Communication
Community and Alternative Media
Sources for Development stories
Different Types of Development Stories: News, Features and Reports
Developmental issues in India

(12 Hrs.)

Unit-IV
1.
2.
3.
4.
5.

International Communication
International Communication : Meaning and Scope
International Information Agencies
Role of Media in creating International Opinion / Propaganda
New World and Information Order
International Organizations : UNO, SAARC, ASEAN, NATO, NAM

(12 Hrs.)

Unit-V
1.
2.
3.
4.
5.

International Information Flow

(12 Hrs.)
Historical Dimension of International Information Flow
Concept of Imbalance in Information Flow : MacBride Commission Report
Contemporary Trends in Media and International Relations : Terrorism, Human Rights
Globalization of News and Cultural Products
India and UNO
(Total Hrs. 60)
Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, PowerPoint presentations, Discussions, Seminars, Discussion on various
agencies of media will be an essential part. Seminars and tutorial working on different aspects will be undertaken in teaching.

Books Recommended:
Mankekar, D.R.
1979: Filling the void in the world of Communication, Communicator, Vol. XAV, No.1, N. Delhi, IIMC
Mankekar, D.R.
1979:Media and Third World, New Delhi, IIMC
Boyd-Barett, J.O.
1981: News Agencies: Fresh Perspectives, New Directions, Media Asia, Vol. 8, No.4
Stevenson I. Robert
1988: Communication, development and third world, New York, Longman Inc.
UNESCO
1988: Communication and Society- A Documentary History of NWICO, Paris
Macbride Commission Report
1989: Many Voices, One World, Paris
Melkote, Srinivas R.

2001, Communication for Development in the Third World : Theory and Practice, New Delhi, Sage
Tiwari, I.P.
2001, Communication Technology and Development, New Delhi, Publication Division, Govt. of India

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-II
Course-VII

Print Journalism I (Reporting)

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to familiarize and provide knowledge of Reporting in Print Journalism. Other aim of this course is to
introduce about News, Qualities of Reporter and various kinds of reporting e.g. Crime Reporting, Parliamentary Reporting, Court
Reporting, Contempt of Court etc.

Unit-I
1.
2.
3.
4.
5.

News
Definitions
Elements
News Values
News sources: identification and cultivation
Types of News

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Reporter
Essential qualities of Reporter
Responsibilities of Reporter
Categories of Reporter
Covering Press conferences
Interview

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.

News Reporting
Scope and areas of Reporting
Levels of reporting: Local, State, National and International
Planning for news gathering
Investigative reporting
Follow-up

(12 Hrs.)

Unit-IV
1.
2.
3.
4.
5.

General Reporting
Crime Reporting
Accident and calamities
Local-Self-Governments and civic affairs
Speeches, seminars
Meetings, Press Releases

(12 Hrs.)

Unit-V
1.
2.
3.
4.
5.

Specialized Reporting
Parliamentary Reporting, Privileges of Parliament
Court Reporting, Contempt of court
Business Reporting
Sports Reporting
Political Reporting

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will include - Lectures, PowerPoint presentations, Seminars, Workshops, Discussion of recent articles in
media. Students participation in discussions and seminars, Practical exercises of News Reporting will be encouraged and will be
essential part of teaching pedagogy.

Books Recommended:
Parthsarthi, R.
1994, Here is the News Reporting for Media, Delhi, Sterling Publishers
Harimohan, Joshi Shankar
1995 : Khoji Patrakarita, New Delhi, Taxshila Publication (1st edt.)
Harimohan
2003: Samachar Feature Lekhan evam Sampadan Kala, New Delhi, Taxshila Pub. (3rd edt.)
Srivastava, K.M.
2003: News Reporting and Editing, Delhi, Starline Publication
Flemming and Hemmingway
2005, An Introduction to Journalism , New Delhi, Vistaar Publications
Sharma, Seema
2005: Journalism Reporting , New Delhi, Anmol Publication (1st edt.)
Joshef, M.K.
2006: Outline of Reporting, New Delhi, Anmol Publication (1st edt.)

Puri, Manohar
2006: Art of Reporting, New Delhi, Pragan Publication
Tripathi, RC
2013: Patrakarita ke sidhant, New Delhi, Naman Prakashan

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course-VIII

Semester-II
Electronic Media-I (Radio)

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to introduce the History and Development of Radio. The study of this course will help the
students to understand the nature and types of Radio Programs, Radio News and Radio Programme Production.

Unit-I
1.
2.
3.
4.

Radio: an Introduction
(12 Hrs.)
History and Growth of Radio Broadcasting
Radio Frequencies : SW, MW, FM Transmission
Types of Radio : AM, FM, CR, Hem, Internet Radio
Evolution and Growth of Radio in India : Public Service Broadcasting, Functioning of Channels,Community
Radio, Management of Community Radio, Educational Radio : Gyanwani and other Channels)

5.
Unit-II
1.
2.
3.
4.
5.
Unit-III
1.
2.
3.
4.
5.
Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Organizational structure of AIR

Nature and Types of Programmes
Spoken words, Music
Specific Audience Programmes
Radio Feature, Radio Drama, Talk
Radio Bridge, Magazine Programmes, R-jing, Phone-in Programmes
Language of Radio Programmes

(12 Hrs.)

Radio News
(12 Hrs.)
Sources of Radio News
Radio News Organization
Compiling of Radio News Bulletin
Techniques of Editing & compilation
News based Programmes: News Reel, Discussions, Interview, Current Affairs,
Commentary,Radio News Magazines, News Feature, Sound Bytes and Dispatches
Announcing and presentation
(12 Hrs.)
Pronunciation
Modulation of sound
News Reading
Anchoring
Announcing
Radio Programme Formats and Production
(12 Hrs.)
Fiction and Non Fiction Programmes
Entertainment Programmes
Pre production
Production
Post Production
(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, audio and PowerPoint presentations, Workshops. Discussion on recent issues and
practicals on computer use in Audio lab and Internet service will be used.

Books Recommended:
Luthra, HR
1986: Indian Broadcasting, New Delhi, Publication Division,Govt. of India
Singh, P
1998: Broadcast Journalism, New Delhi, Anmol Publication (1st edt.)
Ravindran, RK
1999: Handbook of Radio TV and Broadcast Journalim, New Delhi, Anmol Publication (1st edt.)
Bhatnagar, Rajeev
2001: Print Media and Broadcast Journalism, Delhi, Indian Publication, (1st edt.)
Gupta, OM
2002: Prasaran aur Photo Patrakarita, New Delhi, Kanishka Publication
Singh, PC
2005: Encyclopedia of Broadcasting TV and Radio, New Delhi, Anmol Publication (1st edit.)
Boyd, Andrew
2007: Broadcast Journalism (techniques of radio and television news), N. Delhi, Focal Press, (5th edt.)
Mehra, Ramesh
2007: Media aur Prasaran, New Delhi,
Sharma, Kaushal
2007: Radio Prasaran, New Delhi, Pratibha Publication

Katheria, Naresh
2013, Radio Madhyam evam Takniki, Delhi, Shilpyan Prakashan
Kumar, Prashant
2015, Bharat Mein Radio Prasaran, New Delhi, A. R. Publication

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course- IX

Semester- II
IT and Computer Application in Mass Media

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to provide introduction to IT and computer and their application in Mass Media. This course also
imparts the knowledge of Computer Networks and Social Networking Sites.

Unit-I Information Technology

1.
IT: Concept, Definition
2.
Information Technology: Uses & Characteristics
3.
Scope and limitations of IT
4.
Introduction to Multimedia: Components of Multimedia, Multimedia devices
5.
Advantage of using multimedia

(12 Hrs.)

Unit-II
1.
2.
3
4.
5.

DTP Softwares
DTP: Meaning and Scope
Introduction to PageMaker, Photoshop, CorelDraw
QuarkXPress
InDesign
To Prepare pages of Newspapers and Magazines

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.

Data Communications and Computer Networks

Basic elements of communication system
Data Transmissions Modes and Data Transmission Media
Types of Networks: LAN,WAN, MAN
MODEM
Data Transmission Services

(12 Hrs.)

Unit-IV
1.
2.
3.
4.
5

Interactive Communication:
Satellite Communication
Types of Satellite
Net working
Intranet
Conferencing

(12 Hrs.)

Unit-V
1.
2.
3
4.

Social Networking Sites

Social Networking Sites: Introduction, Functions
Facebook, LinkedIn, Twitter
Application Like Whatsapp, Fliker
Merits and Demerits Social Networking Sites

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on lectures and practicals on Computers using regularly the computer lab and internet facilities.

Books Recommended:
Ravindra Pratap
2001: Doorsanchar, Drashya,Paidrashya, Allahabad, Achariya Pub. (1st edt.) Singh,
Sharma, GK, Sharma, Hemant
2002, Suchna Prodhyogiki New Delhi, Atlantic Pub. (1st ed.)
Harimohan
2002: Suchna Prodhyogiki Aur Jan Madhyam, New Delhi, Taxsila Prakashan (1st edt.)
Gupta, Om,Jasra,Ajay S.
2002; Information Technology in Journalism, N. Delhi, Kanishka Pub. (1st edt.)
Bansal, S.K.
2004: Information Technology, New Delhi, APH Pub.
Kumar, Suresh
st
2004: Internet Patrkarita,New Delhi Taxsila Prakashan (1 ed)
Harimohan
2004: Soochna Kranti aur Vishva Bhasha Hindi, Delhi, Taxsila Prakashan
Ozha, DD/Satya Prakash

2007: Doorsanchar Evam Praudyogiki, Delhi, Gyan Ganga Pub.

Verma, Deepika
2015 : The Era of New Media, New Delhi, A.R. Publication

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-II
Course-X

Practical

Practical shall be related to courses of the semester

MM: 100

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course-XI

Semester-III
Print Journalism - II (Editing and Layout)

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to provide knowledge of Editing and Layout of Print Journalism. Other Aim of this course is to
introduce Newspaper Organization, Copy Editing, Photo Journalism, Page layout and design etc. which are essential components of
print journalism.

Unit-I
1.
2.
3.
4.
5.
Unit-II
1.
2.
3.
4.
5.
Unit-III
1.
2.
3.
4.
5.
Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Newspaper Organization: An Introduction

Different Departments of Newspaper
Role and Responsibilities of editor
News Editor
Chief Sub-Editor
Sub-Editor
Organizing copy
Relation Between Field and Desk
Planning
News Flow
Graphics
Cartoons
Copy editing
Selection
Intro
Headlines
Rewriting
Editing tools
Photo Journalism
Organizing Photographs
Selection Photographs
Photo Cropping
Caption Writing
Photo Features
Page layout and Design
Principles
Planning the Layout of Front Page
Local page, Edit Page
Business Page
Sports Page

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, presentations, Discussions, Seminars, Writing, Workshops, Discussion on recent
articles, Students participation in discussions, seminars, practical exercises of News Editing and regular interaction will be
encouraged.

Books Recommended:
Pant, N.C.
1990: Mudran ke Takniki Sidhant , New Delhi, Taxshila Prakashan (1st edt.)
Chaturvedi,Prem Nath
1991: Samachar Sampadan, Delhi, Uphar Prakashan (2nd edt.)
Wynford, Hicks
2000 : Writing for Journalist, London, Routledge
Sharma, ShamSundar
2000: Aadhunik Samachar Patra Aur Prusht Sajja, Bhopal, Madhya Pradesh Granth Academy
Kamath, M.V.
2001: Professional Journalism, New Delhi, Vikas Publishing House PVT. Ltd.
Prabhakar, Manohar/ Bhanavat, Sanjeev
2002: Sampadan Eavm Mudran Technic Jaipur, Pultizer Insttitute of Comm. Studies (1st edt.)
Harimohan
2003: Samachar Feature Lekhan Evam Sampadan Kala New Delhi, Taxshila Prakashan (3rd edt.)
Jain, Ramesh
2003: Sampadan Prasht Sajja Aur Mudran, Jaipur, Mangaldeep Pub. (1st edt.)
Moen, Darylr
2004: News Paper Layout & Design, Delhi, Surjeet Pub. (5th edt.)
Harimohan
2004: Sampadan Kala Evam Proof Pathan, Delhi, Taxshila Prakashan (2nd edt.)
George, A.Hough
2006: News Writing, Delhi, Kanishka Publishers
Tripathi, RC
2013: Patrakarita ke sidhant, New Delhi, Naman Prakashan

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course-XII

Semester-III
Electronic Media-II (Television)

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to introduce the History and Development of Television. The study of this course will help the
students to understand the nature and types of television programmes, TV News, Qualities of news anchor and presenter,
technologies of Television Programme Production etc.

Unit-I
1.
2.
3.

Television: an Introduction
(12 Hrs.)
Characteristics of Television as a Channel of Mass Communication
History and Development of TV in India : SITE, Terrestrial, Color, DTH, IPTV, TV on Mobile
Contemporary Trends in Indian TV industry : Public Service Broadcasting, Commercial TV
Broadcasting, Economics of TV Broadcasting

4.
5.

Unit-II
1.
2.
3.
4.
5.
Unit-III
1.
2.
3.
4.
5.
Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Private Cable TV Channels : Aajtak, Zee News, ABP News, NDTV

Organizational Structure of DD and TV News Channels
TV News Room: Input, Output and Assignment Desk,
TV News Production Desk and its Functions,
Visual Sources: File Shots, Photos, Graphics
Nature and Types of TV Programmes
Educational programmes , News based programmes
Entertainment programmes, Miscellaneous programmes
Commentary, Documentary
Script writing
Flour Plan and Cues and Command
Television News
Reporting
Sources of News
News writing
Types of News bulletin
News Dispatches
Anchoring and Presentation
Pronunciation
Body Language
Art of Anchoring
News Reading
Art of Interview
Production of TV Programmes
Pre production
Production
Post production
Basic Shots
Importance of Light and Audio

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, PowerPoint presentations, Post Production, Workshops, Discussion on recent
programmes. Practicals on computer using Audio-Visual lab, Studio exercises will be undertaken.

Books Recommended:
Ravindran, R.K.
1999 : Hand Book of Radio T.V and Broadcast Journalism, New Delhi,Anmol Publication (1st edt.)
Mishra, Chandra Prakash
2003: Media Lekhan, New Delhi, Sanjag Publication (2nd edt.)
Sinha, P.C
2005: Encyclopedia of Broadcasting TV & Radio, New Delhi , Anmol Publication (1st edt.)
Firoz, Mohd
2005: Television in India, Delhi, Sage Publication (1st ed.)
Todorovic, Aleksendar Louis
2006: Television Technology, New Delhi, Focal press
Friedmann, Anthony
2007 : Writing for Visual Media, New Delhi, Focal Press (2nd edt.)
Boyd, Andrew
2007: Broadcast Journalism (Techniques of Radio and Television News) N. Delhi, Focal press (5th edt.)
Blain, Brown
2008 : Motion Picture and Video Lighting, London, Focal Press
Ivan, Cury
2011: Directing and producing for Television, London, Focal Press
Singh, Mahaveer
2014: Doordarshan Live, Delhi, Shilpyan Prakashan
Singh, Mahaveer
2014: Doordarshan Madhyam Evam Takniki, Delhi, Shilpyan Prakashan

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course-XIII

Semester-III
Advertising and Public Relations

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to introduce to students the fundamentals of Advertising and Public Relations. The study of this
course will help the students to understand the Media Planning for Advertising, Production Techniques of Advertising and skills to
develop of Public Relations in different sectors.

Unit-I
1.
2.
3.
4.
5.

Advertising: an Introduction
Advertising : Concept, Principles, Definitions
Objectives and Classification of Advertising
Media Planning, Media Selection, Media Campaign
Budgeting, Rural Advertising
Social and Economic impact of advertising

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Production Techniques
Copy writing
Visualizing
Layout
Ethics in Advertising
Advertising Agency System in India

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.

Public Relations: An Introduction

PR: Concepts, Definition
Objectives and Functions of PR
PR Communication and Process
PR Tools and strategies
Ethical and Legal Issues: Paid News, media-net, Special Supplement etc.

(12 Hrs.)

Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Public Relations in Different Sectors

PR in Government sector
PR in Public, Private and NGO Sectors
Corporate Communication
PR codes and Professional Bodies
Advertising and PR research-Consumer Research, Feedback and Evaluation
Media Management
Introduction to Media Management
Ownership of Media Houses : Pattern
Marketing of Media Organization
Revenue Generated strategy
Budgeting and Finance

(12 Hrs.)

Recent Articles: Every year two recent articles related to contents will be prescribed

(12 Hrs.)

(Total Hrs. 60)

Pedagogy: Teaching will be based on- Lectures, Discussions, Seminars, Workshops, Discussion on recent select and popular
advertisements. Practical exercises related to making advertisements, writing for public relations will be undertaken.

Books Recommended:
Wilcox, Denis L
1995: Public Relation ,New York ,Harper Collins College Publish
Cutlip, Scott M
2003: Effective Public Relation, Delhi, Pearson Education (Reprint)
Sharma,S. & Kumar Deepak
2003:Advertising Planning, implementation & Control,Jaipur, Mangaldeep Publication
Pant,N.C.
2004: Jan Sampark Vigyapan Evam Prasar Madhyam New Delhi, Taxshila Publication(1st edt.)
Sharma, Diwakar
2004: Public Relations, New Delhi, Deep & Deep Publication
Kumar, Vijay
2005: Public Relation in India, New Delhi Anmol Publication (1st edt.)
Kundra, Shipra
2005: Introduction to Advertising and Public Relation, New Delhi, Anmol Publication (1st edt.)
Kundra Shipra
2005:Introduction to Advertising and Public Relations, New Delhi, Anmol Publication Pvt. Ltd
Jethwaney Jaishri & Jain Shruti
2006:Advertising Management, New Delhi, Oxford University Press
Mohan Savita
2012:Trends in Advertising Management, New Delhi, Enkay Pub. Hansa

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-III
Course-XIV

Special Paper (any one of the following)

(a) Online Journalism

(b) Environment Communication

MM 100 (Ext. 50, Int. 50)

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Course-XIV (a)

Semester-III
Online Journalism

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to introduce the fundamentals of online journalism. The study of this course will equip the students to
understand the communication technology, internet, e-journalism, cyber media and cyber deviation (crime).

Unit-I
1.
2.
3.
4.
5.

Internet Journalism
An overview of Internet Journalism
Internet as a medium of Communication
Cyber Space
WWW and Other Services
Browsers and its Types

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Introduction to Online Journalism

Brief History of E-journalism
Meaning and Characteristics of Online Journalism
Benefits of Online Journalism
Use of Multimedia in Online Journalism
Features of Online Journalism

(12 Hrs.)

Unit-III
2.
3.
4.
5.
6.

Preparing Online Packages

Main Considerations
Approach to online journalism
Forms of Online Packages
Rules for Writing Online
Creative Packages

(12 Hrs.)

Unit-IV
1.
2.
3.
4.
5.
Unit-V
1.
2.
3.
4.
5.

Media Convergence
Meaning
Effects of Convergence
VOIP
Benefits of Convergence
New Trends in Media Convergence
Revenue, Ethics and Law
Financing online Journalism
Revenue from Subscription and Advertising, Subscription Models
Modes of Online Advertising
Ethical Considerations
Cyber Laws

(12 Hrs.)

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, presentations, Discussions, Seminars, Discussion on recent articles. This will be
supplemented with on using computer lab, internet services.

Books Recommended:
Bansal,S.K.
2002: Internet Technologies, New Delhi, APH Pub.
Nagpur, Wadhwa
2002: Law of Press , New Delhi, Wadhwa Sales Corporation,(4th edt.)
Nath, Shyam
2002 : Assessing the State of Web Journalism, New Delhi, Author Press
Ahmad, Tabraj
2003: Cyber Laws E-commerce and M-commerce, New Delhi, APH Publication
Menon, Shailja
2003: Protection of Intellectual Property in Cyber Space, Delhi, Authors Press
Talesra, Hemlata/Nagda, M.L.
2003 : Web Paged Learning, Delhi, Authors Press
Chakravarthy, Jagdish
2004 : Net, Media and the Mass Communication, New Delhi, Author Press
Ray, Tapas
2009: Online Journalism:A Basic Text, New Delhi, Cambridge University Press India Pvt. Ltd.
Verma, Deepika
2015 : The Era of New Media, New Delhi, A. R. Publication

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-III
Course-XIV(b)

Environment Communication

MM 100 (Ext. 50, Int. 50)

Objective: This course aims to familiarize and provide knowledge of Environment and its different aspects. Role and importance of
national and international organizations in environmental protection and environmental laws are also specific features of this course.

Unit-I
1.
2.
3.
4.
5.

Environment
Environment : Concept and Perspectives
Environment and society
Environment Pollution
Relation of Environment with Development, Economy and Health Brudtland Report
Need of Environmental Communication

(12 Hrs.)

Unit-II
1.
2.
3.
4.
5.

Protection of Environment
Indias National Environmental Policy
Ministry of Environment and Forest Govt. of India
Department of Environment Uttar Pradesh
Environmental Laws
Traditional Practice and Modern ways to Protect Environment, Public Awareness

(12 Hrs.)

Unit-III
1.
2.
3.
4.
5.
Unit-IV
1.
2.
3.
4.
5.

International Issues of Environment

Global Warming
Green House Gas Emissions
Earth Summits
Developed vs. Developing Nations
Role of United Nations Organizations in Environment Protection
Clean River Campaign and Waste Management
National Mission for Clean Ganga
Yamuna Action Plan
Waste Management : Problems and Solutions
Hazardous Waste : Scale and Problems
World Water Situation and conflict

(12 Hrs.)

Unit-V
1.
2.
3.
4.
5.

Environmental Movements in India

Chipko Movement
The Silent Valley Project
Appiko Movement, Jungle Bachao Andolan
Narmada Bachao Andolan, Tehri Dam Project
Bhopal Gas Tragedy

(12 Hrs.)

(12 Hrs.)

(Total Hrs. 60)

Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will include - Lectures, PowerPoint presentations, Seminars, Workshops, Discussion of recent articles in
media. Students participation in discussions and seminars, Practical exercises of Environmental Reporting and writing will be
encouraged and will be essential part of teaching pedagogy.

Books Recommended:
R. Rajagopalan
2005: Environmental Studies From Crisis to Cure , New Delhi, Oxford Press
Abraham, Raimola
2010 : Journalism and Environment News, New Delhi, Kanishka Publication

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-III
Course-XV

Practical

Practical shall be related to courses of the semester

MM: 100

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester-IV
Course-XVI

Communication Research

MM 100 (Ext. 50, Int. 50)

Objective: This course is designed to introduce the fundamentals, nature, scope and areas of communication research. Study of
this course will equip the students to understand the process of communication research, methods of data collections, data analysis
and report writing as well.

Unit I
1.
2.
3.
4.
5.

Introduction to Communication Research

(12 Hrs.)
Concept of Research: Meaning and Definition
Importance of Media Research
Areas of Media Research: Source analysis Channel analysis
Message analysis, audience analysis,
Feedback analysis
Unit II Design and Process of Communication Research
(12 Hrs.)
1.
Basic Steps in Research: Formulation of Problems, Review of Literature, Use of concepts
2.
Research Design: Expletory, Descriptive, Experimental
3.
Participatory Research
4.
Participatory Learning and Action
5.
Theory and Empirical Research
Unit-III Sampling and Data Collection Techniques
(12 Hrs.)
1.
Sampling
2.
Types of Data: Primary, Secondary and Tertiary
3.
Basic Methods of Data Collection: Survey, Observation
4.
Basic Techniques: Interview, Schedule, Questionnaire
5.
Case Studies and Content Analysis
Unit-IV Data Analysis and Report Writing
(12 Hrs.)
1.
Data Analysis: Meaning, Process and Purpose
2.
Tabulation-Basic Steps and Elements
3.
Graphic Presentation-Histogram, Frequency Curve, Cumulative Frequency Curve
4.
Basic statistical concepts-Averages, Deviations and Variations
5.
Interpretation and Report writing
Unit-V Ethics in Communication Research
(12 Hrs.)
1.
Issues in Communication research
2.
Role of Researcher
3.
Methodological Limitations in Communication Research
4.
Information Technology revolution and Communication Research
5.
Ethical Issues in Communication Research
(Total Hrs. 60)
Recent Articles: Every year two recent articles related to contents will be prescribed
Pedagogy: Teaching will be based on- Lectures, PowerPoint presentations, Workshops, Discussion on recent articles. Minor
Research exercises will be undertaken which will be based on newspapers, magazines, radio programmes, TV Programmes and
first hand data.

Books Recommended:
Bhandakar, P.L. & Wilkinson T.S.
th
1984: Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai (4 edt.)
Reffel, Donil
1998: Analyzing Media Message, London Lawrence Erldaum associates, (1st edt.)
Mishra, Rajendra
2002: Anushandhan Ki Pravidhi Aur Prakria. New Delhi, Taxshila Publication (1st edt.)
Joshi, Uma
2002: Media Research , Delhi, Authors Press (1st edt.)
Dayal, Manoj
2005: Media Shodh, Chandigarh , Haryana Granth Academy
Gupta, Santosh
2005: Research Methodology and Statistical Techniques. New Delhi, Deep & Deep Publication Pvt. Ltd. (1st edt.)
Syed.M.H
st
2006: Research in Mass Media, New Delhi Anmol Publication (1 ed.)
Sharma, Jainarayan
2007, Research Methodology, New Delhi , Deep & Deep Publication, Pvt. Ltd. (1st edt.)
Leonard, Cargon
2008,Doing Social Research, New Delhi, Rawat Publication

C.C.S. University, Meerut,

Revised Uniform Syllabus of M.J.M.C. w.e.f. 2015-16

(B.O.S. 08-10-15, AC...)
(For University Department and Colleges)

Semester- IV
Course-XVII

Print Media Practical

Marks Hours of work

(i) Reporting on political, developmental and social issues, crime,

cultural activities, speeches, seminars, fashion & lifestyles
and sports (any five on different subjects)
(ii) Editing Political, local, foreign and moffusil copies, including
head lining (5)
(iii) Production of an 8-page national newspaper
Total
Course-XVIII

Electronic Media Practical (Radio and TV)

40

40

30

30

30

30

100

100

Marks Hours of work

(a) Radio

(i) Two 40 sec. radio jingles/spots etc.

(ii) A 10 minute documentary/ talk /discussion on any subject

20
30

20
30

20
30

20
30

100

100

(b) TV

(i) A 30 seconds TV ad (commercial or social)

(ii) A 5 minute TV programme on a social or consumer issue
Total
Course-XIX

Internship

Marks Hours of work

100
200

A student will be attached for 45 to 60 days with any media

agency/organization of his/her special interest. A diary will be
prepared of every day which will be certified by agency
supervisor. Based on every days work a file will be prepared
separately by the student. The diary and work file (date wise
work) will be submitted in the department. On the basis of
these a practical-viva voce examination will be held towards
the end of the fourth semester by a board of two examiners
one internal and external.
Course- XX

Dissertation

A student will prepare a dissertation selecting a topic Related

any specialization and will submit dissertation report of 15000
to 20000 words following steps of research as prescribed in
research course of theory.

Marks Hours of work

100
100